Compare Acoustic Campaign and HCL Unica 
At a Glance
Market Segments
Enterprise (44.7% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
Let's talk
No pricing available
Acoustic Campaign
Star Rating
(272)3.8 out of 5
Market Segments
Enterprise (44.7% of reviews)
Entry-Level Pricing
Let's talk
Browse all 3 pricing plansHCL Unica
Star Rating
(126)4.2 out of 5
Market Segments
Enterprise (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HCL Unica excels in email marketing, particularly in building and personalizing emails with a score of 8.6, while Acoustic Campaign scores lower at 7.6. Reviewers mention that Unica's interface allows for more intuitive design capabilities.
- Reviewers mention that HCL Unica's lead management features, such as segmentation and lead nurturing, are highly rated at 8.8 and 8.7 respectively, compared to Acoustic Campaign's scores of 7.5 and 7.2. Users say that Unica provides more robust tools for targeting and engaging leads effectively.
- G2 users highlight that HCL Unica's campaign management capabilities, especially in program management, are superior with a score of 8.8, while Acoustic Campaign only scores 7.2. Reviewers mention that Unica offers better tracking and organization of marketing programs.
- Users on G2 report that HCL Unica shines in performance and reliability, achieving a score of 8.8, whereas Acoustic Campaign scores 7.2. Reviewers say that Unica's platform is more stable and less prone to downtime, which is crucial for large enterprises.
- Reviewers mention that HCL Unica's customization options are more extensive, scoring 8.3 compared to Acoustic Campaign's 6.9. Users report that Unica allows for greater flexibility in tailoring the software to specific business needs.
- Users say that HCL Unica's quality of support is rated at 7.8, which is higher than Acoustic Campaign's 7.3. Reviewers mention that Unica's support team is more responsive and knowledgeable, providing better assistance during implementation and troubleshooting.
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Marketing Automation
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Pricing
Entry-Level Pricing
Acoustic Campaign
Essentials
Let's talk
Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.
- Unlimited customer records
- Lead scoring
- CRM integration
HCL Unica
No pricing availableFree Trial
Acoustic Campaign
No trial information availableHCL Unica
No trial information availableRatings
Meets Requirements
7.8
196
8.5
89
Ease of Use
6.7
197
8.5
92
Ease of Setup
6.7
94
7.5
38
Ease of Admin
7.3
96
7.8
33
Quality of Support
7.3
187
7.8
86
Has the product been a good partner in doing business?
7.5
98
8.2
33
Product Direction (% positive)
6.8
189
8.1
88
Features by Category
Email Marketing
7.6
149
|
Verified
8.6
67
|
Verified
8.3
151
|
Verified
8.7
57
|
Verified
7.8
148
|
Verified
8.3
59
|
Verified
7.8
131
|
Verified
8.3
65
|
Verified
Online Marketing
6.7
118
|
Verified
8.0
57
|
Verified
7.4
124
|
Verified
8.2
59
|
Verified
7.5
126
|
Verified
8.3
62
|
Verified
7.0
116
|
Verified
8.0
56
|
Verified
7.1
96
|
Verified
7.8
50
Lead Management
7.2
102
|
Verified
8.6
60
|
Verified
7.1
103
|
Verified
8.6
58
|
Verified
7.5
113
|
Verified
8.8
59
|
Verified
7.0
83
|
Verified
8.4
54
|
Verified
7.2
93
|
Verified
8.7
52
|
Verified
7.1
89
|
Verified
8.6
50
|
Verified
7.1
83
|
Verified
8.7
53
|
Verified
7.2
84
|
Verified
8.6
54
|
Verified
Campaign Management
7.2
104
|
Verified
8.8
62
|
Verified
7.0
81
8.5
49
6.9
66
|
Verified
8.5
53
|
Verified
6.8
55
|
Verified
8.1
52
Social
6.4
59
8.2
47
7.2
74
|
Verified
8.2
47
|
Verified
6.8
66
|
Verified
8.2
48
|
Verified
6.8
67
7.8
47
6.7
61
|
Verified
8.1
54
Reporting & Analytics
7.2
132
|
Verified
8.3
62
|
Verified
6.6
104
|
Verified
8.2
55
|
Verified
6.5
81
