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Compare ActiveCampaign and Keap 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (88.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $249.00 1500 Contacts Per Month
ActiveCampaign
Star Rating
(13,887)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansKeap
Star Rating
(1,561)4.2 out of 5
Market Segments
Small-Business (88.8% of reviews)
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Keap excels in its Invoice Generation capabilities, with a high score of 9.2, making it a preferred choice for businesses that prioritize invoicing features. In contrast, ActiveCampaign's invoicing features are less robust, with a score of 8.1.
- Reviewers mention that ActiveCampaign shines in Email Marketing, achieving a score of 9.0 for its automated email responses and campaign management, while Keap's score of 8.8 indicates it is slightly behind in this area.
- G2 users highlight that Keap's Ease of Setup is a concern, scoring only 6.6, which can be a barrier for new users. In comparison, ActiveCampaign's score of 8.1 suggests a more user-friendly onboarding experience.
- Users on G2 report that ActiveCampaign offers superior Customer Support, with a score of 8.6, compared to Keap's 8.3. This difference indicates that ActiveCampaign may provide more responsive and helpful support for users.
- Reviewers mention that Keap's Sales Force Automation features, particularly in Contact & Account Management, are on par with ActiveCampaign, both scoring 8.4. This suggests that users can expect similar functionality in managing their sales processes.
- Users say that ActiveCampaign's Marketing ROI Analytics features are more advanced, scoring 8.0 compared to Keap's 7.4. This indicates that ActiveCampaign may provide better insights into marketing performance, which is crucial for data-driven decision-making.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Keap
Ignite
Starting at $249.00
1500 Contacts Per Month
For smaller teams
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Free Trial
ActiveCampaign
Free Trial is available
Keap
Free Trial is available
Ratings
Meets Requirements
8.8
10,433
8.3
1,224
Ease of Use
8.2
10,534
7.2
1,237
Ease of Setup
8.1
6,471
6.6
709
Ease of Admin
8.4
5,996
7.5
701
Quality of Support
8.6
9,685
8.3
1,208
Has the product been a good partner in doing business?
8.8
5,860
8.3
698
Product Direction (% positive)
8.3
9,841
7.7
1,187
Features by Category
Sales Force Automation
8.3
1880
|
Verified
8.4
320
|
Verified
7.1
818
Feature Not Available
8.0
1553
|
Verified
7.8
285
|
Verified
7.8
1475
|
Verified
8.0
306
|
Verified
7.1
1027
|
Verified
Feature Not Available
7.7
1234
|
Verified
7.7
263
|
Verified
7.1
1016
|
Verified
7.6
229
|
Verified
7.0
954
|
Verified
7.4
214
|
Verified
7.4
1093
|
Verified
7.3
226
|
Verified
Marketing Automation
9.0
2086
|
Verified
8.8
337
|
Verified
8.8
1982
|
Verified
8.8
326
|
Verified
8.5
1937
|
Verified
8.5
316
|
Verified
7.9
1272
|
Verified
7.4
247
|
Verified
Customer Support
7.7
1270
|
Verified
7.5
236
7.8
1428
|
Verified
7.6
258
8.1
1562
|
Verified
7.6
269
7.1
1138
|
Verified
7.1
231
7.6
1254
|
Verified
7.4
229
Reporting & Analytics
7.8
1755
|
Verified
7.7
300
|
Verified
8.0
1953
|
Verified
7.9
325
|
Verified
7.2
1109
|
Verified
6.7
220
Mobile & Social
7.4
1053
|
Verified
6.3
62
7.4
1152
|
Verified
6.3
66
7.2
1201
|
Verified
7.1
223
|
Verified
