# Zymplify Reviews **Vendor:** Zymplify Limited **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 129 ## About Zymplify Zymplify is a leading Buyer Intent Activation and Intelligence Platform that transforms multi-source intent data into actionable insights. With 20 sources of validated data, Zymplify empowers businesses to predict and engage high-intent prospects at the right time in their buying journey. The platform’s intelligent activation capabilities seamlessly turn buyer signals into growth opportunities by integrating intent-driven data with sales and marketing efforts. By automating data activation and providing real-time insights, Zymplify helps teams focus on converting the most relevant opportunities, reducing acquisition costs, and driving scalable revenue. ## Zymplify Pros & Cons **What users like:** - Users appreciate the **ease of use** of Zymplify, enabling effortless setup and management of automations. (5 reviews) - Users value the **efficient lead generation** capabilities of Zymplify, enabling effective tracking of clients and prospects. (5 reviews) - Users value the **ease of setting up and managing automations** in Zymplify, enhancing efficiency and reducing errors. (4 reviews) - Users value the **exceptional customer support** provided by Zymplify, noting its helpfulness and expertise in guiding through processes. (4 reviews) - Users value the **comprehensive tracking** capabilities of Zymplify for both client and prospect management. (3 reviews) - Users value the **effective customer engagement** with Zymplify, benefiting from personalized support and targeted marketing strategies. (3 reviews) - Automation Features (2 reviews) - CRM Integration (2 reviews) - Easy Setup (2 reviews) - Effective (2 reviews) **What users dislike:** - Users find the **learning curve challenging** , especially with complex workflows and a lack of sufficient guidance. (4 reviews) - Users highlight **missing features** in Zymplify, expressing frustration over clunky usability and inadequate customer service. (4 reviews) - Users experience a **steep learning curve** with Zymplify, making the initial setup and feature navigation quite challenging. (4 reviews) - Users often face a **frustrating user experience** with Zymplify, citing complexity and inadequate support during onboarding. (3 reviews) - Users consider Zymplify to be **expensive** compared to alternatives, with a frustrating onboarding experience and contract constraints. (2 reviews) - Setup Difficulty (2 reviews) - Workflow Issues (2 reviews) - Users face significant **dashboard issues** with Zymplify, as metrics often misalign with reliable data sources, causing frustration. (1 reviews) - Data Accuracy (1 reviews) - Data Inaccuracy (1 reviews) ## Zymplify Reviews ### 1. Powerful GTM & Sales AI with 20+ Integrations and a Strong UI/UX **Rating:** 5.0/5.0 stars **Reviewed by:** Mostafa A. | founder of (EL-DocToOoR-66 ) company for creat applictions (Innovation for The Future), Pharmaceuticals, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Zymplify?** Platform data blocks from over 20 sources, showing which companies are searching for your services. so high integrations rate A tool to categorize customers by their interest stage (Primary, Interested, Devices, Performers). so increase your work performance GTM AI Agent: Helps prepare your go-to-market strategy and identify competitors and keywords. so support to be ready to go to market Sales Agent (Sales Center), Customers (Marketing Center), Success Agents (Success Center), Customer Relationship Management (CRM Center). with strong UI / UX AND SUITABLE DESIGN, BUT FOR STARTUPS AND SMALL COMPANY PRICE IS SEEMLY FEW HIGH **What do you dislike about Zymplify?** ITS CONSIDER FEW HIGH COST TO GET ONE TOOLS TO YOUR WORK ITS BASIC NEAR TO $ 700 , AND ALSO MAY BE TO UPGRADE TO $1200 TO GET MAXIMUM BENEFITS AND FAST ACTIONS **What problems is Zymplify solving and how is that benefiting you?** COLLECT DATE FROM MORE THAN 20 SOURCES ABOUT CUSTOMERS WHO MAYBE TO YOUR NEXT CUSTOMER TO START AND DIRECT CONTACT AS B2B STRONG TOOLS TO MARKETING ### 2. Zymplify: All-in-One B2B Lead Gen and Marketing Automation That Boosts Productivity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Zymplify?** The best aspect of this Zymplify platform is its strong focus on our b2b lead generation and marketing automation. This platform helps us by combining prospecting CRM functionality, campaign automation, email marketing, website tracking and even analytics all under a single ecosystem. This next are cross functional team very productive and helps us manage outbound and inbound activities very effectively. I also like their visit tracking on Internet-based insight tools, which helps us to identify potential leads and engagement opportunities more effectively. Their automation features simplify campaign execution, while their dashboard provides a very clear overview of our marketing and sales activities one of the best things. **What do you dislike about Zymplify?** Some of their advanced features have a complex learning curve, which took quite a good amount of time for us to understand during the initial onboarding phase, specifically for newer teams. Their new automation marketing platforms have a functional UI, is functional but certain sections need to be polished and made more intuitive. Also, there are certain improvements needed in terms of deeper 3rd party integration and reporting flexibility for highly customised analytic requirements. **What problems is Zymplify solving and how is that benefiting you?** Platform helps by solving the challenge of managing lead generation prospect engagement and marketing automation all parallelly in a very centralised way instead of using a separate tools haggling around multiple platforms for outrage tracking and email marketing and CRM activity this platform helps by solving all our problems under a single ecosystem this also helps us to have an improved lead visibility streamline follow up process and helps us to automate our repetitive marketing task the visitor tracking and prospect intelligence feature also provide a better insights into our customer behaviour this helps us in making decision making very effectively and quickly. ### 3. All-in-One Marketing Made Easy, But Interface Could Be Smoother **Rating:** 3.5/5.0 stars **Reviewed by:** Phyo Zin H. | Social Media Designer, Arts and Crafts, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Zymplify?