Best Enterprise Data Management Platforms (DMP)

How Many Data Management Platforms (DMP) Products Does G2 Track?

Total Products under this Category: 203

Category Stats (Nov 2026)

  • Average Rating: 4.26/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Nutanix Unified Storage (+2.22%) - Among all products in this category, Nutanix Unified Storage recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Data Management Platforms (DMP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 4,500+ Authentic Reviews
  • 203+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Data Management Platforms (DMP)

G2 Grid® for Data Management Platforms (DMP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Adobe Audience Manager, Oracle Data Cloud, Permutive, Lotame Spherical Platform, MediaMath by Infillion, and Nexxen.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-management-platform-dmp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=adobe-audience-manager&focus%5B%5D=oracle-data-cloud&focus%5B%5D=permutive&focus%5B%5D=lotame-spherical-platform&focus%5B%5D=mediamath-by-infillion&focus%5B%5D=nexxen&segment=enterprise)

Data 360 (formerly Salesforce Data Cloud)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens.

Average Rating: 4.2/5.0

Total Reviews: 748

How Do G2 Users Rate Data 360 (formerly Salesforce Data Cloud)?

  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)
  • Internationalization: 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Data 360 (formerly Salesforce Data Cloud)?

  • Seller: Salesforce
  • Company Website:
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    89,711 employees on LinkedIn®
  • Ownership: NYSE:CRM

Who Uses This Product?

  • Who Uses This: Salesforce Developer, Salesforce Administrator
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 40% Medium, 35% Large

What Do G2 Reviewers Say About Data 360 (formerly Salesforce Data Cloud)?

AI-generated summary from verified user reviews

Pros
  • Users value the ability to unify fragmented customer data, enhancing personalization and insights across multiple channels.
  • Users find the intuitive interface of Data 360 easy to navigate, enhancing their data management experience significantly.
  • Users value the easy integration of Data 360, which unifies customer data for seamless and personalized experiences.
  • Users appreciate the unification of data from various sources for creating a comprehensive view of customers.
  • Users appreciate the seamless integration of Data 360, which unifies customer data for improved insights and decisions.
Cons
  • Users find the steep learning curve of Data 360 challenging, requiring significant planning and technical resources for setup.
  • Users find the pricing model confusing, making it difficult to accurately estimate costs and credit consumption.
  • Users find the difficult learning curve of Data 360 challenging, requiring significant technical knowledge for effective setup.
  • Users find the complex setup process of Data 360 challenging, requiring significant expertise for effective utilization.
  • Users find the complex setup process of Data 360 intimidating, requiring significant technical expertise to navigate effectively.

What Are Recent G2 Reviews of Data 360 (formerly Salesforce Data Cloud)?

What Are G2 Users Discussing About Data 360 (formerly Salesforce Data Cloud)?

Adobe Audience Manager

Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.

Average Rating: 4.0/5.0

Total Reviews: 25

How Do G2 Users Rate Adobe Audience Manager?

  • Ease of Admin: 6.9/10 (Category avg: 8.4/10)
  • Internationalization: 8.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Adobe Audience Manager?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE
  • Phone: +1 (888) 649-2990

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 68% Large, 21% Small

What Are Recent G2 Reviews of Adobe Audience Manager?

What Are G2 Users Discussing About Adobe Audience Manager?

Oracle Data Cloud

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.

Average Rating: 4.0/5.0

Total Reviews: 38

How Do G2 Users Rate Oracle Data Cloud?

  • Ease of Admin: 8.3/10 (Category avg: 8.4/10)
  • Internationalization: 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Oracle Data Cloud?

  • Seller: Oracle
  • Year Founded: 1977
  • HQ Location: Austin, TX
  • LinkedIn® Page: www.linkedin.com
    207,576 employees on LinkedIn®
  • Ownership: NYSE:ORCL
  • Phone: +1 (650) 506-7000

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 36% Medium, 33% Large

What Do G2 Reviewers Say About Oracle Data Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy-to-use analytics of Oracle Data Cloud, particularly enjoying its effective data visualization.
  • Users find Oracle Data Cloud to have easy-to-understand visualizations that enhance their analytics experience.
  • Users find Oracle Data Cloud to be easy to use, especially appreciating its intuitive analytics and data visualization features.
  • Users appreciate the user-friendly interface of Oracle Data Cloud, noting its excellent data visualization features.
Cons
  • Users find Oracle Data Cloud to be expensive compared to other available alternatives on the market.