Platform
7.9
1716
|
Verified
8.0
205
|
Verified
8.1
1664
|
Verified
8.2
199
|
Verified
8.2
1771
|
Verified
8.3
218
|
Verified
7.3
1203
|
Verified
7.0
140
7.1
1107
|
Verified
7.2
158
|
Verified
Feature Not Available
7.4
168
|
Verified
8.3
1835
|
Verified
8.2
219
|
Verified
7.5
1233
|
Verified
7.1
161
Integration
8.2
1708
|
Verified
7.8
214
|
Verified
8.1
1718
|
Verified
7.8
205
|
Verified
7.9
1423
|
Verified
7.8
186
|
Verified
Generative AI
6.1
495
6.0
68
Email Marketing
8.8
6011
|
Verified
8.4
434
|
Verified
8.9
5834
|
Verified
8.6
425
|
Verified
8.6
5694
|
Verified
8.1
417
|
Verified
8.9
5304
|
Verified
8.7
414
|
Verified
Online Marketing
7.4
3967
|
Verified
7.7
385
|
Verified
7.9
3674
|
Verified
7.7
335
7.9
3134
|
Verified
7.0
254
8.1
4468
|
Verified
7.2
344
7.8
3086
|
Verified
7.5
256
Lead Management
8.3
3958
|
Verified
8.4
368
|
Verified
8.1
3571
|
Verified
8.1
353
|
Verified
8.6
4679
|
Verified
8.4
364
|
Verified
8.0
3106
|
Verified
7.8
291
|
Verified
8.6
3951
|
Verified
8.6
355
|
Verified
8.1
3601
|
Verified
7.5
289
|
Verified
8.3
3413
|
Verified
8.3
354
|
Verified
8.1
3185
|
Verified
8.4
349
|
Verified
Campaign Management
8.0
3111
|
Verified
8.2
327
|
Verified
7.8
2733
|
Verified
8.0
291
7.3
2280
7.6
237
6.9
1982
|
Verified
7.1
212
Social
7.0
1969
|
Verified
6.2
182
7.4
2327
|
Verified
6.9
214
|
Verified
7.4
2201
|
Verified
6.8
198
7.3
2095
|
Verified
6.6
198
|
Verified
7.1
2056
|
Verified
6.4
186
|
Verified
Reporting & Analytics
8.2
4797
|
Verified
7.8
387
|
Verified
7.7
3228
|
Verified
7.1
271
|
Verified
7.3
2565
|
Verified
6.9
254
|
Verified
7.2
2371
|
Verified
7.3
247
|
Verified
7.0
2095
|
Verified
6.2
209
Platform
8.0
3293
|
Verified
7.8
263
|
Verified
8.2
3082
|
Verified
8.1
240
|
Verified
8.3
3289
|
Verified
8.1
253
|
Verified
7.5
2010
|
Verified
7.1
159
|
Verified
7.0
1742
|
Verified
7.3
162
|
Verified
8.4
3300
|
Verified
8.1
251
|
Verified
7.6
2040
|
Verified
7.1
182
|
Verified
Integration
8.2
3328
|
Verified
7.9
249
|
Verified
8.2
3231
|
Verified
7.8
235
|
Verified
7.9
2717
|
Verified
7.7
230
|
Verified
Messenger
7.5
1047
Not enough data
6.0
899
Not enough data
6.6
927
Not enough data
7.0
970
Not enough data
Channels
6.5
913
Not enough data
7.3
1095
Not enough data
6.0
841
Not enough data
5.5
759
Not enough data
6.0
765
Not enough data
Customers
7.6
1151
Not enough data
7.4
1078
Not enough data
7.6
1213
Not enough data
7.7
1153
Not enough data
7.3
1105
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
522
Not enough data
8.7
698
Not enough data
6.3
422
Not enough data
6.7
447
Not enough data
7.6
551
Not enough data
6.9
466
Not enough data
6.9
437
Not enough data
Repeatability and Reportability
7.5
540
Not enough data
7.5
537
Not enough data
7.5
505
Not enough data
6.7
439
Not enough data
6.0
396
Not enough data
AI and Automation
7.3
481
Not enough data
7.3
483
Not enough data
7.3
486
Not enough data
6.7
421
Not enough data
6.5
400
Not enough data
Generative AI
6.1
338
Not enough data
Visitor Behavior
7.6
385
Not enough data
7.8
374
Not enough data
7.2
332
Not enough data
Templates
7.3
386
Not enough data
8.0
414
Not enough data
7.8
387
Not enough data
Personalization
7.6
376
Not enough data
7.6
379
Not enough data
7.2
335
Not enough data
7.1
324
Not enough data
7.3
314
Not enough data
7.2
301
Not enough data
7.4
321
Not enough data
8.0
372
Not enough data
Multichannel
7.4
357
Not enough data
8.5
438
Not enough data
7.6
395
