Compare ActiveCampaign and User.com 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(13,908)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansUser.com
Star Rating
(48)4.3 out of 5
Market Segments
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about User.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while User.com shines in Dynamic Content and A/B Testing, both scoring 9.2, indicating a stronger focus on content customization.
- Reviewers mention that ActiveCampaign's Lead Management features, scoring 8.5, are robust, but User.com outperforms in Lead Nurturing with a score of 9.0, suggesting a more effective approach to guiding leads through the sales funnel.
- G2 users highlight that ActiveCampaign's Customer Support is rated at 8.6, which is competitive, but User.com users report a higher satisfaction with their Customer Support Portal, scoring 9.6, indicating a more user-friendly support experience.
- Users on G2 note that ActiveCampaign's Campaign Management features are solid with a score of 8.9, but User.com users mention superior Campaign Optimization capabilities, also scoring 8.3, which may lead to better overall campaign performance.
- Reviewers say that ActiveCampaign's Performance and Reliability is rated at 8.3, while User.com users report a slightly lower score of 7.2, suggesting that ActiveCampaign may offer a more stable experience in high-demand situations.
- Users report that ActiveCampaign's Integration Capabilities are strong with a score of 8.2, but User.com users mention a more extensive range of Integration APIs with a score of 8.3, indicating better flexibility for connecting with other tools.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
User.com
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
User.com
Free Trial is available
Ratings
Meets Requirements
8.8
10,455
8.2
40
Ease of Use
8.2
10,557
8.5
40
Ease of Setup
8.1
6,492
8.5
19
Ease of Admin
8.4
6,010
9.3
18
Quality of Support
8.6
9,706
8.7
38
Has the product been a good partner in doing business?
8.8
5,874
8.4
18
Product Direction (% positive)
8.3
9,863
8.7
36
Features by Category
Sales Force Automation
8.3
1888
|
Verified
7.3
8
|
Verified
7.0
825
Feature Not Available
8.0
1561
|
Verified
8.5
8
|
Verified
7.8
1483
|
Verified
8.5
8
|
Verified
7.1
1034
|
Verified
Not enough data
7.7
1241
|
Verified
9.2
6
|
Verified
7.1
1023
|
Verified
7.2
6
|
Verified
7.0
961
|
Verified
7.7
5
|
Verified
7.4
1100
|
Verified
8.1
6
|
Verified
Marketing Automation
9.0
2096
|
Verified
8.6
7
|
Verified
8.8
1992
|
Verified
8.3
8
|
Verified
8.5
1946
|
Verified
9.0
8
|
Verified
7.9
1280
|
Verified
9.7
5
|
Verified
Customer Support
7.7
1276
|
Verified
8.1
8
|
Verified
7.8
1435
|
Verified
9.6
8
|
Verified
8.0
1569
|
Verified
8.9
9
|
Verified
7.1
1144
|
Verified
8.1
6
|
Verified
7.6
1260
|
Verified
8.3
7
|
Verified
Reporting & Analytics
7.8
1763
|
Verified
7.3
8
|
Verified
8.0
1961
|
Verified
7.8
9
|
Verified
7.2
1116
|
Verified
7.9
7
|
Verified
Mobile & Social
7.4
1058
|
Verified
7.8
6
7.4
1157
|
Verified
7.8
6
7.2
1205
|
Verified
Not enough data
Platform
7.9
1726
|
Verified
Not enough data
8.1
1674
|
Verified
9.3
5
|
Verified
8.2
1780
|
Verified
9.4
6
|
Verified
7.3
1212
|
Verified
Not enough data
7.1
1115
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1845
|
Verified
7.2
6
|
Verified
7.5
1241
|
Verified
Not enough data
Integration
8.1
1715
|
Verified
8.9
6
|
Verified
8.1
1725
|
Verified
8.1
6
|
Verified
7.9
1429
|
Verified
7.8
6
|
Verified
Generative AI
6.1
500
Feature Not Available
Email Marketing
8.8
6025
|
Verified
9.0
10
|
Verified
8.9
5849
|
Verified
8.8
8
|
Verified
8.6
5709
|
Verified
8.5
9
|
Verified
8.9
5318
|
Verified
8.3
8
|
Verified
Online Marketing
7.4
3980
|
Verified
9.2
6
|
Verified
7.9
3686
|
Verified
9.2
6
|
Verified
7.9
3144
|
Verified
9.4
6
|
Verified
8.1
4478
|
Verified
9.7
6
|
Verified
7.8
3094
|
Verified
9.2
6
Lead Management
8.3
3968
|
Verified
9.4
6
|
Verified
8.1
3581
|
Verified
9.7
5
|
Verified
8.6
4689
|
Verified
8.3
7
|
Verified
8.0
3114
|
Verified
8.9
6
|
Verified
8.6
3960
|
Verified
9.0
8
|
Verified
8.1
3611
|
Verified
9.2
6
|
Verified
8.3
3423
|
Verified
9.7
5
|
Verified
8.1
3195
|
Verified
9.4
8
|
Verified
Campaign Management
8.0
3120
|
Verified
8.5
8
|
Verified
7.8
2741
|
Verified
7.6
7
7.3
2288
8.1
8
|
Verified
6.9
1990
|
Verified
7.5
6
Social
7.0
1977
|
Verified
9.0
7
7.4
2336
|
Verified
8.8
8
|
Verified
7.4
