Compare ActiveCampaign and Shape Software 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (60.3% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$119.00 Per Month
ActiveCampaign
Star Rating
(13,907)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansShape Software
Star Rating
(64)4.6 out of 5
Market Segments
Small-Business (60.3% of reviews)
Entry-Level Pricing
$119.00 Per Month
Learn more about Shape SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 8.8, while Shape Software shines in "Sending Outbound Emails" with a higher score of 9.7, indicating a stronger performance in delivering emails effectively.
- Reviewers mention that Shape Software offers superior "Quality of Support" with a score of 9.1 compared to ActiveCampaign's 8.6, suggesting that users may find more responsive and helpful customer service with Shape Software.
- G2 users highlight that ActiveCampaign has a more affordable entry-level price starting at $15.00, making it a more accessible option for small businesses, while Shape Software's entry price of $119.00 may be a barrier for some users.
- Users on G2 report that Shape Software outperforms ActiveCampaign in "Sales Force Automation" features, particularly in "Contact & Account Management" with a score of 9.1, compared to ActiveCampaign's 8.4, indicating a more robust CRM functionality.
- Reviewers say that ActiveCampaign's "Ease of Use" is rated at 8.2, which is lower than Shape Software's impressive score of 9.3, suggesting that users may find Shape Software more intuitive and user-friendly.
- Users report that ActiveCampaign has a strong "Document Signing" feature with a score of 9.7, while Shape Software also excels in this area, but with a perfect score of 10.0, indicating that Shape Software may provide a more seamless experience for document management.
Featured Products
Sponsored
Quizell
(6)
Marketing Automation
Visit Website
Sponsored
Attio
(18)
Marketing Automation
Visit Website
Sponsored
rampmetrics
(25)
Marketing Automation
Visit Website
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Shape Software
Software User License
$119.00
Per Month
With Shape, you don't need to decide between different product offerings. Most of our features are included in one system for an affordable month-to-month price.
- CRM
- Built-in Calling
- Text Messaging
Free Trial
ActiveCampaign
Free Trial is available
Shape Software
No trial information availableRatings
Meets Requirements
8.8
10,453
8.9
42
Ease of Use
8.2
10,555
9.3
41
Ease of Setup
8.1
6,490
7.8
13
Ease of Admin
8.4
6,009
8.2
12
Quality of Support
8.6
9,704
9.1
40
Has the product been a good partner in doing business?
8.8
5,873
8.3
12
Product Direction (% positive)
8.3
9,861
8.3
34
Features by Category
Signature Process
Not enough data
9.7
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
10.0
11
Not enough data
9.7
11
Not enough data
10.0
10
Not enough data
10.0
10
Not enough data
9.8
11
Security and Scalability
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
11
Platform
Not enough data
9.8
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
10.0
8
Sales Force Automation
8.3
1888
|
Verified
9.1
20
7.0
825
9.3
19
8.0
1561
|
Verified
8.8
20
7.8
1483
|
Verified
9.3
20
7.1
1034
|
Verified
8.9
20
7.7
1241
|
Verified
9.0
19
7.1
1023
|
Verified
8.9
19
7.0
961
|
Verified
9.0
19
7.4
1100
|
Verified
9.0
21
Marketing Automation
9.0
2096
|
Verified
9.1
22
8.8
1992
|
Verified
8.8
20
8.5
1946
|
Verified
9.0
21
7.9
1280
|
Verified
8.9
20
Customer Support
7.7
1276
|
Verified
8.9
20
7.8
1435
|
Verified
