Best Enterprise Identity Resolution Software

How Many Identity Resolution Software Products Does G2 Track?

Total Products under this Category: 74

Category Stats (Sep 2026)

  • Average Rating: 4.37/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Senzing (+0.47%) - Among all products in this category, Senzing recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Identity Resolution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 3,500+ Authentic Reviews
  • 74+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Identity Resolution Software

G2 Grid® for Identity Resolution Software plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Informatica MDM & 360 Applications, Wunderkind, Treasure Data Customer Data Platform, Tealium, Amperity Customer Data Platform, LiveRamp, and Zeotap CDP.

Underlying data: [Grid® JSON](https://www.g2.com/categories/identity-resolution/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=informatica-mdm-360-applications&focus%5B%5D=wunderkind&focus%5B%5D=treasure-data-customer-data-platform&focus%5B%5D=tealium-2026-08-12&focus%5B%5D=amperity-customer-data-platform&focus%5B%5D=liveramp&focus%5B%5D=zeotap-cdp&segment=enterprise)

Data 360 (formerly Salesforce Data Cloud)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens.

Average Rating: 4.2/5.0

Total Reviews: 563

How Do G2 Users Rate Data 360 (formerly Salesforce Data Cloud)?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Quality of Support: 8.4/10 (Category avg: 8.9/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Data 360 (formerly Salesforce Data Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @salesforce
    579,511 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Salesforce Developer, Salesforce Administrator
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 40% Medium, 35% Large

What Do G2 Reviewers Say About Data 360 (formerly Salesforce Data Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time platform integration of Salesforce Data 360, enhancing personalization and driving smarter decisions.
  • Users value the ease of use of Salesforce Data Cloud, enjoying time savings and streamlined data access.
  • Users value the easy integration of Salesforce Data 360, facilitating seamless data unification and enhanced reporting capabilities.
  • Users value the efficient data aggregation in Salesforce Data 360, enhancing insights and unified customer profiling.
  • Users value the seamless integrations of Salesforce Data 360, enhancing real-time data access and unified customer profiles.
Cons
  • Users find the learning curve steep for Salesforce Data Cloud, requiring significant support for setup and maintenance.
  • Users find Salesforce Data 360 to be expensive, facing challenges with unpredictable costs and a steep learning curve.
  • Users face a difficult learning curve with Salesforce Data 360, finding the setup and terminology quite challenging.
  • Users find the initial setup complex, facing a steep learning curve and challenges in configuration and data management.
  • Users face a complex setup, with a steep learning curve that complicates the initial experience and usability.

What Are Recent G2 Reviews of Data 360 (formerly Salesforce Data Cloud)?

What Are G2 Users Discussing About Data 360 (formerly Salesforce Data Cloud)?

Informatica MDM & 360 Applications

Unifying Enterprise Data for Smarter Decisions & Trusted AI Informatica MDM & 360 Applications (part of Informatica Intelligent Data Management Cloud, IDMC) help enterprises create a trusted, governed “system of record” for core business entities like customer, product, supplier, location, provider, and member. Built for modern cloud and hybrid environments, it applies AI to unify data from multiple source systems, delivering an accurate, consistent 360-degree view that fuels analytics, operational processes, and AI initiatives. At the core is multi domain master data management (MDM) with advanced match and merge capabilities, survivorship rules, and a trust framework to resolve duplicates and create authoritative “golden records” with attribute-level confidence. Multidomain modeling supports complex relationships and hierarchies (for example, households, account structures, product catalogs, and provider networks), enabling richer context across the enterprise. Data stewardship and workflow-driven governance make it easier to manage exceptions, approvals, and remediation with auditable change control, role-based access, and policy enforcement. 360 Applications accelerate time to value with prebuilt 360 applications and services designed to operationalize trusted master data across business teams. Tight integration with Informatica’s data integration and data quality capabilities helps standardize, validate, and enrich data as it flows in and out of the MDM hub. Metadata-driven automation and AI-powered intelligence improve productivity by assisting with matching, tuning, and data management tasks. Whether you’re modernizing legacy MDM, enabling customer experience programs, improving patient/member and provider data, or building a reliable foundation for agentic AI, Informatica MDM & 360 Applications deliver governed master data, actionable insights, and scalable cloud-native performance.