2209
|
Verified
9.2
8
|
Verified
7.3
2103
|
Verified
8.8
8
|
Verified
7.1
2064
|
Verified
8.8
7
Reporting & Analytics
8.2
4809
|
Verified
7.7
8
|
Verified
7.7
3238
|
Verified
9.0
8
|
Verified
7.3
2574
|
Verified
9.4
6
|
Verified
7.2
2381
|
Verified
9.4
6
|
Verified
7.0
2104
|
Verified
9.3
5
Platform
8.0
3306
|
Verified
Not enough data
8.2
3095
|
Verified
9.3
5
|
Verified
8.3
3301
|
Verified
9.7
5
|
Verified
7.5
2020
|
Verified
Not enough data
7.0
1753
|
Verified
Not enough data
8.4
3314
|
Verified
Not enough data
7.6
2052
|
Verified
Not enough data
Integration
8.2
3341
|
Verified
8.3
6
|
Verified
8.2
3244
|
Verified
7.8
6
|
Verified
7.9
2729
|
Verified
9.0
5
|
Verified
Messenger
7.5
1051
Not enough data
6.0
903
Not enough data
6.6
932
Not enough data
7.0
974
Not enough data
Channels
6.5
917
Not enough data
7.4
1099
Not enough data
6.0
845
Not enough data
5.5
763
Not enough data
6.0
770
Not enough data
Customers
7.6
1158
Not enough data
7.4
1084
Not enough data
7.6
1219
Not enough data
7.7
1158
Not enough data
7.3
1110
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
523
Not enough data
8.6
700
Not enough data
6.3
423
Not enough data
6.7
449
Not enough data
7.6
553
Not enough data
6.9
467
Not enough data
6.9
439
Not enough data
Repeatability and Reportability
7.5
541
Not enough data
7.5
538
Not enough data
7.5
506
Not enough data
6.7
440
Not enough data
6.0
397
Not enough data
AI and Automation
7.3
482
Not enough data
7.3
484
Not enough data
7.2
487
Not enough data
6.7
422
Not enough data
6.5
401
Not enough data
Generative AI
6.1
339
Not enough data
Visitor Behavior
7.6
388
Not enough data
7.9
377
Not enough data
7.2
335
Not enough data
Templates
7.3
389
Not enough data
8.0
417
Not enough data
7.8
390
Not enough data
Personalization
7.6
379
Not enough data
7.6
382
Not enough data
7.2
338
Not enough data
7.1
327
Not enough data
7.3
317
Not enough data
7.2
304
Not enough data
7.4
324
Not enough data
8.0
375
Not enough data
Multichannel
7.4
360
Not enough data
8.5
441
Not enough data
7.6
398
Not enough data
Administration
8.5
462
Not enough data
7.9
450
Not enough data
7.9
420
Not enough data
8.0
442
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1830
Not enough data
6.3
1334
Not enough data
7.0
1434
Not enough data
7.6
1499
Not enough data
Edit
7.4
1564
Not enough data
8.0
1776
Not enough data
7.4
1474
Not enough data
Logistics
7.8
1634
Not enough data
7.0
1402
Not enough data
7.8
1593
Not enough data
7.8
1368
Not enough data
Generative AI
6.0
678
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.4
135
Not enough data
6.6
116
Not enough data
7.4
130
Not enough data
7.5
120
Not enough data
7.1
108
Not enough data
Feature Not Available
Not enough data
8.1
146
Not enough data
6.9
121
Not enough data
SMS Platform
7.6
131
Not enough data
8.9
148
Not enough data
7.5
106
Not enough data
6.5
99
Not enough data
6.8
101
Not enough data
8.0
121
Not enough data
Design and Customization
7.7
181
Not enough data
7.6
176
Not enough data
8.0
158
Not enough data
8.0
168
Not enough data
Campaigns
7.8
146
Not enough data
8.3
158
Not enough data
7.8
125
Not enough data
7.7
159
Not enough data
Integrations
8.2
151
Not enough data
6.9
95
Not enough data
8.0
110
Not enough data
7.3
123
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
196
Not enough data
7.1
187
Not enough data
6.8
179
Not enough data
6.9
177
Not enough data
6.3
164
Not enough data
7.1
178
Not enough data
Marketing
7.1
187
Not enough data
7.1
183
Not enough data
7.3
200
Not enough data
7.9
237
Not enough data
Reporting
7.5
271
Not enough data
7.3
252
Not enough data
7.0
238
Not enough data
Platform Interoperability
7.8(won by default)
182
Not enough data
Social Functionality
7.9(won by default)
272
Not enough data
Campaign Management
8.3(won by default)
320
Not enough data
8.3(won by default)
294
Not enough data
8.1(won by default)
278
Not enough data
7.8(won by default)
258
Not enough data
7.9(won by default)
247
Not enough data
8.2(won by default)
238
Not enough data
8.1(won by default)
230
Not enough data
7.8(won by default)
212
Not enough data
7.6(won by default)
206
Not enough data
7.9(won by default)
238
Not enough data
7.8(won by default)
213
Not enough data
7.6(won by default)
194
Not enough data
7.7(won by default)
197
Not enough data
Targeting
8.3(won by default)
268
Not enough data
8.3(won by default)
256
Not enough data
7.8(won by default)
231
Not enough data