What Are Recent G2 Reviews of Oracle Data Cloud?

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Permutive

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations.

Average Rating: 4.5/5.0

Total Reviews: 88

How Do G2 Users Rate Permutive?

  • Ease of Admin: 8.9/10 (Category avg: 8.4/10)
  • Internationalization: 7.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Permutive?

  • Seller: Permutive
  • Company Website:
  • Year Founded: 2016
  • HQ Location: London
  • LinkedIn® Page: www.linkedin.com
    108 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Publishing, Marketing and Advertising
  • Company Size: 45% Medium, 36% Large

What Do G2 Reviewers Say About Permutive?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of Permutive, which greatly simplifies audience creation and data management.
  • Users value the excellent customer support from Permutive's teams, enhancing their overall experience and implementation success.
  • Users appreciate the easy integrations with major platforms, enhancing their data capabilities and audience creation process.
  • Users value the user-friendly interface and excellent event collection, enhancing audience creation and data integration experiences.
  • Users value the extensive integrations of Permutive, enhancing versatility in audience targeting across multiple platforms.
Cons
  • Users express concern over restricted data access and the need for add-ons to access certain features.
  • Users report data inaccuracy issues, especially discrepancies when integrating with platforms like Facebook Ads.
  • Users find Permutive to be expensive, which can limit accessibility for some companies and hinder broader adoption.
  • Users express frustration with poor customer support, feeling limited by slow communication methods and terminology confusion.
  • Users find the complex setup of Permutive challenging, particularly for advanced data configurations and best practices.

What Are Recent G2 Reviews of Permutive?

What Are G2 Users Discussing About Permutive?

Lotame Spherical Platform

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com

Average Rating: 4.3/5.0

Total Reviews: 113

How Do G2 Users Rate Lotame Spherical Platform?

  • Ease of Admin: 8.5/10 (Category avg: 8.4/10)
  • Internationalization: 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Lotame Spherical Platform?

  • Seller: Lotame
  • Year Founded: 2006
  • HQ Location: Columbia, MD
  • LinkedIn® Page: www.linkedin.com
    122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 56% Medium, 30% Small

What Are Recent G2 Reviews of Lotame Spherical Platform?

What Are G2 Users Discussing About Lotame Spherical Platform?

MediaMath by Infillion

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 

Average Rating: 3.9/5.0

Total Reviews: 118

How Do G2 Users Rate MediaMath by Infillion?

  • Ease of Admin: 7.7/10 (Category avg: 8.4/10)
  • Internationalization: 8.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind MediaMath by Infillion?

  • Seller: Infillion
  • Year Founded: 2008
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 51% Medium, 25% Small

What Do G2 Reviewers Say About MediaMath by Infillion?

AI-generated summary from verified user reviews

Pros
  • Users value the unique campaign categories offered by MediaMath, along with exceptional customer support.
  • Users appreciate the transparency and control over spending offered by MediaMath, enhancing their budgeting experience.
  • Users value the transparency and control over spending offered by MediaMath by Infillion for effective budget management.
  • Users value the unique campaign options in MediaMath, complemented by excellent customer support for seamless management.
  • Users value the unique campaign options in MediaMath, alongside excellent customer support that enhances their experience.
Cons
  • Users find the complexity of the UI frustrating, with outdated design and difficult navigation impacting their experience.
  • Users find the initial setup complex and time-consuming, leading to challenges in navigating the product effectively.
  • Users find the complex user interface difficult to navigate, with outdated design and slow reporting updates.
  • Users find the dashboard issues frustrating due to outdated UI, complex navigation, and slow reporting updates.
  • Users find the difficult navigation due to outdated UI and nested menus, complicating their overall experience.

What Are Recent G2 Reviews of MediaMath by Infillion?

What Are G2 Users Discussing About MediaMath by Infillion?

Nexxen

Nexxen is the advertising platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise. Learn more at nexxen.com

Average Rating: 3.8/5.0

Total Reviews: 53

How Do G2 Users Rate Nexxen?

  • Ease of Admin: 7.4/10 (Category avg: 8.4/10)
  • Internationalization: 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.8/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Nexxen?

  • Seller: Nexxen
  • Company Website:
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    815 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 58% Large, 34% Medium

What Are Recent G2 Reviews of Nexxen?

What Are G2 Users Discussing About Nexxen?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated