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Phrase Localization Platform Reviews & Product Details

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Business Owner
Small-Business(50 or fewer emp.)
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Review source: Seller invite
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Phrase Localization Platform Overview

What is Phrase Localization Platform?

The Phrase Localization Platform is a unique, AI-powered language platform that integrates translation, scoring, and automation tools in one place for businesses and language service providers. It offers scalability, a vendor-neutral approach, and advanced analytics for performance optimization. Ready-to-use with access to all of its key products, it facilitates easy start-up and rapid scaling. With single sign-on (SSO) and an intuitive interface, Phrase provides a user-friendly, centralized ecosystem. The Phrase Localization Platform includes: Phrase Translation Management System (Phrase TMS) Translation project management with industry-grade CAT tools Phrase Strings Developer-friendly tool for software, games, and website copy localization Phrase Orchestrator No-code, customizable workflows that automate your manual processes Phrase Analytics Insightful data to optimize your cost, quality, and speed Phrase Language AI Fast and secure machine translation tailored to your terminology Phrase Custom AI AI powered machine translation, leveraging your own content Phrase Portal Secure, immediate, and intuitive access to advanced localization technology Phrase Quality Technologies Scores and checks to guarantee your content consistently meets quality standards Integrations 50+ integrations with plug-and-play approach for rapid deployment

Phrase Localization Platform Details
Product Website
Languages Supported
Afrikaans, Amharic, Arabic, Assamese, Azerbaijani, Bashkir, Belarusian, Bengali, Bosnian, Bulgarian, Catalan, Cebuano, Czech, Chuvash, Welsh, Danish, German, Greek, English, Esperanto, Estonian, Basque, Persian, Finnish, French, Scottish Gaelic, Irish, Galician, Gujarati, Haitian, Hebrew, Hindi, Croatian, Hungarian, Armenian, Iloko, Indonesian, Icelandic, Italian, Javanese, Japanese, Kannada, Georgian, Kazakh, Central Khmer, Korean, Kurdish, Latin, Latvian, Lithuanian, Luxembourgish, Malayalam, Marathi, Macedonian, Malagasy, Mongolian, Malay, Burmese, Nepali, Newari, Dutch, Norwegian, Oriya, Punjabi, Polish, Portuguese, Quechua, Romanian, Russian, Sanskrit, Sinhala, Slovak, Slovenian, Sindhi, Somali, Spanish, Albanian, Serbian, Swahili, Swedish, Tamil, Tatar, Telugu, Tajik, Tagalog, Thai, Turkmen, Turkish, Uighur, Ukrainian, Urdu, Uzbek, Vietnamese, Yiddish, Yoruba, Chinese (Simplified), Chinese (Traditional), Tibetan, Fijian, Maltese, Maori, Samoan, Tonga (Tonga Islands), Xhosa
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Product Description

Phrase Localization Platform is the translation management system for global companies wanting to improve localization efficiency.

How do you position yourself against your competitors?

Phrase is powered by patented AI-technology that helps our customers localize efficiently using data.

Beyond incorporating machine translation (available with Phrase Language AI), Phrase also offers the opportunity to train your own, custom machine translation engine using Phrase Custom AI.

Translators and project managers can use Phrase on virtually any device, using dedicated desktop, browser, and mobile apps.

Our development is customer-focused, making sure that our product dynamically responds to the needs of the market.


Seller Details
Seller
Phrase
Company Website
Year Founded
2010
HQ Location
Hamburg, Germany
LinkedIn® Page
www.linkedin.com
367 employees on LinkedIn®
Description

Phrase is a world leader in AI-led translation technology, helping organizations open the door to global business by reaching more people, making deeper connections and driving faster growth across different languages and cultures.


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Phrase Localization Platform Integrations

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Recent Phrase Localization Platform Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Good platform with room for improvement"
I like that it is web-based. It is also user-friendly and intuitive. Customer support was fast and responsive when I needed.
AB
Amon B.Mid-Market (51-1000 emp.)
5.0 out of 5
"The Unbearable heaviness of translation made lighter"
The quality that best impressed me about Phrase TMS is that it allows several translators to work simultaneously on the same project without the ri...
CP
Camilla Sofie P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Userfriendly and my preferred CAT tool"
First and foremost, the platform is very userfriendly and easy to navigate for both project managers and linguists. It comes with all the necesarry...

