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Best Location-Based Marketing Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Location-Based Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Location-Based Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Location-Based Marketing category.

In addition to qualifying for inclusion in the Location-Based Marketing Software category, to qualify for inclusion in the Medium-Sized Business Location-Based Marketing Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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3 Listings in Location-Based Marketing Available
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Salesforce Marketing Cloud Engagement
By Salesforce
(1,766)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Engagement
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Entry Level Price:Starting at $1,250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 39% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Marketing Cloud Engagement is a tool for automating email sending, collecting information on leads, and managing marketing communication across various channels.
    • Users like the platform's ability to create personalized, data-driven campaigns, its seamless integration with other systems, and its robust automation tools that streamline marketing processes.
    • Users experienced a steep learning curve, found the platform complex to navigate, and reported occasional slow performance and limited flexibility in certain automation features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    123
    Automation
    71
    Marketing Efficiency
    64
    Engagement
    63
    Email Marketing
    62
    Cons
    Learning Curve
    73
    Steep Learning Curve
    55
    Complexity
    47
    Complex Usability
    47
    Expensive
    36
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Engagement features and usability ratings that predict user satisfaction
    9.5
    Integration
    Average: 8.1
    9.3
    Geolocation
    Average: 8.7
    7.7
    Quality of Support
    Average: 8.7
    9.7
    Campaign Automation
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,164 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 39% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Marketing Cloud Engagement is a tool for automating email sending, collecting information on leads, and managing marketing communication across various channels.
  • Users like the platform's ability to create personalized, data-driven campaigns, its seamless integration with other systems, and its robust automation tools that streamline marketing processes.
  • Users experienced a steep learning curve, found the platform complex to navigate, and reported occasional slow performance and limited flexibility in certain automation features.
Salesforce Marketing Cloud Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
123
Automation
71
Marketing Efficiency
64
Engagement
63
Email Marketing
62
Cons
Learning Curve
73
Steep Learning Curve
55
Complexity
47
Complex Usability
47
Expensive
36
Salesforce Marketing Cloud Engagement features and usability ratings that predict user satisfaction
9.5
Integration
Average: 8.1
9.3
Geolocation
Average: 8.7
7.7
Quality of Support
Average: 8.7
9.7
Campaign Automation
Average: 8.4
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Get a quote
SAP Emarsys
By Emarsys
(437)4.3 out of 5
Optimized for quick response
3rd Easiest To Use in Location-Based Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • Marketing Director
    • Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 54% Mid-Market
    • 25% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Emarsys is a marketing automation platform that provides personalized customer interactions, segmentation capabilities, and detailed analytics for tracking campaign success.
    • Users like the platform's easy-to-use automation tools, strong segmentation capabilities, and detailed analytics which streamline marketing efforts, save time, and allow for highly targeted campaigns.
    • Users experienced challenges with the initial setup and learning curve of the platform, found the pricing options unaffordable for smaller businesses, and reported difficulties with customer support and integrating with older systems.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Features
    26
    Automation
    21
    Experience
    19
    Helpful
    19
    Cons
    Missing Features
    15
    Learning Curve
    13
    Limited Features
    11
    Limited Functionality
    11
    Complexity
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Emarsys features and usability ratings that predict user satisfaction
    6.7
    Integration
    Average: 8.1
    7.4
    Geolocation
    Average: 8.7
    8.5
    Quality of Support
    Average: 8.7
    7.8
    Campaign Automation
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Emarsys
    Company Website
    Year Founded
    2000
    HQ Location
    Vienna, Austria
    LinkedIn® Page
    www.linkedin.com
    876 employees on LinkedIn®
    Ownership
    SAP
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • Marketing Director
  • Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 54% Mid-Market
  • 25% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Emarsys is a marketing automation platform that provides personalized customer interactions, segmentation capabilities, and detailed analytics for tracking campaign success.
  • Users like the platform's easy-to-use automation tools, strong segmentation capabilities, and detailed analytics which streamline marketing efforts, save time, and allow for highly targeted campaigns.
  • Users experienced challenges with the initial setup and learning curve of the platform, found the pricing options unaffordable for smaller businesses, and reported difficulties with customer support and integrating with older systems.
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Features
26
Automation
21
Experience
19
Helpful
19
Cons
Missing Features
15
Learning Curve
13
Limited Features
11
Limited Functionality
11
Complexity
10
SAP Emarsys features and usability ratings that predict user satisfaction
6.7
Integration
Average: 8.1
7.4
Geolocation
Average: 8.7
8.5
Quality of Support
Average: 8.7
7.8
Campaign Automation
Average: 8.4
Seller Details
Seller
Emarsys
Company Website
Year Founded
2000
HQ Location
Vienna, Austria
LinkedIn® Page
www.linkedin.com
876 employees on LinkedIn®
Ownership
SAP
Get a quote

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Flame Analytics
By Flame analytics
(80)4.6 out of 5
2nd Easiest To Use in Location-Based Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Transform Your Location Into a Profitable Smart Space. Flame Analytics is a Location Analytics and Customer Engagement Platform for physical smart spaces that will boost your sales and engagement. Fl

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 65% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Flame Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    2
    Data Analytics
    2
    Data Comprehensiveness
    1
    Ease of Use
    1
    Cons
    Expensive
    1
    Limited Support for Small Businesses
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Flame Analytics features and usability ratings that predict user satisfaction
    9.3
    Integration
    Average: 8.1
    9.3
    Geolocation
    Average: 8.7
    9.3
    Quality of Support
    Average: 8.7
    8.8
    Campaign Automation
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Flame analytics
    Year Founded
    2013
    HQ Location
    Madrid
    Twitter
    @Flameanalytics
    3,321 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Transform Your Location Into a Profitable Smart Space. Flame Analytics is a Location Analytics and Customer Engagement Platform for physical smart spaces that will boost your sales and engagement. Fl

Users
  • CEO
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 65% Small-Business
  • 29% Mid-Market
Flame Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
2
Data Analytics
2
Data Comprehensiveness
1
Ease of Use
1
Cons
Expensive
1
Limited Support for Small Businesses
1
Flame Analytics features and usability ratings that predict user satisfaction
9.3
Integration
Average: 8.1
9.3
Geolocation
Average: 8.7
9.3
Quality of Support
Average: 8.7
8.8
Campaign Automation
Average: 8.4
Seller Details
Seller
Flame analytics
Year Founded
2013
HQ Location
Madrid
Twitter
@Flameanalytics
3,321 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
Read Flame Analytics Reviews
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All Segments
Mid Market
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Pricing
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3 Listings in Location-Based Marketing Available
  • Sort By:
    G2 Score

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