Compare ActionIQ and Segment 
At a Glance
Market Segments
Enterprise (56.8% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
For pricing please visit our website to request a demo with the AIQ Sales team www.ActionIQ.com
$120 Per month
ActionIQ
Star Rating
(45)4.1 out of 5
Market Segments
Enterprise (56.8% of reviews)
Entry-Level Pricing
For pricing please visit our website to request a demo with the AIQ Sales team www.ActionIQ.com
Learn more about ActionIQSegment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Ease of Setup with a score of 8.5, making it user-friendly for new adopters, while ActionIQ falls behind with a score of 6.9, indicating a more complex setup process.
- Reviewers mention that Segment's Data Enrichment feature is highly rated at 8.6, allowing for effective data enhancement, whereas ActionIQ's score of 7.1 suggests it may not provide the same level of enrichment capabilities.
- G2 users highlight Segment's superior Integrations with a score of 9.1, which facilitates seamless connectivity with various platforms, while ActionIQ's score of 8.8 indicates it also offers good integrations but may not be as extensive.
- Users on G2 report that Segment's Data Access Governance feature is rated at 9.0, showcasing strong compliance and security measures, while ActionIQ's score of 8.3 suggests it may not be as robust in this area.
- Reviewers say that Segment shines in Data Unification with a score of 9.3, allowing for effective consolidation of data sources, while ActionIQ's score of 8.2 indicates it may not unify data as effectively.
- Users report that ActionIQ is praised for its Quality of Support with a score of 8.9, which is higher than Segment's score of 8.6, suggesting that ActionIQ may provide more responsive and helpful customer service.
Featured Products
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E-Commerce Data Integration
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E-Commerce Data Integration
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E-Commerce Data Integration
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Pricing
Entry-Level Pricing
ActionIQ
ActionIQ Pricing
For pricing please visit our website to request a demo with the AIQ Sales team
www.ActionIQ.com
Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
ActionIQ
No trial information availableSegment
Free Trial is available
Ratings
Meets Requirements
8.2
18
8.9
420
Ease of Use
8.1
18
8.8
421
Ease of Setup
6.9
7
8.5
239
Ease of Admin
8.3
7
9.0
234
Quality of Support
8.9
19
8.6
361
Has the product been a good partner in doing business?
9.3
7
8.8
223
Product Direction (% positive)
8.3
14
8.3
380
Features by Category
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
7.1
11
8.6
137
|
Verified
8.2
12
8.8
140
|
Verified
Feature Not Available
Feature Not Available
7.6
9
8.8
132
|
Verified
Intelligence
6.8
11
8.1
119
|
Verified
7.2
6
7.0
81
|
Verified
Feature Not Available
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
ActionIQ and Segment are categorized as Customer Data Platform (CDP)
Unique Categories
ActionIQ has no unique categories
Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
ActionIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Publishing
9.1%
Music
6.8%
Media Production
6.8%
Marketing and Advertising
6.8%
Other
38.6%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
ActionIQ
Most Helpful Favorable Review
Patrick C.
Verified User in Retail
The flexibility of the platform has been amazing. From the IT standpoint - it has been extremely easy to support our company's marketing team with a powerful tool that lets them gather insights on customer behavior and actionable information to better...
Most Helpful Critical Review
Verified User in Retail
Action IQ does not provide a way for marketers to easily model scenarios
Segment
Most Helpful Favorable Review
Jack M.
Verified User in Information Technology and Services
Huge fan of the ability to send product event data everywhere (including sales tools)
Most Helpful Critical Review
Verified User in Computer Software
There are other other tools as well in the market provioding the same thing at a very much lower rate and much better docs and support
Patrick C.
Verified User in Retail
The flexibility of the platform has been amazing. From the IT standpoint - it has been extremely easy to support our company's marketing team with a powerful tool that lets them gather insights on customer behavior and actionable information to better...
Jack M.
Verified User in Information Technology and Services
Huge fan of the ability to send product event data everywhere (including sales tools)
Verified User in Retail
Action IQ does not provide a way for marketers to easily model scenarios
Verified User in Computer Software
There are other other tools as well in the market provioding the same thing at a very much lower rate and much better docs and support
Alternatives
Discussions
ActionIQ has no discussions with answers
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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