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- ActiveCampaign-vs-Constant Contact Advanced Automation
Compare ActiveCampaign and Constant Contact Advanced Automation 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(13,780)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansConstant Contact Advanced Automation
Star Rating
(927)4.5 out of 5
Market Segments
Small-Business (81.1% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in email marketing automation, with a score of 9.0, while Constant Contact Advanced Automation scores slightly lower at 9.2. Reviewers mention that ActiveCampaign's automated email responses feature is particularly robust, allowing for highly personalized customer interactions.
- Reviewers mention that Constant Contact Advanced Automation shines in customer support, achieving a quality of support score of 9.0 compared to ActiveCampaign's 8.6. Users on G2 appreciate the customer support portal and the extensive knowledge base provided by Constant Contact.
- G2 users highlight that ActiveCampaign offers superior dynamic segmentation capabilities with a score of 9.2, which allows for more targeted marketing efforts. In contrast, Constant Contact's segmentation features, while effective, score slightly lower at 8.7, leading some users to feel they have less control over their audience targeting.
- Users say that Constant Contact Advanced Automation provides a more user-friendly experience, reflected in its ease of use score of 8.5 compared to ActiveCampaign's 8.2. Reviewers mention that the drag-and-drop email builder in Constant Contact is particularly intuitive for beginners.
- Reviewers mention that ActiveCampaign's CRM integration capabilities are highly rated at 8.3, allowing for seamless management of customer relationships. In contrast, Constant Contact's CRM integration scores slightly higher at 8.6, with users noting its compatibility with various popular CRM systems.
- Users on G2 report that ActiveCampaign's lead management features, scoring 8.5, are effective for nurturing leads through the sales funnel. However, Constant Contact Advanced Automation outperforms in this area with a score of 8.8, with reviewers highlighting its lead scoring and grading functionalities as particularly beneficial for sales teams.
Featured Products
Sponsored
Onpipeline
(3)
Live Chat
Visit Website
Sponsored
Quizell
(4)
Live Chat
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Sponsored
Alhena AI
(34)
Live Chat
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
ActiveCampaign
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.8
10,326
8.7
783
Ease of Use
8.2
10,426
8.5
798
Ease of Setup
8.1
6,362
8.3
566
Ease of Admin
8.4
5,946
8.8
535
Quality of Support
8.6
9,590
9.0
743
Has the product been a good partner in doing business?
8.8
5,813
9.2
535
Product Direction (% positive)
8.3
9,732
8.8
773
Features by Category
Sales Force Automation
8.3
1834
|
Verified
9.0
106
7.1
773
Feature Not Available
8.0
1509
|
Verified
8.5
108
7.8
1431
|
Verified
8.5
103
7.1
986
|
Verified
Feature Not Available
7.7
1191
|
Verified
8.5
99
7.1
977
|
Verified
8.0
72
7.0
915
|
Verified
Feature Not Available
7.5
1055
|
Verified
Feature Not Available
Marketing Automation
9.0
2039
|
Verified
9.1
116
8.8
1934
|
Verified
8.9
115
8.5
1894
|
Verified
8.7
117
8.0
1230
|
Verified
8.5
105
Customer Support
7.7
1227
|
Verified
8.5
91
7.8
1389
|
Verified
8.6
95
8.1
1524
|
Verified
8.6
98
7.1
1100
|
Verified
8.1
78
7.6
1216
|
Verified
Feature Not Available
Reporting & Analytics
7.8
1717
|
Verified
8.7
109
8.0
1915
|
Verified
8.6
114
7.2
1076
|
Verified
8.0
91
Mobile & Social
7.4
1017
|
Verified
Feature Not Available
7.4
1117
|
Verified
8.0
92
7.2
1168
|
Verified
7.5
72
Platform
7.9
1661
|
Verified
8.3
78
8.1
1609
|
Verified
8.7
80
8.2
1718
|
Verified
8.6
89
7.4
1153
|
Verified
7.8
55
7.1
1057
|
Verified
Feature Not Available
Feature Not Available
8.3
74
8.3
1783
|
Verified
8.8
91
7.5
1183
|
Verified
Feature Not Available
Integration
8.2
1667
|
Verified
8.6
86
8.1
1677
|
Verified
8.1
74
7.9
1388
|
Verified
