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Best Publisher Ad Server Software - Page 9

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through ad networks software, which packages ad units from multiple publishers together to sell to advertisers.

Publisher ad servers commonly function as supply side platforms (SSP) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in mobile app monetization software.

To qualify for inclusion in the Publisher Ad Server category, a product must:

Be able to create and manage ad units on websites
Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
Automate processes for trafficking and managing ads
Track ad conversion and audience demographic information
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Featured Publisher Ad Server Software At A Glance

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Opti Digital
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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129 Listings in Publisher Ad Server Available
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Snigel’s trusted advertising technology delivers powerful revenue growth and sublime user experiences so you can focus on creating great content.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Snigel AdEngine features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Year Founded
    2012
    HQ Location
    Dublin 7, IE
    LinkedIn® Page
    www.linkedin.com
    47 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Snigel’s trusted advertising technology delivers powerful revenue growth and sublime user experiences so you can focus on creating great content.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Snigel AdEngine features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2012
HQ Location
Dublin 7, IE
LinkedIn® Page
www.linkedin.com
47 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Steepto is a digital ad platform which offers services for publishers and advertisers to monetize their content.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Steepto features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
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  • Seller Details
    Seller
    Steepto
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Steepto is a digital ad platform which offers services for publishers and advertisers to monetize their content.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Steepto features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Steepto
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
G2 Advertising
Sponsored
G2 Advertising
Get 2x conversion than Google Ads with G2 Advertising!
G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Traforama is an open marketplace & RTB platform for direct advertisers, media buyers, ad networks & media agencies. You get access to direct traffic from more than 2000 premium websites with u

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Traforama features and usability ratings that predict user satisfaction
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    0.0
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  • Seller Details
    Seller
    Traforama
    HQ Location
    San Diego, US
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Traforama is an open marketplace & RTB platform for direct advertisers, media buyers, ad networks & media agencies. You get access to direct traffic from more than 2000 premium websites with u

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Traforama features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Traforama
HQ Location
San Diego, US
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Velonium is a next-gen programmatic engine built for performance at scale. We turn raw bidstream chaos into real-time, actionable clarity — helping brands and app publishers unlock full media value.

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Velonium features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
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  • Seller Details
    Seller
    Velonium
    HQ Location
    Tel Aviv, IL
    LinkedIn® Page
    www.linkedin.com
    7 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Velonium is a next-gen programmatic engine built for performance at scale. We turn raw bidstream chaos into real-time, actionable clarity — helping brands and app publishers unlock full media value.

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Velonium features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Velonium
HQ Location
Tel Aviv, IL
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Venatus is a specialized monetization platform for gaming and entertainment publishers. We focus on maximizing ad revenue through powerful direct sales and high-performing programmatic.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
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  • Venatus features and usability ratings that predict user satisfaction
    0.0
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    0.0
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    0.0
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    0.0
    No information available
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  • Seller Details
    Seller
    Venatus
    Year Founded
    2010
    HQ Location
    London, GB
    Twitter
    @wearevenatus
    905 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Venatus is a specialized monetization platform for gaming and entertainment publishers. We focus on maximizing ad revenue through powerful direct sales and high-performing programmatic.

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Venatus features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Venatus
Year Founded
2010
HQ Location
London, GB
Twitter
@wearevenatus
905 Twitter followers
LinkedIn® Page
www.linkedin.com
108 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, Browsers, Telcos & Premium Apps. With native, high-performing on-device m

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
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  • VEVE features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    5.0
    Ease of Use
    Average: 8.8
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Seller
    VEVE
    Year Founded
    2015
    HQ Location
    Mumbai, IN
    LinkedIn® Page
    www.linkedin.com
    54 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, Browsers, Telcos & Premium Apps. With native, high-performing on-device m

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
VEVE features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
5.0
Ease of Use
Average: 8.8
0.0
No information available
Seller Details
Seller
VEVE
Year Founded
2015
HQ Location
Mumbai, IN
LinkedIn® Page
www.linkedin.com
54 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Waytogrow: Empowering Publishers with Cutting-Edge AdTech Solutions Waytogrow is a leading AdTech partner dedicated to empowering digital publishers with innovative and efficient programmatic monet

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
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  • Waytogrow features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
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  • Seller Details
    Seller
    Waytogrow
    Year Founded
    2015
    HQ Location
    Warsaw, PL
    LinkedIn® Page
    www.linkedin.com
    43 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Waytogrow: Empowering Publishers with Cutting-Edge AdTech Solutions Waytogrow is a leading AdTech partner dedicated to empowering digital publishers with innovative and efficient programmatic monet

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Waytogrow features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Waytogrow
Year Founded
2015
HQ Location
Warsaw, PL
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®
0 ratings
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Welect is an ad-tech company that enables advertisers to display video ads on the Internet in a user-friendly and effective manner. To achieve this, Welect develops and operates a technology for self

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Welect features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Welect
    Year Founded
    2016
    HQ Location
    Düsseldorf, DE
    LinkedIn® Page
    www.linkedin.com
    18 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Welect is an ad-tech company that enables advertisers to display video ads on the Internet in a user-friendly and effective manner. To achieve this, Welect develops and operates a technology for self

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Welect features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Welect
Year Founded
2016
HQ Location
Düsseldorf, DE
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wootag stands as a premier interactive visual and audience intent platform, providing brands with an unparalleled opportunity to enhance audience engagement across various marketing visuals. Through d

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 75% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Wootag Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Creativity
    5
    Ease of Use
    4
    Innovation
    4
    Customer Satisfaction
    3
    Customer Support
    3
    Cons
    Compatibility Issues
    1
    Data Inaccuracy
    1
    Functionality Limitations
    1
    Integration Issues
    1
    Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Wootag features and usability ratings that predict user satisfaction
    7.0
    Ease of Admin
    Average: 8.7
    8.0
    Has the product been a good partner in doing business?
    Average: 8.8
    8.3
    Ease of Use
    Average: 8.8
    8.1
    Ease of Setup
    Average: 8.6
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Wootag
    HQ Location
    Singapore, SG
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wootag stands as a premier interactive visual and audience intent platform, providing brands with an unparalleled opportunity to enhance audience engagement across various marketing visuals. Through d

Users
No information available
Industries
No information available
Market Segment
  • 75% Mid-Market
  • 25% Small-Business
Wootag Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Creativity
5
Ease of Use
4
Innovation
4
Customer Satisfaction
3
Customer Support
3
Cons
Compatibility Issues
1
Data Inaccuracy
1
Functionality Limitations
1
Integration Issues
1
Learning Curve
1
Wootag features and usability ratings that predict user satisfaction
7.0
Ease of Admin
Average: 8.7
8.0
Has the product been a good partner in doing business?
Average: 8.8
8.3
Ease of Use
Average: 8.8
8.1
Ease of Setup
Average: 8.6
Seller Details
Seller
Wootag
HQ Location
Singapore, SG
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®