Compare Adobe Target and Insider 
At a Glance
Market Segments
Enterprise (59.0% of reviews)
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Target
Star Rating
(65)4.1 out of 5
Market Segments
Enterprise (59.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetInsider
Star Rating
(1,071)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Target excels in A/B Testing capabilities, with a score of 9.7, while Insider also performs well but is slightly behind at 9.6. Reviewers mention that Adobe Target's robust testing features allow for more comprehensive experimentation.
- Reviewers mention that Insider shines in Ease of Use, scoring 9.5 compared to Adobe Target's 7.4. Users on G2 highlight that Insider's intuitive interface makes it easier for teams to adopt and utilize the software effectively.
- G2 users report that Adobe Target has a lower Quality of Support rating at 7.3, while Insider boasts an impressive 9.6. Users say that Insider's customer service is responsive and helpful, which enhances the overall user experience.
- Users report that Insider's Email Marketing features, particularly in Building and Personalizing Emails, score a perfect 9.7, while Adobe Target also performs well but does not match this level of personalization. Reviewers mention that Insider's email capabilities are more advanced and user-friendly.
- Reviewers mention that Adobe Target's Dynamic Segmentation feature scores 9.5, which is on par with Insider. However, users on G2 note that Adobe Target's segmentation capabilities are more sophisticated, allowing for more targeted marketing strategies.
- Users say that Insider's overall platform integration capabilities, particularly with E-Commerce and PIM, score 9.8, while Adobe Target's integration features are rated lower. Reviewers mention that Insider's seamless integrations make it easier to connect with existing systems and enhance marketing efforts.
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Pricing
Entry-Level Pricing
Adobe Target
No pricing availableInsider
No pricing availableFree Trial
Adobe Target
No trial information availableInsider
Free Trial is available
Ratings
Meets Requirements
8.5
54
9.5
965
Ease of Use
7.4
57
9.5
968
Ease of Setup
6.9
26
9.1
427
Ease of Admin
7.5
25
9.2
242
Quality of Support
7.3
54
9.6
966
Has the product been a good partner in doing business?
8.1
25
9.5
243
Product Direction (% positive)
9.0
56
9.8
917
Features by Category
Email Marketing
Not enough data
9.7
426
Not enough data
9.7
404
Not enough data
9.7
406
Not enough data
9.7
349
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
441
Not enough data
9.6
455
Not enough data
9.6
445
Not enough data
Feature Not Available
Lead Management
Not enough data
9.6
423
Not enough data
9.5
423
Not enough data
9.6
455
Not enough data
Feature Not Available
Not enough data
9.6
398
Not enough data
9.6
362
Not enough data
9.6
406
Not enough data
9.6
394
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
365
Not enough data
9.5
374
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.5
448
Not enough data
9.5
448
Not enough data
9.5
441
Not enough data
9.5
440
Not enough data
9.3
347
Platform
Not enough data
9.6
435
Not enough data
Feature Not Available
Not enough data
9.6
420
Not enough data
9.6
360
Not enough data
9.5
369
Not enough data
9.6
403
Not enough data
9.5
345
Integration
Not enough data
9.4
405
Not enough data
9.4
405
Not enough data
9.5
378
Visitor Behavior
Not enough data
9.5
520
Not enough data
9.6
538
Not enough data
9.5
489
Templates
Not enough data
9.6
499
Not enough data
9.6
542
Not enough data
9.6
537
Personalization
Not enough data
9.6
525
Not enough data
9.6
515
Not enough data
9.6
528
Not enough data
9.5
464
Not enough data
9.6
512
Not enough data
9.6
511
Not enough data
9.6
540
Not enough data
9.6
528
Multichannel
Not enough data
9.7
530
Not enough data
9.5
468
Not enough data
9.6
531
Administration
Not enough data
9.6
529
Not enough data
9.4
544
Not enough data
9.5
523
Not enough data
9.5
523
Segmentation
Not enough data
9.7
562
Not enough data
9.6
540
Targeting
Not enough data
9.7
556
Not enough data
9.6
531
Triggered Content
Not enough data
9.5
470
Not enough data
9.6
465
Not enough data
9.7
518
Personalized Content
Not enough data
9.7
507
Not enough data
9.7
488
Not enough data
9.6
543
Text Messaging
Not enough data
9.8
41
Not enough data
9.6
40
Not enough data
9.7
39
Not enough data
9.6
39
Not enough data
9.7
40
Not enough data
9.6
40
Not enough data
9.8
39
Not enough data
9.5
40
SMS Platform
Not enough data
9.6
40
Not enough data
9.6
40
Not enough data
9.7
38
Not enough data
Feature Not Available
Not enough data
9.5
43
Not enough data
9.4
42
Data Sourcing
Not enough data
9.5
533
|
Verified
Not enough data
9.5
522
|
Verified
Not enough data
9.6
327
Not enough data
9.6
551
|
Verified
Intelligence
Not enough data
9.5
555
|
Verified
Not enough data
9.5
530
|
Verified
Not enough data
9.6
522
|
Verified
Platform Basics
Not enough data
9.5
582
|
Verified
Not enough data
9.5
582
|
Verified
Platform Data
Not enough data
9.5
567
|
Verified
Not enough data
9.5
550
|
Verified
Not enough data
9.4
583
|
Verified
Not enough data
9.4
553
Platform Additional Functionality
Not enough data
9.5
558
|
Verified
Not enough data
9.5
555
|
Verified
Not enough data
9.5
542
Search Setup
Not enough data
9.7
33
Not enough data
9.8
34
Not enough data
9.7
33
Not enough data
9.9
31
Product Discovery
Not enough data
9.8
36
Not enough data
9.8
35
Not enough data
9.7
35
Not enough data
9.8
30
Not enough data
9.8
33
Integration
Not enough data
9.7
35
Not enough data
9.8
31
Not enough data
9.7
33
Computing
8.2
10
Not enough data
7.9
13
Not enough data
7.8
12
Not enough data
Experimental Design
7.7
14
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
Analytics
7.4
14
Not enough data
6.2
10
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.3
12
Not enough data
9.2
13
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
9.5
11
Not enough data
9.5
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
9.7
10
Analysis
Not enough data
9.3
555
Not enough data
9.5
619
Not enough data
9.3
489
|
Verified
Not enough data
9.5
529
|
Verified
Campaigns
Not enough data
9.4
513
|
Verified
Not enough data
9.7
621
|
Verified
Not enough data
9.4
419
Not enough data
9.2
422
Not enough data
9.6
496
|
Verified
Not enough data
9.6
581
|
Verified
Engagement
Not enough data
9.6
558
Platform
Not enough data
9.6
601
Not enough data
9.5
555
|
Verified
Not enough data
9.5
475
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Insider are categorized as Personalization
Unique Categories
Adobe Target is categorized as Mobile App Optimization and A/B Testing
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.0%
Information Technology and Services
16.1%
Financial Services
9.7%
Computer Software
9.7%
Retail
4.8%
Other
38.7%
Retail
26.7%
Apparel & Fashion
9.9%
Cosmetics
4.0%
Marketing and Advertising
3.9%
Leisure, Travel & Tourism
3.8%
Other
51.7%
Most Helpful Reviews
Adobe Target
Most Helpful Favorable Review
Wesley H.
Verified User in Marketing and Advertising
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
Most Helpful Critical Review
Verified User in Information Technology and Services
Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured...
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Wesley H.
Verified User in Marketing and Advertising
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Information Technology and Services
Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured...
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Alternatives
Discussions
Adobe Target has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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