Their best feature that’s priceless for us is the competitor keywords checker. It’s worth every penny.

It is a complete package which means you get to monitor SEO activities, do competitor analysis, track keywords, audit site, and build links with Ahrefs data integration. Next, the beginner-friendly user interface. It shows what's necessary for users rather than cluttering the navigation with tons of unnecessary options. Finally, the features and pricing deserve a mention especially for a person who's new to the SEO world.

All-In-One SEO Suite. Clean user interface. Ahrefs data integration. Affordable pricing. Customizable missions. Ability to add own keywords in the rank tracker. Competitor comparison. A host of new features. It also displays a precise monetary value of our SEO efforts on a monthly basis. It helps me understand whether it make sense to invest in SEO for a particular site. It also helps compare competitor's with our site's metric side-by-side to figure out market share and content gap.