The user experience. Viima is easy to set up and easy to handle. I like the pricing model, it's fair. The app works fine and makes it easy to drop one's idea into Viima, wherever you are.

The Viima interface is really immersive and presents all ideas in the simplest possible way. All the information you need is in one place and you don't have to click through numerous different screens to get to the answer you are looking for. The interfaces is really super impressive! The transitions and how different modules on the platform flow into each other make it a lot of fun to use.