7.8
68
Generative AI
6.1
469
Feature Not Available
Email Marketing
8.8
5959
|
Verified
8.6
536
|
Verified
8.9
5782
|
Verified
9.0
532
|
Verified
8.6
5642
|
Verified
8.6
531
|
Verified
8.9
5254
|
Verified
8.9
524
|
Verified
Online Marketing
7.4
3917
|
Verified
8.0
488
|
Verified
8.0
3627
|
Verified
8.4
436
|
Verified
7.9
3086
|
Verified
8.2
380
|
Verified
8.2
4420
|
Verified
8.3
451
|
Verified
7.9
3040
|
Verified
8.3
407
Lead Management
8.3
3910
|
Verified
8.8
518
|
Verified
8.1
3524
|
Verified
8.5
493
8.6
4632
|
Verified
8.7
493
|
Verified
8.0
3060
|
Verified
8.9
502
|
Verified
8.6
3904
|
Verified
8.8
496
|
Verified
8.1
3556
|
Verified
8.7
492
|
Verified
8.3
3369
|
Verified
8.8
483
|
Verified
8.1
3143
|
Verified
8.6
438
|
Verified
Campaign Management
8.1
3067
|
Verified
8.5
145
|
Verified
7.9
2687
|
Verified
8.5
281
7.3
2236
8.4
262
|
Verified
6.9
1938
|
Verified
7.8
103
Social
7.0
1927
|
Verified
7.9
251
|
Verified
7.4
2286
|
Verified
8.0
267
|
Verified
7.4
2158
|
Verified
7.9
282
7.3
2052
|
Verified
7.9
231
7.1
2012
|
Verified
7.9
85
Reporting & Analytics
8.2
4755
|
Verified
8.6
509
|
Verified
7.7
3186
|
Verified
8.2
481
|
Verified
7.3
2524
|
Verified
8.2
407
|
Verified
7.2
2331
|
Verified
8.2
374
|
Verified
7.0
2053
|
Verified
7.6
314
Platform
8.0
3240
|
Verified
8.1
383
|
Verified
8.2
3028
|
Verified
8.6
379
|
Verified
8.4
3235
|
Verified
8.7
398
|
Verified
7.6
1957
|
Verified
8.4
190
|
Verified
7.1
1691
|
Verified
8.0
233
8.4
3247
|
Verified
8.6
392
|
Verified
7.6
1991
|
Verified
8.2
276
Integration
8.2
3276
|
Verified
8.6
380
|
Verified
8.3
3180
|
Verified
8.1
298
|
Verified
7.9
2668
|
Verified
7.9
287
|
Verified
Messenger
7.5
1012
Not enough data
6.1
864
Not enough data
6.7
894
Not enough data
7.0
937
Not enough data
Channels
6.6
880
Not enough data
7.4
1060
Not enough data
6.0
809
Not enough data
5.5
728
Not enough data
6.1
735
Not enough data
Customers
7.7
1120
Not enough data
7.4
1048
Not enough data
7.7
1181
Not enough data
7.7
1123
Not enough data
7.3
1075
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
509
Not enough data
8.7
683
Not enough data
6.3
409
Not enough data
6.7
433
Not enough data
7.6
538
Not enough data
6.9
452
Not enough data
6.9
424
Not enough data
Repeatability and Reportability
7.5
525
Not enough data
7.5
523
Not enough data
7.5
491
Not enough data
6.7
424
Not enough data
6.0
382
Not enough data
AI and Automation
7.3
468
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Visitor Behavior
7.6
377
Not enough data
7.9
367
Not enough data
7.2
325
Not enough data
Templates
7.3
379
Not enough data
8.0
407
Not enough data
7.8
380
Not enough data
Personalization
7.6
368
Not enough data
7.6
372
Not enough data
7.2
328
Not enough data
7.1
317
Not enough data
7.3
307
Not enough data
7.1
294
Not enough data
7.4
314
Not enough data
8.0
365
Not enough data
Multichannel
7.4
350
Not enough data
8.5
431
Not enough data
7.6
388
Not enough data
Administration
8.5
452
Not enough data
7.9
440
Not enough data
7.9
410
Not enough data
8.0
432
Not enough data
Templates
7.7
1785
8.0
193
|
Verified
6.3
1290
Feature Not Available
7.0
1390
8.0
164
7.6
1455
8.3
142
Edit
7.4
1519
8.0
187
|
Verified
8.0
1732
8.5
199
|
Verified
7.4
1431
8.0
187
|
Verified
Logistics
7.8
1591
8.7
195
|
Verified
7.0
1359
7.4
190
|
Verified
7.8
1552
7.8
175
|
Verified
7.8
1326
8.4
141
Generative AI
6.0
636
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
194
8.8
27
|
Verified
7.1
185
9.0
29
|
Verified
6.8
177
7.8
13
6.9
175
8.7
25
|
Verified
6.3
162
8.7
21
|
Verified
7.1
176
Feature Not Available
Marketing
7.1
185
8.9
33
|
Verified
7.2
181
8.7
30
|
Verified
7.3
198
9.1
40
|
Verified
7.9
234
9.0
35
|
Verified
Reporting
7.5
268
8.8
44
|
Verified
7.3
250
8.5
47
|
Verified
7.1
235
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
69
Not enough data
8.7(won by default)
71
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
71
Not enough data
8.6(won by default)
43
Social Management
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
72
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
62
Not enough data
