Compare ActiveCampaign and Intuit Mailchimp All-in-One Marketing Platform 
Intuit Mailchimp All-in-One Marketing Platform
Optimized for quick response
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (72.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00
ActiveCampaign
Star Rating
(13,919)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansIntuit Mailchimp All-in-One Marketing Platform
Star Rating
(5,283)4.4 out of 5
Market Segments
Small-Business (72.0% of reviews)
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while Mailchimp shines in Sending Outbound Emails with a score of 9.1, indicating a slight edge in email delivery capabilities.
- Reviewers mention that ActiveCampaign's Marketing Automation features, especially in Email Marketing with a score of 9.0, are robust, whereas Mailchimp's Campaign Management scores 8.6, suggesting that ActiveCampaign may offer more advanced automation options.
- G2 users highlight that Mailchimp provides superior Landing Pages and Forms with a score of 8.3 compared to ActiveCampaign's 7.4, indicating that Mailchimp may be more effective for users focused on lead generation through landing pages.
- Users on G2 report that ActiveCampaign's Customer Support is rated at 8.7, which is higher than Mailchimp's 8.3, suggesting that users may find more responsive and helpful support with ActiveCampaign.
- Reviewers say that ActiveCampaign's CRM Integration scores 8.1, while Mailchimp's is slightly higher at 8.3, indicating that both platforms offer solid integration options, but Mailchimp may have a slight advantage in this area.
- Users report that ActiveCampaign's Ease of Use is rated at 8.2, which is lower than Mailchimp's 8.8, suggesting that Mailchimp may provide a more user-friendly experience for those new to email marketing platforms.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Intuit Mailchimp All-in-One Marketing Platform
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Free Trial
ActiveCampaign
Free Trial is available
Intuit Mailchimp All-in-One Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.8
10,465
8.9
4,491
Ease of Use
8.2
10,568
8.7
4,504
Ease of Setup
8.1
6,503
8.7
2,082
Ease of Admin
8.4
6,017
8.8
2,023
Quality of Support
8.6
9,716
8.3
3,787
Has the product been a good partner in doing business?
8.8
5,881
8.8
1,914
Product Direction (% positive)
8.3
9,874
8.4
4,399
Features by Category
Sales Force Automation
8.3
1894
|
Verified
Not enough data
7.0
831
Not enough data
8.0
1567
|
Verified
Not enough data
7.8
1489
|
Verified
Not enough data
7.1
1040
|
Verified
Not enough data
7.7
1247
|
Verified
Not enough data
7.1
1029
|
Verified
Not enough data
7.0
966
|
Verified
Not enough data
7.4
1105
|
Verified
Not enough data
Marketing Automation
9.0
2101
|
Verified
Not enough data
8.8
1997
|
Verified
Not enough data
8.5
1951
|
Verified
Not enough data
7.9
1285
|
Verified
Not enough data
Customer Support
7.7
1281
|
Verified
Not enough data
7.8
1440
|
Verified
Not enough data
8.0
1574
|
Verified
Not enough data
7.1
1149
|
Verified
Not enough data
7.6
1265
|
Verified
Not enough data
Reporting & Analytics
7.8
1768
|
Verified
Not enough data
8.0
1966
|
Verified
Not enough data
7.2
1121
|
Verified
Not enough data
Mobile & Social
7.4
1063
|
Verified
Not enough data
7.4
1162
|
Verified
Not enough data
7.2
1210
