- Home
- ...
- Marketing Automation Software
- ActiveDEMAND
- HubSpot Marketing Hub
- ActiveDEMAND-vs-HubSpot Marketing Hub
Compare ActiveDEMAND and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (80.6% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00 Per Month
$0.00
ActiveDEMAND
Star Rating
(68)4.4 out of 5
Market Segments
Small-Business (80.6% of reviews)
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,346)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Email Marketing capabilities, particularly in Automated Email Responses with a score of 8.8, while ActiveDEMAND shines in Online Marketing with a higher score of 9.1 for Search Tracking and Optimization.
- Reviewers mention that HubSpot's Quality of Support is rated at 8.7, which is slightly lower than ActiveDEMAND's impressive score of 9.3, indicating that users find ActiveDEMAND more responsive and helpful.
- G2 users highlight HubSpot's Ease of Use with a score of 8.6, making it more user-friendly for beginners compared to ActiveDEMAND's score of 7.5, which some users find less intuitive.
- Users on G2 report that HubSpot's Lead Management features, particularly Online Behavior Tracking, score 8.3, while ActiveDEMAND outperforms with a score of 9.0, showcasing its superior tracking capabilities.
- Reviewers mention that HubSpot's Campaign Management features, such as Campaign Dashboard, score 8.4, while ActiveDEMAND's Event / Webinar Marketing scores 8.4, indicating both platforms are competitive in this area but with different strengths.
- Users say that HubSpot's Customization options, particularly in Pre-Designed Templates, score lower at 6.4 compared to ActiveDEMAND's 8.0 for Pop-Up Types, suggesting that ActiveDEMAND offers more flexible customization features.
Featured Products
Sponsored
Cloud Campaign
(132)
Marketing Automation
Visit Website
Sponsored
Reaktion
(2)
Marketing Automation
Visit Website
Sponsored
rampmetrics
(25)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
ActiveDEMAND
Call Tracking
$0.00
Per Month
ActiveDEMAND Call Tracking doesn't just track your online and offline incoming calls to tell you what is working and what isn't. ActiveDEMAND includes conversation tracking to understand the call itself and give it a lead quality rating.
- Instant Phone Number Setup
- Local/Toll-Free Numbers & Text Messages
- Port Your Existing Phone Numbers
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
ActiveDEMAND
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.5
57
8.5
8,643
Ease of Use
7.5
57
8.6
9,469
Ease of Setup
7.7
41
8.1
5,357
Ease of Admin
8.0
38
8.5
4,502
Quality of Support
9.3
57
8.7
8,189
Has the product been a good partner in doing business?
9.3
39
8.8
4,423
Product Direction (% positive)
9.0
56
8.8
8,302
Features by Category
Email Marketing
8.4
32
|
Verified
8.8
4897
|
Verified
8.6
34
|
Verified
8.9
4767
|
Verified
8.3
30
|
Verified
8.6
4770
|
Verified
9.1
30
|
Verified
8.8
4480
|
Verified
Online Marketing
8.4
34
|
Verified
8.5
4636
|
Verified
8.5
30
|
Verified
8.3
3981
|
Verified
7.9
21
|
Verified
8.1
3701
|
Verified
8.5
26
|
Verified
8.2
4234
|
Verified
9.1
15
|
Verified
8.1
3894
|
Verified
Lead Management
8.6
30
|
Verified
8.6
4422
|
Verified
8.5
28
|
Verified
8.2
4169
|
Verified
8.8
26
|
Verified
8.4
4273
|
Verified
8.8
25
|
Verified
8.0
3788
|
Verified
8.5
26
|
Verified
8.5
4214
|
Verified
9.0
29
|
Verified
8.3
3958
|
Verified
8.4
27
|
Verified
8.4
3937
|
Verified
8.2
21
|
Verified
8.4
3939
|
Verified
Campaign Management
8.2
28
|
Verified
8.2
3547
|
Verified
8.4
20
|
Verified
8.0
3146
|
Verified
8.4
25
|
Verified
8.0
3104
|
Verified
6.7
6
7.3
2262
|
Verified
Social
6.7
6
7.8
3220
|
Verified
8.0
21
|
Verified
8.3
3620
|
Verified
8.2
19
|
Verified
8.2
3589
|
Verified
7.9
20
|
Verified
8.1
3467
|
Verified
7.2
9
|
Verified
7.8
2697
|
Verified
Reporting & Analytics
9.1
29
|
Verified
8.3
4599
|
Verified
9.2
29
|
Verified
8.1
4279
|
Verified
8.0
9
|
Verified
7.6
3444
|
Verified
8.5
14
|
Verified
7.6
3129
|
Verified
8.6
19
|
Verified
7.7
3561
|
Verified
Platform
7.9
22
|
Verified
8.0
2926
|
Verified
7.8
22
|
Verified
8.5
2960
|
Verified
7.9
21
|
Verified
8.7
2926
|
Verified
Not enough data
8.0
1937
|
Verified
8.2
10
|
Verified
7.5
1830
|
Verified
8.3
21
|
Verified
8.6
2764
|
Verified
8.7
5
8.0
2011
|
Verified
Integration
7.6
17
|
Verified
8.4
2937
|
Verified
7.4
13
|
Verified
8.1
2634
|
Verified
6.9
9
|
Verified
8.1
2425
|
Verified
Lead Intelligence
Not enough data
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Lead Management
Not enough data
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Marketing Campaigns
Not enough data
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Campaign Execution
Not enough data
