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Compare Act-On and Ortto 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $199.00 5000 Contacts
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansOrtto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Act-On excels in user satisfaction, particularly with its automated engagement programs that help businesses reach their target audience effectively. Users appreciate the platform's stress-free setup and the updated email builder that enhances mobile-friendliness.
- Users say Ortto stands out for its ease of learning and seamless integration with CRM systems, making it a great choice for small businesses. Reviewers highlight its ability to unify customer data and automate personalized marketing journeys across multiple channels.
- According to verified reviews, Act-On has a higher overall G2 Score, indicating stronger performance in lead scoring and customer journey mapping. Users specifically mention the platform's robust features for tracking user behavior and managing email deliverability.
- Reviewers mention that while Ortto has a slightly higher star rating, it faces challenges in areas like landing pages and forms, where users feel Act-On provides a more comprehensive solution. This is crucial for businesses focused on optimizing their marketing funnels.
- G2 reviewers highlight Act-On's superior support quality, with users noting the platform's responsive customer service and helpful resources. This contrasts with some feedback for Ortto, where users have expressed a desire for more robust support options.
- Users report that both platforms offer valuable features for data analytics, but Act-On's higher scores in data quality management and lead nurturing suggest it may be better suited for mid-market companies looking for advanced marketing capabilities.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Act-On
No trial information availableOrtto
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.5
559
Ease of Use
8.0
898
8.7
564
Ease of Setup
7.7
508
8.6
312
Ease of Admin
8.2
516
8.8
295
Quality of Support
8.7
857
8.9
527
Has the product been a good partner in doing business?
8.6
496
8.9
286
Product Direction (% positive)
8.1
882
8.9
556
Features by Category
Email Marketing
8.4
707
|
Verified
8.4
397
|
Verified
8.8
697
|
Verified
8.9
383
|
Verified
8.3
692
|
Verified
8.3
377
|
Verified
8.5
615
|
Verified
9.1
344
|
Verified
Online Marketing
7.9
640
|
Verified
7.0
197
|
Verified
7.8
539
|
Verified
7.9
202
|
Verified
7.9
518
|
Verified
8.2
209
|
Verified
7.9
603
|
Verified
8.3
266
|
Verified
7.8
519
|
Verified
7.6
166
|
Verified
Lead Management
8.1
579
|
Verified
8.2
297
|
Verified
8.0
560
|
Verified
7.8
270
|
Verified
8.4
625
|
Verified
8.5
324
|
Verified
8.2
590
|
Verified
7.8
238
|
Verified
8.2
575
|
Verified
8.8
321
|
Verified
8.1
572
|
Verified
8.5
288
|
Verified
8.0
514
|
Verified
8.7
277
|
Verified
8.0
533
|
Verified
8.3
260
|
Verified
Campaign Management
8.1
507
|
Verified
7.9
217
|
Verified
7.9
428
|
Verified
7.6
142
7.4
336
|
Verified
7.5
62
|
Verified
7.3
79
7.1
51
Social
6.9
306
|
Verified
6.6
115
7.1
373
|
Verified
7.3
96
|
Verified
7.0
317
|
Verified
7.7
62
7.6
97
|
Verified
7.5
55
6.8
233
|
Verified
7.8
102
|
Verified
Reporting & Analytics
7.9
648
|
Verified
8.2
346
|
Verified
7.7
576
|
Verified
7.5
246
|
Verified
7.1
411
|
Verified
7.1
188
|
Verified
6.9
355
|
Verified
6.8
159
|
Verified
7.3
389
|
Verified
6.1
122
Platform
7.6
377
|
Verified
8.1
200
|
Verified
7.8
337
|
Verified
8.6
149
|
Verified
8.3
398
|
Verified
8.3
209
|
Verified
7.8
206
|
Verified
7.6
42
7.1
204
|
Verified
6.8
112
|
Verified
8.3
392
|
Verified
8.6
220
|
Verified
7.7
259
|
Verified
7.4
93
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Integration
8.2
394
|
Verified
8.5
214
|
Verified
7.8
307
|
Verified
8.4
210
|
Verified
7.4
282
|
Verified
7.9
169
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
8.2
18
7.8
72
8.5
19
7.9
61
9.0
17
8.4
63
8.6
14
7.9
47
8.6
7
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
8.6
13
7.4
24
7.4
12
7.0
23
7.4
11
Discovery
7.6
26
7.7
13
8.1
32
8.6
15
7.4
24
8.6
12
Management
6.5
20
7.9
11
6.9
22
8.6
14
Platform
8.0
28
8.6
16
7.4
29
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Campaigns
Not enough data
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Engagement
Not enough data
8.4
18
|
Verified
Platform
Not enough data
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
7.9
32
|
Verified
8.0
85
|
Verified
8.6
44
|
Verified
8.0
84
|
Verified
8.4
41
|
Verified
8.2
86
|
Verified
8.8
38
|
Verified
6.7
35
|
Verified
Feature Not Available
7.3
39
|
Verified
Feature Not Available
Campaign Activity
8.2
91
|
Verified
8.6
53
|
Verified
8.2
106
|
Verified
8.6
53
|
Verified
7.7
73
|
Verified
8.1
41
|
Verified
7.7
78
|
Verified
8.3
41
|
Verified
8.0
74
|
Verified
8.1
43
|
Verified
Feature Not Available
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Ortto are categorized as Customer Journey Mapping, Marketing Analytics, Lead Scoring, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Analytics, Marketing Account Intelligence, Landing Page Builders, Visitor Identification, and Transactional Email
Ortto is categorized as Pop-Up Builder, Email Template Builder, Personalization, Online Form Builder, Customer Data Platform (CDP), E-Commerce Data Integration, Lead Capture, and Mobile Marketing
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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