8.0(won by default)
224
Not enough data
Platform
8.1(won by default)
284
Not enough data
7.9(won by default)
263
Not enough data
8.5(won by default)
276
Not enough data
8.5(won by default)
312
Not enough data
8.3(won by default)
246
Not enough data
8.3(won by default)
278
Not enough data
8.6(won by default)
273
Not enough data
8.1(won by default)
217
Not enough data
8.1(won by default)
264
Not enough data
Page Customization
8.2
544
Not enough data
7.9
569
Not enough data
7.8
487
Not enough data
7.5
510
Not enough data
Page Optimization
7.7
385
Not enough data
7.8
489
Not enough data
7.5
432
Not enough data
7.2
373
Not enough data
Integrations
7.5
365
Not enough data
8.5
502
Not enough data
8.2
473
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
575
Not enough data
7.6
472
Not enough data
6.8
383
Not enough data
7.4
568
Not enough data
Additional Functionality
7.9
584
Not enough data
5.6
345
Not enough data
7.4
450
Not enough data
6.1
356
Not enough data
7.0
430
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Communication
8.5
108
9.5
7
|
Verified
8.2
96
9.5
7
|
Verified
8.6
101
8.8
8
|
Verified
7.9
77
9.7
6
|
Verified
7.9
62
Not enough data
Internal Use
8.2
131
9.4
6
|
Verified
8.0
82
9.0
7
|
Verified
8.5
87
8.3
7
|
Verified
8.3
83
8.1
8
|
Verified
7.9
73
7.8
9
|
Verified
8.4
86
7.9
8
|
Verified
Data Sourcing
7.8
246
Not enough data
7.9
274
Not enough data
7.8
233
Not enough data
8.0
270
Not enough data
8.2
294
Not enough data
Predictive Analytics
8.1
258
Not enough data
7.9
241
Not enough data
7.4
205
Not enough data
7.4
231
Not enough data
Sales Management
8.2
279
Not enough data
7.8
143
Not enough data
8.1
267
Not enough data
8.4
311
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
396
Not enough data
8.2
371
Not enough data
8.1
354
Not enough data
Discovery
8.2
407
Not enough data
8.2
412
Not enough data
8.1
363
Not enough data
Management
8.0
348
Not enough data
8.3
390
Not enough data
Platform
8.1
368
Not enough data
8.1
397
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and User.com are categorized as Live Chat, CRM, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
User.com is categorized as Visitor Identification and Push Notification
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
User.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Marketing and Advertising
22.9%
Computer Software
12.5%
Information Technology and Services
10.4%
Internet
8.3%
Hospitality
6.3%
Other
39.6%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
User.com
Most Helpful Favorable Review
Eduardo R.
Verified User in Internet
Our platform, The-Collectory.com, is a members-only site focusing on luxury goods. With the help of UserEngage, we can easily understand the behavior of each and every one of our members, and therefore, deliver an extremely well-tailored and personalized...
Most Helpful Critical Review
Eldar G.
Verified User in Computer Software
Our team of 100 people has been using User.com for 5 months now. We spent a lot of time and resources integrating User.com with our process and tools. But we had to move away from User.com. That's why: - UX is terrible, even for experienced support people...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Eduardo R.
Verified User in Internet
Our platform, The-Collectory.com, is a members-only site focusing on luxury goods. With the help of UserEngage, we can easily understand the behavior of each and every one of our members, and therefore, deliver an extremely well-tailored and personalized...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Eldar G.
Verified User in Computer Software
Our team of 100 people has been using User.com for 5 months now. We spent a lot of time and resources integrating User.com with our process and tools. But we had to move away from User.com. That's why: - UX is terrible, even for experienced support people...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Can you help me with the setup?
1 comment
Official Response from User.com
Each new client receives 1 free Onboarding call from our support team. You can ask for help on our chat as well. If you need some extra support, check our...Read more
Is User com good?
1 comment
NN
User.com is a customer communication and marketing automation platform with a variety of features to help businesses engage with customers, manage leads, and...Read more
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