Compare ActiveCampaign and Shape Software 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (60.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$119.00 Per Month
ActiveCampaign
Star Rating
(13,780)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansShape Software
Star Rating
(64)4.6 out of 5
Market Segments
Small-Business (60.3% of reviews)
Entry-Level Pricing
$119.00 Per Month
Learn more about Shape SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in email marketing capabilities, particularly in "Automated Email Responses" and "Sending Outbound Emails," with ratings of 8.9 and 8.9 respectively, while Shape Software shines in "Email Deliverability Management" with a high score of 9.8, indicating a strong focus on ensuring emails reach their intended recipients.
- Reviewers mention that Shape Software offers superior "Sales Force Automation" features, particularly in "Contact & Account Management" and "Partner Relationship Management," scoring 9.1 and 9.3 respectively, compared to ActiveCampaign's scores of 8.4 and 7.1, highlighting Shape's strength in managing sales relationships.
- G2 users highlight that ActiveCampaign's "Document Signing" feature is rated exceptionally high at 9.7, showcasing its robust e-signature capabilities, while Shape Software lacks a comparable feature, indicating a potential gap for users needing document management and signing functionalities.
- Users on G2 report that Shape Software's "Customer Support" is rated higher overall, with scores of 9.2 for the "Customer Support Portal" and 9.1 for the "Knowledge Base," compared to ActiveCampaign's scores of 7.9 and 8.1, suggesting that Shape provides more comprehensive support resources.
- Reviewers mention that ActiveCampaign's "Marketing ROI Analytics" is rated lower at 8.0, while Shape Software excels with a score of 8.9, indicating that Shape offers better tools for measuring the effectiveness of marketing campaigns, which is crucial for data-driven decision-making.
- Users say that Shape Software's "Mobile Optimization" features are rated highly at 9.6, while ActiveCampaign's score of 8.2 suggests that Shape provides a more seamless mobile experience, which is increasingly important for users who rely on mobile access for their marketing and sales activities.
Featured Products
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Email Tracking
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Shape Software
Software User License
$119.00
Per Month
With Shape, you don't need to decide between different product offerings. Most of our features are included in one system for an affordable month-to-month price.
- CRM
- Built-in Calling
- Text Messaging
Free Trial
ActiveCampaign
Free Trial is available
Shape Software
No trial information availableRatings
Meets Requirements
8.8
10,326
8.9
42
Ease of Use
8.2
10,426
9.3
41
Ease of Setup
8.1
6,362
7.8
13
Ease of Admin
8.4
5,946
8.2
12
Quality of Support
8.6
9,590
9.1
40
Has the product been a good partner in doing business?
8.8
5,813
8.3
12
Product Direction (% positive)
8.3
9,732
8.3
34
Features by Category
Signature Process
Not enough data
9.7
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
9.7
11
Not enough data
10.0
10
Not enough data
10.0
10
Not enough data
9.8
11
Security and Scalability
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
11
Platform
Not enough data
9.8
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Sales Force Automation
8.3
1834
|
Verified
9.1
20
7.1
773
9.3
19
8.0
1509
|
Verified
8.8
20
7.8
1431
|
Verified
9.3
20
7.1
986
|
Verified
8.9
20
7.7
1191
|
Verified
9.0
19
7.1
977
|
Verified
8.9
19
7.0
915
|
Verified
9.0
19
7.5
1055
|
Verified
9.0
21
Marketing Automation
9.0
2039
|
Verified
9.1
22
8.8
1934
|
Verified
8.8
20
8.5
1894
|
Verified
9.0
21
8.0
1230
|
Verified
8.9
20
Customer Support
7.7
1227
|
Verified
8.9
20
7.8
1389
|
Verified
9.2
19
8.1
1524
|
Verified
9.1
19
7.1
1100
|
Verified
9.0
19
7.6
1216
|
Verified
9.0
19
Reporting & Analytics
7.8
1717
|