|
Verified
Not enough data
Platform
7.9
1732
|
Verified
Not enough data
8.1
1681
|
Verified
Not enough data
8.2
1787
|
Verified
Not enough data
7.3
1219
|
Verified
Not enough data
7.1
1122
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1852
|
Verified
Not enough data
7.5
1248
|
Verified
Not enough data
Integration
8.1
1719
|
Verified
Not enough data
8.1
1730
|
Verified
Not enough data
7.9
1434
|
Verified
Not enough data
Generative AI
6.1
505
Not enough data
Email Marketing
8.8
6031
|
Verified
9.0
703
|
Verified
8.9
5855
|
Verified
9.1
697
|
Verified
8.6
5715
|
Verified
8.9
694
|
Verified
8.9
5324
|
Verified
8.9
624
|
Verified
Online Marketing
7.4
3985
|
Verified
8.3
560
|
Verified
7.9
3691
|
Verified
8.3
550
|
Verified
7.9
3150
|
Verified
8.4
503
|
Verified
8.1
4484
|
Verified
8.6
626
|
Verified
7.8
3100
|
Verified
8.4
497
Lead Management
8.3
3973
|
Verified
8.4
529
|
Verified
8.1
3586
|
Verified
8.4
539
|
Verified
8.6
4695
|
Verified
8.4
598
|
Verified
8.0
3119
|
Verified
8.0
416
8.6
3966
|
Verified
8.4
482
|
Verified
8.1
3617
|
Verified
8.4
506
|
Verified
8.3
3429
|
Verified
8.2
424
8.1
3200
|
Verified
8.2
408
Campaign Management
8.0
3125
|
Verified
8.5
517
|
Verified
7.8
2746
|
Verified
8.3
404
7.3
2293
8.3
450
|
Verified
6.9
1995
|
Verified
8.0
362
Social
7.0
1982
|
Verified
8.1
398
7.4
2342
|
Verified
8.5
545
|
Verified
7.4
2214
|
Verified
8.5
493
|
Verified
7.2
2108
|
Verified
8.3
431
7.1
2069
|
Verified
8.3
439
|
Verified
Reporting & Analytics
8.2
4814
|
Verified
8.8
661
|
Verified
7.7
3244
|
Verified
8.5
554
7.3
2580
|
Verified
8.2
474
|
Verified
7.2
2386
|
Verified
8.1
451
|
Verified
7.0
2109
|
Verified
8.0
450
Platform
8.0
3312
|
Verified
8.3
475
|
Verified
8.2
3101
|
Verified
8.3
416
|
Verified
8.3
3307
|
Verified
8.7
452
|
Verified
7.5
2026
|
Verified
8.3
353
|
Verified
7.0
1759
|
Verified
8.1
323
8.4
3320
|
Verified
8.9
466
|
Verified
7.6
2058
|
Verified
8.4
385
|
Verified
Integration
8.2
3347
|
Verified
8.7
463
|
Verified
8.2
3250
|
Verified
8.3
409
|
Verified
7.9
2735
|
Verified
8.3
374
|
Verified
Messenger
7.5
1058
Not enough data
6.0
910
Not enough data
6.6
939
Not enough data
7.0
981
Not enough data
Channels
6.5
924
Not enough data
7.3
1106
Not enough data
6.0
852
Not enough data
5.5
770
Not enough data
6.0
777
Not enough data
Customers
7.6
1166
Not enough data
7.4
1091
Not enough data
7.6
1227
Not enough data
7.7
1166
Not enough data
7.2
1117
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
525
Not enough data
8.6
702
Not enough data
6.3
425
Not enough data
6.7
451
Not enough data
7.6
555
Not enough data
6.9
469
Not enough data
6.9
441
Not enough data
Repeatability and Reportability
7.5
543
Not enough data
7.5
540
Not enough data
7.5
508
Not enough data
6.7
442
Not enough data
6.0
399
Not enough data
AI and Automation
7.2
484
Not enough data
7.2
486
Not enough data
7.2
489
Not enough data
6.7
424
Not enough data
6.5
403
Not enough data
Generative AI
6.1
341
Not enough data
Visitor Behavior
7.6
388
Not enough data
7.9
377
Not enough data
7.2
335
Not enough data
Templates
7.3
389
Not enough data
8.0
417
Not enough data
7.8
390
Not enough data
Personalization
7.6
379
Not enough data
7.6
382
Not enough data
7.2
338
Not enough data
7.1
327
Not enough data
7.3
317
Not enough data
7.2
304
Not enough data
7.4
324
Not enough data
8.0
375
Not enough data
