Customer support. Our account rep is very knowledgeable and pushes us to improve our retargeting efforts. Análise coletada por e hospedada no G2.com.
The platform is a little limited. The tool seems like a locked down version even though it is the full product. Análise coletada por e hospedada no G2.com.
Their kinetic ad platform makes it simple to build out big campaigns Análise coletada por e hospedada no G2.com.
Unsure about ROI at the outset and it’s a big cost upfront Análise coletada por e hospedada no G2.com.
Great account team, consistent performance, data-driven, and fun events! Análise coletada por e hospedada no G2.com.
Not a lot of A/B testing being done in a transparent way, they say it's happening constantly behind the scenes, but would rather be able to see the data actively. Análise coletada por e hospedada no G2.com.
The platform is extremely straight forward and easy to use. Análise coletada por e hospedada no G2.com.
Set up of the tool took quite a bit of time based on how our site is set up. I would also like to be able to set my own bid changes versus their rep doing it and simply raising and lowering the bid every single week. Análise coletada por e hospedada no G2.com.
Criteo is a very powerful tool that is easy to set up. Análise coletada por e hospedada no G2.com.
Everything is controlled by the algorithm, which means that there are no possible optimisations except the CPC.
Besides, I don't recommand Criteo for companies that don't have a lot of budget. Either the fixed budget will not be respected, or your campaign will be stopped. Which means that next time you will activate, the algorithm will need to learn everything again and your results will be bad. Then it's a vicious circle that can costs a lot ! Análise coletada por e hospedada no G2.com.
It is easy to use and has a decent ROI. There is a good support team that responds quickly as well. Análise coletada por e hospedada no G2.com.
I wish we had more control instead of having to rely on the Criteo team, the only two things we control are the product feed and the bids. Better analytics would be nice/ Análise coletada por e hospedada no G2.com.
Criteo has a good passback mechanism, so, there's no inventory lost.
They have a good CTR, and also have good eCPM.
Criteo also has a good support. What I really love from Criteo is: their performance is really good. It means, visitor doesn't get bothered.
Another thing is, subscriber can easily opt-out from that service by clicking the provided link. Análise coletada por e hospedada no G2.com.
Implementing Passback is not as easy as common adnetwork, and also depend on their audience.
Criteo has a really simple Report. We cannot analyze more detail about the increment of audience. Which category the audience more interested in. Criteo also insist that they have to be in the first priority. It shouldn't be like that. Análise coletada por e hospedada no G2.com.
Great easy to use platform and support team. Análise coletada por e hospedada no G2.com.
Depending on which product offering of Criteo you use, I found their CPC or CPM to be a little high. Análise coletada por e hospedada no G2.com.