Avaliações e Detalhes do Produto de Full Circle Insights

FullCircle é o tecido conector entre nossas equipes de Vendas, Marketing e Operações. Todos os membros da equipe estão alinhados em nossas múltiplas configurações de funil, alinhamento de campanhas e métricas de relatórios. Como empresa, todos revisamos e concordamos com os relatórios de conversão e velocidade do funil, que nos ajudam a tomar decisões inteligentes. Desde uma campanha até o nível de liderança, somos capazes de relatar o marketing de influência, o que nos permite mostrar o impacto digital, de conteúdo, social e de demanda em toda uma oportunidade. Os membros da equipe podem entender seu impacto direto e contribuição para uma oportunidade ao longo do ciclo de vendas e durante a integração do cliente. Análise coletada por e hospedada no G2.com.

A implementação ou reconstrução pode ser assustadora sem o conhecimento de como os fluxos ou processos serão afetados. Como qualquer outra plataforma, iteração constante e mudanças precisam ser feitas. Um funcionário em tempo integral precisa ser responsável por entender e gerenciar os processos. Análise coletada por e hospedada no G2.com.

Somos clientes da Full Circle há mais de 5 anos, e não é exagero dizer que nossos relatórios estariam anos-luz atrás de onde estão agora se não fosse pela Full Circle. Estamos agora no processo de reimplementação após sermos adquiridos e aproveitando-a para ainda mais casos de uso do que fazíamos anteriormente. A abordagem consultiva, bem como a disposição da equipe em ir além para acomodar qualquer "peculiaridade" em nosso processo, têm sido inestimáveis. Alguns destaques do nosso uso:

Acompanhamento de múltiplos funis (marketing, vendas de campo, SDR, CSM, etc.) em tempo real.

Relatórios diários, semanais e trimestrais com esforço mínimo. Aqueles relatórios de reuniões de diretoria são agora uma facilidade.

Visibilidade sob demanda do desempenho e influência das campanhas, permitindo correção de curso.

Reuniões produtivas com Vendas, informadas por métricas e painéis em tempo real em vez de opiniões.

Menos dependência de "anecdata".

Full Circle é a estrela brilhante do nosso conjunto de tecnologias de marketing/vendas. Nossa equipe de Marketing, Operações de Receita e Vendas está muito mais produtiva e alinhada como resultado da Full Circle. Estaríamos perdidos sem ela. Análise coletada por e hospedada no G2.com.

Sem desgostos que eu consiga pensar, honestamente. Análise coletada por e hospedada no G2.com.

It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Since the model is built into SFDC, you can leverage custom reporting fairly easily so as your organization grows and changes, you can also easily change the model(s). Análise coletada por e hospedada no G2.com.

You have to optimize the solution for your business's data structure. If your environment is too complicated you'll need a data manager. I would have appreciated data management best practices or examples from other organizations similar to my own and how they utilized the application after installation. The out-of-the-box dashboards and reports were useful but it took some time to align what FCI could do and how we would find value.

There is also some desire to see the funnel from Contact or Account level in our CRM versus the response level as it would be easier to grasp but uninitiated parties. Análise coletada por e hospedada no G2.com.

Full Circle's response + funnel management has managed our demand gen funnel for years – it works well for our needs. We used Full Circle for multi-touch attribution as well, although we recently built a custom influence model in Tableau instead. Análise coletada por e hospedada no G2.com.

Support for issues/questions can take a couple days between responses, and once there was a monthly release that was incompatible with our config and caused our funnel to go down for a week until they pushed a fix to our SFDC instance. They have a small team so we just have to monitor our instance/issues closely. Análise coletada por e hospedada no G2.com.

In theory, Fullcircle's architecture for funnel tracking and campaign attribution is excellent. It makes a lot of sense how it orients much of the tracking and updates around the existing campaign member object in SFDC. The infrastructure and reporting you get from Fullcircle should honestly come out of the box for all B2B instances of SFDC. It gives you a lot of flexibility in curating how you want to track your business' funnel(s), create a lead lifecycle, and divvy up opportunity pipeline to campaign touchpoints. Análise coletada por e hospedada no G2.com.

While it's great that Fullcircle lives directly in SFDC, this can be a double-edged sword. On the one hand, this means there is no integration necessary and field updates happen quickly. However, any issue outside of Fullcircle's own configuration panel almost always requires a SFDC admin or developer to troubleshoot. And since Fullcircle is a BIG tool that needs to play nice within a SFDC instance with other integrations and automation, issues can pop up frequently. This can be a real pain if you don't have that resource. While their support can be great, even they can be stumped around issues that pop up. There are still some instances of Fullcircle failing to update fields that remain unsolved for us so things definitely are not perfect and it does require some level of monitoring.

As a marketing ops manager, Fullcircle is probably one of the most complex tools I've utilized (outside of Marketo and SFDC). While it can be flexible and customized to your needs, you just have to know the ins and outs in order to do so.

Lastly, the product is very sticky (for better or for worse). Even if we wanted to migrate to a different tool, the pain of doing so alone might be reason enough not to. Análise coletada por e hospedada no G2.com.

My favorite part about FCI is the ability to pull all data from contacts and leads views into one singular view on the campaign with campaign members reports. For reporting on the funnel this is incredibly helpful. Análise coletada por e hospedada no G2.com.

The implementation is extremely time consuming and you definitely need a dedicated SFDC Admin internally for implementation and upkeep. Análise coletada por e hospedada no G2.com.

Full circle is easy to use once its deployed and is a native salesforce app. It makes it easy to add fields from leads, contacts, account, opportunity and related objects and run all sorts of reporting. We use it for full funnel and influence reporting - Multi-touch, First and Last but it can support other types as well. Análise coletada por e hospedada no G2.com.

Its based on Campaign Member object so not easy to figure out if the lead or contact is MQL looking at the lead/contract records. Digital tracking is not complete and web visits are hard to track without UTMs. Análise coletada por e hospedada no G2.com.

Full Circle offers a very robust way to understand how campaigns contribute to closing deals. The ability to create multiple models is a nice way to test new ways to score without interrupting the current process Análise coletada por e hospedada no G2.com.

There is A LOT of configuration and it is not entirely straightforward. Fortunately, there is a support team that is very helpful and knowledgeable about the product Análise coletada por e hospedada no G2.com.

The components of the product allow for detailed tracking of marketing outreach. There are many levers within the managed package that can be streamlined for your business. Análise coletada por e hospedada no G2.com.

To fully utilize the components you will need a dedicated team to successfully implement and then utilize this powerful tool. Give a lot of thought to the implementation process and who will manage the reporting and direction moving forward. Análise coletada por e hospedada no G2.com.

Very effective at what it does and seems very robust. Has a large feature set. Análise coletada por e hospedada no G2.com.

The documentation can be improved quite a bit. Also, much of the customization it allows for doesn't seem very obvious or user-friendly. For example, there are several instances that advise against making certain changes unless FCI support is involved. Análise coletada por e hospedada no G2.com.