9.2
19
8.0
1569
|
Verified
9.1
19
7.1
1144
|
Verified
9.0
19
7.6
1260
|
Verified
9.0
19
Reporting & Analytics
7.8
1763
|
Verified
9.0
20
8.0
1961
|
Verified
9.1
21
7.2
1116
|
Verified
9.1
19
Mobile & Social
7.4
1058
|
Verified
8.8
20
7.4
1157
|
Verified
9.6
17
7.2
1205
|
Verified
9.0
19
Platform
7.9
1726
|
Verified
8.8
12
8.1
1674
|
Verified
8.6
13
8.2
1780
|
Verified
8.9
12
7.3
1212
|
Verified
8.6
12
7.1
1115
|
Verified
8.8
12
Feature Not Available
8.8
12
8.3
1845
|
Verified
8.3
13
7.5
1241
|
Verified
8.3
13
Integration
8.1
1715
|
Verified
9.0
12
8.1
1725
|
Verified
8.9
12
7.9
1429
|
Verified
9.1
11
Generative AI
6.1
500
Feature Not Available
Email Marketing
8.8
6023
|
Verified
9.4
19
8.9
5847
|
Verified
9.7
18
8.6
5707
|
Verified
9.8
17
8.9
5316
|
Verified
9.4
18
Online Marketing
7.4
3978
|
Verified
9.4
17
7.9
3684
|
Verified
9.3
17
7.9
3143
|
Verified
9.6
16
8.1
4477
|
Verified
9.6
16
7.8
3093
|
Verified
9.4
18
Lead Management
8.3
3967
|
Verified
9.7
17
8.1
3580
|
Verified
9.8
17
8.6
4688
|
Verified
9.3
17
8.0
3114
|
Verified
9.7
16
8.6
3959
|
Verified
9.8
16
8.1
3610
|
Verified
9.2
17
8.3
3422
|
Verified
9.7
16
8.1
3194
|
Verified
9.5
18
Campaign Management
8.0
3119
|
Verified
9.3
18
7.8
2740
|
Verified
9.6
16
7.3
2287
9.4
18
6.9
1989
|
Verified
9.3
18
Social
7.0
1976
|
Verified
9.8
16
7.4
2335
|
Verified
9.8
16
7.4
2208
|
Verified
9.2
16
7.3
2102
|
Verified
9.8
15
7.1
2063
|
Verified
9.4
16
Reporting & Analytics
8.2
4808
|
Verified
9.8
16
7.7
3237
|
Verified
9.7
16
7.3
2573
|
Verified
9.6
16
7.2
2380
|
Verified
9.9
16
7.0
2103
|
Verified
9.6
16
Platform
8.0
3304
|
Verified
9.8
10
8.2
3093
|
Verified
10.0
10
8.3
3299
|
Verified
8.9
11
7.5
2018
|
Verified
9.7
10
7.0
1751
|
Verified
8.9
11
8.4
3312
|
Verified
10.0
9
7.6
2050
|
Verified
9.8
10
Integration
8.2
3339
|
Verified
9.4
11
8.2
3242
|
Verified
9.1
11
7.9
2727
|
Verified
8.9
11
Messenger
7.5
1051
Not enough data
6.0
903
Not enough data
6.6
932
Not enough data
7.0
974
Not enough data
Channels
6.5
917
Not enough data
7.4
1099
Not enough data
6.0
845
Not enough data
5.5
763
Not enough data
6.0
770
Not enough data
Customers
7.6
1158
Not enough data
7.4
1084
Not enough data
7.6
1219
Not enough data
7.7
1158
Not enough data
7.3
1110
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
523
Not enough data
8.6
700
Not enough data
6.3
423
Not enough data
6.7
449
Not enough data
7.6
553
Not enough data
6.9
467
Not enough data
6.9
439
Not enough data
Repeatability and Reportability
7.5
541
Not enough data
7.5
538
Not enough data
7.5
506
Not enough data
6.7
440
Not enough data
6.0
397
Not enough data
AI and Automation
7.3
482
Not enough data
7.3
484
Not enough data
7.2
487
Not enough data
6.7
422
Not enough data
6.5
401
Not enough data
Generative AI
6.1
339
Not enough data
Dialing Options
Not enough data
10.0
11
Not enough data
9.3
10
Not enough data
9.2
11
Agent Tools
Not enough data
10.0
10
Not enough data
9.8
10
Not enough data
9.2
11
Not enough data
9.4
11
Automation
Not enough data
10.0
10
Not enough data
10.0
9
Not enough data
9.3
10
Not enough data
9.3
12
Not enough data
10.0
11
Visitor Behavior
7.6
388
Not enough data
7.9
377
Not enough data
7.2
335
Not enough data
Templates
7.3
389
Not enough data
8.0
417
Not enough data
7.8
390
Not enough data
Personalization
7.6
379
Not enough data
7.6
382
Not enough data
7.2
338
Not enough data
7.1
327
Not enough data
7.3
317
Not enough data
7.2
304
Not enough data
7.4
324
Not enough data
8.0
375
Not enough data
Multichannel
7.4
360
Not enough data
8.5
441
Not enough data
7.6
398
Not enough data