** I like that Zymplify brings all my marketing tools into one place. It’s easy to set up campaigns, track leads, and see what’s working without jumping between platforms. **What do you dislike about Zymplify?** I sometimes find the interface a bit busy, and a few features take some extra clicks to get to. It’s nothing major, but there’s room to streamline the workflow **What problems is Zymplify solving and how is that benefiting you?** Zymplify helps me manage leads, automate follow-ups, and track campaign performance in one place. It’s saving me time and giving me a clearer picture of what’s driving results, which makes planning and reporting a lot easier ### 4. Effortless Marketing Automation with Room for Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Zymplify?** I like how easy it is to set up and manage automations in Zymplify without needing constant developer involvement. Zymplify helps us solve the problem of manual and time-consuming workflows, saving time and reducing human error. It is especially useful for streamlining operations between our marketing tools and CRM, allowing the team to focus on strategy and content instead. **What do you dislike about Zymplify?** I think some of the more advanced automations take time to fully understand especially when workflows become more complex. I think usability could be improved in the sense of better visual clarity and guidance. So maybe in-app explanations, examples or templates. **What problems is Zymplify solving and how is that benefiting you?** I use Zymplify to automate marketing workflows, saving time and reducing errors by eliminating manual tasks, especially in lead handling and campaign operations. It helps streamline operations between tools and allows the team to focus on strategy. ### 5. Effortless Automation with Intuitive Dashboard **Rating:** 4.0/5.0 stars **Reviewed by:** Emily H. | Marketing & Technology Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Zymplify?** I use Zymplify for automation, and it really helps automate workflows and save time. I like the dashboard and its ease of use; it's very intuitive and user-friendly. The initial setup was pretty easy too. **What do you dislike about Zymplify?** nothing **What problems is Zymplify solving and how is that benefiting you?** Zymplify helps automate workflows and save time. ### 6. Cannot Recommend - Very expensive, Clunky & misleading analytics **Rating:** 0.0/5.0 stars **Reviewed by:** Gabriella B. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Zymplify?** The promise a lot. But the platform doens't live up to expectations in any capactiy. **What do you dislike about Zymplify?** I had a deeply disappointing experience with Zymplify that I feel obligated to share. What initially seemed like a promising marketing solution revealed several serious issues: First, beware of their contract structure - you'll find yourself locked into a 12-month commitment with limited flexibility. The onboarding process was particularly frustrating, with an exceptionally steep learning curve that required significant time investment beyond what should be necessary. It's clunky and difficult to use. The most concerning issue was the analytics reporting. I discovered that their dashboard metrics consistently failed to align with data from trusted platforms like Google Analytics and LinkedIn. After 10 months of use, I realised much of this discrepancy stems from bot activity from emails, which then inflates all your numbers on the dashboard - open rates and CTRs appear more successful than reality. Customer service proved inadequate when addressing these concerns. Perhaps most disappointing is that comparable functionality is available through alternatives like Apollo.io (which includes buyer intent features and Bombora integration) for approximately one-third of Zymplify's monthly cost. Given these experiences, I cannot recommend Zymplify to other businesses seeking marketing automation solutions. **What problems is Zymplify solving and how is that benefiting you?** Nothing. ### 7. Business development Role **Rating:** 5.0/5.0 stars **Reviewed by:** jamsheed I. | Senior Civil Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Zymplify?** Well Guid in Digital marketing role, Focus on simplicity and result ,costumer success. **What do you dislike about Zymplify?** I really like it . I found no point about it that i dislike . **What problems is Zymplify solving and how is that benefiting you?** guided campaigns, intent-driven targeting, and clear ROI ### 8. Outstanding Buyer Intent and Prospecting Features **Rating:** 5.0/5.0 stars **Reviewed by:** Vikas B. | Assistant Professor, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2025 **What do you like best about Zymplify?** Buyer Intent Intelligence, Prospecting Hub & Marketing Hub **What do you dislike about Zymplify?** expensive as compared to similar products and onboarding is challenging. **What problems is Zymplify solving and how is that benefiting you?** finding out the clients aw well as the businesses which are actively interested in the services and products developed by us. ### 9. Powerful platform backed by outstanding support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Zymplify?** Zymplify is a feature-rich platform that streamlines lead generation and marketing automation. The real standout though is the exceptional support from John F - his expertise and responsiveness have made a huge impact on our marketing strategy. The platform’s automation capabilities and data driven insights help us target the right audience efficiently, making our marketing efforts more effective. **What do you dislike about Zymplify?** There’s a bit of a learning curve when getting started, especially when you're a bit of a novice navigating all the available features, however the support from John F meant that any knowledge gaps were quickly addressed, making it a smooth experience for us overall. **What problems is Zymplify solving and how is that benefiting you?