Best Native Advertising Software for Small Business

How Many Native Advertising Software Products Does G2 Track?

Total Products under this Category: 100

Category Stats (Nov 2026)

  • Average Rating: 4.22/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Realize (+5.62%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

Last updated: November 12, 2026

How Does G2 Rank Native Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 12,700+ Authentic Reviews
  • 100+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Native Advertising Software

G2 Grid® for Native Advertising Software plotting products by satisfaction and market presence

Highlighted products: Realize, StackAdapt, The Trade Desk, AdRoll, Facebook for Business, PRnews.io, EVADAV, and illumin.

Underlying data: [Grid® JSON](https://www.g2.com/categories/native-advertising/grids.json?focus%5B%5D=taboola-realize&focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=adroll&focus%5B%5D=facebook-for-business&focus%5B%5D=prnews-io&focus%5B%5D=evadav&focus%5B%5D=illumin-illumin&segment=small-business)

Realize

Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts.

Average Rating: 3.9/5.0

Total Reviews: 162

How Do G2 Users Rate Realize?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.0/10)
  • Quality of Support: 7.7/10 (Category avg: 8.5/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Realize?

  • Seller: Taboola
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    2,021 employees on LinkedIn®
  • Ownership: NASDAQ: TBLA

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Realize?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of ad creation with AI-generated headlines, simplifying their advertising efforts effectively.
  • Users find Taboola to be an affordable source of high-volume traffic, making it a cost-effective marketing tool.
  • Users find the AI writing assistance invaluable for quickly generating effective ad headlines effortlessly.
  • Users value the high volume audience reach of Taboola, finding it a cost-effective traffic source.
  • Users find that Taboola provides a powerful lead capture platform, enhancing their business promotion efforts effectively.
Cons
  • Users face bug issues related to lead discrepancies, making lead counting challenging and hindering their workflow.
  • Users experience data inaccuracy with lead discrepancies, complicating lead tracking and management efforts.
  • Users face a lead discrepancy in Realize, complicating the accuracy of lead counting and management.
  • Users experience integration problems with Realize, struggling with navigation and unresponsive customer support.
  • Users report a lack of innovation in Realize, citing poor navigation and unhelpful customer support as major issues.

What Are Recent G2 Reviews of Realize?

What Are G2 Users Discussing About Realize?

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 918

How Do G2 Users Rate StackAdapt?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.0/10)
  • Quality of Support: 9.8/10 (Category avg: 8.5/10)
  • Ease of Use: 9.1/10 (Category avg: 8.5/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.4/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 31% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of StackAdapt, noting its straightforward setup and supportive team for effective campaigns.
  • Users commend StackAdapt for its excellent customer support, providing valuable insights and assistance throughout the advertising process.
  • Users value the supportive team at StackAdapt, enhancing campaign success with strategic insights and monitoring assistance.
  • Users appreciate the excellent support and versatility of StackAdapt, enhancing their advertising experience across multiple channels.
  • Users appreciate the ease of use and versatile functionality of StackAdapt, enhancing their marketing efforts significantly.
Cons
  • Users find the reporting limitations of StackAdapt challenging, as manual processes hinder efficient data access and segmentation.
  • Users find reporting cumbersome, often struggling to obtain desired data and navigate the dashboard effectively.
  • Users find the reporting process cumbersome, as it requires manual effort to access desired insights and segmentation.
  • Users find the limited reporting options in StackAdapt hinder effective analysis and campaign optimization efforts.
  • Users find StackAdapt's budget management challenging due to hidden costs and complexity, impacting accessibility for smaller budgets.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 188

How Do G2 Users Rate The Trade Desk?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Quality of Support: 8.8/10 (Category avg: 8.5/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®
  • Ownership: NASDAQ: TTD

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 42% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk for its powerful data-driven targeting and seamless integration across channels, enhancing campaign effectiveness.
  • Users appreciate the intuitive UI and seamless integration of The Trade Desk, making campaign management efficient and transparent.
  • Users value the data-driven audience targeting of The Trade Desk, enabling precise reach and improved campaign performance.
  • Users appreciate the responsive customer support from The Trade Desk, enhancing their overall experience and satisfaction.
  • Users value the data-driven targeting of The Trade Desk, optimizing campaigns for better audience engagement and ROI.
Cons
  • Users find the steep learning curve of The Trade Desk challenging, particularly for new team members and smaller campaigns.
  • Users find the high costs of The Trade Desk to be a barrier, especially for smaller campaigns and budgets.
  • Users find the complexity of The Trade Desk daunting, particularly due to the steep learning curve for new advertisers.
  • Users find the steep learning curve of The Trade Desk challenging, particularly for beginners navigating advanced features.
  • Users note the steep learning curve for new members, hindering effective use of The Trade Desk's features.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

