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Best Enterprise Paid Search Intelligence Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Paid Search Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Paid Search Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Paid Search Intelligence category.

In addition to qualifying for inclusion in the Paid Search Intelligence Software category, to qualify for inclusion in the Enterprise Business Paid Search Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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4 Listings in Enterprise Paid Search Intelligence Software Available

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    G2 Score
Similarweb
By Similarweb
(1,066)4.5 out of 5
3rd Easiest To Use in Paid Search Intelligence software
View top Consulting Services for Similarweb
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 43% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a tool for marketing research and competitive analysis, providing analytics metrics for marketing research and allowing users to pull data from the past year.
    • Reviewers frequently mention the user-friendly interface, organized data presentation, and the constant improvement and addition of new data and features by the SimilarWeb team.
    • Reviewers noted limitations in data pulling, with some reporting that Similarweb was only able to provide data for less than a third of the websites they were researching, and others mentioning high costs for additional features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    187
    Insights
    149
    Competitor Analysis
    145
    Traffic Analysis
    132
    Features
    100
    Cons
    Data Inaccuracy
    77
    Inaccurate Data
    65
    Limited Features
    59
    Limited Data
    54
    Limited Data Access
    53
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Similarweb features and usability ratings that predict user satisfaction
    7.3
    Alerts
    Average: 8.3
    8.7
    Has the product been a good partner in doing business?
    Average: 9.4
    7.9
    Data Access
    Average: 8.5
    7.6
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Similarweb
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    45,898 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,313 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 43% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a tool for marketing research and competitive analysis, providing analytics metrics for marketing research and allowing users to pull data from the past year.
  • Reviewers frequently mention the user-friendly interface, organized data presentation, and the constant improvement and addition of new data and features by the SimilarWeb team.
  • Reviewers noted limitations in data pulling, with some reporting that Similarweb was only able to provide data for less than a third of the websites they were researching, and others mentioning high costs for additional features.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
187
Insights
149
Competitor Analysis
145
Traffic Analysis
132
Features
100
Cons
Data Inaccuracy
77
Inaccurate Data
65
Limited Features
59
Limited Data
54
Limited Data Access
53
Similarweb features and usability ratings that predict user satisfaction
7.3
Alerts
Average: 8.3
8.7
Has the product been a good partner in doing business?
Average: 9.4
7.9
Data Access
Average: 8.5
7.6
Subdomains
Average: 8.0
Seller Details
Seller
Similarweb
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
45,898 Twitter followers
LinkedIn® Page
www.linkedin.com
1,313 employees on LinkedIn®
Get a quote
Semrush
By Semrush
(2,441)4.5 out of 5
2nd Easiest To Use in Paid Search Intelligence software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 67% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, PPC, content, social media, and competitive research, and is designed to help businesses improve online visibility and discover marketing insights.
    • Reviewers frequently mention the comprehensive range of features, ease of use, and the ability to gain insights into their own and competitors' SEO performance, as well as the robust social media toolkit and excellent customer support.
    • Users mentioned issues with the high cost, especially for small businesses, the presence of paywalls even in the professional version, occasional software glitches, and a lack of detailed demographic data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    448
    Ease of Use
    421
    Keyword Research
    382
    Helpful
    347
    SEO Optimization
    323
    Cons
    Expensive
    268
    High Pricing
    189
    High Costs
    168
    Pricing Issues
    164
    Limited Features
    146
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.2
    Alerts
    Average: 8.3
    8.8
    Has the product been a good partner in doing business?
    Average: 9.4
    8.5
    Data Access
    Average: 8.5
    8.4
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    288,468 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,099 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 67% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, PPC, content, social media, and competitive research, and is designed to help businesses improve online visibility and discover marketing insights.
  • Reviewers frequently mention the comprehensive range of features, ease of use, and the ability to gain insights into their own and competitors' SEO performance, as well as the robust social media toolkit and excellent customer support.
  • Users mentioned issues with the high cost, especially for small businesses, the presence of paywalls even in the professional version, occasional software glitches, and a lack of detailed demographic data.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
448
Ease of Use
421
Keyword Research
382
Helpful
347
SEO Optimization
323
Cons
Expensive
268
High Pricing
189
High Costs
168
Pricing Issues
164
Limited Features
146
Semrush features and usability ratings that predict user satisfaction
8.2
Alerts
Average: 8.3
8.8
Has the product been a good partner in doing business?
Average: 9.4
8.5
Data Access
Average: 8.5
8.4
Subdomains
Average: 8.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
288,468 Twitter followers
LinkedIn® Page
www.linkedin.com
2,099 employees on LinkedIn®