** Zymplify has really helped us simplify and automate our lead generation and marketing efforts. It’s saved us a lot of time by streamlining processes, and the data insights it provides let us fine tune our campaigns for better results. The best part has been working with John F - his expertise has been a game changer in getting the most out of the platform. Overall, it’s made our marketing more efficient and effective, with real improvements in engagement and ROI. ### 10. So simplified they added a Z **Rating:** 4.5/5.0 stars **Reviewed by:** Georgina W. | VP Clients and Partners, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Zymplify?** I like the all in one place tracking of not only the health of my clients but my prospects too. John has always been on hand to coach me through a new process or campaign. **What do you dislike about Zymplify?** I have nothing negative to share, they are always there to support be kind and explain easily. **What problems is Zymplify solving and how is that benefiting you?** The source of truth for our product ### 11. Experience with John & the Zymplify Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Zymplify?** The ability to work smarter when marketing. To receive granular information on companies in the market to potentially use our services. I find the relationship between our account manager John with our business a great asset. John is accomadating and most importantly, knowledgeable to quickly understand our needs and action them. **What do you dislike about Zymplify?** I find understanding the setup of cadences & workflows challenging, but with John's help my requests have been met. Once I have practised and used the platform more frequently, I'm sure it will become less challenging. **What problems is Zymplify solving and how is that benefiting you?** I challenged Zymplify to help me work smarter when prospecting. Competitor information, client communication and web intent are the features i'm using. This is benefiting me by funneling leads into a pot where I can prospect with businesses who are in the market for our services. ### 12. About the aap **Rating:** 4.5/5.0 stars **Reviewed by:** Rishita D. | Marketing automation, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Zymplify?** The most likeable aspect of zymplify according to me is it's is easy to use , it have all in one platform and it's give customer support and the main reason is it is in affordable in price **What do you dislike about Zymplify?** I think just CRM feature could be better **What problems is Zymplify solving and how is that benefiting you?** It gives a lot of benefit ### 13. Worked wonders for automation **Rating:** 5.0/5.0 stars **Reviewed by:** Khilah B. | Player Support Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2025 **What do you like best about Zymplify?** I liked the ease of use for the app for B2B owners and entreprenuers **What do you dislike about Zymplify?** There aren't too many things I didn't like. **What problems is Zymplify solving and how is that benefiting you?** They've done a very good job putting all aspects of running your own business in one place. ### 14. Dramatically improved our sales pipeline quality **Rating:** 4.5/5.0 stars **Reviewed by:** Morein P. | Systems Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2024 **What do you like best about Zymplify?** I like that Zymplify is able to pinpoint in-market buyers. I was able to reach out consumers who were interested in the product category that I was advertising. It is like using a laser pointer in the umm, qualifying the people you are marketing to, which has improved our conversion rates. **What do you dislike about Zymplify?** It only happens that when I have been using the platform, I have noticed that the actual targeting options are somewhat restricted. There are all sorts of criteria one can filter upon, but I can’t filter very granular by, for instance, the size of the firm. **What problems is Zymplify solving and how is that benefiting you?** Zymplify can therefore be described as a perfect solution to the guesswork regarding lead generation. Thus, instead of spamming profiles of people and companies that in most cases hardly care about my work, I will be focused on those who clearly showed their interest. ### 15. Plenty of excellent features and great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Zymplify?** Marketing automation, lead generation, intend feature **What do you dislike about Zymplify?** sometimes hard to navigate, but improves **What problems is Zymplify solving and how is that benefiting you?** Helps monitor/identify website traffice sources and identify/nurture target personas/leads ### 16. Intuitive, easy to use, efficient and saves my hours upon hours of time **Rating:** 5.0/5.0 stars **Reviewed by:** Chris D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Zymplify?** Zymplify has allowed me to collect data at an extremely fast rate, the system has saved my weeks of research and allows me to target audiences, by country, region, service type and all in a simple managabe way **What do you dislike about Zymplify?** I honestly cant think og one down side of the system, I would 110% recommend to anyone in the sales sector **What problems is Zymplify solving and how is that benefiting you?** There are few ways Zimplify is solving problems, main problem is collection of data, I havent coke across another system that gathers data at such speed, but then allow ne to separate in to specific buckets for email send outs and campaigns in bulk, Designing of emails is very simple and allows you to create the content you want. ### 17. A very solid platform for new business CRM programs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Zymplify?** First and foremost, when using a new platform, you want personal attention and education. Zymplify does that in spades. Our contact, Rebecca, couldn't be more attentive, kind, or smarter. We truly appreciate her, and her knowledge, advice, and leadership. **What do you dislike about Zymplify?** It's not really a dislike. And it's probably not a fair dislike as we are a small agency and a couple of us use the platform while we perform our full-time executive roles. It would be better for us to have a FT person in this role but we don't. That said, the Zymplify platform is very robust. There's no way to understand the depths of all it offers on Day 1. So sometimes you learn new features or hacks as you go through the process and wish - 'I wish I knew that earlier.' Although they created a custom Playbook which is amazing, what would help would be a Playbook from Day 1 with a structured course, teacher, and assignments. Like a class at a university. Then we could always look back through the PDF course book, and easily remember where we were or what we needed to do again. **What problems is Zymplify solving and how is that benefiting you?