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AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 786

How Do G2 Users Rate AdRoll?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.0/10)
  • Quality of Support: 8.0/10 (Category avg: 8.5/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.2/10 (Category avg: 8.4/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of AdRoll, finding the dashboard and audience creation both intuitive and efficient.
  • Users appreciate the user-friendly dashboard of AdRoll, enabling efficient ad creation and clear performance insights.
  • Users value the easy-to-use dashboard and quick audience creation, enhancing campaign management efficiency and decision-making.
  • Users appreciate the easy setup of AdRoll, finding it quick and simple to create and manage campaigns.
  • Users value the responsive customer support of AdRoll, enhancing their experience and effectiveness in marketing campaigns.
Cons
  • Users find limited features in AdRoll, such as audience segmentation and campaign management, affecting overall experience.
  • Users find campaign management confusing due to limited audience segmentation and difficulties in organizing campaigns effectively.
  • Users find AdRoll's reporting limitations frustrating, lacking customization and flexibility compared to other platforms.
  • Users find AdRoll's pricing expensive, especially with high minimums that can strain smaller businesses' budgets.
  • Users experience difficult reporting with AdRoll, noting limitations in customization and manual data exports for performance analysis.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

Facebook for Business

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

Average Rating: 4.2/5.0

Total Reviews: 1,393

How Do G2 Users Rate Facebook for Business?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.0/10)
  • Quality of Support: 6.6/10 (Category avg: 8.5/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Facebook for Business?

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 67% Small, 26% Medium

What Do G2 Reviewers Say About Facebook for Business?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Facebook for Business, seamlessly managing posts and ads across multiple platforms.
  • Users value the powerful audience targeting of Facebook for Business, enhancing campaign efficiency and data-driven results.
  • Users appreciate the powerful targeting options of Facebook for Business, enhancing campaign efficiency and audience reach.
  • Users appreciate the efficient campaign management of Facebook for Business, maximizing ad reach and performance effortlessly.
  • Users value the versatile features of Facebook for Business, particularly for ad creation and post scheduling.
Cons
  • Users often face ad issues like double payments and a confusing interface that complicates campaign management.
  • Users find the customer support lacking, often facing delays and difficulties in reaching assistance when needed.
  • Users struggle with ad management issues, citing double payments and a complex interface that hampers creativity.
  • Users find the poor interface design frustrating, affecting creativity and ease of use across devices.
  • Users are frustrated by ad restrictions, including limitations on creativity and issues with double payments.

What Are Recent G2 Reviews of Facebook for Business?

What Are G2 Users Discussing About Facebook for Business?

PRnews.io

PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your sales, and gain link juice. No more fuss about searching hundreds of platforms to share your news or story. In the digital world, anyone can get noticed online with just a few clicks from any place on the Earth. Estimate the platforms that fit your needs and can bring you the best results. Choose only the perfect ones to get the most views. Thanks to PRNEWS.IO, any company, regardless of its location or size, can push its content to the news feeds of leading media corporations. We cover news agencies, industry-specific websites, or themed blogs that help our customers to grow and win the audience. PRNEWS.IO undertakes prompt resolving of issues of financial logistics, translation, and media planning. Always developing, we can boast today about one of the most sophisticated services. The user-friendly menu allows you to track the status of publications, order history, statistics, and provides tools to increase the efficiency of your articles on specific websites. Since 2005 we help companies get their publicity in the fast-moving digital world. A small team of Internet journalism professionals at first, PRNEWS.IO has now developed into a friendly marketplace that eradicates the communication problems of small businesses with the press. We grew up from blogging services to a company with a renowned name and offices in Ukraine, Estonia, and United States.

Average Rating: 4.7/5.0

Total Reviews: 61

How Do G2 Users Rate PRnews.io?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Quality of Support: 9.6/10 (Category avg: 8.5/10)
  • Ease of Use: 9.2/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind PRnews.io?

  • Seller: PRNews
  • Year Founded: 2015
  • HQ Location: Tallinn, Harju
  • LinkedIn® Page: www.linkedin.com
    72 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 73% Small, 19% Medium

What Do G2 Reviewers Say About PRnews.io?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of PRnews.io, allowing quick and clear content placements without hassle.
  • Users value the exceptional customer support of PRnews.io, ensuring a smooth and efficient experience throughout.
  • Users value the publishing efficiency of PRnews.io, allowing quick and straightforward article placements across various platforms.
  • Users love the speed and simplicity of PRnews.io, enabling quick and efficient content publication without hassle.
  • Users value the quick response time of PRnews.io's support team, enhancing the overall experience and satisfaction.
Cons
  • Users note a steep learning curve with PRnews.io due to its numerous features, making initial navigation challenging.
  • Users note a steep learning curve with PRnews.io, making it challenging for new users to navigate effectively.
  • Users note that the review process is slow, but this thoroughness ensures attention to detail and proper messaging.

