Video email software allows users to attach personalized videos to emails. Video email is utilized by marketers to add videos to their email campaigns and by sales representatives to enhance and personalize their emails to clients and prospects. Some video email options are specifically intended for either sales or marketing teams and provide additional supporting features for a particular use case. Video email tools for marketing may include features such as campaign scheduling and tracking and the ability to upload email lists, while video email solutions intended for sales teams provide features like automated email follow-ups and CRM software integrations.
Some video hosting software and screen and video capture software solutions provide video email as a secondary feature within their product. However, many video email solutions are standalone tools. Video email solutions also sometimes include email tracking software capabilities like recipient action tracking and integrations with popular email software so users can continue to leverage their email service of choice.
To qualify for inclusion in the Video Email category, a product must:
Provide built-in video recording capability
Allow users to attach playable videos to outbound emails
Offer built-in, integrated, or both types of video storage