Administration
8.5
462
Not enough data
7.9
450
Not enough data
7.9
420
Not enough data
8.0
442
Not enough data
Templates
7.7
1829
10.0
12
6.3
1333
9.3
12
7.0
1433
9.6
12
7.6
1498
9.9
12
Edit
7.4
1563
9.5
13
8.0
1775
9.9
12
7.4
1473
9.4
13
Logistics
7.8
1633
10.0
12
7.0
1401
9.7
12
7.8
1592
9.4
13
7.8
1367
9.4
13
Generative AI
5.9
677
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
7.4
135
Not enough data
6.6
116
Not enough data
7.4
130
Not enough data
7.5
120
Not enough data
7.1
108
Not enough data
Feature Not Available
Not enough data
8.1
146
Not enough data
6.9
121
Not enough data
SMS Platform
7.6
131
Not enough data
8.9
148
Not enough data
7.5
106
Not enough data
6.5
99
Not enough data
6.8
101
Not enough data
8.0
121
Not enough data
Design and Customization
7.7
181
Not enough data
7.6
176
Not enough data
8.0
158
Not enough data
8.0
168
Not enough data
Campaigns
7.8
146
Not enough data
8.3
158
Not enough data
7.8
125
Not enough data
7.7
159
Not enough data
Integrations
8.2
151
Not enough data
6.9
95
Not enough data
8.0
110
Not enough data
7.3
123
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
196
Not enough data
7.1
187
Not enough data
6.8
179
Not enough data
6.9
177
Not enough data
6.3
164
Not enough data
7.1
178
Not enough data
Marketing
7.1
187
Not enough data
7.1
183
Not enough data
7.3
200
Not enough data
7.9
237
Not enough data
Reporting
7.5
271
Not enough data
7.3
252
Not enough data
7.0
238
Not enough data
Content
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
9.8
10
Not enough data
10.0
10
Collaboration
Not enough data
9.7
10
Not enough data
10.0
9
Not enough data
10.0
11
Not enough data
9.8
11
Not enough data
9.7
11
Not enough data
10.0
11
Platform Interoperability
7.8(won by default)
182
Not enough data
Social Functionality
7.9(won by default)
272
Not enough data
Campaign Management
8.3(won by default)
320
Not enough data
8.3(won by default)
294
Not enough data
8.1(won by default)
278
Not enough data
7.8(won by default)
258
Not enough data
7.9(won by default)
247
Not enough data
8.2(won by default)
238
Not enough data
8.1(won by default)
230
Not enough data
7.8(won by default)
212
Not enough data
7.6(won by default)
206
Not enough data
7.9(won by default)
238
Not enough data
7.8(won by default)
213
Not enough data
7.6(won by default)
194
Not enough data
7.7(won by default)
197
Not enough data
Targeting
8.3(won by default)
268
Not enough data
8.3(won by default)
256
Not enough data
7.8(won by default)
231
Not enough data
8.0(won by default)
224
Not enough data
Platform
8.1(won by default)
284
Not enough data
7.9(won by default)
263
Not enough data
8.5(won by default)
276
Not enough data
8.5(won by default)
312
Not enough data
8.3(won by default)
246
Not enough data
8.3(won by default)
278
Not enough data
8.6(won by default)
273
Not enough data
8.1(won by default)
217
Not enough data
8.1(won by default)
264
Not enough data
Page Customization
8.2
544
Not enough data
7.9
569
Not enough data
7.8
487
Not enough data
7.5
510
Not enough data
Page Optimization
7.7
385
Not enough data
7.8
489
Not enough data
7.5
432
Not enough data
7.2
373
Not enough data
Integrations
7.5
365
Not enough data
8.5
502
Not enough data
8.2
473
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
575
Not enough data
7.6
472
Not enough data
6.8
383
Not enough data
7.4
568
Not enough data
Additional Functionality
7.9
584
Not enough data
5.6
345
Not enough data
7.4
450
Not enough data
6.1
356
Not enough data
7.0
430
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
7.9
