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Best Customer Journey Mapping Tools for Medium-Sized Businesses - Page 2

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Customer Journey Mapping category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Customer Journey Mapping to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Customer Journey Mapping category.

In addition to qualifying for inclusion in the Customer Journey Mapping Tools category, to qualify for inclusion in the Medium-Sized Business Customer Journey Mapping Tools category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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20 Listings in Customer Journey Mapping Available
(1,043)4.1 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:$900 /month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 50% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Act-On Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    73
    Customer Support
    45
    Helpful
    36
    Email Marketing
    33
    Automation
    32
    Cons
    Limited Features
    34
    Missing Features
    24
    Email Issues
    22
    Learning Curve
    20
    Not Intuitive
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Act-On features and usability ratings that predict user satisfaction
    8.2
    Ease of Admin
    Average: 8.7
    8.6
    Multiple Personas
    Average: 8.4
    8.2
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2008
    HQ Location
    Portland, OR
    Twitter
    @ActOnSoftware
    33,147 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    240 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 50% Mid-Market
  • 39% Small-Business
Act-On Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Customer Support
45
Helpful
36
Email Marketing
33
Automation
32
Cons
Limited Features
34
Missing Features
24
Email Issues
22
Learning Curve
20
Not Intuitive
20
Act-On features and usability ratings that predict user satisfaction
8.2
Ease of Admin
Average: 8.7
8.6
Multiple Personas
Average: 8.4
8.2
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Company Website
Year Founded
2008
HQ Location
Portland, OR
Twitter
@ActOnSoftware
33,147 Twitter followers
LinkedIn® Page
www.linkedin.com
240 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps busines

    Users
    • Customer Success Manager
    • Account Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 76% Mid-Market
    • 14% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Catalyst Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    109
    Intuitive
    46
    Integrations
    43
    User Interface
    42
    Helpful
    38
    Cons
    Missing Features
    23
    Integration Issues
    22
    Learning Curve
    19
    Tool Limitations
    16
    Email Issues
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Catalyst features and usability ratings that predict user satisfaction
    8.6
    Ease of Admin
    Average: 8.7
    8.0
    Multiple Personas
    Average: 8.4
    8.0
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Totango
    Company Website
    Year Founded
    2010
    HQ Location
    Redwood City, CA
    Twitter
    @Totango
    7,529 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    116 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps busines

Users
  • Customer Success Manager
  • Account Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 76% Mid-Market
  • 14% Small-Business
Catalyst Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
109
Intuitive
46
Integrations
43
User Interface
42
Helpful
38
Cons
Missing Features
23
Integration Issues
22
Learning Curve
19
Tool Limitations
16
Email Issues
13
Catalyst features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.7
8.0
Multiple Personas
Average: 8.4
8.0
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Totango
Company Website
Year Founded
2010
HQ Location
Redwood City, CA
Twitter
@Totango
7,529 Twitter followers
LinkedIn® Page
www.linkedin.com
116 employees on LinkedIn®

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(1,017)4.3 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Totango is the trusted Customer Success Platform for enterprises looking to drive growth and deliver exceptional customer value. Consisting of the Totango Customer Success, Unison Customer Intelligenc

    Users
    • Customer Success Manager
    • CSM
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Mid-Market
    • 23% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Totango Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    191
    Helpful
    93
    Positive Experience
    74
    Customer Support
    64
    Customization
    64
    Cons
    Learning Curve
    67
    Limitations
    64
    Integration Issues
    54
    Missing Features
    52
    Lack of Integration
    42
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Totango features and usability ratings that predict user satisfaction
    7.9
    Ease of Admin
    Average: 8.7
    8.2
    Multiple Personas
    Average: 8.4
    8.2
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Totango
    Company Website
    Year Founded
    2010
    HQ Location
    Redwood City, CA
    Twitter
    @Totango
    7,529 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    116 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Totango is the trusted Customer Success Platform for enterprises looking to drive growth and deliver exceptional customer value. Consisting of the Totango Customer Success, Unison Customer Intelligenc

Users
  • Customer Success Manager
  • CSM
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Mid-Market
  • 23% Small-Business
Totango Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
191
Helpful
93
Positive Experience
74
Customer Support
64
Customization
64
Cons
Learning Curve
67
Limitations
64
Integration Issues
54
Missing Features
52
Lack of Integration
42
Totango features and usability ratings that predict user satisfaction
7.9
Ease of Admin
Average: 8.7
8.2
Multiple Personas
Average: 8.4
8.2
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Totango
Company Website
Year Founded
2010
HQ Location
Redwood City, CA
Twitter
@Totango
7,529 Twitter followers
LinkedIn® Page
www.linkedin.com
116 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey. TheyDo

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 44% Enterprise
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • TheyDo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    40
    Journey Management
    38
    Helpful
    17
    Insights
    15
    Features
    11
    Cons
    Integration Issues
    9
    Learning Curve
    9
    Journey Mapping
    7
    Limited Features
    6
    Expensive
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • TheyDo features and usability ratings that predict user satisfaction
    8.7
    Ease of Admin
    Average: 8.7
    8.6
    Multiple Personas
    Average: 8.4
    7.7
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    TheyDo
    Company Website
    Year Founded
    2018
    HQ Location
    Amsterdam, NL
    Twitter
    @TheyDoHQ
    303 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey. TheyDo

Users
No information available
Industries
No information available
Market Segment
  • 44% Enterprise
  • 31% Mid-Market
TheyDo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
40
Journey Management
38
Helpful
17
Insights
15
Features
11
Cons
Integration Issues
9
Learning Curve
9
Journey Mapping
7
Limited Features
6
Expensive
5
TheyDo features and usability ratings that predict user satisfaction
8.7
Ease of Admin
Average: 8.7
8.6
Multiple Personas
Average: 8.4
7.7
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
TheyDo
Company Website
Year Founded
2018
HQ Location
Amsterdam, NL
Twitter
@TheyDoHQ
303 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
(592)4.4 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Starting at $509.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 71% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Ortto Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    20
    Customer Support
    19
    Helpful
    12
    Intuitive
    12
    Easy Creation
    9
    Cons
    Limitations
    6
    Missing Features
    6
    Learning Curve
    5
    Poor Customer Support
    5
    Integration Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Ortto features and usability ratings that predict user satisfaction
    8.8
    Ease of Admin
    Average: 8.7
    8.0
    Multiple Personas
    Average: 8.4
    7.7
    Templates
    Average: 8.6
    10.0
    What is your organization's estimated ROI on the product (payback period in months)?
    Average: 10
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Ortto
    Company Website
    Year Founded
    2015
    HQ Location
    Sydney, Australia
    Twitter
    @ortto
    176 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful too

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 71% Small-Business
  • 26% Mid-Market
Ortto Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Customer Support
19
Helpful
12
Intuitive
12
Easy Creation
9
Cons
Limitations
6
Missing Features
6
Learning Curve
5
Poor Customer Support
5
Integration Issues
4
Ortto features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.7
8.0
Multiple Personas
Average: 8.4
7.7
Templates
Average: 8.6
10.0
What is your organization's estimated ROI on the product (payback period in months)?
Average: 10
Seller Details
Seller
Ortto
Company Website
Year Founded
2015
HQ Location
Sydney, Australia
Twitter
@ortto
176 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®