Compare ActiveCampaign and GetResponse 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (81.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free 500 Contacts
ActiveCampaign
Star Rating
(13,908)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansGetResponse
Star Rating
(784)4.3 out of 5
Market Segments
Small-Business (81.4% of reviews)
Entry-Level Pricing
Free 500 Contacts
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Automated Email Responses with a score of 9.7, while GetResponse follows closely with a score of 8.8. Reviewers mention that ActiveCampaign's automation features are intuitive and allow for highly personalized email campaigns.
- Reviewers mention that GetResponse shines in Landing Pages and Forms, scoring 8.3 compared to ActiveCampaign's 7.4. Users on G2 appreciate GetResponse's user-friendly interface for creating landing pages, which they find beneficial for lead generation.
- G2 users highlight that ActiveCampaign has superior Email Deliverability Management with a score of 9.1, while GetResponse scores 8.5. Users say that ActiveCampaign's tools for managing email deliverability help ensure their messages reach the intended audience effectively.
- Users report that GetResponse offers better Text Messaging Features, scoring 8.3 for Bulk SMS and 8.6 for Two-Way Text Messaging, compared to ActiveCampaign's lower scores. Reviewers mention that GetResponse's SMS capabilities are robust and easy to integrate into their marketing strategies.
- Reviewers mention that ActiveCampaign's Quality of Support is rated at 8.6, slightly lower than GetResponse's 8.8. Users on G2 appreciate the responsiveness and helpfulness of GetResponse's support team, which they find crucial for resolving issues quickly.
- Users say that ActiveCampaign's Campaign Management features are rated at 8.9, while GetResponse scores 8.4. Reviewers mention that ActiveCampaign provides comprehensive tools for managing and optimizing campaigns, making it easier to track performance and adjust strategies.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
GetResponse
FREE
Free
500 Contacts
A suite of free tools to grow a contact list and send emails.
- Unlimited newsletters
- Signup forms and popups
Free Trial
ActiveCampaign
Free Trial is available
GetResponse
Free Trial is available
Ratings
Meets Requirements
8.8
10,455
8.5
683
Ease of Use
8.2
10,557
8.5
691
Ease of Setup
8.1
6,492
8.4
368
Ease of Admin
8.4
6,011
8.6
308
Quality of Support
8.6
9,706
8.8
649
Has the product been a good partner in doing business?
8.8
5,875
8.6
306
Product Direction (% positive)
8.3
9,863
8.5
672
Features by Category
Sales Force Automation
8.3
1889
|
Verified
Not enough data
7.0
826
Not enough data
8.0
1562
|
Verified
Not enough data
7.8
1484
|
Verified
Not enough data
7.1
1035
|
Verified
Not enough data
7.7
1242
|
Verified
Not enough data
7.1
1024
|
Verified
Not enough data
7.0
962
|
Verified
Not enough data
7.4
1101
|
Verified
Not enough data
Marketing Automation
9.0
2097
|
Verified
Not enough data
8.8
1993
|
Verified
Not enough data
8.5
1947
|
Verified
Not enough data
7.9
1281
|
Verified
Not enough data
Customer Support
7.7
1277
|
Verified
Not enough data
7.8
1436
|
Verified
Not enough data
8.0
1570
|
Verified
Not enough data
7.1
1145
|
Verified
Not enough data
7.6
1261
|
Verified
Not enough data
Reporting & Analytics
7.8
1764
|
Verified
Not enough data
8.0
1962
|
Verified
Not enough data
7.2
1117
|
Verified
Not enough data
Mobile & Social
7.4
1059
|
Verified
Not enough data
7.4
1158
|
Verified
Not enough data
7.2
1206
|
Verified
Not enough data
Platform
7.9
1726
|
Verified
Not enough data
8.1
1675
|
Verified
Not enough data
8.2
1781
|
Verified
Not enough data
7.3
1213
|
Verified
Not enough data
7.1
1116
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1846
|
Verified
Not enough data
7.5
1242
|
Verified
Not enough data
