Compare Act! and Salesforce Sales Cloud 
At a Glance
Market Segments
Small-Business (78.3% of reviews)
Mid-Market (45.9% of reviews)
Entry-Level Pricing
Starting at $30.00 1 user/mo
$25.00 1 User Per Month
Act!
Star Rating
(462)3.9 out of 5
Market Segments
Small-Business (78.3% of reviews)
Entry-Level Pricing
Starting at $30.00 1 user/mo
Free Trial is available
Browse all 2 pricing plansSalesforce Sales Cloud
Star Rating
(23,222)4.4 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act! excels in its Lead Builder feature, scoring 8.6, which allows for effective lead generation, while Salesforce Sales Cloud's equivalent features, such as Lead Management, score higher at 8.9, indicating a more robust lead management system overall.
- Reviewers mention that Salesforce Sales Cloud offers superior Opportunity & Pipeline Management with a score of 8.7 compared to Act!'s 7.3, highlighting Salesforce's advanced capabilities in tracking sales opportunities and managing pipelines effectively.
- G2 users indicate that Act! has a lower Ease of Setup score of 7.2, suggesting a more complex initial setup process, whereas Salesforce Sales Cloud scores 7.8, making it relatively easier for users to get started with the platform.
- Users on G2 report that Salesforce Sales Cloud provides better Quality of Support with a score of 8.1, compared to Act!'s 7.5, indicating that Salesforce users generally have a more positive experience with customer support services.
- Reviewers mention that Act! has a more affordable entry-level price starting at $30.00, compared to Salesforce Sales Cloud's $25.00, making it a more budget-friendly option for small businesses, despite its lower overall ratings.
- Users say that Salesforce Sales Cloud shines in Marketing Automation Integration with a score of 8.5, while Act! scores lower at 7.1, suggesting that Salesforce provides a more seamless experience for integrating marketing automation tools.
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Pricing
Entry-Level Pricing
Act!
Act! Premium (On-Premises and Cloud)
Starting at $30.00
1 user/mo
Full-featured, highly customizable CRM + Marketing Automation platform with flexible deployment options.
Act! Premium Desktop (On-Premises) $37.50/mo/user billed annually,
Act! Premium Cloud $30/mo/user billed annually
- Act! Marketing Automation (Basic)
- Rich account management
- Calendar & activity tracking
Salesforce Sales Cloud
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Free Trial
Act!
Free Trial is available
Salesforce Sales Cloud
Free Trial is available
Ratings
Meets Requirements
8.2
405
8.8
13,073
Ease of Use
7.9
408
8.1
15,990
Ease of Setup
7.2
197
7.8
7,125
Ease of Admin
7.6
184
7.9
4,129
Quality of Support
7.5
387
8.1
11,365
Has the product been a good partner in doing business?
7.5
174
8.3
4,090
Product Direction (% positive)
5.5
407
8.2
12,752
Features by Category
Sales Force Automation
8.4
271
|
Verified
8.8
9055
|
Verified
Feature Not Available
8.2
6007
|
Verified
7.4
206
|
Verified
8.7
8786
|
Verified
8.0
261
|
Verified
8.3
9045
|
Verified
6.6
138
|
Verified
8.0
6936
|
Verified
7.6
232
|
Verified
8.2
7229
|
Verified
6.7
138
|
Verified
8.0
6375
|
Verified
6.7
143
|
Verified
8.1
6272
|
Verified
7.9
211
8.3
7029
|
Verified
Marketing Automation
7.1
187
|
Verified
7.9
6292
|
Verified
7.1
162
|
Verified
8.1
6615
|
Verified
7.7
199
|
Verified
8.5
7635
|
Verified
6.7
57
|
Verified
7.9
5059
Customer Support
7.4
169
8.3
6442
|
Verified
6.9
158
8.1
6020
|
Verified
7.6
133
|
Verified
8.2
6416
|
Verified
6.9
147
8.0
5138
|
Verified
7.4
50
8.2
5631
|
Verified
Reporting & Analytics
7.2
214
|
Verified
8.5
8578
|
Verified