** Zymplify really helps us think more strategically about how we approach new business, keeps us on a path to follow-up in a timely and effective manner and helps reveal new insights we would not have otherwise thought of. ### 18. An exclusive business marketing and communicating platform **Rating:** 4.5/5.0 stars **Reviewed by:** Aditi W. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Zymplify?** For data gathering and data unification it is one of the fastest growing and advanced tool. Managing the CRM workflow and business analytics and helping the busienss owners to increase there productivity of services and workflow. The experiemce of using the platform is amazing and of advance level. The automation marketing tactics of the platform will be guiding and helping you to enhence the workflow quality and will increase the customer interaction and cmmunication. I think it is the best and future working platform for all the sales and marketing team members of any organisation, makes the work of marketing team fluent and intuitive. **What do you dislike about Zymplify?** The accuracy of the data collected or gathered from other platform and websites is not that much accurate then other playtforms. Another issue is that it does not support to work or integrate with the instagram so it is difficult to post and set automation on instagram with this platform. **What problems is Zymplify solving and how is that benefiting you?** The software has been very helpful for us, it is helping me and my team to collect and gatehr the data from multiple sites and systems, and making the proper data report of them. Which we are using for marketing and campaigning. This has made almost all our marketing and upload stuff automated. Made our work easier and time saving. ### 19. Great Account Managers and Support, but lead quality not sufficient **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Zymplify?** Zimplify assigned me with a great Account Manager Suzanne, who was always on hand to help with anything we needed. From training, supervising important tasks, to answering support queries and following up, she was always there to ensure Paynetworx was happy. The platform itself is good as a CRM system, it has a lot of good functionalities and allows you to do automation well. It's ideal for a company that has multiple sales people so the marketing can be streamlined and automated. **What do you dislike about Zymplify?** There is no instagram plugin so I didnt use it for social media scheduling if i cant do everything on it at once. The quality of the leads, some numbers are invalid, some numbers are missing, and most of the numbers are landline numbers that do not lead to the contact that has been revealed. This means for the leads we wanted access to, the quality we were expecting was not reflected with the data from the third party company. **What problems is Zymplify solving and how is that benefiting you?** Automation and viewing the results in an easy way. ### 20. Amazing support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Zymplify?** We are particularly excited about the "intent" capability that serves up prospects who are showing signs of being active buyers. Through this capability we are not only sending our message to the right titles, but even better, we are messaging the right titles who are actively looking. **What do you dislike about Zymplify?** Like all powerful platforms, you need to plan time for startup... to learn its capabilities, menu logic and terminology. You'll want their internal support getting things set up. Their customer support is OUTSTANDING! **What problems is Zymplify solving and how is that benefiting you?** Continuity of messaging to active prospects. Testing messaging options. Tracking interest across platforms. ### 21. Zymplify - Building a sales pipeline **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew p. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Zymplify?** I like the ease of use and implementation for campaigns. The customer support is strong and very helpful to support shapeing campaigns and the cadence required. **What do you dislike about Zymplify?** I like the platform and as a new user it would only be the steps required to create a campaign. Although this is corrected by the super support of the support team! **What problems is Zymplify solving and how is that benefiting you?** Its supporting a single business owner in a sales function and through the targeting of specific businesses, leaders and use of the automated email campaigns is a big help. ### 22. Zymplify Review - Supportive Team and good price point **Rating:** 3.5/5.0 stars **Reviewed by:** Lisa C. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Zymplify?** Good platform and repository to host all information in one place and good for gathering data on prospects. The Zymplify support team are very easy to work with, quick to respond and very helpful and knowledgable about the interface. **What do you dislike about Zymplify?** The interface is a bit clunky and hard to build out the assets and automation. Data wasnt always accurate but possibly due to the pool of prospects being smaller **What problems is Zymplify solving and how is that benefiting you?** Zymplify helped gather data and communicate effectivley with customers and prospects ### 23. It has been good thus far, I think it will improve with training from zymplify operators. **Rating:** 2.5/5.0 stars **Reviewed by:** connor o. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Zymplify?** I like how it is an all in one platform with many many benefits. **What do you dislike about Zymplify?** The blog feature. It is rubbish and extremly outdated for user engagemnet. Wordpress is much better in termsof editing etc. **What problems is Zymplify solving and how is that benefiting you?** Automation, Data, client information, prospecting clients ### 24. Zymplify Review: Exploring the Pros and Cons of this Marketing Automation Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Rohit R. | Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Zymplify?