Integration
8.1
1716
|
Verified
Not enough data
8.1
1726
|
Verified
Not enough data
7.9
1430
|
Verified
Not enough data
Generative AI
6.1
501
Not enough data
Email Marketing
Not enough data
8.6
396
Not enough data
8.3
401
Not enough data
8.7
341
Not enough data
8.6
398
Not enough data
8.9
398
Not enough data
8.5
387
Not enough data
8.8
339
Not enough data
8.2
101
Not enough data
7.9
104
Reporting & Analytics
Not enough data
8.2
262
|
Verified
Not enough data
8.4
370
Platform
Not enough data
8.5
222
Not enough data
8.5
201
Not enough data
8.6
238
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
8.4
214
Not enough data
8.4
196
Not enough data
8.1
173
Not enough data
8.2
105
Not enough data
8.1
103
Not enough data
8.4
102
Email Marketing
8.8
6025
|
Verified
Not enough data
8.9
5849
|
Verified
Not enough data
8.6
5709
|
Verified
Not enough data
8.9
5318
|
Verified
Not enough data
Online Marketing
7.4
3980
|
Verified
Not enough data
7.9
3686
|
Verified
Not enough data
7.9
3144
|
Verified
Not enough data
8.1
4478
|
Verified
Not enough data
7.8
3094
|
Verified
Not enough data
Lead Management
8.3
3968
|
Verified
Not enough data
8.1
3581
|
Verified
Not enough data
8.6
4689
|
Verified
Not enough data
8.0
3114
|
Verified
Not enough data
8.6
3960
|
Verified
Not enough data
8.1
3611
|
Verified
Not enough data
8.3
3423
|
Verified
Not enough data
8.1
3195
|
Verified
Not enough data
Campaign Management
8.0
3120
|
Verified
Not enough data
7.8
2741
|
Verified
Not enough data
7.3
2288
Not enough data
6.9
1990
|
Verified
Not enough data
Social
7.0
1977
|
Verified
Not enough data
7.4
2336
|
Verified
Not enough data
7.4
2209
|
Verified
Not enough data
7.3
2103
|
Verified
Not enough data
7.1
2064
|
Verified
Not enough data
Reporting & Analytics
8.2
4809
|
Verified
Not enough data
7.7
3238
|
Verified
Not enough data
7.3
2574
|
Verified
Not enough data
7.2
2381
|
Verified
Not enough data
7.0
2104
|
Verified
Not enough data
Platform
8.0
3306
|
Verified
Not enough data
8.2
3095
|
Verified
Not enough data
8.3
3301
|
Verified
Not enough data
7.5
2020
|
Verified
Not enough data
7.0
1753
|
Verified
Not enough data
8.4
3314
|
Verified
Not enough data
7.6
2052
|
Verified
Not enough data
Integration
8.2
3341
|
Verified
Not enough data
8.2
3244
|
Verified
Not enough data
7.9
2729
|
Verified
Not enough data
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
41
Not enough data
7.5
35
Not enough data
Feature Not Available
Integrations
Not enough data
Feature Not Available
Not enough data
8.3
39
Not enough data
8.3
40
Not enough data
Feature Not Available
Platform
Not enough data
8.9
45
Not enough data
8.5
36
Not enough data
8.4
38
Not enough data
8.6
37
Not enough data
8.4
43
Not enough data
Feature Not Available
Not enough data
8.4
40
Not enough data
8.9
55
Messenger
7.5
1052
Not enough data
6.0
904
Not enough data
6.6
933
Not enough data
7.0
975
Not enough data
Channels
6.5
918
Not enough data
7.4
1100
Not enough data
6.0
846
Not enough data
5.5
764
Not enough data
6.0
771
Not enough data
Customers
7.6
1159
Not enough data
7.4
1085
Not enough data
7.6
1220
Not enough data
7.7
1159
Not enough data
7.3
1111
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
523
Not enough data
8.6
700
Not enough data
6.3
423
Not enough data
6.7
449
Not enough data
7.6
553
Not enough data
6.9
467
Not enough data
6.9
439
Not enough data
Repeatability and Reportability
7.5
541
Not enough data
7.5
538
Not enough data
7.5
506
Not enough data
6.7
440
Not enough data
6.0
397
Not enough data
AI and Automation
7.3
482
Not enough data
7.3
484
Not enough data
7.2
487
Not enough data
6.7
422
Not enough data
6.5
401
Not enough data
Generative AI
6.1
339
Not enough data
Visitor Behavior
7.6
388
8.5
31
7.9
377
8.5
32
7.2
335
8.3
31
Templates
7.3
389
8.5
29
8.0
417
8.8
30
7.8
390
8.0
29
Personalization
7.6
379
8.5
31
7.6
382
8.3
31
7.2
338
7.8
30
7.1
327
8.4
30
7.3
