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Compare Acoustic Campaign and Optimove 
Featured Products
At a Glance
Market Segments
Enterprise (44.5% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
Let's talk
Contact Us
Acoustic Campaign
Star Rating
(273)3.8 out of 5
Market Segments
Enterprise (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Let's talk
Browse all 3 pricing plansOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveAcoustic Campaign vs Optimove
When assessing the two solutions, reviewers found Optimove easier to use, set up, and administer. Reviewers also preferred doing business with Optimove overall.
- Reviewers felt that Optimove meets the needs of their business better than Acoustic Campaign.
- When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimove over Acoustic Campaign.
Pricing
Entry-Level Pricing
Acoustic Campaign
Essentials
Let's talk
Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.
- Unlimited customer records
- Lead scoring
- CRM integration
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Acoustic Campaign
No trial information availableOptimove
No trial information availableRatings
Meets Requirements
7.8
197
8.7
198
Ease of Use
6.8
198
8.6
199
Ease of Setup
6.7
95
8.0
115
Ease of Admin
7.3
96
8.8
66
Quality of Support
7.3
188
9.3
197
Has the product been a good partner in doing business?
7.5
98
9.1
67
Product Direction (% positive)
6.8
190
9.3
193
Features by Category
Email Marketing
7.6
149
|
Verified
9.2
130
|
Verified
8.3
151
|
Verified
9.3
138
|
Verified
7.8
148
|
Verified
8.9
132
|
Verified
7.8
131
|
Verified
8.7
124
|
Verified
Online Marketing
6.7
118
|
Verified
7.6
94
7.4
124
|
Verified
8.1
113
|
Verified
7.5
126
|
Verified
9.2
137
|
Verified
7.0
116
|
Verified
8.6
116
|
Verified
7.1
96
|
Verified
8.2
96
Lead Management
7.2
102
|
Verified
8.4
106
|
Verified
7.1
103
|
Verified
8.6
111
7.5
113
|
Verified
9.3
135
|
Verified
7.0
83
|
Verified
8.3
101
|
Verified
7.2
93
|
Verified
8.3
102
|
Verified
7.1
89
|
Verified
8.3
103
|
Verified
7.1
83
|
Verified
8.3
103
|
Verified
7.2
85
|
Verified
8.6
113
|
Verified
Campaign Management
7.2
105
|
Verified
8.8
119
|
Verified
7.0
81
8.1
96
6.9
66
|
Verified
8.5
118
|
Verified
6.8
55
|
Verified
7.5
93
Social
6.4
59
7.2
84
7.2
74
|
Verified
7.4
88
6.8
66
|
Verified
7.4
91
6.8
67
7.2
85
6.7
61
|
Verified
7.2
88
Reporting & Analytics
7.2
133
|
Verified
8.9
127
|
Verified
6.6
104
|
Verified
8.1
100
|
Verified
6.5
82
|
Verified
8.4
114
|
Verified
6.2
79
|
Verified
8.5
125
|
Verified
6.2
68
7.2
86
Platform
6.9
65
|
Verified
8.4
106
|
Verified
6.7
63
|
Verified
8.4
96
7.7
65
|
Verified
9.0
104
|
Verified
6.2
37
|
Verified
8.3
86
6.5
47
|
Verified
7.9
89
|
Verified
7.2
62
|
Verified
8.5
101
|
Verified
6.6
42
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
6.7
9
Integration
7.4
69
|
Verified
8.2
105
|
Verified
7.3
57
|
Verified
8.0
102
|
Verified
6.2
49
|
Verified
8.0
91
|
Verified
Data Sourcing
Not enough data
8.5
71
|
Verified
Not enough data
8.5
72
|
Verified
Not enough data
8.2
63
Not enough data
8.5
78
|
Verified
Intelligence
Not enough data
8.7
82
|
Verified
Not enough data
8.7
85
|
Verified
Not enough data
8.3
78
|
Verified
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Agentic AI - Personalization
Not enough data
5.0
8
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Marketing Operations
Not enough data
8.6
92
|
Verified
Not enough data
8.9
98
|
Verified
Not enough data
9.1
98
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
102
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.7
81
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Acoustic Campaign and Optimove are categorized as Marketing Automation
Unique Categories
Acoustic Campaign has no unique categories
Optimove is categorized as Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, and Personalization
Reviews
Reviewers' Company Size
Acoustic Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.5%
Information Technology and Services
6.1%
Financial Services
6.1%
Computer Software
6.1%
Other
59.9%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Alternatives
Discussions
Does IBM Marketing Cloud offer any social capabilities?
1 Comment
RH
Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)...Read more
Can relational tables be renamed?
1 Comment
OA
Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed.
Additionally - apologies for the delay! Please be sure to check...Read more
What is Acoustic Campaign?
1 Comment
MB
It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop.Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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