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Video Reviews

1,190 Phrase Localization Platform Reviews

4.5 out of 5
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1,190 Phrase Localization Platform Reviews
4.5 out of 5
1,190 Phrase Localization Platform Reviews
4.5 out of 5

Phrase Localization Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for Phrase Localization PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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CP
Freelance Marketing Translator &amp; Content Editor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Phrase Localization Platform?

First and foremost, the platform is very userfriendly and easy to navigate for both project managers and linguists. It comes with all the necesarry features a professional translator needs in order to perform their work, including TM's, TB's, concordance search, QA, comments, find and replace functionality and much more. It also offers the oportunity to see translations of the same segments that you're working on in more languages, which I find quite usefull to ensure ToV consistency when working on projects with other Nordic languages. I use the platform everyday, and the customer support is also very effective, they usually get back within a few hours, or minutes even. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

Sometimes it seems that not all QA issues are captured when running the QA check. This eventually means it's necessary to run it multiple times until all issues has been registered (and solved), before the project can be set to "complete". Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

Phrase makes it easy to translate and localize texts, whether it being from scratch or with the use of MT (DeepL). Review collected by and hosted on G2.com.

PK
Head of Translation and Interpreting Section, English department, Faculty of Arts
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Organic
(Original )Information
What do you like best about Phrase Localization Platform?

Phrase tries to cover all angles. It is intuitive to use, the learning curve is steep. When I demonstrate this cloud-based CAT environment to my students it only takes a few minutes to get them up and running. At the same time - if you are willing to bury yourself deeper into the settings - it has all the cogs and wheels for very advanced projects. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

The only thing that makes me grumble once in a while is the constant evolution of the product. Naturally, that is a good and inevitable thing that applies to any successful software. It's really not a complaint, just an occasional sigh of a user who has to keep up and learn all the new and amazing stuff :-). Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

I teach CAT courses at a university. I try to show students a variety of existing products with all their similar and unique functionalities. Phrase TMS is fully cloud-based but also offers offline functionality via its Desktop Editor. Students like its convenience, uncluttered intuitive interface, and general ease of use. At the same time, it's a full-fledged CAT suite that can be used for advanced team projects. Thanks to the Phrase academic licensing program we are able to create a simulated LSP environment as close to real life as it gets. Thanks Phrase! Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for your review! We're so pleased Phrase is your students favorite CAT tool and that they find it easy to get set up and running on.

О
Assistant Professor
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Organic
(Original )Information
What do you like best about Phrase Localization Platform?

As a university teacher, I like the simplicity and integrity of the system; the students can quickly grasp the essentials of translation management, trying both sides of a translation project - the role of a linguist and that of a project manager. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

The problems are not connected with Memsource itself, but with academia being somewhat out of touch with the real translation industry tasks, challenges, and workflows. It might be difficult for beginners to simulate true-to-life working situations. Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

Having access to Phrase Academic Edition, our University can train the students to become professional translators. They create and complete translation projects; some of the students do volunteer translations under our supervision. The Academic Edition of the TMS offers effective solutions of translation routine; the platform's user-friendly interface allows the students to effortlessly navigate the platform and quickly learn necessary skills. Review collected by and hosted on G2.com.

Response from Brittany Nelson of Phrase Localization Platform

Thank you for your review, Olena! I'm glad to hear that your students are exploring both the Linguist and PM role in Memsource. Thank you for your note about the company size, that's very tricky with universities, but I think your answer was fine.

VD
Marketing Coordinator and Expansion Manager
Small-Business(50 or fewer emp.)
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Review source: Seller invite
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(Original )Information
What do you like best about Phrase Localization Platform?

