Morningscore brings some kind of order to the the otherwise somewhat fragmented "world" of SEO. I would argue that the tool itself could be considered "lightweight" to real SEO experts, but for people that require a more high-level view of issues, healthscores, keywords and not least placement of these - the tool is just great. Obviously, there is an abundance of other tools, but what i like about this one is that it requires little effort to understand as has some really great hints/ help boxes - the combined output is that I would trust anyone to open morningscore and get an idea about where to start in their effort to improve their position on google. While it may not be the right tool for everyone, the ease of use and design makes it a great tool to anyone that would require a overview, a good idea about where they are or just to have an idea about where to start.

I like their easy access method to SEO. Its really understandable for most people. I might be that some of the bigger tools have more features, but if you are a business owner doing your SEO yourself, its excellent. Another good thing is that they are reachable, good customer followup, good response at support - and new features are build in to the system constantly.

- Amazing interface - Easy competitor comparrison - Lists of different errors on all of your landingpages - Fix problems easy with guidance from "Spaceman" - Mapping of tracked keywords (to easy track the accumulated Morningscore of related/similar searches) - Keyword Research