Best Identity Resolution Software for Small Business

How Many Identity Resolution Software Products Does G2 Track?

Total Products under this Category: 74

Category Stats (Nov 2026)

  • Average Rating: 4.36/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Listrak (+0.31%) - Among all products in this category, Listrak recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Identity Resolution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 3,600+ Authentic Reviews
  • 74+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Identity Resolution Software

G2 Grid® for Identity Resolution Software plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Senzing, Tie, Informatica MDM & 360 Applications, LiveRamp, Wunderkind, Meiro, and Retention.com.

Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-resolution/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=senzing&focus%5B%5D=tie&focus%5B%5D=informatica-mdm-360-applications&focus%5B%5D=liveramp&focus%5B%5D=wunderkind&focus%5B%5D=meiro&focus%5B%5D=retention-com&segment=small-business)

Data 360 (formerly Salesforce Data Cloud)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens.

Average Rating: 4.2/5.0

Total Reviews: 748

How Do G2 Users Rate Data 360 (formerly Salesforce Data Cloud)?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)
  • Quality of Support: 8.4/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Data 360 (formerly Salesforce Data Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Salesforce Developer, Salesforce Administrator
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 40% Medium, 35% Large

What Do G2 Reviewers Say About Data 360 (formerly Salesforce Data Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users value the ability to unify fragmented customer data, enhancing personalization and insights across multiple channels.
  • Users find the intuitive interface of Data 360 easy to navigate, enhancing their data management experience significantly.
  • Users value the easy integration of Data 360, which unifies customer data for seamless and personalized experiences.
  • Users appreciate the unification of data from various sources for creating a comprehensive view of customers.
  • Users appreciate the seamless integration of Data 360, which unifies customer data for improved insights and decisions.
Cons
  • Users find the steep learning curve of Data 360 challenging, requiring significant planning and technical resources for setup.
  • Users find the pricing model confusing, making it difficult to accurately estimate costs and credit consumption.
  • Users find the difficult learning curve of Data 360 challenging, requiring significant technical knowledge for effective setup.
  • Users find the complex setup process of Data 360 challenging, requiring significant expertise for effective utilization.
  • Users find the complex setup process of Data 360 intimidating, requiring significant technical expertise to navigate effectively.

What Are Recent G2 Reviews of Data 360 (formerly Salesforce Data Cloud)?

What Are G2 Users Discussing About Data 360 (formerly Salesforce Data Cloud)?

Senzing

The Senzing® SDK makes it easy for developers to add the world’s most advanced entity resolution with relationship awareness to their enterprise systems. Run the Senzing SDK on-prem or in the cloud. It comes pre-tuned and pre-trained and actively learns to deliver highly accurate results immediately.

Average Rating: 4.9/5.0

Total Reviews: 27

How Do G2 Users Rate Senzing?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Quality of Support: 9.4/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 8.3/10 (Category avg: 10/10)

Who Is the Company Behind Senzing?

  • Seller: Senzing
  • Company Website:
  • HQ Location: Las Vegas, US
  • LinkedIn® Page: www.linkedin.com
    41 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 63% Small, 26% Large

What Do G2 Reviewers Say About Senzing?

AI-generated summary from verified user reviews

Pros
  • Users value the data accuracy of Senzing, noting its fast and reliable entity resolution for complex datasets.
  • Users appreciate the fast and accurate data reporting of Senzing, enhancing transparency and compliance in their processes.
  • Users praise the ease of use of Senzing, highlighting its clear documentation and intuitive API design.
  • Users value the real-time processing of Senzing, which offers fast and accurate entity resolution for complex datasets.

What Are Recent G2 Reviews of Senzing?