** It assists users in saving money by pointing out possibilities to cut costs or bargain for lower rates. Additionally, the software offers customers insights into their spending patterns and assists them in creating more effective budgets. **What do you dislike about Zymplify?** It has few software tool integrations, which could restrict its capabilities and make system integration challenging. Zymplify's pricing is a bit more expensive than those of other marketing automation platforms. **What problems is Zymplify solving and how is that benefiting you?** Many of the manual chores involved in lead generation and nurturing, such as email campaigns, social media management, and data input, can be automated with the aid of Zymplify. Businesses may benefit from time savings and increased efficiency as a consequence. Zymplify is gaining from managing the marketing initiatives because it will make it easier to see how effective their campaigns are and pinpoint areas where they can be improved. ### 25. One of the best mediums for business communication and development **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew Y. | Investment Management, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Zymplify?** I prefer this software because it is very useful medium for business work. This marketing and sales platform has all the tools you need to grow your business. Multi-channel campaigns help businesses grow and reach new customers. Turns unknown prospects and prospects into customers. Business activities can be easily managed through it. **What do you dislike about Zymplify?** I think its features are old; something new needs to be added so that business operations can be handled well. **What problems is Zymplify solving and how is that benefiting you?** Through this, business activities can be managed well. You can talk and exchange business transactions by joining video calls. Time wastage is very low. Business benefits can be achieved in a smart way. Information can be exchanged by joining audio and video calls. ### 26. Incredible Platform utilizing Intent Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Zymplify?** Automating my new business efforts towards the right audiance. On-time and with my message. **What do you dislike about Zymplify?** Navigating through the platform can be daunting at first. **What problems is Zymplify solving and how is that benefiting you?** The efforts are made to reach potential buyers ### 27. Overall its ok but too pricy for what we use it for. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Zymplify?** Access to data 24/7 not that many down times. **What do you dislike about Zymplify?** No specific information time stamps are not our time and don't match up **What problems is Zymplify solving and how is that benefiting you?** helps us find people that may have an interest in our products ### 28. Streamline Your Marketing Efforts with Zymplify **Rating:** 5.0/5.0 stars **Reviewed by:** Rihant K. | Senior Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2023 **What do you like best about Zymplify?** All-in-One Marketing Platform, Easy to use, Lead Generation and Tracking, Email maketing **What do you dislike about Zymplify?** I have found Zymplify to be a consistently positive tool where I haven't encountered any aspects that I dislike. **What problems is Zymplify solving and how is that benefiting you?** Zymplify addresses several challenges in the realm of marketing automation, benefiting users in various ways:Centralized Marketing Management, Efficient Lead Generation, Personalized Campaigns ### 29. A few integration hiccups that we are working on. **Rating:** 3.5/5.0 stars **Reviewed by:** Brad Z. | Vice President of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Zymplify?** The support from my Zymplify sales team. **What do you dislike about Zymplify?** Lead reveal and filter tools are challenging to use. **What problems is Zymplify solving and how is that benefiting you?** Ability to easily filter contacts for website visitors. ### 30. Helpful platform **Rating:** 4.5/5.0 stars **Reviewed by:** Tarushi G. | Assistant Manager - Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Zymplify?** It provides insights to determine the best channels to reach my audience. This is a easy-to-use platform for sales and digital marketing. **What do you dislike about Zymplify?** Initial setup was time consuming. The data isn't always precise. **What problems is Zymplify solving and how is that benefiting you?** Tracking inbound leads from our website more efficiently ### 31. Efficient and easy to use (most of the time!) **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Zymplify?** I love the fact that you can have an unlimited amount of contacts and the customer service is usually really reactive. **What do you dislike about Zymplify?** Unless you 'clear the cache' regularly, all sorts of things start to go funny. **What problems is Zymplify solving and how is that benefiting you?** Sending automated marketing campaigns, buying new contacts in the industry of my choice ### 32. A great team **Rating:** 4.5/5.0 stars **Reviewed by:** Keith W. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Zymplify?** The zymplify team were generous, patient and (I felt) absolutely committed to helping me make the most of the platform. Brilliant attitudes all the time. The platform itself has great versatility and, I think, does a great job in integrating many different and disparate systems/channels. **What do you dislike about Zymplify?** I just couldn't make the platform work for my core problem, which is essentially developing great leads for business development. It's absolutely not a reflection on either the platform or the team, simply a recognition that my kind of work needs something different. **What problems is Zymplify solving and how is that benefiting you?** It would have been great at automating and integrating many of the activities I need to do ### 33. Some improvement areas- but great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan C. | Head Of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Zymplify?** User interface experience Data capture and prospecting tools Intelligence of buyer signals Ability to flow into a CRM function Could Compare favourably vs our own CRM but leaves little scope for integration with finance and dealing with "tickets" or "support" cases and CRM is not the main function of the platform as far as I can see. **What do you dislike about Zymplify?