1. Compare Keywords rankings against competitors' websites. 2. Monitor SEO performance across different social media channels. 3. Get a detailed overview and Pdf File for backlink profile. 4. Track website links that point to our business website. 5. Analyze Any website's health and performance online. 6. Easily Find out how much traffic on the website and getting from Google and social media,

It is very userfriendly and you easy find good keywords. The interface is also great. There are a lot of usefull features.

Morningscore brings some kind of order to the the otherwise somewhat fragmented "world" of SEO. I would argue that the tool itself could be considered "lightweight" to real SEO experts, but for people that require a more high-level view of issues, healthscores, keywords and not least placement of these - the tool is just great. Obviously, there is an abundance of other tools, but what i like about this one is that it requires little effort to understand as has some really great hints/ help boxes - the combined output is that I would trust anyone to open morningscore and get an idea about where to start in their effort to improve their position on google. While it may not be the right tool for everyone, the ease of use and design makes it a great tool to anyone that would require a overview, a good idea about where they are or just to have an idea about where to start.