Not enough data
Administration
8.5
459
Not enough data
7.9
447
Not enough data
7.9
417
Not enough data
8.0
439
Not enough data
Templates
7.7
1819
7.7
103
6.3
1324
6.4
86
7.0
1423
6.9
86
7.6
1489
7.4
94
Edit
7.4
1553
7.4
92
8.0
1766
8.0
101
7.4
1464
7.5
87
Logistics
7.8
1623
7.3
95
7.0
1391
7.1
91
7.8
1583
7.7
92
7.8
1358
7.7
89
Generative AI
6.0
669
5.5
47
Feature Not Available
5.5
47
Customer Requirements
Not enough data
8.7
10
Not enough data
7.9
8
Not enough data
8.9
9
Contracts
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
8.3
7
Revenue
Not enough data
9.2
10
Not enough data
8.1
9
Not enough data
8.7
9
Text Messaging
7.4
135
7.9
42
6.6
116
7.3
37
7.4
130
8.1
35
7.5
120
7.4
30
7.1
108
7.0
33
Feature Not Available
7.2
31
8.1
146
8.5
40
6.9
121
7.9
32
SMS Platform
7.6
131
7.6
30
8.9
148
8.4
37
7.5
106
6.5
25
6.5
99
6.0
25
6.8
101
6.5
26
8.0
121
7.4
30
Invoice Generation
Not enough data
7.8
41
Not enough data
7.8
41
Not enough data
8.0
38
Invoice Processing
Not enough data
7.2
33
Not enough data
7.3
34
Not enough data
7.1
32
Not enough data
7.4
31
Analytics
Not enough data
7.8
36
Not enough data
7.3
32
Not enough data
7.3
30
Not enough data
7.9
37
Integration
Not enough data
7.1
36
Not enough data
8.4
40
Not enough data
6.7
27
Not enough data
7.7
30
Design and Customization
7.7
181
Not enough data
7.6
176
Not enough data
8.0
158
Not enough data
8.0
168
Not enough data
Campaigns
7.9
145
Not enough data
8.3
158
Not enough data
7.9
124
Not enough data
7.8
158
Not enough data
Integrations
8.2
150
Not enough data
6.9
94
Not enough data
8.0
110
Not enough data
7.3
122
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
196
Not enough data
7.1
187
Not enough data
6.8
179
Not enough data
6.9
177
Not enough data
6.3
164
Not enough data
7.1
178
Not enough data
Marketing
7.1
187
Not enough data
7.1
183
Not enough data
7.3
200
Not enough data
7.9
236
Not enough data
Reporting
7.5
270
Not enough data
7.3
252
Not enough data
7.0
237
Not enough data
Platform Interoperability
7.8(won by default)
179
Not enough data
Social Functionality
7.9(won by default)
269
Not enough data
Campaign Management
8.3(won by default)
317
Not enough data
8.3(won by default)
291
Not enough data
8.1(won by default)
275
Not enough data
7.8(won by default)
255
Not enough data
7.9(won by default)
244
Not enough data
8.2(won by default)
235
Not enough data
8.1(won by default)
227
Not enough data
7.8(won by default)
209
Not enough data
7.6(won by default)
203
Not enough data
7.9(won by default)
235
Not enough data
7.8(won by default)
210
Not enough data
7.6(won by default)
191
Not enough data
7.8(won by default)
194
Not enough data
Targeting
8.3(won by default)
265
Not enough data
8.3(won by default)
253
Not enough data
7.8(won by default)
228
Not enough data
8.0(won by default)
221
Not enough data
Platform
8.1(won by default)
281
Not enough data
7.9(won by default)
260
Not enough data
8.5(won by default)
273
Not enough data
8.5(won by default)
309
Not enough data
8.4(won by default)
243
Not enough data
8.3(won by default)
275
Not enough data
8.6(won by default)
270
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
261
Not enough data
Page Customization
8.2
541
8.0
62
7.9
566
7.8
66
7.8
484
7.4
60
7.5
507
7.5
60
Page Optimization
7.7
381
7.1
44
7.8
486
7.5
57
7.5
428
6.8
46
7.2
369
6.2
42
Integrations
7.5
362
7.2
54
8.5
499
8.5
60
8.2
470
7.7
53
Generative AI
Feature Not Available
