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Compare Adobe Target and Insider 
At a Glance
Market Segments
Enterprise (63.4% of reviews)
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Target
Star Rating
(75)4.1 out of 5
Market Segments
Enterprise (63.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetInsider
Star Rating
(1,100)4.8 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Target excels in A/B Testing capabilities, with a score of 8.7, but reviewers mention that its WYSIWYG Editor is less intuitive, scoring only 6.8. In contrast, Insider's A/B Testing features are rated higher, showcasing a more user-friendly interface.
- Reviewers mention that Adobe Target's Ease of Use is rated at 7.4, which some users find challenging, while Insider shines with a score of 9.5, indicating a more streamlined experience for everyday users.
- G2 users highlight that Adobe Target's Quality of Support is rated at 7.3, which some find lacking, whereas Insider's support is rated significantly higher at 9.6, with users praising their responsiveness and helpfulness.
- Users on G2 report that Adobe Target's Dynamic Segmentation feature is effective but lacks the depth found in Insider, which scores 9.5 in this area, allowing for more granular targeting and personalization.
- Reviewers mention that while Adobe Target has a solid foundation for Email Marketing with a score of 9.7, Insider's comprehensive suite of features, including automated responses and deliverability management, is rated equally high, making it a strong competitor.
- Users say that Adobe Target's Performance and Reliability score of 7.5 leaves room for improvement, while Insider's score of 9.6 indicates a more robust and dependable platform, which is crucial for businesses relying on consistent marketing efforts.
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Pricing
Entry-Level Pricing
Adobe Target
No pricing availableInsider
No pricing availableFree Trial
Adobe Target
No trial information availableInsider
Free Trial is available
Ratings
Meets Requirements
8.5
54
9.5
987
Ease of Use
7.4
67
9.5
993
Ease of Setup
7.2
35
9.1
451
Ease of Admin
7.5
25
9.2
249
Quality of Support
7.3
54
9.6
987
Has the product been a good partner in doing business?
8.1
25
9.5
250
Product Direction (% positive)
9.0
56
9.7
940
Features by Category
Email Marketing
Not enough data
9.7
440
Not enough data
9.7
418
Not enough data
9.7
420
Not enough data
9.7
363
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
456
Not enough data
9.6
471
Not enough data
9.6
461
Not enough data
Feature Not Available
Lead Management
Not enough data
9.6
437
Not enough data
9.5
437
Not enough data
9.6
471
Not enough data
Feature Not Available
Not enough data
9.6
412
Not enough data
9.6
377
Not enough data
9.6
421
Not enough data
9.6
408
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
379
Not enough data
9.5
388
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.5
464
Not enough data
9.5
463
Not enough data
9.5
457
Not enough data
9.5
456
Not enough data
9.3
361
Platform
Not enough data
9.6
451
Not enough data
Feature Not Available
Not enough data
9.6
436
Not enough data
9.6
374
Not enough data
9.5
384
Not enough data
9.6
419
Not enough data
9.5
360
Integration
Not enough data
9.4
422
Not enough data
9.4
421
Not enough data
9.5
393
Visitor Behavior
Not enough data
9.5
538
Not enough data
9.6
556
Not enough data
9.5
507
Templates
Not enough data
9.5
517
Not enough data
9.6
560
Not enough data
9.6
555
Personalization
Not enough data
9.6
542
Not enough data
9.6
533
Not enough data
9.6
545
Not enough data
9.5
481
Not enough data
9.6
528
Not enough data
9.6
528
Not enough data
9.6
557
Not enough data
9.6
545
Multichannel
Not enough data
9.7
547
Not enough data
9.5
484
Not enough data
9.6
548
Administration
Not enough data
9.6
546
Not enough data
9.4
561
Not enough data
9.5
540
Not enough data
9.4
540
Segmentation
Not enough data
9.7
571
Not enough data
9.6
549
Targeting
Not enough data
9.7
565
Not enough data
9.6
540
Triggered Content
Not enough data
9.5
478
Not enough data
9.6
473
Not enough data
9.7
527
Personalized Content
Not enough data
9.7
516
Not enough data
9.7
495
Not enough data
9.6
552
Text Messaging
Not enough data
9.8
51
Not enough data
9.6
50
Not enough data
9.7
49
Not enough data
9.6
49
Not enough data
9.6
51
Not enough data
9.5
50
Not enough data
9.7
49
Not enough data
9.5
50
SMS Platform
Not enough data
9.6
50
Not enough data
9.6
50
Not enough data
9.7
48
Not enough data
Feature Not Available
Not enough data
9.5
53
Not enough data
9.5
52
Data Sourcing
Not enough data
9.5
546
|
Verified
Not enough data
9.5
535
|
Verified
Not enough data
9.6
339
Not enough data
9.6
562
|
Verified
Intelligence
Not enough data
9.5
568
|
Verified
Not enough data
9.5
542
|
Verified
Not enough data
9.6
534
|
Verified
Platform Basics
Not enough data
9.5
595
|
Verified
Not enough data
9.5
595
|
Verified
Platform Data
Not enough data
9.5
580
|
Verified
Not enough data
9.5
563
|
Verified
Not enough data
9.4
596
|
Verified
Not enough data
9.4
566
Platform Additional Functionality
Not enough data
9.5
570
|
Verified
Not enough data
9.5
568
|
Verified
Not enough data
9.5
555
Search Setup
Not enough data
9.8
41
Not enough data
9.8
42
Not enough data
9.8
41
Not enough data
9.9
39
Product Discovery
Not enough data
9.8
44
Not enough data
9.8
43
Not enough data
9.8
43
Not enough data
9.9
38
Not enough data
9.8
41
Integration
Not enough data
9.7
43
Not enough data
9.9
39
Not enough data
9.8
41
Computing
8.2
10
Not enough data
7.9
13
Not enough data
7.8
12
Not enough data
Experimental Design
7.7
14
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
Analytics
7.4
14
Not enough data
6.2
10
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
15
Not enough data
9.4
16
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
9.6
14
Not enough data
9.6
14
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.8
14
Not enough data
9.8
14
Not enough data
9.6
13
Not enough data
9.7
13
Analysis
Not enough data
9.3
564
Not enough data
9.5
628
Not enough data
9.3
498
|
Verified
Not enough data
9.5
538
|
Verified
Campaigns
Not enough data
9.4
522
|
Verified
Not enough data
9.7
631
|
Verified
Not enough data
9.5
428
Not enough data
9.3
431
Not enough data
9.6
505
|
Verified
Not enough data
9.6
591
|
Verified
Engagement
Not enough data
9.6
568
Platform
Not enough data
9.6
609
Not enough data
9.5
564
|
Verified
Not enough data
9.5
484
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Insider are categorized as Personalization
Unique Categories
Adobe Target is categorized as Mobile App Optimization and A/B Testing
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.1%
Information Technology and Services
16.7%
Financial Services
11.1%
Computer Software
8.3%
Retail
6.9%
Other
38.9%
Retail
26.9%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Most Helpful Reviews
Adobe Target
Most Helpful Favorable Review
Wesley H.
Verified User in Marketing and Advertising
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
Most Helpful Critical Review
Michael C.
Verified User in Computer Software
The slow run time of the tool. My company has a lot of mboxes. Target needs to accommodate big companies that do so.
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Wesley H.
Verified User in Marketing and Advertising
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Michael C.
Verified User in Computer Software
The slow run time of the tool. My company has a lot of mboxes. Target needs to accommodate big companies that do so.
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Alternatives
Discussions
Adobe Target has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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