Average Rating: 4.2/5.0

Total Reviews: 83

How Do G2 Users Rate Informatica MDM & 360 Applications?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)
  • Quality of Support: 8.1/10 (Category avg: 8.9/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Informatica MDM & 360 Applications?

  • Seller: Informatica
  • Company Website:
  • Year Founded: 1993
  • HQ Location: Redwood City, CA
  • Twitter: @Informatica
    99,643 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,473 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 66% Large, 26% Small

What Do G2 Reviewers Say About Informatica MDM & 360 Applications?

AI-generated summary from verified user reviews

Pros
  • Users value the efficient data management capabilities of Informatica MDM, enhancing data quality and reducing errors significantly.
  • Users value the data accuracy of Informatica MDM, achieving a unified view and eliminating duplicates effectively.
  • Users highlight the advanced data matching techniques of Informatica MDM, ensuring high accuracy and a unified entity view.
  • Users commend the efficiency improvements of Informatica MDM, enhancing data quality and streamlining management processes.
  • Users value the real-time processing feature of Informatica MDM for ensuring immediate data accuracy and efficiency.
Cons
  • Users find Informatica MDM & 360 Applications' complexity in setup and integration challenging, especially for smaller teams.
  • Users find the difficult setup of Informatica MDM & 360 Applications a barrier, especially for smaller teams.
  • Users find Informatica MDM & 360 Applications expensive, particularly for small to mid-sized organizations, due to high costs and complex setup.
  • Users note the limited functionality of Informatica MDM & 360 Applications, particularly in data profiling and database support.
  • Users experience slow performance with Informatica MDM & 360 Applications, especially when processing larger data types.

What Are Recent G2 Reviews of Informatica MDM & 360 Applications?

What Are G2 Users Discussing About Informatica MDM & 360 Applications?

Wunderkind

Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.

Average Rating: 4.4/5.0

Total Reviews: 88

How Do G2 Users Rate Wunderkind?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Quality of Support: 9.0/10 (Category avg: 8.9/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Wunderkind?

  • Seller: Wunderkind
  • Company Website:
  • HQ Location: New York, NY
  • Twitter: @Wunderkind
    2,200 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    453 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Retail
  • Company Size: 42% Medium, 31% Small

What Do G2 Reviewers Say About Wunderkind?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer support of Wunderkind, highlighting their dedication to client success and assistance.
  • Users value the helpful support from the Wunderkind team, appreciating their responsiveness and strategic recommendations.
  • Users highlight the significant business growth achieved through Wunderkind's effective e-mail acquisition and conversion strategies.
  • Users praise the helpfulness of the Wunderkind team, highlighting their responsiveness and supportive relationships.
  • Users appreciate the massive revenue gains Wunderkind provides through effective email strategies and responsive support.
Cons
  • Users note limited features and customization options, wishing for more dynamic recommendations and self-service capabilities.
  • Users find insufficient support from Wunderkind, leading to a reliance on the team for successful integration and use.
  • Users note the limited functionality of Wunderkind, seeking more adaptability and advanced analytics for better insights.
  • Users find missing features in Wunderkind, expressing a desire for enhanced functionalities and design options.
  • Users highlight significant delays in execution and revisions, impacting their project timelines and overall satisfaction with Wunderkind.

What Are Recent G2 Reviews of Wunderkind?

What Are G2 Users Discussing About Wunderkind?

Treasure Data Customer Data Platform

Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.

Average Rating: 4.5/5.0

Total Reviews: 158

How Do G2 Users Rate Treasure Data Customer Data Platform?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Quality of Support: 8.9/10 (Category avg: 8.9/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Treasure Data Customer Data Platform?

  • Seller: Treasure AI
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mountain View, CA
  • Twitter: @treasuredata
    7,887 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    537 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer
  • Top Industries: Marketing and Advertising, Food & Beverages
  • Company Size: 39% Large, 36% Medium

What Do G2 Reviewers Say About Treasure Data Customer Data Platform?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Treasure Data CDP, making data integration and insights accessible for all teams.
  • Users value the easy integration of Treasure Data CDP, enabling quick connections with various tools for enhanced insights.
  • Users appreciate the easy integrations of Treasure Data CDP, simplifying data use across teams and enhancing personalization.
  • Customers value the quick and helpful support from Treasure Data, enhancing their overall experience with the platform.
  • Users value the seamless platform integration of Treasure Data CDP, enhancing collaboration and data usability across teams.
Cons
  • Users find the platform not very user-friendly and complex, particularly lacking support for non-technical users.
  • Users find the platform has a steep learning curve, making it challenging for non-technical users to navigate effectively.
  • Users often struggle with the difficult learning process of Treasure Data, finding it complex and time-consuming for new users.
  • Users highlight the poor support services of Treasure Data, noting delays that impact their overall experience.
  • Users find the costs high due to additional addons and complicated pricing structures, making budgeting difficult.

