Compare ActiveCampaign and Constant Contact Advanced Automation 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(13,907)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(927)4.5 out of 5
Market Segments
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both ActiveCampaign and Constant Contact Advanced Automation have strong email marketing capabilities, with ActiveCampaign scoring 9.0 and Constant Contact at 9.1. Reviewers mention that ActiveCampaign's automation features are particularly robust, allowing for complex workflows that can be tailored to specific customer journeys.
- Reviewers mention that Constant Contact Advanced Automation excels in customer support, scoring 9.0 compared to ActiveCampaign's 8.6. Users on G2 appreciate the availability of live chat and phone support, which they find helpful for resolving issues quickly.
- Users say that ActiveCampaign shines in its lead scoring and grading features, scoring 8.0, while Constant Contact Advanced Automation outperforms with a score of 9.4. Reviewers highlight that Constant Contact's lead scoring is more intuitive and easier to implement, making it a preferred choice for small businesses.
- G2 users report that Constant Contact Advanced Automation has a more user-friendly interface, reflected in its ease of use score of 8.5 compared to ActiveCampaign's 8.2. Reviewers mention that the drag-and-drop email builder in Constant Contact is particularly praised for its simplicity.
- Users on G2 mention that ActiveCampaign's reporting features, while solid, score lower at 7.8 compared to Constant Contact's 8.7. Reviewers highlight that Constant Contact provides more comprehensive analytics and easier access to marketing ROI metrics, which are crucial for small businesses.
- Reviewers mention that both platforms offer good integration capabilities, but Constant Contact Advanced Automation scores slightly higher at 9.0 compared to ActiveCampaign's 7.9. Users appreciate the seamless integration with various e-commerce platforms and social media tools in Constant Contact, which enhances their marketing efforts.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.8
10,455
8.7
783
Ease of Use
8.2
10,557
8.5
798
Ease of Setup
8.1
6,492
8.3
566
Ease of Admin
8.4
6,010
8.8
535
Quality of Support
8.6
9,706
9.0
743
Has the product been a good partner in doing business?
8.8
5,874
9.2
535
Product Direction (% positive)
8.3
9,863
8.8
773
Features by Category
Sales Force Automation
8.3
1888
|
Verified
9.0
106
7.0
825
Feature Not Available
8.0
1561
|
Verified
8.5
108
7.8
1483
|
Verified
8.5
103
7.1
1034
|
Verified
Feature Not Available
7.7
1241
|
Verified
8.5
99
7.1
1023
|
Verified
8.0
72
7.0
961
|
Verified
Feature Not Available
7.4
1100
|
Verified
Feature Not Available
Marketing Automation
9.0
2096
|
Verified
9.1
116
8.8
1992
|
Verified
8.9
115
8.5
1946
|
Verified
8.7
117
7.9
1280
|
Verified
8.5
105
Customer Support
7.7
1276
|
Verified
8.5
91
7.8
1435
|
Verified
8.6
95
8.0
1569
|
Verified
8.6
98
7.1
1144
|
Verified
8.1
78
7.6
1260
|
Verified
Feature Not Available
Reporting & Analytics
7.8
1763
|
Verified
8.7
109
8.0
1961
|
Verified
8.6
114
7.2
1116
|
Verified
8.0
91
Mobile & Social
7.4
1058
|
Verified
Feature Not Available
7.4
1157
|
Verified
8.0
92
7.2
1205
|
Verified
7.5
72
Platform
7.9
1726
|
Verified
8.3
78
8.1
1674
|
Verified
8.7
80
8.2
1780
|
Verified
8.6
89
7.3
1212
|
Verified
7.8
55
7.1
1115
|
Verified
Feature Not Available
Feature Not Available
8.3
74
8.3
1845
|
Verified
8.8
91
7.5
1241
|
Verified
Feature Not Available
Integration
8.1
1715
|
Verified
8.6
86
8.1
1725
|
Verified
8.1
74
7.9
1429
|
Verified
7.8
68
Generative AI
6.1
500
Feature Not Available
Email Marketing
8.8
6025
|
Verified
8.6
536
|
Verified
8.9
5849
|
Verified
9.0
532
|
Verified
8.6
5709
|
Verified
8.6
531
|
Verified
8.9
5318
|
Verified
8.9
524
|
Verified
Online Marketing
7.4
3980
|
Verified
8.0
488
|
Verified
7.9
3686
|
Verified
8.4
436
|
Verified
7.9
3144
|
Verified
8.2
380
|
Verified
8.1
4478
|
Verified
8.3
451
|
Verified
7.8
3094
|
Verified
8.3
407
Lead Management
8.3
3968
|
Verified
8.8
518
|
Verified
8.1
3581
|
Verified
8.5
493
8.6
4689
|
Verified
8.7
493
|
Verified
8.0
3114
|
Verified
8.9
502
|
Verified
8.6
3960
|
Verified
8.8
496
|
Verified
8.1
3611
|
Verified
8.7
492
|
Verified
8.3
3423
|
Verified
8.8
483
|
Verified
8.1
3195
|
Verified
8.6
438
|
Verified
Campaign Management