** The inability to write into an API or gain an API to create integration with our own COTS CRM (Sage) / Sage ERP (200) The amount of emails that land in junk from campaign and journey builds , what's the point in acquiring more credits if existing credits are not being picked up. **Recommendations to others considering Zymplify:** Have a look and see what it'll cost you to have Sales Force, Mail Chimp, an ERP, lead forensic type tools, sales intelligent and prospecting tools and linkedin and marketing platform integrations and price it all up. You dont need to really- it's all here. If it spoke to financial reporting systems through codeless integration technologies out there, it would be a game changer potentially for cloud/ cloud connected applications **What problems is Zymplify solving and how is that benefiting you?** Problems solved is reach- it gives us reach and automation, as long as we have good content and messaging. Without the engine, we would be using 3/4 different tools Performance is always improving as we are guided by their customer success and self learning platform, up to us to use it ### 34. Good but difficult to navigate **Rating:** 2.5/5.0 stars **Reviewed by:** Ruth B. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Zymplify?** Option to pull professional resources from LinkedIn. Also, most of the contact information is vetted before pushing it out. Very few had errors but otherwise great. The support team was truly incredible - they were eager and willing to provide support - they were very thorough in the level of training that they provided. **What do you dislike about Zymplify?** There are too many steps to get to where you need to get to. Setting up the backend is just complicated. Most people need this resource to simplify the outreach process and I don't think it was the case when we tried it. Overall this did not work for our current brand and the stage we were in. Not to say that we may not consider this again in the future. While the support team was great - the time zone made scheduling a little tricky. Would have liked one training session that covered all the aspects of the tool however I understand there're many facets and each required its training. The multiple training days made it difficult to begin using the tool right away. **Recommendations to others considering Zymplify:** Look for someone with tech expertise. We came in at the beginning so I'm sure improvements have been made since then. It's a great tool if you know how to navigate and truly understand how it will benefit your business. **What problems is Zymplify solving and how is that benefiting you?** The goal was to use Zymplify to get potential Corporate Gifting clients for our business. The initial run did not yield the results we were looking for. When we began there was a system update so we put our campaigns etc. on pause until the new Zymplify was launched. I don't think we got what we were expecting that does not mean that it won't work for others. I did share the usage with the whole team as I believed it might work better for them that it did for Corporate Gifting ### 35. It is very helpful, a great marketing automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Thanh N. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Zymplify?** It provides me with the insights needed to seal the deal and determine the best channels and time to reach my audience. This is a easy-to-use platform for digital marketing and sales. **What do you dislike about Zymplify?** Even though some of the automation is a little challenging to use and the data isn't always precise, it still offers greater accuracy than most products on the market. **What problems is Zymplify solving and how is that benefiting you?** Zymplify is incredibly helpful and knowledgable about all social media sites, bringing them all together to offer you a clear picture of how well your online efforts are performing. ### 36. Great product, very easy to use and you get fantastic support. **Rating:** 4.5/5.0 stars **Reviewed by:** Lori T. | Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Zymplify?** Zymplify is a very good tool for sourcing new prospects, the support is good and the tool itself is easy to use. I like the fact you get LinkedIn profiles and phone numbers and the data was so easy to export. We used it with Zapier and HubSpot to make sure our data did not crossover in any way and the journeys could be fed with accurate data. knowing that contacts go through a journey and are primed and ready to go at the end is really valuable. **What do you dislike about Zymplify?** Nothing really about the product, just that our company has a very niche place in the market so our pool of prospects is very small to start with therefore Zymplify doesn't help us add many prospects that we didn't already know. I would still recommend the tool to companies that have a larger pool of prospects though. **Recommendations to others considering Zymplify:** Use it, it's brilliant. You will be surprised by the amount of data you find out. It's really valuable for building leads and knowing that once a contact has been through a journey they are primed and ready for contact is great. The best bit for me was the import and export of data, so easy!! **What problems is Zymplify solving and how is that benefiting you?** Zymplify helped us find additional prospects that are searching our keywords. Data we wouldn't know without the tool. It also provides the information you can't get through other tools of this nature. It's a cut above as you get names and job titles as well as knowing the person who actually performed the search. This information isn't available through other tools as far as I know. ### 37. The right idea but poor execution **Rating:** 2.5/5.0 stars **Reviewed by:** Ben A. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Zymplify?** Fully joined up approach to marketing and sales. Automation makes following up with contacts simple and convenient. **What do you dislike about Zymplify?** The platform is centred around contacts and not companies. As a B2B organisation our sales teams often sell to multiple contacts within an organisation. Zymplify doesn't cater for this well. The deal view is hard to read and only shows a small portion of the pipeline without scrolling. When you add a deal it doesn't give you option to add close date and close percentage. You must add the deal and then go back into it to amend these fields. This is annoying. **What problems is Zymplify solving and how is that benefiting you?