Tie

Tie is the Shopper Intelligence Platform for B2C ecommerce, the AI data layer that recognizes who shoppers are, what they want, and when they're ready to engage. Built on a market-leading identity graph, Tie makes Klaviyo, Shopify, and the rest of the marketing stack smarter without replacing any of it. Volume-based retention marketing is breaking down. Inboxes are saturated, ESPs alone recognize less than 10% of website traffic, and past engagement is a poor predictor of what a shopper does next. Tie runs three products on one identity graph so brands can recognize the shopper, score their intent, and land the message in the inbox tab shoppers actually check. That's why teams at Caraway, Sharper Image, Beekman 1802, Ridge, OluKai, and Portland Leather Goods run Tie every day. Here's what you get with Tie: Tie ID: Recognize the shoppers your stack is missing. Klaviyo only recognizes a fraction of returning shoppers, because most aren't logged in, switched devices, or cleared cookies. Tie ID pushes that to 90-100%, so cart, browse, and post-purchase flows fire against 2.5-4.5x more subscribers inside the first week. Every profile can be enriched with 200+ Tie Attributes spanning demographics and interests, so segmentation isn't built on guesswork. Beekman 1802 reactivated over 100,000 shoppers with Tie ID, generating over $520K in revenue. Tie Predict: Score who's ready to engage now, not who engaged last quarter. Predict replaces backward-looking Klaviyo engagement tiers with open, click, and purchase scores that refresh daily and sync into Klaviyo as profile properties your team can use however it wants. Scores draw on dozens signals from the identity graph plus live web behavior, which is how Predict surfaces high-intent shoppers sitting on a suppression list. Sharper Image saw a 41% lift in revenue per recipient while sending 22% fewer emails. Tie Priority: Land in Gmail's Primary tab and stay there. Priority is agentic deliverability. AI agents make invisible changes to Klaviyo templates so emails reach Primary instead of Promotions, then monitor domain reputation and tighten warmup and audience eligibility the moment it slips. Every send is split against a held-out control group, so the value is a measured number rather than an estimate. Across Tie Priority campaigns: a median 45% click-rate lift, a median 47% revenue lift, and under 24 hours to Primary placement on average. Tie offers one solution in place of four vendors. Most retention stacks pay separately for visitor ID, engagement scoring, inbox placement, and deliverability, and still have no single view of the shopper. Tie provides them all in one place. "Every brand is running a similar playbook. Tie Predict pulls you out of that and into something actually predictive. We're not just working with purchase history. We're getting scored on real behavioral signals, updated daily. It makes AI actually useful, instead of just marketing talk." - Connor MacDonald, CMO, Ridge Join the 250+ ecommerce and DTC brands using Tie to know their shoppers and reach them at the right moment.

Average Rating: 4.8/5.0

Total Reviews: 47

How Do G2 Users Rate Tie?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • Quality of Support: 9.9/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 4.4/10 (Category avg: 10/10)

Who Is the Company Behind Tie?

  • Seller: Tie
  • Company Website:
  • Year Founded: 2021
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    56 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 62% Small, 30% Medium

What Do G2 Reviewers Say About Tie?

AI-generated summary from verified user reviews

Pros
  • Users highlight the supportive and responsive team behind Tie, enhancing their experience and product effectiveness.
  • Users commend the amazing and supportive customer support team that ensures a seamless and effective deployment process.
  • Users value the ease of use of Tie, enjoying quick setup and accessible analytics for all technical levels.
  • Users highlight the exceptional support and strategic insights from Tie, driving significant improvements in campaign performance.
  • Users praise the easy setup of Tie, appreciating its seamless integration and supportive customer assistance.
Cons
  • Users find the high cost of the Tie product challenging, especially for small brands with limited budgets.
  • Users report conversion issues with Tie, affecting deliverability and engagement in their marketing efforts.
  • Users report that difficult reporting can slow down the process, but the results are ultimately worth it.
  • Users report concerns about email limitations, particularly regarding spam complaints from unconsented website visitors.
  • Users report issues with missing email verification, leading to spam complaints from unconsenting email recipients.

What Are Recent G2 Reviews of Tie?

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Informatica MDM & 360 Applications

Informatica MDM & 360 Applications is a leading multi-domain master data management (MDM) solution that helps enterprises build a reliable, governed system of record for customers, products, suppliers, reference data, and more. It runs in cloud and hybrid environments, resolving data from multiple source systems while capturing lineage, survivorship, and record history. The result is an accurate, auditable enterprise-level 360-degree view that supports analytics, operations, and AI. AI-powered match and merge creates authoritative golden records with confidence and control, while survivorship rules and a patented trust framework resolve duplicates efficiently. Multidomain modeling manages complex relationships and hierarchies, such as households and account structures. Product information management (PIM) extends the platform to digital commerce, with AI agents that extract specs from PDFs, fill gaps using web search, and categorize items into target taxonomies. Workflow-driven stewardship simplifies exceptions, approvals, and remediation, with auditable change control and role-based access. The Enrichment and Validation Orchestration (EVO) engine ensures record completeness and accuracy, and a new workflow experience adds tabular bulk editing, a smart task inbox, and approvals that trigger only when validation rules require them. AI agents and skills monitor jobs and steward tasks, extract data from documents, and fix data quality issues in bulk. With Informatica's own MCP servers, teams can work in tools like Slack or custom portals, and customers can build their own agents with the same skills and tools. Unlike point solutions, MDM & 360 Applications is an all-in-one platform: data integration and data quality are included in the license, not sold separately, so teams avoid tool sprawl. Users can standardize, validate, and enrich data as it moves in and out of the MDM hub. Prebuilt industry and domain content in 360 Applications speeds time to implementation and gets trusted master data to business teams quickly. Extensions for Databricks, Snowflake, Microsoft Fabric, Salesforce, SAP, and more deliver mastered golden records into the platforms teams already use, so analytics and AI run on trusted data. The solution is a strong fit for organizations modernizing legacy MDM, improving customer experience, streamlining supply chains, growing through mergers & acquisitions, or building a foundation for agentic AI.