Verified
9.0
20
8.0
1915
|
Verified
9.1
21
7.2
1076
|
Verified
9.1
19
Mobile & Social
7.4
1017
|
Verified
8.8
20
7.4
1117
|
Verified
9.6
17
7.2
1168
|
Verified
9.0
19
Platform
7.9
1661
|
Verified
8.8
12
8.1
1609
|
Verified
8.6
13
8.2
1718
|
Verified
8.9
12
7.4
1153
|
Verified
8.6
12
7.1
1057
|
Verified
8.8
12
Feature Not Available
8.8
12
8.3
1783
|
Verified
8.3
13
7.5
1183
|
Verified
8.3
13
Integration
8.2
1667
|
Verified
9.0
12
8.1
1677
|
Verified
8.9
12
7.9
1388
|
Verified
9.1
11
Generative AI
6.1
469
Feature Not Available
Email Marketing
8.8
5959
|
Verified
9.4
19
8.9
5782
|
Verified
9.7
18
8.6
5642
|
Verified
9.8
17
8.9
5254
|
Verified
9.4
18
Online Marketing
7.4
3917
|
Verified
9.4
17
8.0
3627
|
Verified
9.3
17
7.9
3086
|
Verified
9.6
16
8.2
4420
|
Verified
9.6
16
7.9
3040
|
Verified
9.4
18
Lead Management
8.3
3910
|
Verified
9.7
17
8.1
3524
|
Verified
9.8
17
8.6
4632
|
Verified
9.3
17
8.0
3060
|
Verified
9.7
16
8.6
3904
|
Verified
9.8
16
8.1
3556
|
Verified
9.2
17
8.3
3369
|
Verified
9.7
16
8.1
3143
|
Verified
9.5
18
Campaign Management
8.1
3067
|
Verified
9.3
18
7.9
2687
|
Verified
9.6
16
7.3
2236
9.4
18
6.9
1938
|
Verified
9.3
18
Social
7.0
1927
|
Verified
9.8
16
7.4
2286
|
Verified
9.8
16
7.4
2158
|
Verified
9.2
16
7.3
2052
|
Verified
9.8
15
7.1
2012
|
Verified
9.4
16
Reporting & Analytics
8.2
4755
|
Verified
9.8
16
7.7
3186
|
Verified
9.7
16
7.3
2524
|
Verified
9.6
16
7.2
2331
|
Verified
9.9
16
7.0
2053
|
Verified
9.6
16
Platform
8.0
3240
|
Verified
9.8
10
8.2
3028
|
Verified
10.0
10
8.4
3235
|
Verified
8.9
11
7.6
1957
|
Verified
9.7
10
7.1
1691
|
Verified
8.9
11
8.4
3247
|
Verified
10.0
9
7.6
1991
|
Verified
9.8
10
Integration
8.2
3276
|
Verified
9.4
11
8.3
3180
|
Verified
9.1
11
7.9
2668
|
Verified
8.9
11
Messenger
7.5
1012
Not enough data
6.1
864
Not enough data
6.7
894
Not enough data
7.0
937
Not enough data
Channels
6.6
880
Not enough data
7.4
1060
Not enough data
6.0
809
Not enough data
5.5
728
Not enough data
6.1
735
Not enough data
Customers
7.7
1120
Not enough data
7.4
1048
Not enough data
7.7
1181
Not enough data
7.7
1123
Not enough data
7.3
1075
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
509
Not enough data
8.7
683
Not enough data
6.3
409
Not enough data
6.7
433
Not enough data
7.6
538
Not enough data
6.9
452
Not enough data
6.9
424
Not enough data
Repeatability and Reportability
7.5
525
Not enough data
7.5
523
Not enough data
7.5
491
Not enough data
6.7
424
Not enough data
6.0
382
Not enough data
AI and Automation
7.3
468
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Dialing Options
Not enough data
10.0
11
Not enough data
9.3
10
Not enough data
9.2
11
Agent Tools
Not enough data
10.0
10
Not enough data
9.8
10
Not enough data
9.2
11
Not enough data
9.4
11
Automation
Not enough data
10.0
10
Not enough data
10.0
9
Not enough data
9.3
10
Not enough data
9.3
12
Not enough data
10.0
11
Visitor Behavior
7.6
377
Not enough data
7.9
367
Not enough data
7.2
325
Not enough data
Templates
7.3
379
Not enough data
8.0
407
Not enough data
7.8
380
Not enough data
Personalization
7.6
368
Not enough data
7.6
372
Not enough data
7.2
328
Not enough data
7.1
317
Not enough data
7.3
307
Not enough data
7.1
294
Not enough data
7.4
314
Not enough data
8.0
365
Not enough data
Multichannel
7.4
350
Not enough data
8.5
431
Not enough data
7.6
388
Not enough data
Administration
8.5
452
Not enough data
7.9
440
Not enough data
7.9
410
Not enough data
8.0
432
Not enough data
Templates
7.7
1785
10.0
12
6.3
1290
9.3
12
7.0
1390
9.6
12
7.6
1455
9.9
12
Edit
7.4
1519
9.5
13
8.0
1732
9.9
12
7.4
1431
9.4
13
Logistics
7.8
1591
10.0
12
7.0
1359
9.7
12
7.8
1552
9.4
13
7.8
1326
9.4
13
Generative AI
6.0
636
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Content
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
9.8
10
Not enough data
10.0
10
Collaboration
Not enough data
9.7
10
Not enough data
10.0
9
Not enough data
10.0
11
Not enough data
9.8
11
Not enough data
9.7
11
Not enough data
10.0
11
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