The interface is intuitive. Easy to collaborate and work in team. Cool automatization features. Customer Support. I'm currently working with 20 different languages, there is no tool that can help me work on these projects so quickly and conveniently as Phrase does. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

The main disadvantage is that sometimes working with large projects is problematic, often the site glitches and half of the translations are not saved, but overall my impressions are positive. Also i would like you to improve filter for segments. Some times you need to find some sort of word, but starting with a capital letter, not small letter. As the result you get all of them. I'll try to explain it to you. For example I would like to replace word "One"(capital letter!!!). If i use a filter on the word "One", I get all kind of that word. Such as "one", "One", or even "someone". Sometimes it's usefull, but sometimes not. Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

By using your tools, our company saves a lot of time and money. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thank you for leaving a review! It's great to see you find the interface intuitive and that the Phrase platform makes it easy to collaborate and work as a team - and across 20 different languages, that's impressive! Thank you for your suggestion on improving the filtering system, I'll be sure to pass this onto our Product team, as we always welcome feedback!

JT
Founding President
Small-Business(50 or fewer emp.)
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What do you like best about Phrase Localization Platform?

Using the Phrase Localization Platform allows me to benefit from a CAT tool that is extremely easy to use, implementing projects is a breeze and every time I reach out to customer support, I get a reply within only a few hours, which is great in an environment where time is of the essence.

I use Phrase every day, it's my main tool for work as a translator. The many features it has allows me to do everything and anything I want. It's also very easy to integrate when I need to set up a fellow translator in the system or if I have a huge project going.

I couldn't live without Phrase. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

There aren't too many downsides to using Phrase. The only thing is you really need to make sure to check your settings for AI MTUs so that you don't run out. Help from the AI is really useful but if you rely on it too much, it can become a problem.

While Phrase has changed it's AI MTUs settings so that they get used up quickly if you don't look into your settings, the AI does a tremendous job. It's just a matter of tweaking your settings accordingly. Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

The main issue when you're a translator is time. How can I translate as many words per day as I can and still provide high-end work that will allow me to keep the clients I have and get new ones referred to me? While one usually can produce around 1,500-2,000 words per day, with Phrase you can basically double that workload. This in turn allows you to accept more work and be more profitable as a business. Plus the quality level doesn't go down, which is usually the case when you take on more work and don't benefit from good tools. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for your review! I'm glad you find Phrase easy to use, implementing projects a breeze and your interactions with our customer support team to be timely. It's even better to hear you don't find many downsides to using the platform!

DF
Translator
Mid-Market(51-1000 emp.)
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(Original )Information
What do you like best about Phrase Localization Platform?

I like Phrase because its an amazing tool of work specially for translation because it keeps me up to date with the vocabularies and allow me a fast way of working. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

Well for me the downsides of this tool called Phrase is because every work that I finish in case I do something wrong I wont be able to go back and fix it, I would like a small feature that can tell me like "Are you sre to complete this work and close your access to Phrase once completed" something like. Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

Well Phrase help me to solve all the problems that I could have with a Machine tranbslation because it detects it on time and allow me to fix, any sentences that is wrong and help me manage better the translation itself. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for leaving a review, we're happy to hear you find Phrase an amazing tool for working on. Thanks for suggesting a new feature, we always like to hear feedback on ways we can improve our users experience.

OS
Technical Writer
Mid-Market(51-1000 emp.)
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Review source: Seller invite
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What do you like best about Phrase Localization Platform?

En nuestra empresa, dimos un gran salto cualitativo al empezar a utilizar Phrase Strings. Nos ha permitido optimizar la gestión multilingüe de nuestro producto y lo usamos diariamente. Un gran avance con respecto a cómo lo gestionábamos anteriormente.

Es una herramienta intuitiva para el trabajo diario y con muchas posibilidades aún sin explorar. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

La implementación ha sido larga al tener que adaptar nuestro código a Phrase y aún sentimos que tiene mucho margen de mejora en ciertos detalles para el uso diario (filtros, integraciones, la base terminológica, conexión entre proyectos, mejora de analíticas), pero, aún así, en nuestro trabajo diario es más que suficiente.

No obstante, creemos que el precio es bastante elevado, no sale barato. Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

Partíamos de una gestión de las traducciones multilingües muy arcaica. Nos llevaba mucho tiempo mantener las traducciones de nuestro producto actualizado y era muy costoso. Ahora hemos optimizado este proceso gracias a Phrase y su gestión es mucho más llevadera.

