I like how morningscore has a beutiful interface to show you your daily suggestions to make your website better

I love the gamification element, and how the dashboard makes it easy to see which direction our efforts are moving. The current feature set is good, and I can monitor rankings and get keyword suggestions based on my competitors as well as take advantage of premium link data from Ahrefs :) The team is working hard on making this a really useful platform and their roadmap is exciting.

It can analyze every domain you throw at it. With this tool you can easily determine whether a site has some SEO done to it. You will be able to see what keywords the site is ranking on Google, the actual ranking position and the exact backlinks that power ups the website. You can also use this tool for clients as it has easy to understand reports that can be sent automatically which contains rankings movements, backlinks statistics, amount of money saved if you will run Google ads and many more.