7.3
206
|
Verified
8.5
8764
|
Verified
6.8
141
|
Verified
8.2
7076
|
Verified
Mobile & Social
Feature Not Available
7.9
5272
|
Verified
Feature Not Available
7.8
4905
|
Verified
6.4
128
|
Verified
7.7
5751
|
Verified
Platform
7.4
129
|
Verified
8.5
3238
|
Verified
7.1
113
|
Verified
8.5
3245
|
Verified
7.5
125
|
Verified
8.6
3271
|
Verified
6.8
75
|
Verified
8.3
2554
|
Verified
6.1
58
|
Verified
8.5
2828
|
Verified
7.1
107
|
Verified
8.1
2858
|
Verified
7.4
134
|
Verified
8.7
3256
|
Verified
7.2
108
|
Verified
8.1
2698
Integration
7.6
134
|
Verified
8.5
2299
|
Verified
6.7
86
|
Verified
8.5
2756
|
Verified
6.9
75
|
Verified
8.5
2605
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Email Marketing
8.0
22
|
Verified
Not enough data
8.1
22
|
Verified
Not enough data
8.3
20
|
Verified
Not enough data
6.9
18
|
Verified
Not enough data
Online Marketing
6.9
19
|
Verified
Not enough data
6.9
17
|
Verified
Not enough data
7.2
13
|
Verified
Not enough data
6.7
16
|
Verified
Not enough data
7.7
15
Not enough data
Lead Management
7.7
21
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
7.6
16
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
6.8
16
|
Verified
Not enough data
7.2
15
|
Verified
Not enough data
6.9
17
|
Verified
Not enough data
Campaign Management
7.5
17
|
Verified
Not enough data
7.4
16
|
Verified
Not enough data
9.0
21
|
Verified
Not enough data
7.2
15
Not enough data
Social
7.5
17
Not enough data
7.1
16
|
Verified
Not enough data
7.0
17
|
Verified
Not enough data
6.5
17
Not enough data
6.7
17
|
Verified
Not enough data
Reporting & Analytics
8.1
18
|
Verified
Not enough data
7.0
17
|
Verified
Not enough data
6.6
16
|
Verified
Not enough data
6.2
17
|
Verified
Not enough data
6.9
15
|
Verified
Not enough data
Platform
7.6
15
|
Verified
Not enough data
6.2
13
|
Verified
Not enough data
6.9
14
|
Verified
Not enough data
7.4
9
|
Verified
Not enough data
6.1
9
|
Verified
Not enough data
7.1
12
|
Verified
Not enough data
5.7
14
|
Verified
Not enough data
Integration
6.5
19
|
Verified
Not enough data
7.1
11
|
Verified
Not enough data
6.4
11
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.6
235
Not enough data
8.8
255
Not enough data
8.8
277
Not enough data
8.6
254
Organization
Not enough data
9.0
313
Not enough data
8.8
305
Not enough data
8.8
299
Performance Analysis
Not enough data
8.4
249
Not enough data
8.8
270
Sales Analysis
Not enough data
8.4
250
Not enough data
8.8
264
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integrated Workflows
Not enough data
8.6
396
Not enough data
8.5
386
Not enough data
8.0
345
Not enough data
8.0
340
Not enough data
8.8
395
Not enough data
8.4
344
Not enough data
8.5
359
Repeatability and Reportability
Not enough data
8.4
360
Not enough data
8.7
379
Not enough data
8.7
375
Not enough data
8.3
362
Not enough data
7.6
296
AI and Automation
Not enough data
8.5
342
Not enough data
8.3
351
Not enough data
8.2
311
Not enough data
7.9
314
Not enough data
7.7
296
Generative AI
Not enough data
Feature Not Available
Call Analytics
Not enough data
8.6
111
Not enough data
8.5
115
Not enough data
8.6
110
Not enough data
8.8
110
Agent Performance Management
Not enough data
8.6
120
Not enough data
8.5
104
Not enough data
8.7
120
Generative AI
Not enough data
Feature Not Available
Revenue Sourcing and Forecasting
Not enough data
8.0
22
Not enough data
8.0
22
Not enough data
8.4
22
Not enough data
8.6
22
Not enough data
8.4
22
Not enough data
8.2
17
Not enough data
7.9
17
CRM Data Enrichment
Not enough data
8.0
23
Not enough data
8.4
22
Not enough data
8.1
21
Not enough data
7.8
23
Not enough data
8.4
17
Account Management
Not enough data
7.8
23