What Are Recent G2 Reviews of Treasure Data Customer Data Platform?

What Are G2 Users Discussing About Treasure Data Customer Data Platform?

Tealium

Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making. It helps organizations collect and standardize event data, resolve identity into persistent profiles, enrich data with business logic and real-time context, and activate that data across downstream tools. Tealium also supports consent enforcement across collection and activation, helping teams govern customer data as it moves through the stack. Key capabilities of Tealium include tag management, API-based and server-side data collection, profile unification, audience and event activation, and data delivery across a broad integration ecosystem. Tealium works with existing technology investments and data clouds, rather than requiring a rip-and-replace approach, and supports real-time, scheduled, and triggered activation patterns. It can also prepare clean, consented customer context for AI models and agents, then help activate resulting outputs across channels. Globally, organizations use Tealium to connect customer data from web, mobile, server-side, API, cloud, and offline sources, build persistent profiles with real-time identity resolution and enrichment, activate audiences and signals through real-time, scheduled, and triggered workflows, and enforce consent and governance controls across collection, orchestration, and activation. For organizations that need customer data to be usable everywhere decisions are made, Tealium provides one governed foundation for turning customer data into action.

Average Rating: 4.3/5.0

Total Reviews: 443

How Do G2 Users Rate Tealium?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Quality of Support: 8.9/10 (Category avg: 8.9/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Tealium?

  • Seller: Tealium
  • Company Website:
  • Year Founded: 2011
  • HQ Location: San Diego, CA
  • Twitter: @tealium
    4,730 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    552 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Analyst
  • Top Industries: Financial Services, Retail
  • Company Size: 49% Large, 29% Medium

What Do G2 Reviewers Say About Tealium?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Tealium for unifying customer data and managing tags efficiently.
  • Users value the unification of customer data in Tealium, streamlining their workflow and enhancing data management efficiency.
  • Users appreciate the seamless integrations of Tealium, enabling efficient data unification from diverse sources in real-time.
  • Users value the real-time processing of Tealium, enabling seamless integration and activation of customer data efficiently.
  • Users value the easy integration of Tealium, enhancing their workflow by unifying customer data seamlessly across tools.
Cons
  • Users find the steep learning curve of Tealium challenging, particularly for non-technical individuals navigating its complex interface.
  • Users find the difficult learning curve of Tealium challenging, especially for those lacking technical expertise or support.
  • Users struggle with complexity in Tealium's interface and learning curve, making navigation and use challenging for newcomers.
  • Users struggle with the steep learning curve of Tealium, finding it complex and overwhelming without proper guidance.
  • Users struggle with the steep learning curve of Tealium, finding it complex and challenging, especially without proper onboarding.

What Are Recent G2 Reviews of Tealium?

What Are G2 Users Discussing About Tealium?

Amperity Customer Data Platform

Amperity helps brands act on trusted customer context. Its AI-powered Customer Data Platform resolves identity and unifies fragmented data with real-time signals, giving teams accurate, actionable context across marketing, service, analytics, and AI systems. Built for enterprises with complex customer data, Amperity creates continuously updated customer profiles that brands can trust. Marketing and data teams can use this context to build audiences, understand behavior, orchestrate journeys, and make more relevant decisions in real time, while maintaining control, privacy, and governance. More than 400 leading brands worldwide, including Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts, rely on Amperity to improve customer experiences and drive measurable growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

Average Rating: 4.4/5.0

Total Reviews: 52

How Do G2 Users Rate Amperity Customer Data Platform?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Quality of Support: 8.6/10 (Category avg: 8.9/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Amperity Customer Data Platform?