Feature Not Available
Lead Monitoring
Not enough data
8.3
97
Not enough data
8.0
92
Not enough data
7.1
80
Data Capture
Not enough data
7.4
83
Not enough data
8.0
89
Not enough data
6.4
69
Not enough data
7.4
84
Analytics
Not enough data
8.3
89
Not enough data
7.7
92
Customization
Not enough data
7.8
96
Not enough data
8.2
93
Not enough data
7.9
93
Not enough data
7.9
87
Customization
8.0
571
Not enough data
7.6
469
Not enough data
6.8
379
Not enough data
7.4
564
Not enough data
Additional Functionality
7.9
581
Not enough data
5.6
341
Not enough data
7.4
445
Not enough data
6.1
353
Not enough data
7.0
426
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
7.9
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.5
87
Not enough data
8.3
83
Not enough data
7.9
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
245
7.1
46
7.9
273
7.7
52
7.8
232
6.9
43
7.9
269
7.4
52
8.2
293
7.5
48
Predictive Analytics
8.1
258
7.6
51
7.9
241
7.6
48
7.4
205
6.5
37
7.4
231
7.0
46
Sales Management
8.2
279
8.0
55
7.8
143
7.2
43
8.1
267
7.6
46
8.4
311
8.1
56
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
395
7.6
26
8.2
370
7.6
25
8.1
353
7.3
25
Discovery
8.2
406
7.7
26
8.2
411
7.2
25
8.1
362
7.0
20
Management
8.0
347
6.9
20
8.3
389
7.7
21
Platform
8.1
367
7.0
21
8.1
396
7.0
24
Analytics
Not enough data
8.7
104
Not enough data
8.5
103
Not enough data
8.0
91
Customizations
Not enough data
8.2
95
Not enough data
8.9
104
Not enough data
8.2
100
Not enough data
8.4
89
Not enough data
8.3
105
Generative AI
Not enough data
6.0
43
Categories
Categories
Shared Categories
ActiveCampaign and Keap are categorized as SMS Marketing, Email Template Builder, Landing Page Builders, Sales Analytics, Lead Scoring, CRM, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Marketing and Advertising
16.8%
Health, Wellness and Fitness
7.5%
Professional Training & Coaching
6.7%
Real Estate
5.6%
Management Consulting
4.1%
Other
59.4%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Keap
Most Helpful Favorable Review
Brooke B.
Verified User in Marketing and Advertising
I've gone automation crazy. As a busy CEO who is both marketing and sales, Keap has helped me take a lot of follow-up tasks off my plate. Huge win.
Most Helpful Critical Review
Alfred R.
Verified User in Management Consulting
1. You can't trust Infusionsoft. 1a. The sales person gave me incorrect information: "You've got everything you need". to find out I ALSO needed to buy 'customerhub'. 1b. Finally, I escalated my case to a manager to promised he would take care of me....
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Brooke B.
Verified User in Marketing and Advertising
I've gone automation crazy. As a busy CEO who is both marketing and sales, Keap has helped me take a lot of follow-up tasks off my plate. Huge win.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Alfred R.
Verified User in Management Consulting
1. You can't trust Infusionsoft. 1a. The sales person gave me incorrect information: "You've got everything you need". to find out I ALSO needed to buy 'customerhub'. 1b. Finally, I escalated my case to a manager to promised he would take care of me....
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What else should I be using to fully benefit from the platform?
3 comments
MS
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
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