Best Display Advertising Software for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Display Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Display Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Display Advertising category.

In addition to qualifying for inclusion in the Display Advertising Software category, to qualify for inclusion in the Medium-Sized Business Display Advertising Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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38 Listings in Display Advertising Available
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StackAdapt
(854)4.7 out of 5
1st Easiest To Use in Display Advertising software
View top Consulting Services for StackAdapt
OverviewPros and Cons
Product Description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users: Digital Marketing Manager, Digital Strategist · Industries: Marketing and Advertising, Financial Services · Market Segment: 62% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Team Helpfulness, Helpful, Features
ConsReporting Limitations, Poor Reporting, Reporting Issues, Limited Reporting, Budget Management
User SatisfactionSeller Details
StackAdapt features and usability ratings that predict user satisfaction
8.7
Close Ecosystem API
Average: 7.9
9.8
Has the product been a good partner in doing business?
Average: 8.5
9.3
Display Functionality
Average: 8.4
9.3
Performance and Reliability
Average: 8.2
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,572 Twitter followers
LinkedIn® Page
www.linkedin.com
1,709 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(601)4.3 out of 5
3rd Easiest To Use in Display Advertising software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
OverviewPros and Cons
Product Description

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 56% Mid-Market, 28% Small-Business
User Sentiment

Reviewers appreciate the platform's ability to target specific accounts, its integration with CRM systems, and the support provided by the AdRoll team. Users reported a steep learning curve, issues with the user interface, and limitations in reporting and targeting options.

Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Targeting, Intent Data, Customer Support
ConsLearning Curve, Missing Features, Limited Features, Campaign Issues, Targeting Limitations
User SatisfactionSeller Details
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
7.4
Close Ecosystem API
Average: 7.9
8.9
Has the product been a good partner in doing business?
Average: 8.5
8.6
Display Functionality
Average: 8.4
8.6
Performance and Reliability
Average: 8.2
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
275 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
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Facebook for Business
(1,435)4.2 out of 5
Entry Level Price:Cost per 1,000 Impress...
View top Consulting Services for Facebook for Business
OverviewPros and Cons
Product Description

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth th

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Retail · Market Segment: 67% Small-Business, 26% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Advertising Management, Campaign Management, Features
ConsAd Issues, Poor Customer Support, Ad Management Issues, Poor Interface Design, Ad Restrictions
User SatisfactionSeller Details
Facebook for Business features and usability ratings that predict user satisfaction
8.2
Close Ecosystem API
Average: 7.9
7.8
Has the product been a good partner in doing business?
Average: 8.5
8.7
Display Functionality
Average: 8.4
8.4
Performance and Reliability
Average: 8.2
Seller Details
Seller
Meta Platforms, Inc
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
9,918,125 Twitter followers
LinkedIn® Page
www.linkedin.com
150,070 employees on LinkedIn®
Ownership
NASDAQ: META
AdRoll
(729)4.0 out of 5
Entry Level Price:Pay As You Go
2nd Easiest To Use in Display Advertising software
OverviewPros and Cons
Product Description

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users: Marketing Manager, Digital Marketing Manager · Industries: Marketing and Advertising, Computer Software · Market Segment: 57% Small-Business, 35% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Ad Management, Campaign Management, Easy Setup, Customer Support
ConsLimited Features, Campaign Management, Reporting Limitations, Expensive, Difficult Reporting
User SatisfactionSeller Details
AdRoll features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 7.9
8.1
Has the product been a good partner in doing business?
Average: 8.5
8.3
Display Functionality
Average: 8.4
8.1
Performance and Reliability
Average: 8.2
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
275 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
The Trade Desk
(151)4.4 out of 5
Entry Level Price:Contact Us
14th Easiest To Use in Display Advertising software
View top Consulting Services for The Trade Desk
OverviewPros and Cons
Product Description

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users: Account Manager · Industries: Marketing and Advertising, Retail · Market Segment: 43% Mid-Market, 28% Small-Business
Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Audience Targeting, Customer Support, Targeting
ConsLearning Curve, Expensive, Complexity, Learning Difficulty, Training Difficulty
User SatisfactionSeller Details
The Trade Desk features and usability ratings that predict user satisfaction
7.9
Close Ecosystem API
Average: 7.9
8.7
Has the product been a good partner in doing business?
Average: 8.5
8.7
Display Functionality
Average: 8.4
8.4
Performance and Reliability
Average: 8.2
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,585 Twitter followers
LinkedIn® Page
www.linkedin.com
4,704 employees on LinkedIn®
Quantcast Platform
(185)4.2 out of 5
11th Easiest To Use in Display Advertising software
View top Consulting Services for Quantcast Platform
OverviewPros and Cons
Product Description