What Are Recent G2 Reviews of PRnews.io?

What Are G2 Users Discussing About PRnews.io?

EVADAV

EVADAV TRAFFIC GROUP (since 2007) is a group of companies providing innovative media buying and traffic monetization solutions for advertisers, publishers, ad networks, affiliates, and brands to scale up their profits. Our expertise lies in the following branches: EVADAV PERFORMANCE AGENCY is a media buying project with local offices in Prague and Warsaw, operating across two key niches. SEARCH ARBITRAGE team delivers conversions to Google and Yahoo feeds. LEADGEN division focuses on providing qualified leads, sales, and inbound calls across the Auto Insurance, Healthcare, Debt Relief & Loans, Solar Panels, and Home Improvement verticals. EVADAV AD NETWORK is a platform for traffic monetization and advertising across multiple formats, including popunders, push notifications, in-page messages, native ads, and in-app, operating on CPM and CPC models. CPA MEDIA BUYING team provides services for large advertisers, managing their budgets and campaigns, or driving leads and sales on CPA and Revenue Share models. EVADAV MOBILE APPS is an agency that develops and promotes hundreds of mobile applications and products to millions of users worldwide. Media Buying division delivers traffic from 150+ sources for products in the Utilities, AI, Tools, and Entertainment categories. EVADAV ACADEMY Camp is a key initiative of the company, committed to developing and preparing future industry leaders through specialised courses, mentorship, and hands-on learning opportunities.

Average Rating: 4.5/5.0

Total Reviews: 37

How Do G2 Users Rate EVADAV?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 9.0/10)
  • Quality of Support: 9.1/10 (Category avg: 8.5/10)
  • Ease of Use: 9.3/10 (Category avg: 8.5/10)
  • Ease of Admin: 7.5/10 (Category avg: 8.4/10)

Who Is the Company Behind EVADAV?

  • Seller: EVADAV
  • Year Founded: 2018
  • HQ Location: Limassol, Limassol
  • LinkedIn® Page: www.linkedin.com
    157 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 62% Small, 22% Medium

What Do G2 Reviewers Say About EVADAV?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient campaign management of EVADAV, enabling quick testing and seamless scaling for better ROI.
  • Users find EVADAV exceptionally easy to use, with intuitive setup and quick access to campaign management tools.
  • Users find the setup process intuitive and straightforward, enabling quick campaign launches and efficient ad management.
  • Users value the quick testing and optimization capabilities of EVADAV, enhancing campaign performance and scaling effectively.
  • Users highly value the audience targeting capabilities of EVADAV for optimizing campaign performance in diverse markets.
Cons
  • Users express frustration with poor customer support, noting slow response times especially during peak hours.
  • Users experience slow processing times for approvals and support, which can hinder a smooth campaign setup.
  • Users find EVADAV to be a bit expensive, especially with higher minimum bids for testing in certain areas.
  • Users face ad management issues with manual approvals in some regions, causing launch delays and potential fraud concerns.
  • Users experience manual campaign approval delays in certain regions, impacting the speed of campaign launches.

What Are Recent G2 Reviews of EVADAV?

What Are G2 Users Discussing About EVADAV?

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Average Rating: 4.3/5.0

Total Reviews: 169

How Do G2 Users Rate illumin?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Quality of Support: 9.1/10 (Category avg: 8.5/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind illumin?

  • Seller: illumin
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Toronto, CA
  • LinkedIn® Page: www.linkedin.com
    236 employees on LinkedIn®
  • Ownership: TSE:AT

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 58% Small, 29% Medium

What Do G2 Reviewers Say About illumin?

AI-generated summary from verified user reviews

Pros
  • Users find Illumin's platform to be incredibly user-friendly, making it easy to manage campaigns independently and effectively.
  • Users appreciate the precision and efficiency of illumin for optimizing campaigns and facilitating real-time analysis.
  • Users highlight the precision and efficiency of illumin's campaign management, enhancing their marketing strategies effectively.
  • Users commend the exceptional customer support from illumin, highlighting their proactive and responsive assistance throughout the partnership.
  • Users value the team's helpfulness, as support is consistently excellent throughout all stages of their experience.
Cons
  • Users experience poor reporting flexibility, often needing to export data for more detailed analysis and insights.
  • Users find the steep learning curve challenging, making it hard to feel comfortable with illumin quickly.
  • Users express concerns over limited reporting features, finding them hard to digest and somewhat fragmented.
  • Users find reporting limitations in Illumin, especially lacking flexibility and necessary filters for deeper analysis.
  • Users find reporting limitations frustrating, as they desire more customization and straightforward data access within Illumin.