317
8.2
30
7.2
304
8.6
29
7.4
324
8.4
30
8.0
375
8.4
31
Multichannel
7.4
360
8.1
30
8.5
441
8.8
32
7.6
398
8.8
31
Administration
8.5
462
8.8
32
7.9
450
8.8
32
7.9
420
8.8
31
8.0
442
8.5
30
Host Tools
Not enough data
8.8
14
Not enough data
8.8
13
Not enough data
9.1
13
Attendee Tools
Not enough data
8.8
13
Not enough data
8.7
13
Not enough data
7.8
13
Post-Event Tools
Not enough data
8.0
11
Not enough data
8.8
11
Integrations
Not enough data
8.7
13
Not enough data
8.5
14
Templates
7.7
1830
8.7
128
|
Verified
6.3
1334
8.1
106
|
Verified
7.0
1434
8.4
103
|
Verified
7.6
1499
8.6
100
Edit
7.4
1564
8.5
108
|
Verified
8.0
1776
8.7
119
|
Verified
7.4
1474
8.6
99
|
Verified
Logistics
7.8
1634
8.6
121
|
Verified
7.0
1402
8.1
108
|
Verified
7.8
1593
8.5
109
|
Verified
7.8
1368
Feature Not Available
Generative AI
6.0
678
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
7.4
135
8.3
6
6.6
116
8.6
7
7.4
130
8.1
7
7.5
120
9.0
7
7.1
108
8.8
7
Feature Not Available
8.1
7
8.1
146
8.6
7
6.9
121
8.8
7
SMS Platform
7.6
131
8.8
7
8.9
148
7.6
7
7.5
106
8.8
7
6.5
99
8.6
7
6.8
101
8.1
6
8.0
121
8.3
7
Training & eLearning
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
181
Not enough data
7.6
176
Not enough data
8.0
158
Not enough data
8.0
168
Not enough data
Campaigns
7.8
146
Not enough data
8.3
158
Not enough data
7.8
125
Not enough data
7.7
159
Not enough data
Integrations
8.2
151
Not enough data
6.9
95
Not enough data
8.0
110
Not enough data
7.3
123
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
196
Not enough data
7.1
187
Not enough data
6.8
179
Not enough data
6.9
177
Not enough data
6.3
164
Not enough data
7.1
178
Not enough data
Marketing
7.1
187
Not enough data
7.1
183
Not enough data
7.3
200
Not enough data
7.9
237
Not enough data
Reporting
7.5
271
Not enough data
7.3
252
Not enough data
7.0
238
Not enough data
Platform Interoperability
7.8(won by default)
182
Not enough data
Social Functionality
7.9(won by default)
272
Not enough data
Campaign Management
8.3(won by default)
320
Not enough data
8.3(won by default)
294
Not enough data
8.1(won by default)
278
Not enough data
7.8(won by default)
258
Not enough data
7.9(won by default)
247
Not enough data
8.2(won by default)
238
Not enough data
8.1(won by default)
230
Not enough data
7.8(won by default)
212
Not enough data
7.6(won by default)
206
Not enough data
7.9(won by default)
238
Not enough data
7.8(won by default)
213
Not enough data
7.6(won by default)
194
Not enough data
7.7(won by default)
197
Not enough data
Targeting
8.3(won by default)
268
Not enough data
8.3(won by default)
256
Not enough data
7.8(won by default)
231
Not enough data
8.0(won by default)
224
Not enough data
Platform
8.1(won by default)
284
Not enough data
7.9(won by default)
263
Not enough data
8.5(won by default)
276
Not enough data
8.5(won by default)
312
Not enough data
8.3(won by default)
246
Not enough data
8.3(won by default)
278
Not enough data
8.6(won by default)
273
Not enough data
8.1(won by default)
217
Not enough data
8.1(won by default)
264
Not enough data
Page Customization
8.2
544
8.9
95
|
Verified
7.9
569
8.8
96
|
Verified
7.8
487
8.4
83
|
Verified
7.5
510
8.5
87
|
Verified
Page Optimization
7.7
385
8.5
73
|
Verified
7.8
489
8.7
89
|
Verified
7.5
432
8.4
82
|
Verified
7.2
373
8.0
76
|
Verified
Integrations
7.5
365
8.4
70
|
Verified
8.5
502
8.8
89
|
Verified
8.2
473
8.8
83
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Customization
8.0
575
Not enough data
7.6
472
Not enough data
6.8
383
Not enough data
7.4
568
Not enough data
Additional Functionality
7.9
584
Not enough data
5.6
345
Not enough data
7.4
450
Not enough data
6.1
356
Not enough data
7.0
430
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Communication
8.5
108
8.5
26
8.2
96
8.0
28
8.6
101
8.5
28
7.9
77
7.7
24
7.9
62
7.6
23
Internal Use
8.2
131
8.1
26
8.0
82
8.1
22
8.5
87
7.3
22
8.3
83
8.3
24