** Joining the dots within the commercial team to ensure we can drag a net across all the stats and make sure all of our clients and prospects feel valued. ### 38. Helpful & cost effective sales & marketing platform from local provider. **Rating:** 4.0/5.0 stars **Reviewed by:** Claire A. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Zymplify?** It's a local company who are easy to contact and deal with regarding training and issues. The online training videos are very helpful. **What do you dislike about Zymplify?** There is no compatibility with Instagram at present. When deleting a lead as it's spam I still have to open up the lead to unsubscribe them before I can then delete which is time consuming. **Recommendations to others considering Zymplify:** To ensure Zymplify would meet your needs have a detailed meeting and demo with them first. Once you have established that then they will set up a detailed training program which is well delivered and structured. **What problems is Zymplify solving and how is that benefiting you?** Tracking inbound leads from our website more efficiently with reporting tools, auto-responses and individual pipelines. We are still getting used to the platform so we have more that we could be using once we learn all its capabilities. ### 39. Have only used it a couple of times, as the main account is used by our head of marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Zymplify?** The abillty to scan the whole of LinkedIn, looking for contacts but also their email addresses. This is great for accessing information you wouldn't normally be able to find easily **What do you dislike about Zymplify?** Haven't used it enough to find anything I disliked. From what I see across the business, it's a very useful tool We do have a couple of super users who would be better fixed **Recommendations to others considering Zymplify:** If you want a great tool, that can create effective mailing lists, then this is the software to use **What problems is Zymplify solving and how is that benefiting you?** The ability to access multiple pieces of information and let it run in the background to get the information we require I have used this a couple of times to great affect ### 40. Lead generation and email marketing made easy **Rating:** 4.5/5.0 stars **Reviewed by:** James B. | Internal Sales Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Zymplify?** Once set up Zymplify is very easy to use. It produces useful live data and metrics to track ongoing campaigns. It scales well when working with large data bases of users. Since using Zymplifiy we have gained a measured increase in our marketing activities and generated new leads. **What do you dislike about Zymplify?** The initial setup of Zymplyfy was time-consuming. It also took some time to fully understand the 'journey' process, understand its full capabilities and then further testing to make sure the correct emails were sent out at the right time. **What problems is Zymplify solving and how is that benefiting you?** Increased attendance with key audiences via targeted email campaigns. Further interaction with key decision-makers due to they score based on activity within the campaign. ### 41. A great way to keep your pipeline topped up **Rating:** 4.0/5.0 stars **Reviewed by:** Jon M. | New Business Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Zymplify?** An easy way to convert browsers into loyal customers. Through the use of landing pages, pop-ups, customer insights and analytics, it's really easy to pinpoint your target market **What do you dislike about Zymplify?** It's a very good platform and easy to pick up. Maybe some extra support for onbaording clients maybe newer to this type of platform might be beneficial but other than that, top-notch **Recommendations to others considering Zymplify:** Give it a try **What problems is Zymplify solving and how is that benefiting you?** it was hard for us to send the right messages to people at the right moment of the buying cycle and we lost a few leads before we started using zymplify. Since using their tools we've been able to pinpoint customers a lot more effectively ### 42. Very good product, that enables you to do your own mailshots with live data **Rating:** 5.0/5.0 stars **Reviewed by:** Scott P. | Vendor Sales Manager - IT division, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Zymplify?** The slick presentation of the output. We use this for scouring LinkedIn and getting the relevant data The business may use other parts of the system, but I only use a little part of it **What do you dislike about Zymplify?** Nothing really Data seems just fine, certainly the ouput **Recommendations to others considering Zymplify:** Give it a go and see the output. It's perfect for those users of LinkedIN **What problems is Zymplify solving and how is that benefiting you?** The ability to get correct email addresses ### 43. Ride a tiger not turtle **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2022 **What do you like best about Zymplify?** It puts you qualified for contacting and gets the actual and good customer service that need it works and it works very fastand customer behaviour were actually help to create custom segment **What do you dislike about Zymplify?** Overall plateform performance extremely well it would useful but sometimes customer with best methodology making time and efforts are not sufficient and capture extremely permission **Recommendations to others considering Zymplify:** Overall plateform performance was not good taking the people grand **What problems is Zymplify solving and how is that benefiting you?** From multiple sources of consolidated and unable to gain richer insights and sometimes the response of company was not good taking for the granted and their own wealth ### 44. Regular user - does what it says on the tin **Rating:** 3.0/5.0 stars **Reviewed by:** Dan M. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Zymplify?** Basic workflow of sales pipeline. Report. Reporting function and contact finder **What do you dislike about Zymplify?