Average Rating: 4.2/5.0

Total Reviews: 98

How Do G2 Users Rate Informatica MDM & 360 Applications?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)
  • Quality of Support: 8.1/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Informatica MDM & 360 Applications?

  • Seller: Informatica
  • Company Website:
  • Year Founded: 1993
  • HQ Location: Redwood City, CA
  • LinkedIn® Page: www.linkedin.com
    2,473 employees on LinkedIn®
  • Ownership: NYSE: INFA

Who Uses This Product?

  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 66% Large, 26% Small

What Do G2 Reviewers Say About Informatica MDM & 360 Applications?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient data management capabilities of Informatica MDM, ensuring accuracy, consistency, and ease of use.
  • Users value the high data accuracy of Informatica MDM, ensuring consistent, reliable information across multiple sources.
  • Users value the smart matching techniques of Informatica MDM, enhancing data accuracy and unifying diverse information sources.
  • Users value the efficiency improvement provided by Informatica MDM, enhancing data accuracy and decision-making speed.
  • Users value the real-time processing of Informatica MDM for ensuring instant data accuracy and consistency across systems.
Cons
  • Users find the complexity of setting up Informatica MDM & 360 challenging, particularly for smaller teams and integration.
  • Users find the difficult setup of Informatica MDM & 360 Applications challenging, especially for smaller teams needing technical expertise.
  • Users find Informatica MDM & 360 Applications to be expensive, especially for small and mid-sized organizations.
  • Users find the limited functionality of Informatica MDM & 360 Applications restricts effective data management and profiling.
  • Users experience slow performance with Informatica MDM, especially with larger data types and complex configurations.

What Are Recent G2 Reviews of Informatica MDM & 360 Applications?

What Are G2 Users Discussing About Informatica MDM & 360 Applications?

LiveRamp

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.

Average Rating: 4.1/5.0

Total Reviews: 104

How Do G2 Users Rate LiveRamp?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Quality of Support: 8.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind LiveRamp?

  • Seller: LiveRamp
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®
  • Ownership: NYSE: RAMP

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 48% Large, 33% Medium

What Do G2 Reviewers Say About LiveRamp?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of LiveRamp, finding it easy to learn and reliable for data management.
  • Users praise the seamless platform integration of LiveRamp, enhancing efficiency in managing identity and data across channels.
  • Users value the efficient audience activation capabilities of LiveRamp, simplifying data management across multiple marketing channels.
  • Users value LiveRamp for its robust and reliable data management, ensuring secure access and seamless audience activation.
  • Users value the easy data integration across channels, enhancing marketing efficiency and collaboration through LiveRamp's platform.
Cons
  • Users find LiveRamp's difficult learning curve challenging, making onboarding and understanding terminology quite complex.
  • Users find the learning curve challenging, with complex setup and confusing terminology affecting their experience significantly.
  • Users experience long waiting times for support responses, leading to frustration and inefficiencies in their workflow.
  • Users experience poor customer support with LiveRamp, facing frustrating delays and inadequate assistance from representatives.
  • Users experience significant complexity with LiveRamp, making setup and activation challenging due to disjointed functionalities.

What Are Recent G2 Reviews of LiveRamp?

What Are G2 Users Discussing About LiveRamp?

Wunderkind

Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.

Average Rating: 4.4/5.0

Total Reviews: 88

How Do G2 Users Rate Wunderkind?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Quality of Support: 9.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Wunderkind?

  • Seller: Wunderkind
  • Company Website:
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    450 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 42% Medium, 31% Small

What Do G2 Reviewers Say About Wunderkind?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer support of Wunderkind, highlighting their dedication to client success and assistance.
  • Users value the helpful support from the Wunderkind team, appreciating their responsiveness and strategic recommendations.
  • Users highlight the significant business growth achieved through Wunderkind's effective e-mail acquisition and conversion strategies.
  • Users praise the helpfulness of the Wunderkind team, highlighting their responsiveness and supportive relationships.
  • Users appreciate the massive revenue gains Wunderkind provides through effective email strategies and responsive support.
Cons
  • Users note limited features and customization options, wishing for more dynamic recommendations and self-service capabilities.
  • Users find insufficient support from Wunderkind, leading to a reliance on the team for successful integration and use.
  • Users note the limited functionality of Wunderkind, seeking more adaptability and advanced analytics for better insights.
  • Users find missing features in Wunderkind, expressing a desire for enhanced functionalities and design options.
  • Users highlight significant delays in execution and revisions, impacting their project timelines and overall satisfaction with Wunderkind.