|
Verified
8.3
52
|
Verified
6.2
79
|
Verified
8.5
51
|
Verified
6.2
68
8.2
44
|
Verified
Platform
6.9
65
|
Verified
8.3
46
|
Verified
6.7
63
|
Verified
8.7
47
|
Verified
7.7
65
|
Verified
8.9
47
|
Verified
6.2
37
|
Verified
8.5
43
|
Verified
6.5
47
|
Verified
8.1
47
|
Verified
7.2
62
|
Verified
8.8
47
|
Verified
6.6
42
|
Verified
8.4
46
|
Verified
Integration
7.4
69
|
Verified
8.4
47
|
Verified
7.3
57
|
Verified
8.4
44
|
Verified
6.2
49
|
Verified
8.3
43
|
Verified
Categories
Categories
Shared Categories
Acoustic Campaign and HCL Unica are categorized as Marketing Automation
Unique Categories
Acoustic Campaign has no unique categories
HCL Unica has no unique categories
Reviews
Reviewers' Company Size
Acoustic Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.5%
Information Technology and Services
6.1%
Financial Services
6.1%
Computer Software
6.1%
Other
59.8%
Marketing and Advertising
18.4%
Information Technology and Services
11.4%
Financial Services
7.9%
Banking
7.9%
Telecommunications
7.0%
Other
47.4%
Most Helpful Reviews
Acoustic Campaign
Most Helpful Favorable Review
Sarah L.
Verified User in Marketing and Advertising
The Silverpop Engage programs interface is intuitive and easy to use. We were able to setup a fairly complex branching nurture program in short order. The html import capability has enabled us to work directly with our graphic designer to achieve the...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Automation, Salesforce integration, landing pages and many other features are inexplicably difficult. The user interface is dated, reports are hit-and-miss, and the image hosting lacks functionality.
HCL Unica
Most Helpful Favorable Review
Erin M. G.
Verified User in Marketing and Advertising
I appreciate the ability to track, manage and rearrange a project quickly and efficiently. IBM Unica's EMM software allows both project owners and contributors to interact, add and edit documents and keep projects moving smoothly. There is never any...
Most Helpful Critical Review
Verified User in Entertainment
long run times. Latest version doesn't "snap" to a grid, making flowchart graphics look mis-aligned.
Sarah L.
Verified User in Marketing and Advertising
The Silverpop Engage programs interface is intuitive and easy to use. We were able to setup a fairly complex branching nurture program in short order. The html import capability has enabled us to work directly with our graphic designer to achieve the...
Erin M. G.
Verified User in Marketing and Advertising
I appreciate the ability to track, manage and rearrange a project quickly and efficiently. IBM Unica's EMM software allows both project owners and contributors to interact, add and edit documents and keep projects moving smoothly. There is never any...
Verified User in Marketing and Advertising
Automation, Salesforce integration, landing pages and many other features are inexplicably difficult. The user interface is dated, reports are hit-and-miss, and the image hosting lacks functionality.
Verified User in Entertainment
long run times. Latest version doesn't "snap" to a grid, making flowchart graphics look mis-aligned.
Alternatives
Discussions
Does IBM Marketing Cloud offer any social capabilities?
1 comment
RH
Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)...Read more
What is Acoustic Campaign?
1 comment
MB
It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop.Read more
How do I know on what to do or how to use the site can I use this for accounting?
1 comment
OA
Hi Jose! Thanks for reaching out.
Acoustic Campaign is our omnichannel Marketing Cloud platform that enables users to create relevant campaigns across...Read more
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
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