8.5(won by default)
41
Not enough data
7.6(won by default)
16
Platform Basics
Not enough data
9.2
51
|
Verified
Not enough data
8.9
53
|
Verified
Platform Data
Not enough data
8.8
55
|
Verified
Not enough data
8.7
49
|
Verified
Not enough data
8.8
59
|
Verified
Not enough data
8.7
55
|
Verified
Platform Additional Functionality
Not enough data
8.1
42
Not enough data
8.5
54
Not enough data
8.9
62
|
Verified
Platform Interoperability
7.8
176
Not enough data
Social Functionality
7.9
265
Not enough data
Campaign Management
8.3
313
Not enough data
8.3
286
Not enough data
8.1
271
Not enough data
7.8
250
Not enough data
7.9
239
Not enough data
8.2
231
Not enough data
8.1
224
Not enough data
7.8
206
Not enough data
7.6
200
Not enough data
7.9
232
Not enough data
7.8
207
Not enough data
7.7
188
Not enough data
7.7
191
Not enough data
Targeting
8.3
261
Not enough data
8.3
250
Not enough data
7.8
224
Not enough data
8.0
218
Not enough data
Platform
8.1
278
Not enough data
7.9
257
Not enough data
8.5
270
Not enough data
8.5
305
Not enough data
8.4
240
Not enough data
8.3
272
Not enough data
8.6
267
Not enough data
8.1
211
Not enough data
8.1
258
Not enough data
Page Customization
8.2
535
8.3
70
|
Verified
7.9
560
8.4
73
|
Verified
7.8
478
8.4
67
|
Verified
7.5
501
8.5
69
|
Verified
Page Optimization
7.7
375
Feature Not Available
7.8
480
8.4
65
|
Verified
7.5
422
8.9
67
|
Verified
7.2
363
8.5
53
|
Verified
Integrations
7.5
356
8.4
49
|
Verified
8.5
493
8.9
61
|
Verified
8.2
464
8.8
64
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Customization
8.0
554
8.1
26
7.6
453
7.7
25
6.8
364
7.7
25
7.4
548
8.0
25
Additional Functionality
7.9
564
7.9
26
5.7
325
6.3
19
7.4
428
7.9
25
6.2
338
7.6
20
7.1
412
8.0
23
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
242
9.2
36
7.9
270
9.2
39
7.8
229
9.1
29
7.9
266
9.3
39
8.2
290
9.2
41
Predictive Analytics
8.1
255
9.4
46
7.9
238
9.4
46
7.4
202
9.0
30
7.4
228
Feature Not Available
Sales Management
8.2
275
9.3
44
7.8
140
Feature Not Available
8.1
264
Feature Not Available
8.4
308
9.6
47
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Marketing Operations
Not enough data
8.3
86
|
Verified
Not enough data
8.4
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
8.5
94
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
91
|
Verified
Not enough data
8.6
94
|
Verified
Not enough data
8.2
81
|
Verified
Not enough data
8.2
89
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
7.8
70
|
Verified
Categories
Categories
Shared Categories
ActiveCampaign and Constant Contact Advanced Automation are categorized as Sales Platforms, Email Template Builder, Online Form Builder, Landing Page Builders, Sales Analytics, Attribution, CRM, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Lead Scoring, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Constant Contact Advanced Automation is categorized as Customer Journey Analytics, Marketing Analytics, Visitor Identification, Social Media Management, and Marketing Platforms
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Marketing and Advertising
47.7%
Information Technology and Services
4.7%
Computer Software
4.0%
Financial Services
3.2%
Internet
2.1%
Other
38.3%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Constant Contact Advanced Automation
Most Helpful Favorable Review
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Most Helpful Critical Review
Michael S.
Verified User in Computer Software
Had major sendability issues. Sometimes they double sent emails, sometimes emails didn't go through. Major bug. Could be fixed now.
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Justin J.
Verified User in Marketing and Advertising
Easy to use and train team on. Fast interface.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Michael S.
Verified User in Computer Software
Had major sendability issues. Sometimes they double sent emails, sometimes emails didn't go through. Major bug. Could be fixed now.
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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