Social media management tools provide the functionality to administer social media accounts, schedule posts, suggest content, and boost posts. These solutions are used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Such teams use social media management tools to create engaging content that can be used in marketing campaigns, as well as to maintain an online presence. The products often provide tools such as user access control, content creation, content libraries, calendars, scheduling, archives, and performance analytics. These social media marketing management tools are aimed at maximizing search engine optimization along with increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring software and social media analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.
To qualify for inclusion in the Social Media Management category, a product must:
Plan social media content
Publish social media posts
Manage multiple accounts
Respond to inquiries
Automate and schedule social media posts
Store content and archive posts
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