8.0
3120
|
Verified
8.5
145
|
Verified
7.8
2741
|
Verified
8.5
281
7.3
2288
8.4
262
|
Verified
6.9
1990
|
Verified
7.8
103
Social
7.0
1977
|
Verified
7.9
251
|
Verified
7.4
2336
|
Verified
8.0
267
|
Verified
7.4
2209
|
Verified
7.9
282
7.3
2103
|
Verified
7.9
231
7.1
2064
|
Verified
7.9
85
Reporting & Analytics
8.2
4809
|
Verified
8.6
509
|
Verified
7.7
3238
|
Verified
8.2
481
|
Verified
7.3
2574
|
Verified
8.2
407
|
Verified
7.2
2381
|
Verified
8.2
374
|
Verified
7.0
2104
|
Verified
7.6
314
Platform
8.0
3306
|
Verified
8.1
383
|
Verified
8.2
3095
|
Verified
8.6
379
|
Verified
8.3
3301
|
Verified
8.7
398
|
Verified
7.5
2020
|
Verified
8.4
190
|
Verified
7.0
1753
|
Verified
8.0
233
8.4
3314
|
Verified
8.6
392
|
Verified
7.6
2052
|
Verified
8.2
276
Integration
8.2
3341
|
Verified
8.6
380
|
Verified
8.2
3244
|
Verified
8.1
298
|
Verified
7.9
2729
|
Verified
7.9
287
|
Verified
Messenger
7.5
1051
Not enough data
6.0
903
Not enough data
6.6
932
Not enough data
7.0
974
Not enough data
Channels
6.5
917
Not enough data
7.4
1099
Not enough data
6.0
845
Not enough data
5.5
763
Not enough data
6.0
770
Not enough data
Customers
7.6
1158
Not enough data
7.4
1084
Not enough data
7.6
1219
Not enough data
7.7
1158
Not enough data
7.3
1110
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
523
Not enough data
8.6
700
Not enough data
6.3
423
Not enough data
6.7
449
Not enough data
7.6
553
Not enough data
6.9
467
Not enough data
6.9
439
Not enough data
Repeatability and Reportability
7.5
541
Not enough data
7.5
538
Not enough data
7.5
506
Not enough data
6.7
440
Not enough data
6.0
397
Not enough data
AI and Automation
7.3
482
Not enough data
7.3
484
Not enough data
7.2
487
Not enough data
6.7
422
Not enough data
6.5
401
Not enough data
Generative AI
6.1
339
Not enough data
Visitor Behavior
7.6
388
Not enough data
7.9
377
Not enough data
7.2
335
Not enough data
Templates
7.3
389
Not enough data
8.0
417
Not enough data
7.8
390
Not enough data
Personalization
7.6
379
Not enough data
7.6
382
Not enough data
7.2
338
Not enough data
7.1
327
Not enough data
7.3
317
Not enough data
7.2
304
Not enough data
7.4
324
Not enough data
8.0
375
Not enough data
Multichannel
7.4
360
Not enough data
8.5
441
Not enough data
7.6
398
Not enough data
Administration
8.5
462
Not enough data
7.9
450
Not enough data
7.9
420
Not enough data
8.0
442
Not enough data
Templates
7.7
1830
8.0
193
|
Verified
6.3
1334
Feature Not Available
7.0
1434
8.0
164
7.6
1499
8.3
142
Edit
7.4
1564
8.0
187
|
Verified
8.0
1776
8.5
199
|
Verified
7.4
1474
8.0
187
|
Verified
Logistics
7.8
1634
8.7
195
|
Verified
7.0
1402
7.4
190
|
Verified
7.8
1593
7.8
175
|
Verified
7.8
1368
8.4
141
Generative AI
6.0
678
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
7.4
135
Not enough data
6.6
116
Not enough data
7.4
130
Not enough data
7.5
120
Not enough data
7.1
108
Not enough data
Feature Not Available
Not enough data
8.1
146
Not enough data
6.9
121
Not enough data
SMS Platform
7.6
131
Not enough data
8.9
148
Not enough data
7.5
106
Not enough data
6.5
99
Not enough data
6.8
101
Not enough data
8.0
121
Not enough data
Design and Customization
7.7
181
Not enough data
7.6
176
Not enough data
8.0
158
Not enough data
8.0
168
Not enough data
Campaigns
7.8
146
Not enough data
8.3
158
Not enough data
7.8
125
Not enough data
7.7
159
Not enough data
Integrations
8.2
151
Not enough data
6.9
95
Not enough data
8.0
110
Not enough data
7.3
123
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
196
8.8
27
|
Verified
7.1
187
9.0
29
|
Verified
6.8
179
7.8
13
6.9
177
8.7
25
|
Verified
6.3
164
8.7
21
|
Verified
7.1
178
Feature Not Available
Marketing
7.1
187
8.9
33
|
Verified
7.1
183
8.7
30
|
Verified
7.3
200
9.1
40
|
Verified
7.9
237
9.0
35
|
Verified
Reporting
7.5
271
8.8
44
|
Verified
7.3
252
8.5
47
|
Verified
7.0
238
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
69
Not enough data
8.7(won by default)
71
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
71
Not enough data
8.6(won by default)
43
Social Management
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
72
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
62
Not enough data
8.5(won by default)
41
Not enough data
7.6(won by default)
16
Platform Basics
Not enough data
9.2
51
|
Verified
Not enough data
8.9
53
|
Verified
Platform Data
Not enough data
8.8
55
|
Verified
Not enough data
8.7
49
|
Verified
Not enough data
8.8