Not enough data
7.8
23
Not enough data
7.5
23
Not enough data
8.2
22
Not enough data
8.2
17
Not enough data
8.1
17
Integrations
Not enough data
8.0
111
Not enough data
8.4
112
Not enough data
8.0
112
Not enough data
7.9
109
Not enough data
8.8
112
Branding & Customizatio
Not enough data
8.0
107
Not enough data
8.1
111
Not enough data
8.3
108
Automatic Rules & Configurations
Not enough data
8.3
109
Not enough data
8.2
110
Not enough data
7.9
113
Generative AI
Not enough data
Feature Not Available
Sales Performance Features - Sales Planning
Not enough data
8.4
98
Not enough data
8.4
90
Not enough data
8.4
95
Not enough data
8.7
95
Not enough data
8.4
94
Not enough data
8.8
93
Not enough data
8.1
91
Territory Management - Sales Planning
Not enough data
8.6
92
Not enough data
8.5
97
Quota & Capacity Management - Sales Planning
Not enough data
8.3
93
Not enough data
8.3
101
Not enough data
8.2
94
Data Sourcing
Not enough data
8.5
846
Not enough data
8.7
877
Not enough data
8.3
781
Not enough data
8.7
907
Not enough data
8.6
843
Predictive Analytics
Not enough data
8.4
823
Not enough data
8.6
839
Not enough data
8.1
738
Not enough data
8.3
780
Sales Management
Not enough data
8.7
869
Not enough data
8.1
745
Not enough data
8.6
862
Not enough data
8.8
930
Content Management
Not enough data
8.3
301
Not enough data
8.1
291
Not enough data
8.2
276
Not enough data
8.5
268
Not enough data
8.2
286
Analytics
Not enough data
8.7
292
Not enough data
8.4
291
Not enough data
8.4
175
Not enough data
8.3
300
Presentation
Not enough data
7.3
166
Not enough data
7.3
166
Not enough data
7.2
157
Training
Not enough data
8.7
228
Not enough data
8.8
221
Not enough data
8.4
181
Not enough data
8.4
217
Feedback
Not enough data
8.7
209
Not enough data
8.6
206
Not enough data
8.5
187
Not enough data
8.6
176
Not enough data
8.8
201
Not enough data
8.8
201
Not enough data
8.6
174
Generative AI
Not enough data
Feature Not Available
Attribution
Not enough data
8.8
367
Not enough data
8.9
371
Not enough data
8.6
353
Discovery
Not enough data
8.9
374
Not enough data
8.6
369
Not enough data
8.6
350
Management
Not enough data
8.5
340
Not enough data
8.7
359
Platform
Not enough data
8.6
350
Not enough data
8.6
350
Calling
Not enough data
8.7
130
Not enough data
8.5
124
Not enough data
8.8
133
Not enough data
8.8
129
Contacts
Not enough data
8.8
126
Not enough data
8.6
129
Not enough data
8.8
130
Insights
Not enough data
9.0
134
Not enough data
8.7
132
Not enough data
8.2
128
Not enough data
8.5
138
Not enough data
8.4
133
Analytics
Not enough data
8.2
478
Not enough data
8.4
486
Not enough data
8.3
500
Customizations
Not enough data
8.7
530
Not enough data
8.5
498
Not enough data
8.6
535
Not enough data
8.3
480
Not enough data
8.3
507
Generative AI
Not enough data
Feature Not Available
Incentives
Not enough data
8.1
332
Not enough data
8.4
399
Not enough data
7.9
335
Not enough data
8.6
412
Personalization
Not enough data
8.6
374
Not enough data
8.8
454
Not enough data
8.9
484
Not enough data
8.6
432
Administrative
Not enough data
8.7
457
Not enough data
8.5
423
Not enough data
8.3
407
Categories
Categories
Shared Categories
Act! and Salesforce Sales Cloud are categorized as CRM
Unique Categories
Act! is categorized as Marketing Automation
Salesforce Sales Cloud is categorized as Sales Planning, Business Scheduling, Sales Acceleration Platforms, Sales Platforms, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Sales Coaching, Sales Enablement, Outbound Call Tracking, Sales Analytics, Lead Scoring, Email Tracking, Sales Performance Management, and Revenue Operations & Intelligence (RO&I)
Reviews
Reviewers' Company Size
Act!