What Are Recent G2 Reviews of Wunderkind?

What Are G2 Users Discussing About Wunderkind?

Meiro

Meiro is customer data infrastructure that deploys wherever your data needs to live — on AWS, Azure, GCP, or on-premise in any country. No forced data egress. Your infrastructure, your rules. We turn fragmented customer data into real-time customer context that every team and every AI agent can trust. Meiro Pipes (CDI) — for data engineers and product teams. It captures behavioral events from every touchpoint, enriches them, and routes data to your warehouse, analytics stack, activation tools, and AI agents. More than 60M events are routinely processed daily for a single enterprise client. Built-in AI agents support schema mapping, pipeline debugging, and setup. Includes an MCP server and CLI for structured context access. Meiro Audiences (CDP) — for marketers, CRM teams, and growth operators. It provides a persistent single customer view, AI-powered segmentation, calculated attributes, and consent governance. Native adtech integrations include Meta CAPI, Google Ads, TikTok, and The Trade Desk. Audiences can also be queried by AI agents in real time. Meiro Engage (CEP) — for hyper-personalization across email, push, SMS, WhatsApp, web banners, and paid media. It supports journey orchestration, conversion triggers, and agent-triggered actions, with no volume limits. All three products share one data layer, one identity graph, and one governance model — no middleware, no integration sprawl. Outcomes our clients deliver: +300% addressable audiences, +160% ROAS, 84% conversion uplift through personalization, and 60–80% cost savings versus legacy CDPs at scale. Warehouse-composable: Works natively with Snowflake, BigQuery, and Databricks — or runs fully standalone. You do not need a warehouse to get started. Bring one later, or not at all. Sovereign deployment: Deploy Meiro self-hosted on any cloud in any region, on-premise, or fully managed by us. Your AI agents access customer context inside your infrastructure — with no data export and no third-party model training on your data.

Average Rating: 4.7/5.0

Total Reviews: 83

How Do G2 Users Rate Meiro?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Quality of Support: 9.5/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Meiro?

  • Seller: Meiro
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Singapore, SG
  • LinkedIn® Page: www.linkedin.com
    50 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 43% Medium, 40% Small

What Do G2 Reviewers Say About Meiro?

AI-generated summary from verified user reviews

Pros
  • Users value the personalization capabilities of Meiro, enabling targeted audience engagement and efficient email crafting.
  • Users value the ease of use of Meiro, making audience segmentation and email design quick and efficient.
  • Users praise Meiro's advanced data segmentation, enabling impressive revenue growth and personalized customer experiences.
  • Users value the easy integration of Meiro, enhancing customer data management and driving marketing success effortlessly.
  • Users praise the responsive customer support of Meiro, noting their helpfulness and professionalism in problem-solving.
Cons
  • Users note a significant learning curve with Meiro, especially for teams lacking technical expertise and data support.
  • Users find the difficult setup of Meiro challenging, requiring technical skills and time to configure properly.
  • Users desire a visual builder for web banners to improve ease of use and streamline design processes.
  • Users find the limited customization options frustrating, as they require coding for setup and adjustments.
  • Users find Meiro's difficult learning curve challenging, especially for non-technical teams and new data platform marketers.

What Are Recent G2 Reviews of Meiro?

What Are G2 Users Discussing About Meiro?

Retention.com

10x Your Email List with Retention.com 95% of visitors leave your website without ever filling out a form.That's not just lost traffic, it's lost revenue sitting that you wouldn't be able to reach. Until now. Retention.com identifies up to 40% of your anonymous website visitors and delivers verified, deliverable email addresses straight to your email provider, even if the contact never fills out a form, subscribes to a pop-up, or creates an account. That means the shoppers who browsed your best sellers, added items to their cart, or spent time on your landing pages can now enter your email flows automatically. No more relying solely on opt-in forms and discount pop-ups to grow your list. Retention.com works alongside your existing acquisition strategy to unlock a massive pool of contacts you were previously invisible to. The result is faster list growth, higher-intent audiences, and more revenue per send. Getting started is simple. Retention.com integrates directly with your existing email platform, so new contacts flow into your welcome series, abandonment sequences, and promotional campaigns from day one. There's no complex setup, no engineering resources required, and no disruption to your current workflows. Trusted by 1,500+ brands including Manscaped, Living Spaces, Spanx, and Mejuri, Retention.com is the fastest way to scale your email list with real, marketable contacts. If you're serious about email list growth, stop leaving subscribers on the table and start turning your anonymous traffic into your most profitable channel.