What Are Recent G2 Reviews of illumin?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 269

How Do G2 Users Rate Basis?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Quality of Support: 9.5/10 (Category avg: 8.5/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding customer support from Basis, which significantly enhances their programmatic advertising experience.
  • Users find Basis exceptionally easy to use and navigate, enhancing workflow efficiency and connectivity with other platforms.
  • Users appreciate the outstanding customer support and extensive native integrations of Basis, enhancing their digital workflow efficiency.
  • Users find Basis to be extremely helpful and easy to navigate, with excellent support and native integrations.
  • Users appreciate the excellent reporting metrics and the practical, information-dense UI of Basis for efficient market insights.
Cons
  • Users find Basis to have poor usability, citing complications with order processing and overall user experience.
  • Users find the complex user interface of Basis to be outdated and inconvenient for generating reports.
  • Users find Basis to be not user-friendly, as the system is complicated and order processing can be difficult.
  • Users find the poor reporting feature of Basis inconvenient, although improvements are on the way.
  • Users find the reporting process inconvenient at times, but appreciate ongoing improvements being made to it.

What Are Recent G2 Reviews of Basis?

G2 Marketing Solutions

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business.

Average Rating: 4.6/5.0

Total Reviews: 5,547

How Do G2 Users Rate G2 Marketing Solutions?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Quality of Support: 9.2/10 (Category avg: 8.5/10)
  • Ease of Use: 9.1/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind G2 Marketing Solutions?

  • Seller: G2
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Chicago, USA
  • LinkedIn® Page: www.linkedin.com
    1,689 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 43% Small, 37% Medium

What Do G2 Reviewers Say About G2 Marketing Solutions?

AI-generated summary from verified user reviews

Pros
  • Users find G2 Marketing Solutions easy to use now, benefiting from AI-driven features and efficient audience targeting.
  • Users value the authenticity of G2 Marketing Solutions, benefiting from reliable reviews and insights for informed decisions.
  • Users love the detailed and honest feedback from verified customers on G2 Marketing Solutions, enhancing their decision-making.
  • Users appreciate the targeted audience building feature in G2, enhancing engagement and marketing effectiveness effortlessly.
  • Users value the authentic feedback from G2 Marketing Solutions, enabling informed decisions with clear and reliable reviews.
Cons
  • Users note the need for improvement in AI integration and user clarity regarding G2 Marketing Solutions' functionalities.
  • Users experience biased reviews on G2 Marketing Solutions, hindering access to unique insights and feedback on submissions.
  • Users experience lack of clarity in the admin section, often feeling overwhelmed by numerous similar options.
  • Users find the time consumption significant due to reliance on G2 for campaign and profile updates.
  • Users experience confusion regarding the admin section, causing hesitation and concern over activating unintended features.

What Are Recent G2 Reviews of G2 Marketing Solutions?

What Are G2 Users Discussing About G2 Marketing Solutions?

Simpli.fi

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

Average Rating: 4.5/5.0

Total Reviews: 153

How Do G2 Users Rate Simpli.fi?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Quality of Support: 9.3/10 (Category avg: 8.5/10)
  • Ease of Use: 8.8/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.4/10)

Who Is the Company Behind Simpli.fi?

  • Seller: Simpli.fi
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Fort Worth, TX
  • LinkedIn® Page: www.linkedin.com
    607 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support from Simpli.fi, enhancing their overall experience and satisfaction.
  • Users admire the ease of use of Simpli.fi, appreciating its user-friendly interface and excellent customer support.
  • Users highly value the responsive support team at Simpli.fi, enhancing their experience with timely assistance and guidance.
  • Users appreciate the hyperlocal targeting and seamless integration of Simpli.fi, enhancing campaign effectiveness for local markets.
  • Users value the exceptional helpfulness of the team at Simpli.fi, enhancing their overall experience and campaign success.
Cons
  • Users struggle with the complicated dashboard and its navigation, hindering their ability to utilize Simpli.fi effectively.
  • Users note that Simpli.fi is expensive and lacks pricing transparency, requiring frequent sales contact for quotes.
  • Users find the onboarding and fee transparency lacking, leading to confusion and mistrust in campaign management.
  • Users highlight the complex setup of Simpli.fi, feeling overwhelmed by the challenging interface and lack of transparency.
  • Users experience extra fees due to hidden charges and lack of pricing transparency, complicating the onboarding process.

