Geofencing solutions leverage live location data to trigger notifications, alerts, or in-app events. Developers integrate the geofencing API or SDK with an existing application or software, where a variety of teams design and maintain location triggers.
Common use cases for geofencing software include:
Marketing teams: Create proximal notifications for deals when app users are near their physical stores
Tourism industry: Alongside a tourism app, deliver location-based informational notifications
HR: Implement geofence tracking to ensure employees are at their designated sites
Building zoning: Ensure vehicles and equipment don’t leave premises without notification
As geofencing software is built for integration, it is often used in conjunction with products such as integrated development environments (IDEs), ALM suites, or rapid application development (RAD) software.
To qualify for inclusion in the Geofencing category, a product must:
Integrate into software or apps via an API or SDK
Generate notifications, alerts, or in-app events upon reaching a geofenced location(s)
Generate analytics dashboards and reports based on location data