Easy site installation & management with Acquia Site Factory

One of the most important ways we use Acquia's CDP is to improve customer segmentation and marketing message customization. Since the CDP aggregates data from the various platforms we connect with customers (in-store, online, social, in-person events, etc.), we can create highly customized messages for our customers that encourage omnichannel engagement - which we've found to be the single best predictor of return customers and higher lifetime value. We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself.

The support team is active, intelligent, and knows what they're doing. The accessibility layout is easy to understand and take advantage of, and you can customize scans to exclude repeated code once you've banged out accessibility for those sections (i.e. header and footer) which competitors haven't been able to provide. I've submitted dev requests and I've seen turnaround on feedback.