Multichannel
7.4
360
Not enough data
8.5
441
Not enough data
7.6
398
Not enough data
Administration
8.5
462
Not enough data
7.9
450
Not enough data
7.9
420
Not enough data
8.0
442
Not enough data
Retargeting
Not enough data
8.3
103
Not enough data
8.7
242
Not enough data
8.3
209
Not enough data
8.6
253
Not enough data
8.3
195
Not enough data
8.4
185
Not enough data
8.6
229
Templates
7.7
1836
Not enough data
6.3
1339
Not enough data
7.0
1440
Not enough data
7.6
1505
Not enough data
Edit
7.4
1569
Not enough data
8.0
1782
Not enough data
7.4
1480
Not enough data
Logistics
7.8
1640
Not enough data
7.0
1408
Not enough data
7.8
1599
Not enough data
7.8
1374
Not enough data
Generative AI
5.9
683
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.4
135
9.2
6
6.6
116
8.6
6
7.4
130
10.0
6
7.5
120
8.9
6
7.1
108
8.6
6
Feature Not Available
7.8
6
8.1
146
8.6
6
6.9
121
8.1
6
SMS Platform
7.6
131
8.9
6
8.9
148
8.9
6
7.5
106
7.2
6
6.5
99
7.2
6
6.8
101
8.9
6
8.0
121
8.1
6
Design and Customization
7.7
181
Not enough data
7.6
176
Not enough data
8.0
158
Not enough data
8.0
168
Not enough data
Campaigns
7.8
146
Not enough data
8.3
158
Not enough data
7.8
125
Not enough data
7.7
159
Not enough data
Integrations
8.2
151
Not enough data
6.9
95
Not enough data
8.0
110
Not enough data
7.3
123
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
196
Not enough data
7.1
187
Not enough data
6.8
179
Not enough data
6.9
177
Not enough data
6.3
164
Not enough data
7.1
178
Not enough data
Marketing
7.1
187
Not enough data
7.1
183
Not enough data
7.3
200
Not enough data
7.9
237
Not enough data
Reporting
7.5
271
Not enough data
7.3
252
Not enough data
7.0
238
Not enough data
Platform Interoperability
7.8
182
8.7(won by 0.9)
135
Social Functionality
7.9
272
8.9(won by 1.0)
1788
Campaign Management
8.3
320
8.8(won by 0.5)
1846
8.3
294
8.7(won by 0.4)
1799
8.1
278
8.6(won by 0.5)
1800
7.8
258
8.4(won by 0.6)
1655
7.9
247
8.5(won by 0.6)
1645
8.2
238
8.7(won by 0.5)
1592
8.1
230
8.6(won by 0.5)
1456
7.8
212
8.5(won by 0.7)
1367
7.6
206
8.4(won by 0.8)
1374
7.9
238
8.7(won by 0.8)
1680
7.8
213
8.6(won by 0.8)
1576
7.6(won by default)
194
Feature Not Available
7.7(won by default)
197
Feature Not Available
Targeting
8.3
268
8.8(won by 0.5)
1676
8.3
256
8.6(won by 0.3)
1528
7.8
231
8.6(won by 0.8)
1392
8.0
224
8.6(won by 0.6)
1386
Platform
8.1
284
8.6(won by 0.5)
1456
7.9
263
8.6(won by 0.7)
1634
8.5
276
8.7(won by 0.2)
1718
8.5
312
8.8(won by 0.3)
1799
8.3
246
8.7(won by 0.4)
1494
8.3
278
8.6(won by 0.3)
1775
8.6(won by default)
273
Feature Not Available
8.1
217
8.7(won by 0.6)
1464
8.1
264
8.8(won by 0.7)
1731
Page Customization
8.2
547
8.9
127
|
Verified
7.9
572
8.6
129
|
Verified
7.8
490
8.5
122
|
Verified
7.5
513
8.4
127
|
Verified
Page Optimization
7.7
388
8.7
109
|
Verified
7.8
492
8.9
122
7.5
435
8.6
113
|
Verified
7.2
376
8.5
108
|
Verified
Integrations
7.5
368
8.3
106
|
Verified
8.5
505
8.9
117
|
Verified
8.2
476
8.6
105
|
Verified
Generative AI
Feature Not Available
7.8
51
Survey Management
Not enough data
8.6
123
Not enough data
8.4
123
Not enough data
8.7
127
Not enough data
8.6
120
Survey Customization
Not enough data
8.1
108
Not enough data
8.6
117
Not enough data
8.4
114
Not enough data
8.4
106
Survey Insights
Not enough data
8.6
123
Not enough data
8.4
103
Not enough data
8.6
114
