If you love seo, you gonna love morning score... What i love is the add a value to your traffic. So you can watch the roi of your seo work, something really hard to measure In morningscore you get the traffic value so you can compare against your competitors over time That i like best is - Easy to use - Easy to view/consume - win and lost traffic value - amazing support - UI/UX really nice Also include - ranktracker - win and lost keyword positions - missions, so you can check your goals - Several data sources Great way to get insight, and check what happen with your seo or your competitors. The best is you can spy on your competitor and steal keywords

I love the look of the site. They also did a great job of letting customers know whats coming down the product pipeline by placing the future products right on the main dashboard.