Average Rating: 4.5/5.0

Total Reviews: 121

How Do G2 Users Rate Retention.com?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Quality of Support: 8.8/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Retention.com?

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Consumer Goods, Marketing and Advertising
  • Company Size: 81% Small, 11% Medium

What Do G2 Reviewers Say About Retention.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Retention.com, especially valuing the straightforward setup and seamless integration.
  • Users highlight the easy setup of Retention.com, making it quick to start leveraging its valuable features.
  • Users value easy implementation of Retention.com, enabling quick data collection and enhancing outreach effectiveness effortlessly.
  • Users value the quick conversion of traffic into data with Retention.com, enhancing revenue opportunities effortlessly.
  • Users benefit from the revenue growth enabled by Retention.com’s easy data collection and integration capabilities.
Cons
  • Users report that lead quality is inconsistent, varying by source and requiring additional filtering to ensure relevance.
  • Users report email quality concerns, noting that new contacts lack engagement and don't boost email revenue significantly.
  • Users experience poor customer support, impacting their ability to resolve issues and improve engagement effectively.
  • Users report that the contact quality can be inconsistent, leading to frustration and unreliable communication.
  • Users find the quality of new contacts from Retention.com lacking, affecting overall engagement and email revenue.

What Are Recent G2 Reviews of Retention.com?

What Are G2 Users Discussing About Retention.com?

FullContact

FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting along with measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter.

Average Rating: 4.2/5.0

Total Reviews: 101

How Do G2 Users Rate FullContact?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Quality of Support: 8.6/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind FullContact?

  • Seller: Ziff Davis
  • Company Website:
  • Year Founded: 1995
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    6,722 employees on LinkedIn®
  • Ownership: NASDAQ: ZD

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 74% Small, 20% Medium

What Are Recent G2 Reviews of FullContact?

Prime 360

Prime 360 is a real-time entity search and match solution designed to enhance data accuracy and integrity for businesses. By identifying and merging duplicate customer records, it ensures a consolidated and up-to-date view of customer data, which is crucial for informed decision-making and operational efficiency. Key Features and Functionality: - Real-Time Data Deduplication: Instantly identifies and merges duplicate records, providing a unified customer profile. - High Accuracy and Speed: Utilizes advanced algorithms to deliver precise matches with minimal false positives, operating at the application layer for rapid response times. - Scalability: Capable of handling large volumes of data efficiently, ensuring robustness during peak periods. - Privacy Assurance: Offers on-premises or cloud-based data storage options to maintain data security and compliance. - Flexible Integration: Supports seamless integration with existing systems through API and SOA-driven architecture. Primary Value and Solutions Provided: Prime 360 addresses the challenge of managing and maintaining accurate customer data by eliminating duplicates and inconsistencies. This leads to improved customer verification processes, enhanced risk management, and more effective marketing strategies. By providing a real-time, accurate view of customer information, businesses can make better decisions, ensure regulatory compliance, and deliver personalized customer experiences.

Average Rating: 4.3/5.0

Total Reviews: 24

How Do G2 Users Rate Prime 360?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Quality of Support: 8.3/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 5.0/10 (Category avg: 10/10)

Who Is the Company Behind Prime 360?

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 54% Medium, 42% Small

What Do G2 Reviewers Say About Prime 360?

AI-generated summary from verified user reviews

Pros
  • Users benefit from the efficient performance tracking of Prime 360, streamlining processes and boosting sales effectively.
  • Users find Prime 360 to be easy to use, appreciating its intuitive dashboard and efficient performance tracking.
  • Users commend the 24/7 customer support from Prime 360, ensuring prompt help whenever issues arise.
  • Users love the feature versatility of Prime 360, making project management easy and efficient with everything in one dashboard.
  • Users benefit from the effective marketing campaigns of Prime 360, maximizing ROI and streamlining lead management.
Cons
  • Users find the high cost of Prime 360 to be a significant drawback, especially for small businesses.
  • Users find the complexity of Prime 360 overwhelming, especially those unfamiliar with digital marketing tools.
  • Users report a difficult setup, requiring significant time and effort to fully customize the Prime 360 experience.
  • Users find the poor support services of Prime 360 frustrating, citing limited assistance when needed.
  • Users find the difficult learning curve frustrating due to extensive initial setup and non-responsive mobile interface.

What Are Recent G2 Reviews of Prime 360?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated