Avaliações e Detalhes do Produto de Criteo Commerce Growth

The UI is very easy to maneuver through. They have great customer service. Análise coletada por e hospedada no G2.com.

They have a low fill rate based off of their mantra on how to monetize. Análise coletada por e hospedada no G2.com.

I prefer the CPC model as opposed to impressions, although you lose control of when/where your ads appear. Análise coletada por e hospedada no G2.com.

Black box of impressions. No ability to add fatigue rules. Análise coletada por e hospedada no G2.com.

Platform works, partly because it's CPC based. Análise coletada por e hospedada no G2.com.

Zero transparency on the sites you're opted into so you may receive very low quality clicks from questionable websites Análise coletada por e hospedada no G2.com.

Usei o Criteo para retargeting de display por alguns anos enquanto trabalhava para um site de ecommerce e fiquei muito satisfeito com o desempenho. Minha empresa tinha metas de ROAS muito rigorosas e o Criteo atendeu a essas metas de forma muito consistente. A grande vantagem é que o modelo é baseado em CPC e, portanto, há uma maior sensação de controle sobre impressões e cliques para o anunciante. Nosso gerente de conta era ótimo e muito bom em otimizar as campanhas e certamente parte do motivo pelo qual a plataforma funcionou bem para nós. Análise coletada por e hospedada no G2.com.

Há um certo aspecto de "caixa preta", já que as capacidades de relatório e análise são muito limitadas (até onde sei). No entanto, enquanto os objetivos de ROAS forem alcançados, isso é uma pequena desvantagem. Os modelos também são limitados em design - embora existam vários "modelos", eles tendem a parecer semelhantes e seus banners podem parecer muito semelhantes aos de outro anunciante, criando assim uma potencial confusão para o usuário final. Análise coletada por e hospedada no G2.com.

Criteo is by far the best at what they do - retargeting multiple products. If you are an e-commerce retailer, travel/OTA, etc. and need a dynamic creative retargeting partner, then Criteo is definitely the most effective. In many, many head to head tests I've done against other specialized retargeters, DSP's, etc. they've always won. Their service tends to be good, obviously depending on your account team. Análise coletada por e hospedada no G2.com.

- Criteo isn't necessary for all types of retargeting - it's most effective for what I described above, retailers or OTA's that have a lot of SKU's and products.

- Their system is very "blackbox" and not very flexible at all if you have custom requests or want to modify their engine/strategy in any way.

- Brands typically hate the way the best performing creative looks - it's usually rather ugly.

- Depending on where you sit, Criteo as a company hates working with agencies and only likes working with clients direct. They can be difficult to work with if you sit within the former. Análise coletada por e hospedada no G2.com.

Quando eles forneciam inventário, geralmente era a um CPM alto. Análise coletada por e hospedada no G2.com.

A interface do usuário estava ok, mas ainda era difícil de utilizar. A equipe não estava tão envolvida quanto outras para garantir que estávamos tendo um bom desempenho. Eles faziam algumas sugestões, mas podiam ficar em silêncio por algum tempo. Além disso, o preenchimento era muito pequeno com eles, mas isso poderia ter sido ajustado com a redução dos pisos. Análise coletada por e hospedada no G2.com.

Criteo provides a solution that is entirely focused on retargeting, Given the importance of retargeting for our company we were highly focused on performance and ROI. Criteo is known for their CPC pricing model, which resonated with us because it worked well with our margins, and they provide a very specific, structured offering that is geared to online retailers such as ourselves. There aren't very many networks that provide you with dynamic creatives where your products are on a carousel and this fit perfectly with our business model. Análise coletada por e hospedada no G2.com.

Since they buy inventory on a CPM and price the campaign on a CPC, thus taking taking on most of the risks, they require that they control the creative, frequency caps, inventory sources, targeting duration, and other aspects of the campaign to ensure they make their margin over the cost of the inventory. I think the frequency cap is what we were concerned about initially because we didn't want to be obtrusive and serve the same ads to the same users multiple times a day. Análise coletada por e hospedada no G2.com.

Facilidade de instalação e suporte de tecnologia. Análise coletada por e hospedada no G2.com.

Não é um modelo de autoatendimento. Não permite a separação de VTCs vs CTCs. Análise coletada por e hospedada no G2.com.

Criteo was the best retargeting platform I tested when I managed display in-house for a consumer brand selling multiple products. We integrated with Marin Software for our paid search advertising and found it to be a winning combination for our digital acquisitions. Análise coletada por e hospedada no G2.com.

Their ad units are visually appealing, however do take a one-size fits all approach to everyone. Análise coletada por e hospedada no G2.com.

This is one of the tools that give you control over CPCs and you also have the option to segment your audience. It feels like you do have control over the campaigns, you're not just spending for impressions. Análise coletada por e hospedada no G2.com.

There's not much I can think of, maybe the fact that all advertizes end up having the same template and the creative banners end up looking very much the same. Análise coletada por e hospedada no G2.com.