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Adthena
By Adthena
(44)4.4 out of 5
8th Easiest To Use in Paid Search Intelligence software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adthena is an AI-driven search intelligence platform that provides competitive analysis, actionable insights, and a team of experts to help brands, marketers, and agencies optimize their search market

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 34% Mid-Market
    • 32% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adthena features and usability ratings that predict user satisfaction
    8.1
    Alerts
    Average: 8.3
    8.3
    Has the product been a good partner in doing business?
    Average: 9.4
    8.3
    Data Access
    Average: 8.5
    7.1
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adthena
    Year Founded
    2012
    HQ Location
    London, UK
    Twitter
    @adthena
    1,126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    132 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adthena is an AI-driven search intelligence platform that provides competitive analysis, actionable insights, and a team of experts to help brands, marketers, and agencies optimize their search market

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 34% Mid-Market
  • 32% Enterprise
Adthena features and usability ratings that predict user satisfaction
8.1
Alerts
Average: 8.3
8.3
Has the product been a good partner in doing business?
Average: 9.4
8.3
Data Access
Average: 8.5
7.1
Subdomains
Average: 8.0
Seller Details
Seller
Adthena
Year Founded
2012
HQ Location
London, UK
Twitter
@adthena
1,126 Twitter followers
LinkedIn® Page
www.linkedin.com
132 employees on LinkedIn®
Read Adthena Reviews
SpyFu
By SpyFu
(512)4.6 out of 5
4th Easiest To Use in Paid Search Intelligence software
View top Consulting Services for SpyFu
Save to My Lists
Entry Level Price:$39 / month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strong

    Users
    • Owner
    • Founder
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 73% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SpyFu Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Keyword Research
    6
    Competitor Research
    5
    Customer Support
    5
    Ease of Use
    5
    Competitor Analysis
    4
    Cons
    Inaccuracy
    4
    Data Inaccuracy
    3
    Not User-Friendly
    2
    Accuracy Issues
    1
    Credit Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SpyFu features and usability ratings that predict user satisfaction
    6.7
    Alerts
    Average: 8.3
    9.3
    Has the product been a good partner in doing business?
    Average: 9.4
    8.6
    Data Access
    Average: 8.5
    8.1
    Subdomains
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SpyFu
    Year Founded
    2005
    HQ Location
    Scottsdale, AZ
    Twitter
    @spyfu
    6,702 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
    Phone
    (888) 201-0422
Product Description
How are these determined?Information
This description is provided by the seller.

SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strong

Users
  • Owner
  • Founder
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 73% Small-Business
  • 21% Mid-Market
SpyFu Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Keyword Research
6
Competitor Research
5
Customer Support
5
Ease of Use
5
Competitor Analysis
4
Cons
Inaccuracy
4
Data Inaccuracy
3
Not User-Friendly
2
Accuracy Issues
1
Credit Issues
1
SpyFu features and usability ratings that predict user satisfaction
6.7
Alerts
Average: 8.3
9.3
Has the product been a good partner in doing business?
Average: 9.4
8.6
Data Access
Average: 8.5
8.1
Subdomains
Average: 8.0
Seller Details
Seller
SpyFu
Year Founded
2005
HQ Location
Scottsdale, AZ
Twitter
@spyfu
6,702 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
Phone
(888) 201-0422
Read SpyFu Reviews
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Clear Filter
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Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
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4 Listings in Enterprise Paid Search Intelligence Software Available

  • Sort By:
    G2 Score

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