Not enough data
8.6
114
Customization
8.0
575
8.3
14
7.6
472
7.9
14
6.8
383
7.9
14
7.4
568
8.9
14
Additional Functionality
7.9
584
7.9
14
5.6
345
7.0
14
7.4
450
8.1
14
6.1
356
7.4
14
7.0
430
7.9
14
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
7.9
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.5
87
Not enough data
8.3
83
Not enough data
7.9
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
246
Not enough data
7.9
274
Not enough data
7.8
233
Not enough data
8.0
270
Not enough data
8.2
294
Not enough data
Predictive Analytics
8.1
258
Not enough data
7.9
241
Not enough data
7.4
205
Not enough data
7.4
231
Not enough data
Sales Management
8.2
279
Not enough data
7.8
143
Not enough data
8.1
267
Not enough data
8.4
311
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
397
Not enough data
8.2
372
Not enough data
8.1
355
Not enough data
Discovery
8.2
408
Not enough data
8.2
413
Not enough data
8.1
364
Not enough data
Management
8.0
349
Not enough data
8.3
391
Not enough data
Platform
8.1
369
Not enough data
8.1
398
Not enough data
Marketing Operations
Not enough data
8.4
321
|
Verified
Not enough data
8.7
409
|
Verified
Not enough data
8.5
324
Not enough data
8.4
362
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
428
|
Verified
Not enough data
8.8
446
|
Verified
Not enough data
8.5
360
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
8.5
369
|
Verified
Not enough data
7.9
215
Customizations
Not enough data
8.5
51
Not enough data
8.6
50
Not enough data
8.2
46
Not enough data
8.3
44
Growth
Not enough data
8.6
43
Not enough data
8.8
47
Not enough data
9.2
49
Not enough data
8.4
43
Not enough data
8.2
43
Content
Not enough data
8.9
50
Not enough data
8.8
51
Not enough data
Feature Not Available
Not enough data
8.6
34
Support
Not enough data
8.7
38
Categories
Categories
Shared Categories
ActiveCampaign and Intuit Mailchimp All-in-One Marketing Platform are categorized as SMS Marketing, Online Form Builder, Landing Page Builders, Social Media Advertising, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Live Chat, CRM, and Salesforce AppExchange Apps
Intuit Mailchimp All-in-One Marketing Platform is categorized as Marketing Platforms, Retargeting, Marketing Analytics, Website Builder, and Survey
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intuit Mailchimp All-in-One Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Marketing and Advertising
13.4%
Information Technology and Services
6.1%
Non-Profit Organization Management
5.3%
Retail
4.9%
Education Management
3.7%
Other
66.6%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Intuit Mailchimp All-in-One Marketing Platform
Most Helpful Favorable Review
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Most Helpful Critical Review
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best alternative to Mailchimp?
7 comments
TH
Popular alternatives to Mailchimp include Constant Contact, HubSpot, SendinBlue, GetResponse, Campaign Monitor, AWeber, and ConvertKit. Choose based on your...Read more
Could you please check the programming and engineering for the website.
2 comments
EB
The field of web programming is quite competitive. Completing an online web development degree program gives you the competitive advantage you need to...Read more
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