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Sales Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.1%
Marketing and Advertising
5.8%
Real Estate
5.6%
Insurance
4.2%
Construction
4.0%
Other
71.3%
Computer Software
14.0%
Information Technology and Services
11.8%
Financial Services
6.8%
Marketing and Advertising
5.1%
Internet
3.4%
Other
58.9%
Most Helpful Reviews
Act!
Most Helpful Favorable Review
Chad M. S.
Verified User in Computer Software
Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution. Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be...
Most Helpful Critical Review
Jeremiah M.
Verified User in Consumer Services
Having to buy a new version every year puts a bad taste in one's mouth - in particular as XP comes to the end of its life and older office applications need to be replaced, it neccessitates a lot of cascading budget issues, and ACT's price, while reasonable...
Salesforce Sales Cloud
Most Helpful Favorable Review
Ashlly N.
Verified User
Salesforce CRM is the most high-grade tool for business and it's an intuitive tool for our company. With Salesforce we can sell our product to the customer and easily win money. It provides us faster sales force for process management and lets us manage...
Most Helpful Critical Review
Cristi H.
Verified User in Marketing and Advertising
The price! SugarCRM Professional is $30/mo and can be easily customized right out of the box with very little to no restrictions at all. Salesforce Professional is $65/mo with fewer features and far to many restrictions. I handle all client support for...
Chad M. S.
Verified User in Computer Software
Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution. Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be...
Ashlly N.
Verified User
Salesforce CRM is the most high-grade tool for business and it's an intuitive tool for our company. With Salesforce we can sell our product to the customer and easily win money. It provides us faster sales force for process management and lets us manage...
Jeremiah M.
Verified User in Consumer Services
Having to buy a new version every year puts a bad taste in one's mouth - in particular as XP comes to the end of its life and older office applications need to be replaced, it neccessitates a lot of cascading budget issues, and ACT's price, while reasonable...
Cristi H.
Verified User in Marketing and Advertising
The price! SugarCRM Professional is $30/mo and can be easily customized right out of the box with very little to no restrictions at all. Salesforce Professional is $65/mo with fewer features and far to many restrictions. I handle all client support for...
Discussions
Assigning contacts to users?
2 comments
JM
It all comes down to how you want to implement this territory management.
You can set security roles for the users and contact entries to enable or...Read more
How should I get Pro to my mobile device?
2 comments
AD
If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your...Read more
Each time I click the email icon in ACT to start an email message in Outlook, I get a box...
1 comment
JM
As far as I can tell, this is more an issue with Outlook than with Act!
Basically, there are 2 potential causes for this issue. Either A) your Security...Read more
When do you need a CRM?
11 comments
MA
Your writing is really informative, especially because it's so meaningful and updated. Thanks for sharing this wonderful post!
Your writing is really...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 comments
AS
When planning for a Salesforce implementation and creating your budget you’ll want to consider the total cost of ownership (TCO). Figuring this out will help...Read more
What are the features of CRM software?
8 comments
MM
1. Customer Management
2. Employee Day-to-Day Activity Tracking
3. Automated Workflow
4. Validated Workflow
5. Can Integrate Multiple Systems
6....Read more
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