535
Not enough data
7.9
560
Not enough data
7.8
478
Not enough data
7.5
501
Not enough data
Page Optimization
7.7
375
Not enough data
7.8
480
Not enough data
7.5
422
Not enough data
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
Not enough data
8.2
464
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
554
Not enough data
7.6
453
Not enough data
6.8
364
Not enough data
7.4
548
Not enough data
Additional Functionality
7.9
564
Not enough data
5.7
325
Not enough data
7.4
428
Not enough data
6.2
338
Not enough data
7.1
412
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
242
Not enough data
7.9
270
Not enough data
7.8
229
Not enough data
7.9
266
Not enough data
8.2
290
Not enough data
Predictive Analytics
8.1
255
Not enough data
7.9
238
Not enough data
7.4
202
Not enough data
7.4
228
Not enough data
Sales Management
8.2
275
Not enough data
7.8
140
Not enough data
8.1
264
Not enough data
8.4
308
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Phone Number Management
Not enough data
9.8
11
Not enough data
9.4
12
Not enough data
9.3
12
Tracking
Not enough data
9.7
11
Not enough data
9.8
10
Not enough data
9.8
10
Analytics
Not enough data
9.4
11
Not enough data
10.0
11
Not enough data
9.4
11
Not enough data
9.8
10
Call Routing
Not enough data
10.0
9
Not enough data
9.4
11
Not enough data
9.2
11
Administration
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
10
Calling
Not enough data
9.4
11
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
10.0
10
Contacts
Not enough data
9.7
10
Not enough data
9.1
11
Not enough data
10.0
10
Insights
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
10
Analytics
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
11
Customizations
Not enough data
10.0
11
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
12
Not enough data
10.0
11
Generative AI
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActiveCampaign and Shape Software are categorized as SMS Marketing, Email Template Builder, CRM, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Shape Software is categorized as Auto Dialer, Client Portal, E-Signature, Email Tracking, Outbound Call Tracking, and Inbound Call Tracking
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shape Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Financial Services
12.1%
Accounting
10.3%
Real Estate
8.6%
Marketing and Advertising
6.9%
Banking
6.9%
Other
55.2%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Shape Software
Most Helpful Favorable Review
Karen K.
Verified User in Higher Education
I loved how amazing the UX is on this software. I am a UX designer and I love the interfaces they use to represent the data. It's super easy to understand. I haven't had expierences with software like this before, but they make it super easy to use and...
Most Helpful Critical Review
Ryan E.
Verified User in Automotive
We often found ourselves knowing more about their product than the Shape sales rep. CRM was not very customizable - you are limited to 20 custom fields and they are hidden in a separate tab. CRM was a little slower than our prior CRM, would take an extra...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Karen K.
Verified User in Higher Education
I loved how amazing the UX is on this software. I am a UX designer and I love the interfaces they use to represent the data. It's super easy to understand. I haven't had expierences with software like this before, but they make it super easy to use and...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Ryan E.
Verified User in Automotive
We often found ourselves knowing more about their product than the Shape sales rep. CRM was not very customizable - you are limited to 20 custom fields and they are hidden in a separate tab. CRM was a little slower than our prior CRM, would take an extra...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Shape Software has no discussions with answers
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