** Clunky feel to UX. moving tiles can be tricky and inability to link outlook to activity **Recommendations to others considering Zymplify:** It's a very cost-effective CRM that fulfils all the basics well but after-sales support is pretty weak. **What problems is Zymplify solving and how is that benefiting you?** Ensuring we have a good sales pipeline and fulfilling our marketing responsibilities ### 45. One of the smartest digital marketing technology **Rating:** 4.5/5.0 stars **Reviewed by:** Laxman C. | Senior Engineering Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2022 **What do you like best about Zymplify?** It is one of the smart campaign builder and fastest digital marketing technology **What do you dislike about Zymplify?** Everything goes well with this tool. Keet continue the way it is. **Recommendations to others considering Zymplify:** This is a simplified tool of challenging job works in digital marketing area. **What problems is Zymplify solving and how is that benefiting you?** This tool is a spine of our organization as it fecilitates us to keep our customers updated about our new products and services. ### 46. Great platform for automating marketing solutions, would reccomend. **Rating:** 4.5/5.0 stars **Reviewed by:** Sam B. | Product Consultant , Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Zymplify?** The ability to track organisations who have been on your website, and reveal contacts from those organisations is a huge help. I appreciate the strong focus on functionality and the wide variety of tasks it can be used for. **What do you dislike about Zymplify?** The platform is functional but some improvements could be made in terms of the slickness of the UI. Making it slightly more responsive and dynamic would be a plus. **What problems is Zymplify solving and how is that benefiting you?** Having an integrated platform for finding and contacting organisations saves time and the benefits in creating email campaigns have been clear. I use the software almost every day. ### 47. Zymplify review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Zymplify?** the insight data was a great addition, the system seemed easy to navigate and was user friendly the marketing package was great **What do you dislike about Zymplify?** The system lacked some of the core functionality I expected to be used as a sales and service CRM and workflow tool, the reporting was also lacking. We were looking for an all in one system to manage marketing and sales processes into and beyond service including contract management and unfortunately it fell short. **Recommendations to others considering Zymplify:** In my opinion this is a great tool to integrate into established sales CRM for marketing and intent data rather than a main system to manage the full process **What problems is Zymplify solving and how is that benefiting you?** we didn't proceed as planned and have put our procurement on hold ### 48. Top tier automation at a great price **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Zymplify?** Using zymplify we can target the exact audience we want based on a detailed range of firmographic and demographic data. Accelerating the growth of our client acquisition pipeline. **What do you dislike about Zymplify?** Zymplify is ever-improving, but we would like to see more complex conditioning in the email automation programmes. We would also like to see more integrations. **Recommendations to others considering Zymplify:** No recommendations. But take advantage the great support team. **What problems is Zymplify solving and how is that benefiting you?** Zymplify allows us to grow our pipeline quickly and at scale. Improving productivity and saving resources within the business. ### 49. supportive and savvy deals and showcasing stage from a nearby supplier **Rating:** 3.5/5.0 stars **Reviewed by:** J A H. | Digital Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Zymplify?** With Zymplif, we have had the option to zero in additional on what we are great at across the deals and promoting division. Simplify assist us with estimating the effect of advertising channels by means of investigating insight following apparatuses. **What do you dislike about Zymplify?** Dissimilar to other advertising computerization apparatuses like Automation Anywhere, Zymplify doesn't offer all showcasing abilities for worldwide ventures. It expects to be coordinated with outer applications to propel its abilities. **What problems is Zymplify solving and how is that benefiting you?** Envision deals with conjectures and KPIs. Further developing ROI of our association. Simplify has further developed deals development by permitting us to land to new arrangements. ### 50. Easy , reliable **Rating:** 3.0/5.0 stars **Reviewed by:** brittanie p. | Personal Shopper, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2022 **What do you like best about Zymplify?** The entire program is easy to manage and get a hang of **What do you dislike about Zymplify?** Nothing honestly it was very fun and easy to **What problems is Zymplify solving and how is that benefiting you?** Easy to manage my business . I can manage things easier on here yes my ways of keeping up with finances are easier ## Zymplify Discussions - [Do your prices go up the more contacts we have?](https://www.g2.com/discussions/pricing-increases) - 1 comment, 2 upvotes - [Do I need to pay for a year up front?](https://www.g2.com/discussions/minimum-term) - 2 comments, 1 upvote - [How do I connect accounts to the Zymplify platform, is the set-up difficult?](https://www.g2.com/discussions/set-up-b645df8f-530f-4a9c-964d-5019d636aec3) - 1 comment, 1 upvote - [Do you integrate with CRMs?](https://www.g2.com/discussions/integrations-1558520c-d64a-4795-ad71-64a2ef3734cc) - 1 comment, 1 upvote - [Who is Zymplify for?](https://www.g2.com/discussions/customer-profile) - 1 comment, 1 upvote - [View Zymplify pricing details and edition comparison](https://www.g2.com/products/zymplify/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-06+22%3A02%3A07+-0500&secure%5Bsession_id%5D=eb83a3a1-d7bf-461f-b5d8-3241cdc11f7f&secure%5Btoken%5D=67af0e78d0b88335d617eaaf61ffe7ec3309b1a83f71a018e5f49354c3ca71d5&format=llm_user) ## Zymplify Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top Zymplify Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,121 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,159 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,868 reviews)