Zymplify Features
What are the features of Zymplify?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- Search Tracking and Optimization
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
Social
- Social Campaigns
Reporting & Analytics
- Basic Reporting
- Web Analytics
Zymplify Categories on G2
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Integration
Data Import & Export Tools | Based on 33 Zymplify reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 84% (Based on 33 reviews) | |
Integration APIs | Based on 28 Zymplify reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 82% (Based on 28 reviews) | |
Breadth of Partner Applications | Based on 26 Zymplify reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 79% (Based on 26 reviews) |
Platform
Customization | Based on 33 Zymplify reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 82% (Based on 33 reviews) | |
Workflow Capability | Based on 31 Zymplify reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 85% (Based on 31 reviews) | |
User, Role, and Access Management | Based on 32 Zymplify reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 86% (Based on 32 reviews) | |
Internationalization | Based on 21 Zymplify reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 79% (Based on 21 reviews) | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | Not enough data | |
Performance and Reliability | Based on 31 Zymplify reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 83% (Based on 31 reviews) | |
Output Document Generation | Based on 21 Zymplify reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 83% (Based on 21 reviews) | |
Internationalization | Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Reporting/Dashboards | Access pre-built and custom reports and dashboards. | Not enough data | |
Mobile User Support | Allows software to be easily used on multiple mobile devices include phone and tablet devices. | Not enough data | |
APIs | Enables integration to external systems | Not enough data |
Email Marketing
Building and Personalizing Emails | Based on 56 Zymplify reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 86% (Based on 56 reviews) | |
Sending Outbound Emails | Based on 55 Zymplify reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 87% (Based on 55 reviews) | |
Manage Email Deliverability | Based on 55 Zymplify reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 81% (Based on 55 reviews) | |
Automated Email Responses | Based on 53 Zymplify reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 83% (Based on 53 reviews) |
Online Marketing
Landing Pages and Forms | Based on 54 Zymplify reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 87% (Based on 54 reviews) | |
Dynamic Content | Based on 53 Zymplify reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 84% (Based on 53 reviews) | |
A/B Testing | Based on 47 Zymplify reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 80% (Based on 47 reviews) | |
Mobile Optimized | Based on 50 Zymplify reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 81% (Based on 50 reviews) | |
Search Tracking and Optimization | Based on 52 Zymplify reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 80% (Based on 52 reviews) |
Lead Management
Marketing Lead Database | Based on 56 Zymplify reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 82% (Based on 56 reviews) | |
Data Quality Management | Based on 52 Zymplify reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 82% (Based on 52 reviews) | |
Segmentation | Based on 52 Zymplify reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 81% (Based on 52 reviews) | |
Lead Scoring and Grading | Based on 52 Zymplify reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 85% (Based on 52 reviews) | |
Lead Nurturing | Based on 52 Zymplify reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 88% (Based on 52 reviews) | |
Online Behavior Tracking | Based on 51 Zymplify reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 86% (Based on 51 reviews) | |
Automated Alerts and Tasks | Based on 44 Zymplify reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 83% (Based on 44 reviews) | |
CRM Lead Integration | Based on 42 Zymplify reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 81% (Based on 42 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | Not enough data | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. | Not enough data | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | Not enough data |
Campaign Management
Program Management | See feature definition | Based on 50 Zymplify reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 83% (Based on 50 reviews) |
Event / Webinar Marketing | Based on 42 Zymplify reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 80% (Based on 42 reviews) | |
Calendaring | Based on 48 Zymplify reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 81% (Based on 48 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. This feature was mentioned in 43 Zymplify reviews. | 79% (Based on 43 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 29 Zymplify reviews. | 80% (Based on 29 reviews) | |
Social Sharing | Based on 49 Zymplify reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 85% (Based on 49 reviews) | |
Social Campaigns | Based on 52 Zymplify reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 84% (Based on 52 reviews) | |
Social Media Engagement | Based on 49 Zymplify reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 82% (Based on 49 reviews) | |
Social Media Advertising | Based on 46 Zymplify reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 79% (Based on 46 reviews) |
Reporting & Analytics
Basic Reporting | Based on 56 Zymplify reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 85% (Based on 56 reviews) | |
Web Analytics | Based on 55 Zymplify reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 84% (Based on 55 reviews) | |
ROI Analytics | Based on 43 Zymplify reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 81% (Based on 43 reviews) | |
Revenue Analytics | Based on 41 Zymplify reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 78% (Based on 41 reviews) | |
SEO / Keyword Analytics | Based on 40 Zymplify reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 77% (Based on 40 reviews) |
Data Availability
Contact Data Availability | Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. | Not enough data | |
Company Data Availability | Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. | Not enough data | |
Industry Research Availability | Does this product offer industry research data that you require? | Not enough data | |
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data | |
Contact Data Availability | Based on 14 Zymplify reviews. Provides detailed contact-level buyer intent data | 73% (Based on 14 reviews) | |
Account Data Availability | Provides aggregated intent data for individual contacts to supply an account-level view of intent This feature was mentioned in 12 Zymplify reviews. | 75% (Based on 12 reviews) | |
Offline Data | Based on 10 Zymplify reviews. Ability to connect offline databases to collect information that can be matched to online devices | 67% (Based on 10 reviews) |
Data Accuracy
Contact Data Accuracy | How accurate and up to date is the contact data? | Not enough data | |
Company Data Accuracy | How accurate and up to date is the company data? | Not enough data | |
Technographic Data Accuracy | How accurate and up to date is the technographic data? | Not enough data |
Features
Lead Builder | Ability to create targeted contact lists. | Not enough data | |
Integration to CRM/Marketing Automation | Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. | Not enough data | |
Data Cleaning/Enrichment | Ability to clean/enrich existing data that is maintained in other systems | Not enough data | |
Data Segmentation/Filtering | Functionality to filter or segment data from within sales intelligence software | Not enough data | |
Search | Offers search tools that allow users to find the data they need quickly | Not enough data | |
News/People Alerts | Alerts you to changes happening to industries, companies and people you follow | Not enough data | |
Connections | Find the people you know that can introduce you to contacts at prospects | Not enough data | |
Reporting | Provides ability to create the reports that meet your business requirements | Not enough data | |
Messaging | Provides ability to message contacts directly from within the sales intelligence software | Not enough data |
Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | Not enough data | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | Not enough data | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. | Not enough data |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | Not enough data | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. | Not enough data | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | Not enough data | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | Not enough data | |
Customization | Allows for custom report types to match the goals of a company. | Not enough data |
Platform Additional Functionality
Integrations | Based on 12 Zymplify reviews. Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) | 65% (Based on 12 reviews) | |
Topic Customization | Provides the ability to customize the relevant topics that are tracked This feature was mentioned in 12 Zymplify reviews. | 67% (Based on 12 reviews) | |
Natural Language Processing (NLP) | Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) 10 reviewers of Zymplify have provided feedback on this feature. | 80% (Based on 10 reviews) | |
Alerts | Based on 12 Zymplify reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) | 68% (Based on 12 reviews) | |
Real-time Intent | Based on 13 Zymplify reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) | 74% (Based on 13 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? | Not enough data |