59
|
Verified
Not enough data
8.7
55
|
Verified
Platform Additional Functionality
Not enough data
8.1
42
Not enough data
8.5
54
Not enough data
8.9
62
|
Verified
Platform Interoperability
7.8
182
Not enough data
Social Functionality
7.9
272
Not enough data
Campaign Management
8.3
320
Not enough data
8.3
294
Not enough data
8.1
278
Not enough data
7.8
258
Not enough data
7.9
247
Not enough data
8.2
238
Not enough data
8.1
230
Not enough data
7.8
212
Not enough data
7.6
206
Not enough data
7.9
238
Not enough data
7.8
213
Not enough data
7.6
194
Not enough data
7.7
197
Not enough data
Targeting
8.3
268
Not enough data
8.3
256
Not enough data
7.8
231
Not enough data
8.0
224
Not enough data
Platform
8.1
284
Not enough data
7.9
263
Not enough data
8.5
276
Not enough data
8.5
312
Not enough data
8.3
246
Not enough data
8.3
278
Not enough data
8.6
273
Not enough data
8.1
217
Not enough data
8.1
264
Not enough data
Page Customization
8.2
544
8.3
70
|
Verified
7.9
569
8.4
73
|
Verified
7.8
487
8.4
67
|
Verified
7.5
510
8.5
69
|
Verified
Page Optimization
7.7
385
Feature Not Available
7.8
489
8.4
65
|
Verified
7.5
432
8.9
67
|
Verified
7.2
373
8.5
53
|
Verified
Integrations
7.5
365
8.4
49
|
Verified
8.5
502
8.9
61
|
Verified
8.2
473
8.8
64
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Customization
8.0
575
8.1
26
7.6
472
7.7
25
6.8
383
7.7
25
7.4
568
8.0
25
Additional Functionality
7.9
584
7.9
26
5.6
345
6.3
19
7.4
450
7.9
25
6.1
356
7.6
20
7.0
430
8.0
23
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
7.9
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.5
87
Not enough data
8.3
83
Not enough data
7.9
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
246
9.2
36
7.9
274
9.2
39
7.8
233
9.1
29
8.0
270
9.3
39
8.2
294
9.2
41
Predictive Analytics
8.1
258
9.4
46
7.9
241
9.4
46
7.4
205
9.0
30
7.4
231
Feature Not Available
Sales Management
8.2
279
9.3
44
7.8
143
Feature Not Available
8.1
267
Feature Not Available
8.4
311
9.6
47
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
396
Not enough data
8.2
371
Not enough data
8.1
354
Not enough data
Discovery
8.2
407
Not enough data
8.2
412
Not enough data
8.1
363
Not enough data
Management
8.0
348
Not enough data
8.3
390
Not enough data
Platform
8.1
368
Not enough data
8.1
397
Not enough data
Marketing Operations
Not enough data
8.3
86
|
Verified
Not enough data
8.4
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
8.5
94
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
91
|
Verified
Not enough data
8.6
94
|
Verified
Not enough data
8.2
81
|
Verified
Not enough data
8.2
89
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
7.8
70
|
Verified
Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact Advanced Automation are categorized as Sales Platforms, Email Template Builder, Online Form Builder, Landing Page Builders, Sales Analytics, Attribution, CRM, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Lead Scoring, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Constant Contact Advanced Automation is categorized as Customer Journey Analytics, Marketing Analytics, Visitor Identification, Social Media Management, and Marketing Platforms
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Marketing and Advertising
47.7%
Information Technology and Services
4.7%
Computer Software
4.0%
Financial Services
3.2%
Internet
2.1%
Other
38.3%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Constant Contact Advanced Automation
Most Helpful Favorable Review
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Most Helpful Critical Review
Ryan F.
Verified User in Marketing and Advertising
Support is the worst. When calling in I regularly get hung up on. When I do get through to a support specialist, they are rarely able to resolve my problems so I usually end the conversation frustrated and with no follow up. Most recently their system was...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Ryan F.
Verified User in Marketing and Advertising
Support is the worst. When calling in I regularly get hung up on. When I do get through to a support specialist, they are rarely able to resolve my problems so I usually end the conversation frustrated and with no follow up. Most recently their system was...
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SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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