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Average Rating: 3.6/5.0

Total Reviews: 176

How Do G2 Users Rate Yahoo AdTech DSP?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 9.0/10)
  • Quality of Support: 7.9/10 (Category avg: 8.5/10)
  • Ease of Use: 7.4/10 (Category avg: 8.5/10)
  • Ease of Admin: 7.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Yahoo AdTech DSP?

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 45% Small, 37% Medium

What Do G2 Reviewers Say About Yahoo AdTech DSP?

AI-generated summary from verified user reviews

Pros
  • Users value the unified buying experience of Yahoo AdTech DSP, streamlining their advertising with powerful features.
  • Users value the advanced audience targeting capabilities of Yahoo AdTech DSP for precise audience segmentation and performance.
  • Users value the unified buying experience of Yahoo AdTech DSP, enhancing convenience with advanced targeting and tracking.
  • Users value the unified buying experience of Yahoo AdTech DSP, streamlining inventory and targeting effectively.
  • Users find the intuitive interface of Yahoo AdTech DSP makes campaigns easy to set up and track.
Cons
  • Users experience reporting and creative approval delays that hinder timely access to performance data and project launches.
  • Users face ad management issues due to delays in reporting and creative approval, impacting campaign efficiency.
  • Users experience campaign management issues due to delays in reporting and creative approval, affecting performance access and timelines.
  • Users face delayed implementation due to reporting lags and lengthy creative approval processes, hindering campaign launches.
  • Users experience delay issues with reporting and creative approvals, impacting campaign performance and timelines.

What Are Recent G2 Reviews of Yahoo AdTech DSP?

What Are G2 Users Discussing About Yahoo AdTech DSP?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Quality of Support: 9.0/10 (Category avg: 8.5/10)
  • Ease of Use: 8.0/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®
  • Ownership: NASDAQ: DSP

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend Viant Technology for its fantastic customer support, enhancing their experience with the platform's capabilities.
  • Users appreciate the ease of use of Viant Technology, finding campaign setup and performance tracking straightforward.
  • Users value the easy setup of Viant Technology, enabling seamless campaign implementation and performance tracking.
  • Users value the setup ease of Viant Technology, finding it simple to implement campaigns and track performance.
  • Users commend the helpfulness of Viant's team, noting their responsiveness and expertise in enhancing campaign performance.
Cons
  • Users find the limited reporting abilities of Viant Technology frustrating, particularly when trying to track essential KPIs.
  • Users find the reporting limitations frustrating, especially the lack of clear KPIs and user-friendly navigation.
  • Users find the complex reporting of Viant Technology frustrating and lacking clarity compared to other ad platforms.
  • Users struggle with the editing difficulties in Viant Technology, finding bulk updates and workflows tedious and unintuitive.
  • Users find the steep learning curve frustrating, especially when trying to navigate advanced features and reporting.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

brax.io

Manage Outbrain, Taboola, Revcontent, Content.ad, and Yahoo Gemini in one central place - scale, automate, and simplify your native advertising.

Average Rating: 4.4/5.0

Total Reviews: 40

How Do G2 Users Rate brax.io?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Quality of Support: 8.6/10 (Category avg: 8.5/10)
  • Ease of Use: 8.8/10 (Category avg: 8.5/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.4/10)

Who Is the Company Behind brax.io?

  • Seller: Brax
  • Year Founded: 2014
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 98% Small, 3% Medium

What Do G2 Reviewers Say About brax.io?

AI-generated summary from verified user reviews

Pros
  • Users value the flexibility and customization of Brax.io, greatly enhancing their overall engagement experience.
  • Users value the flexibility and customization of Brax.io, enhancing their overall experience with tailored solutions.
  • Users value the consistent and prompt communication provided by brax.io, enhancing their overall experience.
  • Users value the quick response of customer support at Brax.io, ensuring their questions are addressed promptly.
  • Users value the customization options of Brax.io, significantly enhancing their experience and meeting unique business needs.

What Are Recent G2 Reviews of brax.io?

What Are G2 Users Discussing About brax.io?

Sharethrough

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.

Average Rating: 4.5/5.0

Total Reviews: 85

How Do G2 Users Rate Sharethrough?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Quality of Support: 9.5/10 (Category avg: 8.5/10)
  • Ease of Use: 8.9/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Sharethrough?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 44% Medium, 28% Small

What Are Recent G2 Reviews of Sharethrough?

What Are G2 Users Discussing About Sharethrough?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated