Visão Geral de Preços RedTrack.io

RedTrack tem sido vital para nossas necessidades de rastreamento de links, oferecendo todos os recursos robustos que anteriormente desfrutávamos com o Voluum, mas a um custo significativamente menor. Desde que mudamos do Voluum devido ao aumento de despesas, encontramos no RedTrack uma excelente alternativa que atende a todos os nossos requisitos. A interface da plataforma é amigável e abrangente, facilitando o rastreamento, análise e otimização de campanhas de forma eficaz. Além disso, a equipe de suporte é boa, fornecendo assistência rápida e útil sempre que necessário. Os poucos problemas que encontramos foram rapidamente resolvidos, garantindo mínima interrupção em nossas operações. O compromisso do RedTrack com a melhoria contínua e em se manter atualizado com a mais recente tecnologia de rastreamento aumenta ainda mais seu valor, tornando-o uma solução confiável e inovadora para qualquer empresa de marketing na web. Análise coletada por e hospedada no G2.com.

Embora o RedTrack se destaque em muitas áreas, há algumas pequenas desvantagens a considerar. O processo de configuração inicial pode ser um pouco complexo para usuários que não estão familiarizados com plataformas de rastreamento de links, exigindo uma certa curva de aprendizado. No entanto, isso é o mesmo para todas as plataformas de rastreamento de links. Se você já está familiarizado com plataformas de rastreamento de links como Voluum e imobiTrax, não terá problemas para aprender a usar o RedTrack. Análise coletada por e hospedada no G2.com.

We spent 2 months onboarding Redtrack into our marketing tech stack and using it on a daily basis.

Here's what we found:

It's a great software with lots of advanced functionality, competitive pricing and a great CEO that seems experienced in this field.

Overall, if you are technically inclined, have appropriate time available for setup, testing and possible troubleshooting, and find yourself in need of a Click tracker with some automation features, realtime tracking and lots of CAPI integrations, Redtrack is an excellent choice. We believe that most of the negative reviews stem from the problem of not enough help/guidance/checking during onboarding and problems with tracking accuracy because of it. And since Redtrack in its essence is a tracking product, it either stands or falls on this. Análise coletada por e hospedada no G2.com.

-The cons:

1. The software is advanced and not always intuitive, coming from other major ad attribution platforms (Wicked Reports, Hydros, Segmetrics, Triple Whale etc) can make it hard to set up and get started. They are very different softwares in how they are structured but try to do similar things, as in figuring out your ad ROI. Redtrack interface feels the most aged one out of these, but its enough for what it needs to do and the mobile web version works suprisingly well on phone. Don't bother with their mobile app, it seems not updated compared to web version.

2. Even though the support team is responsive, their onboarding experience could be improved a lot. And if you want to figure out inaccurate tracking or tracking problems, prepare to be the one steering that troubleshooting to the end result you need. For us, there was a lot of back and forth required to convince the Redtrack team that tracking was not working well before they started acting on it. There was also a general sense of not wanting to put in too much effort. They could easily check these things as part of the onboarding experience or add functionality into the platform for it in terms of "Click Loss" metric. Every customer signing up to their service needs this. Why they have not done that in all these years is a very good question to ask. Personally, I would not recommend Redtrack to anyone I know asking me about ad attribution software as I would worry that it would be hard for them to get it to work easily, but I happily use Redtrack myself after dedicating the time to get into it.

3. There is only Last Click attribution model available. They have First Click as an option too but you cannot have both same time on a single account, and the Redtrack team will steer you towards Last Click as being the only tested model on their side, so you'll end up with Last Click pretty much no matter what you do. I find this the most major drawback of their product, one needs First Click reporting for proper leadgen and awareness campaigns in 2024 and why they don't integrate Last Click and First Click into the reports like all their ecom tracking competitors has done is also a very good question to ask. If this does not get released in 2024 we will likely abandon Redtrack towards the end of the year. Linear attribution would also be a major feature they will eventually need to look at, they support a lot of Cost update from different ad platforms, among the best in the market on this, so having Linear attribution that divide Cost over several ad touchpoints makes a lot of sense to make as a feature.

4. Leadgen Lead events are only pixel triggered, as in you have to add a conversion pixel in GTM to fire Lead event in Redtrack. There is no direct integrations with common ecom email marketing softwares such as Klaviyo or Mailchimp. So Redtrack cannot listen to when a new email lead appears in your CRM or later when they buy like many other ecom attribution platforms can. It would provide better tracking out of the box for all customers if it could do this, as in listening to any form submissions across all pages/domains that have Redtrack tracking code and crossreference that with what emails flow into the CRM. Then no manual pixels would need to be added either. Análise coletada por e hospedada no G2.com.