  • Seller: Amperity
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Seattle, Washington, United States
  • Twitter: @amperity
    1,308 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    272 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 45% Large, 36% Medium

What Do G2 Reviewers Say About Amperity Customer Data Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the analytics expertise of Amperity, empowering them with clear insights and refined data strategies.
  • Users value the intuitive interface of Amperity, making data integration and insights easily accessible and impactful.
  • Users value the seamless platform integration of Amperity, enhancing data collaboration and driving actionable insights.
  • Users benefit from AI-driven identity resolution in Amperity, enhancing data standardization and speeding up identity graph building.
  • Users value the unified customer data in Amperity, which leads to impactful and actionable insights.
Cons
  • Users express concerns about privacy and information leakage, highlighting the importance of compliance with regulations.
  • Users find the difficult learning curve for Amperity Customer Data Platform challenging, impacting their overall experience.
  • Users express concern about the high costs associated with the Amperity Customer Data Platform, impacting overall value perception.
  • Users face a challenging learning curve with the Amperity Customer Data Platform, impacting effective usage and onboarding.
  • Users experience poor support from Amperity, with slow responses from customer success managers affecting assistance quality.

What Are Recent G2 Reviews of Amperity Customer Data Platform?

What Are G2 Users Discussing About Amperity Customer Data Platform?

LiveRamp

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.

Average Rating: 4.1/5.0

Total Reviews: 103

How Do G2 Users Rate LiveRamp?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Quality of Support: 8.1/10 (Category avg: 8.9/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind LiveRamp?

  • Seller: LiveRamp
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • Twitter: @LiveRamp
    6,443 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®
  • Ownership: NYSE: RAMP

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 49% Large, 32% Medium

What Do G2 Reviewers Say About LiveRamp?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of LiveRamp, enabling effortless navigation and efficient audience management.
  • Users value the seamless connectivity of LiveRamp, enhancing data utilization across multiple platforms effortlessly.
  • Users value LiveRamp for its effective audience activation, enhancing marketing strategies across various channels and platforms.
  • Users value LiveRamp for its robust and secure data management, ensuring effective audience activation and data privacy.
  • Users appreciate the effective channel management of LiveRamp, enhancing data connectivity and audience targeting for marketing.
Cons
  • Users find LiveRamp's setup and onboarding process difficult to learn, impacting activation and overall user experience.
  • Users find LiveRamp expensive, feeling pressured to spend more for essential setup support and features.
  • Users experience poor customer support with LiveRamp, facing process breakdowns and unresponsive representatives that hinder problem resolution.
  • Users find the learning curve challenging, making it difficult to navigate and effectively use LiveRamp.
  • Users find the long waiting times for updates frustrating, often experiencing delays in getting answers and resolving issues.

What Are Recent G2 Reviews of LiveRamp?

What Are G2 Users Discussing About LiveRamp?

Zeotap CDP

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation. Designed for business teams and loved by IT, Zeotap makes it easy to unify, activate, and scale customer data - while staying fully compliant with global privacy regulations. Smarter data. Stronger outcomes. Built for business.

Average Rating: 4.4/5.0

Total Reviews: 52

How Do G2 Users Rate Zeotap CDP?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Quality of Support: 9.5/10 (Category avg: 8.9/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Zeotap CDP?

  • Seller: Zeotap
  • Year Founded: 2014
  • HQ Location: Berlin, Berlin
  • Twitter: @zeotap
    1,946 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    161 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 47% Large, 27% Small

What Do G2 Reviewers Say About Zeotap CDP?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent support from the CSM team, enhancing their experience and assisting with initiatives effectively.
  • Users value the easy-to-navigate interface of Zeotap CDP and the excellent support provided by the team.
  • Users value the enhanced customer engagement capabilities of Zeotap CDP, fostering closer connections with their audiences.
  • Users value the robust user identification features of Zeotap CDP, ensuring compliance and trust across data touchpoints.
  • Users commend the easy-to-use interface of Zeotap CDP, enhancing their overall experience and functionality.
Cons
  • Users face issues with match rates and lack insights on failed ingested data in Zeotap CDP.
  • Users find the limited functionality of Zeotap CDP frustrating, particularly in customer-level operations and segment updates.
  • Users face poor usability with Zeotap CDP, particularly in user interface and data visualization challenges.
  • Users report bugs affecting data ingestion, leading to a lack of insights and issues with certain features.
  • Users experience lack of insights on ingested data failures and some concerns regarding user experience features.

What Are Recent G2 Reviews of Zeotap CDP?

What Are G2 Users Discussing About Zeotap CDP?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated