SMS marketing software, also known as business text messaging software, enables companies to plan and implement marketing campaigns that target mobile devices via SMS (Short Message Service). This type of software helps businesses increase brand loyalty and engagement by delivering timely, personalized messages to customers’ mobile devices. Marketing teams target prospective customers using permission-based subscribe links within campaign messages and implement digital promotions using MMS (Multimedia Messaging Service), polls, coupons, surveys, and more. With bulk messaging, users can send numerous promotional text messages with one click, enabling businesses to gain a large number of new subscribers quickly and easily. Sales and customer service teams can leverage SMS communication to engage in two-way text messaging with prospects and customers.
Most SMS marketing products integrate with other business applications through an API, but some are included as a feature of marketing automation software or email marketing software. Businesses that are looking to harness additional capabilities for targeting mobile devices may use push notification software or mobile marketing software.
To qualify for inclusion in the SMS Marketing category, a product must:
Reach mobile users by SMS messaging
Provide an opt-in opportunity for new subscribers
Track interaction data related to each SMS campaign
Provide analytics or insights into SMS marketing efforts