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users: Programmatic Manager · Industries: Marketing and Advertising, Gambling & Casinos · Market Segment: 41% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Campaign Management, Helpful, Customer Support
ConsMissing Features, Limited Features, Poor Reporting, Reporting Issues, Reporting Limitations
User SatisfactionSeller Details
Quantcast Platform features and usability ratings that predict user satisfaction
7.1
Close Ecosystem API
Average: 7.9
8.9
Has the product been a good partner in doing business?
Average: 8.5
8.5
Display Functionality
Average: 8.4
8.2
Performance and Reliability
Average: 8.2
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,220 Twitter followers
LinkedIn® Page
www.linkedin.com
519 employees on LinkedIn®
Influ2
(155)4.6 out of 5
Entry Level Price:Contact Us
6th Easiest To Use in Display Advertising software
View top Consulting Services for Influ2
OverviewPros and Cons
Product Description

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the mess

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 64% Mid-Market, 18% Enterprise
Pros and ConsUser Satisfaction
ProsCustomer Support, Targeting, Audience Targeting, Ease of Use, Engagement
ConsAd Issues, Limited Reporting, Ad Management Issues, Complex Setup, Ad Management
User SatisfactionSeller Details
Influ2 features and usability ratings that predict user satisfaction
7.1
Close Ecosystem API
Average: 7.9
9.7
Has the product been a good partner in doing business?
Average: 8.5
8.7
Display Functionality
Average: 8.4
9.0
Performance and Reliability
Average: 8.2
Seller Details
Seller
Influ2
Company Website
Year Founded
2017
HQ Location
Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
Twitter
@influ2_on
386 Twitter followers
LinkedIn® Page
www.linkedin.com
135 employees on LinkedIn®
FCC Ads Manager
(72)4.3 out of 5
OverviewUser Satisfaction
Product Description

Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functio

Industries: Marketing and Advertising, Apparel & Fashion · Market Segment: 46% Small-Business, 43% Mid-Market
User SatisfactionSeller Details
FCC Ads Manager features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 7.9
8.3
Has the product been a good partner in doing business?
Average: 8.5
8.6
Display Functionality
Average: 8.4
8.2
Performance and Reliability
Average: 8.2
Seller Details
Seller
Flipkart Commerce Cloud
Year Founded
2007
HQ Location
Bangalore, IN
Twitter
@Flipkart
2,866,164 Twitter followers
LinkedIn® Page
www.linkedin.com
87,011 employees on LinkedIn®
Simpli.fi
(148)4.5 out of 5
Entry Level Price:Contact Us
10th Easiest To Use in Display Advertising software
OverviewPros and Cons
Product Description

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers om

Users: Account Manager · Industries: Marketing and Advertising, Broadcast Media · Market Segment: 57% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Campaigns, Team Helpfulness
ConsDashboard Issues, Expensive, Campaign Management, Complex Setup, Extra Fees
User SatisfactionSeller Details
Simpli.fi features and usability ratings that predict user satisfaction
9.0
Close Ecosystem API
Average: 7.9
9.0
Has the product been a good partner in doing business?
Average: 8.5
8.9
Display Functionality
Average: 8.4
8.8
Performance and Reliability
Average: 8.2
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,808 Twitter followers
LinkedIn® Page
www.linkedin.com
647 employees on LinkedIn®
Innovid
(376)4.1 out of 5
OverviewPros and Cons
Product Description

Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged

Users: Social Media Strategist, Social Media Coordinator · Industries: Marketing and Advertising, Online Media · Market Segment: 43% Enterprise, 42% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, User Interface, Ad Management, Campaign Management, Efficiency
ConsLearning Curve, Steep Learning Curve, Time-Consuming, Time-Consumption, Campaign Management
User SatisfactionSeller Details
Innovid features and usability ratings that predict user satisfaction
8.1
Close Ecosystem API
Average: 7.9
8.9
Has the product been a good partner in doing business?
Average: 8.5
8.9
Display Functionality
Average: 8.4
7.8
Performance and Reliability
Average: 8.2
Seller Details
Seller
Mediaocean
Company Website
Year Founded
1967
HQ Location
New York, NY
Twitter
@TeamMediaocean
9,836 Twitter followers
LinkedIn® Page
www.linkedin.com
1,126 employees on LinkedIn®
Amazon Display Ads
(32)4.4 out of 5
View top Consulting Services for Amazon Display Ads
OverviewPros and Cons
Product Description