También nos ha permitido unificar términos y traducciones al tener una visión más global. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for leaving a review! It's great to hear Phrase Strings has allowed you to optimize the multilingual management of your product and that you're using the platform daily to complete these tasks. I'm sorry to hear your frustrations with the lengthy implementation, as with any software, it's important to get the onboarding right to ensure a seamless journey moving forward, however, it's positive that this has not impacted your daily use.

TB
Project Lead
Non-Profit Organization Management
Mid-Market(51-1000 emp.)
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Review source: Seller invite
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What do you like best about Phrase Localization Platform?

This is about TMS:

The user-friendly UI especially for the linguists. They are able to start quickly using the software without the need of understanding the whole complexity behind. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

This is about TMS:

- To keep the overview as Project Manager is not that perfect. I like the "Jobs" section to get a good overview, but still some features are missing there, so you need to switch quite often to the "Projects" section. The "Projects" section is not very user-friendly.

- I am missing a lot a global search within TMS. F. ex. if you want to check, where a term has been used and translated (in different projects and/or jobs) it a nightmare, because there is no global search available. Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

To translate a lot of content within our non-profit christian organization into more than 15 languages Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for leaving a review, it's great to hear you find Phrase user-friendly, especially as a linguist user. We're always looking for ways to improve the platform and our user experience, so I will make sure you pass your feedback on for those areas of Phrase you dislike.

RP
Translation quality specialist
Performing Arts
Small-Business(50 or fewer emp.)
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Review source: Seller invite
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What do you like best about Phrase Localization Platform?

I love the fact that Phrase Localization Platform has a built in version control system that records every change made in the localization process. It allows there to be no confusion upon revisiting previous translations, and where to begin from. For this reason, this feature has proven to be key when we have to constantly update our products, because it allows us to avoid conflict translations and working as a group becomes much nicer. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

The major drawback of Phrase Localization Platform is that it lacks an intuitive error handling mechanism. The platform does provide some alerts, but they are never specific to the problem and do not provide actionable suggestions to resolve them. With translation uploads coming up errors sometimes occur, and since these errors aren’t always too obvious and thus not easy to solve, it can be frustrating the times that errors do happen when interpreting. Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

Without a doubt, Phrase Localization Platform has made our content localization much faster and more accurate. Handling multiple languages has been a crap shoot of a process until until now and it’s removed all of the hassle of having to manage multiple translation versions in our team. This has enabled us to reduce errors when launching products worldwide, as well as to increase the quality of translations which has also raised customer satisfaction. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for leaving a review! We're glad that Phrase had made the content localization at your business faster and more accurate. To be able to reduce errors when launching products worldwide is great news and of course vital when looking to succeed in growing globally. We're sorry you find the platform sometimes lacks intuition, we're always looking to improve the platform so this is something we can look at in the future to aid your translations.

YR
Project Manager, Translation &amp; Localization Services
Mid-Market(51-1000 emp.)
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Review source: Seller invite
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What do you like best about Phrase Localization Platform?

Overall, I enjoy using Phrase. It's very intuitive and user-friendly, even for junior project managers with little experience. Its extensive features streamline my workflow. The Helpdesk team is also great and quick to respond. Review collected by and hosted on G2.com.

What do you dislike about Phrase Localization Platform?

Ever since the most recent upgrade, it seems like the tool has not been running as smoothly as before. The pages take a long time to load which can be pretty frustrating. Review collected by and hosted on G2.com.

What problems is Phrase Localization Platform solving and how is that benefiting you?

The platform features a variety of tools (term bases, translation memories, LQA) that help our translators stay consistent in their output, especially when working on extensive projects.

Another feature that I enjoy is allowing third-party reviewers (like subject matter experts from the requesting party) join the validation process by inviting them to work in Phrase. Review collected by and hosted on G2.com.

Response from Beth Anderson of Phrase Localization Platform

Thanks for leaving a review, it's great that even junior project managers with less experience find Phrase intuitive and user-friendly. We're sorry to hear you find the upgrade has slowed your experience, if this continues please reach out to our support team who would be glad to assist.

Phrase Localizati...