Best Marketing Platforms Software - Page 3
Marketing platforms consist of tools and integrations that help businesses automate marketing tasks, streamline workflows, and plan, implement, and measure omnichannel marketing campaigns. These platforms act as a company’s central marketing database and provide automation across multiple marketing processes, including lead generation, email marketing, social media marketing, and digital advertising. In addition to automation, marketing platforms provide tools for measuring marketing performance. Marketing dashboards and custom reporting features help marketers identify effective marketing strategies so they can optimize campaigns and improve the business’ return on investment (ROI). Some marketing platforms may double as a customer data platform (CDP) or offer enhanced functionality for social media marketing, A/B testing, and personalization.
A marketing platform may be sold as a single compound product or a suite of products. Robust marketing integrations are an essential component of these platforms, as they assist marketers in creating and optimizing personalized, omnichannel experiences for customers and prospects. Integrations with CRM software and analytics platforms enable marketers to collaborate with sales teams and share information across the rest of the organization.
To qualify for the Marketing Platforms category, a platform or product suite must offer the following core features:
In some cases, a marketing platform may contain features of a customer data platform (CDP), A/B testing software, social media management software, personalization software, and/or personalization engines, including:
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.
MaaxMarket is an artificial intelligence platform designed to help small businesses with marketing. It has all required components to run your small business marketing. It comes with integrated email
“Hey Oliver” is a marketing automation tool that tracks and monitors each one of your website visitors, their behavior and browsing patterns in real-time. At the same time, it identifies potential cli
Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Des
Zoho Marketing Plus is a unified marketing platform that enables marketing teams to collaborate, create, and execute campaigns across all channels, including email, social media, webinars, SMS, survey
Resulticks is a fully integrated, real-time customer engagement platform designed to help brands worldwide reach, acquire, and retain satisfied customers. Built from the ground up by experts in marketi
XMPie provides software solutions for variable data printing, integrated cross-media campaigns, web-to-print and marketing automation.
Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the late
Ascent360 is a Data Driven Marketing Automation Platform that gives you a 360-degree view of your customers and enables you to accelerate your sales and maximize customer retention through cleansed da
Alpine IQ empowers high-risk industries by providing customer-focused technology to help retailers and brands of all sizes resolve growth challenges and generate revenue. The company provides customer
Altcraft Platform is an omnichannel Marketing Platform distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs.
Axtria CustomerIQ™ is the most advanced NBA driven customer engagement solution for life sciences that formulates effective omnichannel interactions across Life Sciences customers to optimize commerci
BASE retail enables the management of all the processes and complexity of running an efficient media sales and delivery operation.
Next4biz CRM is a new generation CRM with digital behavior analysis, marketing & sales automation, and AI powered end-to-end customer service management features. Marketing & sales features:
All of your communications, competitions and contacts in one place TractionNext provides a more relevant and engaging brand experience to customers. With real time insights and reporting across multi