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 56% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Affordable, Analytics, Cost Saving, Helpful
ConsComplexity, Complexity Issues, Expensive, Complex Setup, Dependency Issues
User SatisfactionSeller Details
Amazon Display Ads features and usability ratings that predict user satisfaction
7.9
Close Ecosystem API
Average: 7.9
8.5
Has the product been a good partner in doing business?
Average: 8.5
8.9
Display Functionality
Average: 8.4
8.3
Performance and Reliability
Average: 8.2
Seller Details
Seller
Amazon
Year Founded
1994
HQ Location
Seattle, WA
Twitter
@amazon
5,907,858 Twitter followers
LinkedIn® Page
www.linkedin.com
754,926 employees on LinkedIn®
Ownership
AMZN
LocaliQ
(1,057)4.5 out of 5
Entry Level Price:Free
8th Easiest To Use in Display Advertising software
OverviewPros and Cons
Product Description

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Computer Software · Market Segment: 71% Small-Business, 25% Mid-Market
User Sentiment

Reviewers frequently mention the ease of use, the helpful insights provided by analytics/reporting, the ability to target marketing, and the responsive and supportive team as key benefits of using LocaliQ. Reviewers mentioned issues such as the lack of a portal for viewing leads, frequent changes in account representatives, poor customer support, and high pricing as drawbacks of the product.

Pros and ConsUser Satisfaction
ProsCustomer Support, Helpful, Team Helpfulness, Business Growth, Ease of Use
ConsExpensive, High Costs, Limited Features, Poor Customer Support, Sales
User SatisfactionSeller Details
LocaliQ features and usability ratings that predict user satisfaction
8.6
Close Ecosystem API
Average: 7.9
9.2
Has the product been a good partner in doing business?
Average: 8.5
9.0
Display Functionality
Average: 8.4
9.1
Performance and Reliability
Average: 8.2
Seller Details
Seller
USA TODAY Co.
Company Website
Year Founded
1906
HQ Location
Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
LinkedIn® Page
www.linkedin.com
5,783 employees on LinkedIn®
Ownership
NYSE: GCI
Viant Technology
(297)4.1 out of 5
OverviewPros and Cons
Product Description

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users: Programmatic Trader · Industries: Marketing and Advertising, Online Media · Market Segment: 40% Mid-Market, 39% Small-Business
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Easy Setup, Setup Ease, Team Helpfulness
ConsLimited Reporting, Reporting Limitations, Complex Reporting, Editing Difficulties, Learning Curve
User SatisfactionSeller Details
Viant Technology features and usability ratings that predict user satisfaction
7.5
Close Ecosystem API
Average: 7.9
9.0
Has the product been a good partner in doing business?
Average: 8.5
8.3
Display Functionality
Average: 8.4
8.0
Performance and Reliability
Average: 8.2
Seller Details
Seller
Viant Technology LLC
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
2,995 Twitter followers
LinkedIn® Page
www.linkedin.com
412 employees on LinkedIn®
N.Rich
(110)4.7 out of 5
Entry Level Price:€9,750.00
9th Easiest To Use in Display Advertising software
View top Consulting Services for N.Rich
OverviewPros and Cons
Product Description

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketin

Users: Marketing Manager · Industries: Computer Software, Hospital & Health Care · Market Segment: 51% Mid-Market, 35% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Intent Data, Analytics, ABM Management
ConsIntegration Issues, Limited Targeting, Difficult Learning, Learning Curve, Limited Reporting
User SatisfactionSeller Details
N.Rich features and usability ratings that predict user satisfaction
7.5
Close Ecosystem API
Average: 7.9
9.5
Has the product been a good partner in doing business?
Average: 8.5
9.2
Display Functionality
Average: 8.4
9.0
Performance and Reliability
Average: 8.2
Seller Details
Seller
N.Rich
Company Website
Year Founded
2015
HQ Location
Helsinki, FI
Twitter
@NRICH_ABM
15 Twitter followers
LinkedIn® Page
www.linkedin.com
122 employees on LinkedIn®
Basis
(287)4.5 out of 5
5th Easiest To Use in Display Advertising software
View top Consulting Services for Basis
OverviewPros and Cons
Product Description

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users: Digital Marketing Manager, Digital Media Planner · Industries: Marketing and Advertising, Newspapers · Market Segment: 64% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsAccount Management, Ease of Use, Features, Helpful, Insights
ConsPoor Usability, Complex User Interface, Not User-Friendly, Poor Reporting, Reporting Issues
User SatisfactionSeller Details
Basis features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 7.9
9.4
Has the product been a good partner in doing business?
Average: 8.5
9.0
Display Functionality
Average: 8.4
8.6
Performance and Reliability
Average: 8.2
Seller Details
Seller
Basis Technologies
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,747 Twitter followers
LinkedIn® Page
www.linkedin.com
1,447 employees on LinkedIn®
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