Innovid
Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.
Average Rating: 4.2/5.0
Total Reviews: 420
How Do G2 Users Rate Innovid?
- Ease of Admin: 7.8/10 (Category avg: 8.7/10)
- Ease of Use: 7.9/10 (Category avg: 8.7/10)
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
- Ad Templates: 8.1/10 (Category avg: 8.7/10)
Who Is the Company Behind Innovid?
- Seller: Innovid
- Company Website:
- Year Founded: 2007
- HQ Location: New York, US
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LinkedIn® Page: www.linkedin.com
814 employees on LinkedIn® - Ownership: CTV (NYSE)
Who Uses This Product?
- Who Uses This: Social Media Coordinator, Social Media Strategist
- Top Industries: Marketing and Advertising, Online Media
- Company Size: 43% Medium, 41% Large
What Do G2 Reviewers Say About Innovid?
AI-generated summary from verified user reviews
Pros
- Users praise the ease of use of Innovid, appreciating its intuitive interface and straightforward campaign management.
- Users appreciate the intuitive and user-friendly interface of Innovid, enhancing campaign management and overall workflow efficiency.
- Users appreciate the effective viewership and measurement of Innovid, enhancing their video advertising strategies globally.
- Users value the real-time creative management capabilities of Innovid, enhancing video ad effectiveness across multiple platforms.
- Users value the efficiency of Innovid for creating engaging video ads that enhance audience interaction and measurement.
Cons
- Users find Innovid has a steep learning curve, hindering confidence and requiring significant time to master its features.
- Users find the steep learning curve of Innovid challenging, often requiring considerable time and effort to master.
- Users find Innovid to be time-consuming due to its complex features and challenging learning curve.
- Users find Innovid's time-consumption in learning and managing features hampers efficiency and confidence in the app.
- Users face challenges with inefficient campaign management, particularly in uploading assets and navigating the import/export process.
What Are Recent G2 Reviews of Innovid?
"Manual Trafficking Control That Helps Prevent Setup Mistakes"
Rating: 4.0/5.0 stars
— Karen T.
"Streamlined HTML5 Ad QA and Client Approvals in One Place"
Rating: 5.0/5.0 stars
— Aditya B.