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Messenger
Not enough data
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Channels
Not enough data
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Customers
Not enough data
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Design and Customization
Not enough data
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Campaigns
Not enough data
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Integrations
Not enough data
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Generative AI
Not enough data
6.2
20
Attribution Modeling
Not enough data
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Marketing
Not enough data
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Reporting
Not enough data
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
471
Not enough data
8.6
554
Platform Reporting
Not enough data
8.5
570
Not enough data
8.7
613
Content & Collaboration
Not enough data
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Social Management
Not enough data
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Platform Interoperability
Not enough data
8.1
480
Social Functionality
Not enough data
8.2
1171
Campaign Management
Not enough data
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Platform
Not enough data
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Page Customization
Not enough data
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Page Optimization
Not enough data
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Integrations
Not enough data
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Generative AI
Not enough data
Feature Not Available
Lead Intelligence
Not enough data
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Lead Management
Not enough data
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Marketing Campaigns
Not enough data
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.5
8
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
Tracking
7.6
7
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
Analytics
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
Call Routing
Not enough data
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActiveDEMAND and HubSpot Marketing Hub are categorized as Marketing Automation
Unique Categories
ActiveDEMAND is categorized as Inbound Call Tracking
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Reviews
Reviewers' Company Size
ActiveDEMAND
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.8%
Information Technology and Services
9.0%
Industrial Automation
7.5%
Health, Wellness and Fitness
6.0%
Computer Software
6.0%
Other
35.8%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
ActiveDEMAND
Most Helpful Favorable Review
Jennifer O.
Verified User in Industrial Automation
ActiveDEMAND templates are awesome. I like that I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. The branding helps keep things consistent and looking great. The call tracking feature...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Customer service is a pain. Wait 10-20 minutes for a live chat representative, if they don't solve your problem, there's no follow up. Was once told that I was more than welcome to not use their service when I asked why I should keep using it if the social...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Jennifer O.
Verified User in Industrial Automation
ActiveDEMAND templates are awesome. I like that I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. The branding helps keep things consistent and looking great. The call tracking feature...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Marketing and Advertising
Customer service is a pain. Wait 10-20 minutes for a live chat representative, if they don't solve your problem, there's no follow up. Was once told that I was more than welcome to not use their service when I asked why I should keep using it if the social...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
What metrics are tracked with call tracking?
2 comments
Official Response from ActiveDEMAND
Call Tracking provides campaign insights like which numbers are called most often or what marketing channels (Source/Medium) are delivering the most calls....Read more
What is DNI and why would a marketer want to use it?
1 comment
Official Response from ActiveDEMAND
With Dynamic Number Insertion, when a user visits your website, the telephone number on your website will dynamically change and be associated with their...Read more
Is DNI going to hurt my SEO?
1 comment
Official Response from ActiveDEMAND
DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots”...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
