Best Enterprise Native Advertising Software

How Many Native Advertising Software Products Does G2 Track?

Total Products under this Category: 100

Category Stats (Sep 2026)

  • Average Rating: 4.22/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Realize (+0.81%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Native Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 12,400+ Authentic Reviews
  • 100+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Native Advertising Software

G2 Grid® for Native Advertising Software plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, Sharethrough, and Viant Technology.

Underlying data: [Grid® JSON](https://www.g2.com/categories/native-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=sharethrough&focus%5B%5D=viant-technology-llc-viant-technology&segment=enterprise)

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

Average Rating: 4.7/5.0

Total Reviews: 894

How Do G2 Users Rate StackAdapt?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.0/10)
  • Quality of Support: 9.9/10 (Category avg: 8.5/10)
  • Ease of Use: 9.1/10 (Category avg: 8.5/10)
  • Ease of Admin: 9.2/10 (Category avg: 8.4/10)

Who Is the Company Behind StackAdapt?

  • Seller: StackAdapt
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Ontario
  • Twitter: @StackAdapt
    2,579 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,816 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Strategist
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 62% Small, 32% Medium

What Do G2 Reviewers Say About StackAdapt?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of StackAdapt, appreciating its user-friendly interface and efficient campaign setup.
  • Users praise StackAdapt for its superior customer support, receiving proactive assistance that enhances their advertising strategies.
  • Users commend StackAdapt's exceptionally helpful team for providing strategic insights and fast support, enhancing campaign management.
  • Users value StackAdapt for its excellent customer service and helpful support team, enhancing their advertising experience significantly.
  • Users value the user-friendly interface and robust features of StackAdapt for managing ad campaigns effectively.
Cons
  • Users note reporting limitations in StackAdapt, finding it complex and time-consuming to organize necessary data.
  • Users find reporting issues complicate data organization and rely on support for custom pulls, hindering efficiency.
  • Users find the budget management process complicated with transparency issues and restrictions on credit card billing limits.
  • Users find limited reporting capabilities make data organization more complex and time-consuming than expected.
  • Users find the reporting functionality complex, often needing custom support pulls to access organized data efficiently.

What Are Recent G2 Reviews of StackAdapt?

What Are G2 Users Discussing About StackAdapt?

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 179

How Do G2 Users Rate The Trade Desk?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Quality of Support: 8.8/10 (Category avg: 8.5/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • Twitter: @TheTradeDesk
    20,680 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 43% Medium, 31% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk's advanced targeting options and transparency, enhancing campaign performance and efficiency.
  • Users find The Trade Desk remarkably easy to use, allowing for quick and intuitive campaign setup and management.
  • Users value the advanced audience targeting of The Trade Desk, enhancing their campaigns with diverse and complex options.
  • Users appreciate The Trade Desk's advanced targeting options, enabling precise audience engagement and optimized campaign performance.
  • Users appreciate the effective campaign management features of The Trade Desk, enabling optimized and user-friendly digital ad campaigns.
Cons
  • Users face a steep learning curve with The Trade Desk, particularly challenging for newcomers to navigate effectively.
  • Users find the expensive minimum spend and complexity a barrier for smaller campaigns and new team members.
  • Users often face a steep learning curve with The Trade Desk, making it challenging for new users to adapt.
  • Users note the complex setup and steep learning curve that hinder accessibility for smaller campaigns and new users.
  • Users find the difficult setup of The Trade Desk challenging, particularly for new users and smaller teams.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

Sharethrough

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.

Average Rating: 4.5/5.0

Total Reviews: 85

How Do G2 Users Rate Sharethrough?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Quality of Support: 9.5/10 (Category avg: 8.5/10)
  • Ease of Use: 8.9/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Sharethrough?

  • Seller: Sharethrough
  • Year Founded: 2008
  • HQ Location: Montreal, Quebec
  • Twitter: @sharethrough
    5,075 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 44% Medium, 28% Small

What Are Recent G2 Reviews of Sharethrough?

What Are G2 Users Discussing About Sharethrough?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Quality of Support: 9.0/10 (Category avg: 8.5/10)
  • Ease of Use: 8.0/10 (Category avg: 8.5/10)
  • Ease of Admin: 8.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • Twitter: @viant_tech
    2,996 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend the quick and helpful customer support from Viant Technology, which enhances their overall experience.
  • Users find Viant Technology's platform to have exceptional ease of use, facilitating effortless campaign management and support.
  • Users commend the easy setup of Viant Technology, enabling quick campaign launches and effortless adjustments.
  • Users find Viant Technology’s platform offers setup ease, allowing quick campaign launches and adjustments with excellent support.
  • Users appreciate the quick and helpful support team at Viant Technology, enhancing their overall experience with the platform.
Cons
  • Users find the limited reporting options frustrating, making navigation and data access unnecessarily complicated.
  • Users find reporting limitations frustrating, particularly lacking KPIs and issues with exporting day-to-day data accurately.
  • Users find the complex reporting challenging, hindering their ability to easily access campaign metrics and insights.
  • Users face editing difficulties, finding bulk changes tedious and advanced features challenging to navigate effectively.
  • Users struggle with a steep learning curve in navigating Viant Technology's complex interface and advanced features.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated