This tactic is very easy to put into market. It works best for re-marketing active potential buyers, especially cart abandoners to come back and complete the purchase. Análise coletada por e hospedada no G2.com.
I would like to see more scale - improve our audience reach and scale return traffic and revenue. Análise coletada por e hospedada no G2.com.
Ease of use of the platform and the effectiveness of the ads. We are driving a lot of converting traffic back to our site. Análise coletada por e hospedada no G2.com.
Some of the budgeting tools could use work, they just recently allowed CC's for invoice payment - which was a major drawback until now. Análise coletada por e hospedada no G2.com.
The return on investment is the best part of this product. Análise coletada por e hospedada no G2.com.
I do not like the look of the ads. They are not on brand for our company. Análise coletada por e hospedada no G2.com.
Criteo is a very big player in the retargeting market offering a lot of great possibilities for both advertisers and publishers. It is probably the best platform for retargeting out there. Next to a great platform, customer service is also amazing. Análise coletada por e hospedada no G2.com.
The reporting could offer more transparency. I totally understand that this is part of their business model, but more information on buying price vs pay price would be very valuable. Análise coletada por e hospedada no G2.com.
It has helped my campaigns tremendously! Your capabilities are awesome Análise coletada por e hospedada no G2.com.
The customer service is not always great when things go wrong Análise coletada por e hospedada no G2.com.
Consistently high ROI despite having essentially no control of you campaigns whatsoever. Análise coletada por e hospedada no G2.com.
Not having control of simple things like device, site exclusion, etc.. The only thing you are allowed to control is CPC bid and budgets. Análise coletada por e hospedada no G2.com.
The system is easy to use and functional as described. Easy to work with company. Análise coletada por e hospedada no G2.com.
My world is direct response, and my cost of acquisition in this channels is entirely too high. Individual costs per impression/click are higher than I see on GDN and other retargeting networks. Análise coletada por e hospedada no G2.com.
Criteo really does help drive retargeting customers back to the site. Análise coletada por e hospedada no G2.com.
While they drive them to site, getting them to convert at a strong % is not always the case. Had several different advertisers with this struggle, so I know its their platform. Análise coletada por e hospedada no G2.com.
When the campaigns, tagging, etc is working correctly we see solid performance Análise coletada por e hospedada no G2.com.
The tags randomly quit working, so we're unable to accurately track revenue. At least that's what we think. Análise coletada por e hospedada no G2.com.
I find the full page remarking ads to be most effective across all media Análise coletada por e hospedada no G2.com.
lake of data in the dashboard and controls to adjust the spend per period of time Análise coletada por e hospedada no G2.com.