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.5
87
Not enough data
8.3
83
Not enough data
7.9
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
246
Not enough data
7.9
274
Not enough data
7.8
233
Not enough data
8.0
270
Not enough data
8.2
294
Not enough data
Predictive Analytics
8.1
258
Not enough data
7.9
241
Not enough data
7.4
205
Not enough data
7.4
231
Not enough data
Sales Management
8.2
279
Not enough data
7.8
143
Not enough data
8.1
267
Not enough data
8.4
311
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
396
Not enough data
8.2
371
Not enough data
8.1
354
Not enough data
Discovery
8.2
407
Not enough data
8.2
412
Not enough data
8.1
363
Not enough data
Management
8.0
348
Not enough data
8.3
390
Not enough data
Platform
8.1
368
Not enough data
8.1
397
Not enough data
Phone Number Management
Not enough data
9.8
11
Not enough data
9.4
12
Not enough data
9.3
12
Tracking
Not enough data
9.7
11
Not enough data
9.8
10
Not enough data
9.8
10
Analytics
Not enough data
9.4
11
Not enough data
10.0
11
Not enough data
9.4
11
Not enough data
9.8
10
Call Routing
Not enough data
10.0
9
Not enough data
9.4
11
Not enough data
9.2
11
Administration
Not enough data
10.0
10
Not enough data
10.0
11
Not enough data
10.0
10
Calling
Not enough data
9.4
11
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
10.0
10
Contacts
Not enough data
9.7
10
Not enough data
9.1
11
Not enough data
10.0
10
Insights
Not enough data
10.0
10
Not enough data
9.2
11
Not enough data
9.8
10
Not enough data
10.0
10
Not enough data
10.0
10
Analytics
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
11
Customizations
Not enough data
10.0
11
Not enough data
10.0
12
Not enough data
9.9
12
Not enough data
9.7
12
Not enough data
10.0
11
Generative AI
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActiveCampaign and Shape Software are categorized as SMS Marketing, Email Template Builder, CRM, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Shape Software is categorized as Auto Dialer, Client Portal, E-Signature, Email Tracking, Outbound Call Tracking, and Inbound Call Tracking
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shape Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Financial Services
12.1%
Accounting
10.3%
Real Estate
8.6%
Marketing and Advertising
6.9%
Banking
6.9%
Other
55.2%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Shape Software
Most Helpful Favorable Review
Verified User in Real Estate
The support received from Dani Dunn. She really delivers elite service and makes us feel like part of the team :)
Most Helpful Critical Review
Sam k.
Verified User in Real Estate
The company has been billing us month after month for services we did not enable. $300 / mo for google API for maps and $500 / month for call recording. Do not be fooled by their 99/month advertisement. The system will not allow us to remove our credit card...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Verified User in Real Estate
The support received from Dani Dunn. She really delivers elite service and makes us feel like part of the team :)
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Sam k.
Verified User in Real Estate
The company has been billing us month after month for services we did not enable. $300 / mo for google API for maps and $500 / month for call recording. Do not be fooled by their 99/month advertisement. The system will not allow us to remove our credit card...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Shape Software has no discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