7.9
73
7.7
20
8.4
86
8.2
23
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.8
246
Not enough data
7.9
274
Not enough data
7.8
233
Not enough data
8.0
270
Not enough data
8.2
294
Not enough data
Predictive Analytics
8.1
258
Not enough data
7.9
241
Not enough data
7.4
205
Not enough data
7.4
231
Not enough data
Sales Management
8.2
279
Not enough data
7.8
143
Not enough data
8.1
267
Not enough data
8.4
311
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
396
Not enough data
8.2
371
Not enough data
8.1
354
Not enough data
Discovery
8.2
407
Not enough data
8.2
412
Not enough data
8.1
363
Not enough data
Management
8.0
348
Not enough data
8.3
390
Not enough data
Platform
8.1
368
Not enough data
8.1
397
Not enough data
Customizations
Not enough data
9.1
27
Not enough data
9.3
27
Not enough data
9.0
24
Not enough data
8.9
26
Growth
Not enough data
8.9
26
Not enough data
9.0
26
Not enough data
9.2
25
Not enough data
8.7
26
Not enough data
8.9
24
Content
Not enough data
9.2
26
Not enough data
8.8
27
Not enough data
8.9
24
Not enough data
8.9
26
Support
Not enough data
9.7
25
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and GetResponse are categorized as SMS Marketing, Email Template Builder, E-Commerce Personalization, Landing Page Builders, and Live Chat
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, CRM, Salesforce AppExchange Apps, and Marketing Automation
GetResponse is categorized as Webinar, Website Builder, Transactional Email, Email Marketing, and Course Authoring
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GetResponse
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Marketing and Advertising
20.5%
Health, Wellness and Fitness
6.9%
Internet
6.5%
Information Technology and Services
6.0%
Real Estate
3.9%
Other
56.2%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
GetResponse
Most Helpful Favorable Review
Maria S.
Verified User in Computer Software
Getresponse is an incredible tool to do email marketing, in our company we use it to manage our entire list of clients and distribute in an organized way all our informative and promotional emails, usually the emails arrive or inbox or promotions which is...
Most Helpful Critical Review
Michelle L.
Verified User in Apparel & Fashion
In the past, the only thing I didn't love was that when creating emails or landing pages, moving images and text around was not very smooth. It was a bit buggy. Also, certain fonts wouldn't work properly on my landing pages. But overall I was always able to...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Maria S.
Verified User in Computer Software
Getresponse is an incredible tool to do email marketing, in our company we use it to manage our entire list of clients and distribute in an organized way all our informative and promotional emails, usually the emails arrive or inbox or promotions which is...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Michelle L.
Verified User in Apparel & Fashion
In the past, the only thing I didn't love was that when creating emails or landing pages, moving images and text around was not very smooth. It was a bit buggy. Also, certain fonts wouldn't work properly on my landing pages. But overall I was always able to...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is GetResponse used for?
5 comments
DT
Established in 1998, GetResponse is an email marketing platform that helps you collect email leads.
Over the years, GetResponse has evolved to become an...Read more
How much does GetResponse cost?
3 comments
ZB
Getresponse - Email service for 1000 contacts for 12 months - 147.60 USDRead more
Is get response good?
3 comments
JF
No, if you need to manage a large mailing list, this tool is no good. It will create a lot of headaches when you need to import your backups from a previous...Read more
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