Best Enterprise Audience Data Providers

How Many Audience Data Providers Products Does G2 Track?

Total Products under this Category: 42

Category Stats (Nov 2026)

  • Average Rating: 4.27/5 The average rating of products in this category, based on all submitted ratings

Last updated: November 12, 2026

How Does G2 Rank Audience Data Providers Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 600+ Authentic Reviews
  • 42+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Audience Data Providers

G2 Grid® for Audience Data Providers plotting products by satisfaction and market presence

Highlighted products: Comscore, LiveRamp, Nielsen Marketing Cloud, Dstillery, and Lotame Spherical Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/audience-data-providers/grids.json?focus%5B%5D=comscore&focus%5B%5D=liveramp&focus%5B%5D=nielsen-marketing-cloud&focus%5B%5D=dstillery&focus%5B%5D=lotame-spherical-platform&segment=enterprise)

Comscore

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com

Average Rating: 4.1/5.0

Total Reviews: 73

Who Is the Company Behind Comscore?

  • Seller: Comscore
  • Year Founded: 1999
  • HQ Location: Reston, VA
  • LinkedIn® Page: www.linkedin.com
    926 employees on LinkedIn®
  • Ownership: NASDAQ: SCOR
  • Total Revenue (USD mm): $388

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 43% Medium, 41% Large

What Do G2 Reviewers Say About Comscore?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate audience engagement insights from Comscore, essential for optimizing ad strategies and targeting effectively.
  • Users value the accurate digital media measurement by Comscore, enhancing campaign planning and audience targeting effectiveness.
  • Users appreciate audience targeting with Comscore, enabling effective campaign planning and precise audience reach.
  • Users value the accurate competitive analysis provided by Comscore, enhancing their market understanding and advertising strategies.
  • Users value the comprehensive coverage of comScore, enjoying reliable data across various industries and regions.
Cons
  • Users find the complexity of Comscore's interface hinders effective navigation and understanding of advanced features.
  • Users criticize the incompleteness of data, citing delays and lack of reliable information for effective marketing decisions.
  • Users find difficult navigation in Comscore due to its complex interface and steep learning curve.
  • Users find the confusing rollups and classifications in Comscore frustrating, complicating the process of identifying publishers accurately.
  • Users find the lack of detail in ratings and classifications complicates their experience and causes confusion.

What Are Recent G2 Reviews of Comscore?

What Are G2 Users Discussing About Comscore?

LiveRamp

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.

Average Rating: 4.1/5.0

Total Reviews: 104

Who Is the Company Behind LiveRamp?

  • Seller: LiveRamp
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,651 employees on LinkedIn®
  • Ownership: NYSE: RAMP

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 48% Large, 33% Medium

What Do G2 Reviewers Say About LiveRamp?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of LiveRamp, finding it easy to learn and reliable for data management.
  • Users praise the seamless platform integration of LiveRamp, enhancing efficiency in managing identity and data across channels.
  • Users value the efficient audience activation capabilities of LiveRamp, simplifying data management across multiple marketing channels.
  • Users value LiveRamp for its robust and reliable data management, ensuring secure access and seamless audience activation.
  • Users value the easy data integration across channels, enhancing marketing efficiency and collaboration through LiveRamp's platform.
Cons
  • Users find LiveRamp's difficult learning curve challenging, making onboarding and understanding terminology quite complex.
  • Users find the learning curve challenging, with complex setup and confusing terminology affecting their experience significantly.
  • Users experience long waiting times for support responses, leading to frustration and inefficiencies in their workflow.
  • Users experience poor customer support with LiveRamp, facing frustrating delays and inadequate assistance from representatives.
  • Users experience significant complexity with LiveRamp, making setup and activation challenging due to disjointed functionalities.

What Are Recent G2 Reviews of LiveRamp?

What Are G2 Users Discussing About LiveRamp?

Nielsen Marketing Cloud

Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement.

Average Rating: 3.6/5.0

Total Reviews: 56

Who Is the Company Behind Nielsen Marketing Cloud?

  • Seller: Nielsen
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    29,150 employees on LinkedIn®
  • Ownership: NYSE:NLSN
  • Total Revenue (USD mm): $6,290

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 42% Large, 31% Small

What Do G2 Reviewers Say About Nielsen Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use of Nielsen Marketing Cloud exceptional, facilitating quick setup and information access.
  • Users find Nielsen Marketing Cloud user-friendly, enabling easy setup and effective audience reach for various marketing needs.
  • Users value the advanced segmentation and data analysis tools of Nielsen Marketing Cloud for better audience understanding.
  • Users appreciate the advanced segmentation and data analysis tools of Nielsen Marketing Cloud for improving marketing strategies.
  • Users value the advanced market segmentation features of Nielsen Marketing Cloud, enhancing audience understanding and marketing effectiveness.
Cons
  • Users find the cost prohibitive, especially for small businesses, adding to the complexity of the interface.
  • Users find the steep learning curve challenging and note that it complicates the overall experience and onboarding process.
  • Users criticize the complexity of the interface, finding the steep learning curve and costs burdensome for small businesses.
  • Users find downloading reports challenging, particularly when working remotely, which complicates their overall experience.
  • Users find the expensive pricing of Nielsen Marketing Cloud to be a barrier, especially for small businesses.

What Are Recent G2 Reviews of Nielsen Marketing Cloud?

What Are G2 Users Discussing About Nielsen Marketing Cloud?

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Dstillery

Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Backed by our award-winning Data Science, Dstillery has earned 21 patents (and counting) for the AI technology that powers our precise, scalable audiences. Our newest technology, ID-free®, is patented, privacy-safe behavioral targeting that can reach any display ad impression and can be used with any Dstillery product. Our premier user segment product, Custom AI Audiences, is a just-for-your-brand targeting solution that refreshes hundreds of millions of users every 24 hours to deliver the best performance. To learn more, visit us at www.dstillery.com.

Average Rating: 4.3/5.0

Total Reviews: 116

Who Is the Company Behind Dstillery?

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 57% Medium, 28% Small

What Do G2 Reviewers Say About Dstillery?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use with Dstillery, appreciating its user-friendly platform and supportive service team.
  • Users commend Dstillery for its exceptional audience insights, consistently delivering impressive results and high client satisfaction.
  • Users value the supportive and attentive customer representatives at Dstillery, enhancing collaboration and client satisfaction.
  • Users value the constant and streamlined communication from Dstillery's staff, enhancing the collaborative experience.
  • Users value the great coverage Dstillery provides, with friendly support and reliable audience segments enhancing performance.
Cons
  • Users feel that Dstillery has a limited audience reach, making it difficult to target their specific vertical effectively.
  • Users report that audience management issues hinder their experience, with slow insights and lack of self-service tools.
  • Users find the lack of clarity in audience effectiveness and costs complicates evaluating their marketing strategies.
  • Users find Dstillery's limited data hampers audience segmentation and performance insights, impacting effectiveness in B2B contexts.
  • Users encounter limited features in Dstillery, making it challenging to effectively utilize the available tools.

What Are Recent G2 Reviews of Dstillery?

What Are G2 Users Discussing About Dstillery?

Lotame Spherical Platform

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com

Average Rating: 4.3/5.0

Total Reviews: 113

Who Is the Company Behind Lotame Spherical Platform?

  • Seller: Lotame
  • Year Founded: 2006
  • HQ Location: Columbia, MD
  • LinkedIn® Page: www.linkedin.com
    122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 56% Medium, 30% Small

What Are Recent G2 Reviews of Lotame Spherical Platform?

What Are G2 Users Discussing About Lotame Spherical Platform?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated