Compare this with other toolsSave it to your board and evaluate your options side by side.
Save to board

ZoomInfo Sales Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

ZoomInfo Sales Media

ZoomInfo Sales Demo - Prioritize the Right Accounts with AI-Powered Targeting
Copilot's Target Accounts feature uses AI to prioritize your best opportunities based on fit, intent, and engagement signals. See your entire account list ranked by likelihood to close, with breaking alerts on account changes, buying signals, and expansion opportunities. Filter by Account Fit Sc...
ZoomInfo Sales Demo - Find Exactly Who You Need with Advanced Search Filters
Advanced Search in Copilot gives you precise targeting with over 300 filters including location, hierarchy, job title, seniority, department, company size, revenue, technographics, and more. Layer on buying signals, intent topics, job change alerts, and champion tracking to identify not just who ...
ZoomInfo Sales Demo - Automate Sales Activities with Intelligent Workflows
Copilot Workflows automate repetitive sales activities so your team can focus on selling. Trigger automated outreach sequences, CRM updates, and follow-up tasks based on buying signals, account changes, or engagement thresholds. Build go-to-market plays that execute automatically when accounts s...
How Seismic Drives Targeted Outreach with ZoomInfo Copilot
Play ZoomInfo Sales Video
How Seismic Drives Targeted Outreach with ZoomInfo Copilot
How Has Copilot Helped Your Business? - VocalVideo
Play ZoomInfo Sales Video
How Has Copilot Helped Your Business? - VocalVideo
BOA Merrill Lynch - Our Secret to Finding 400000 Leads!
Play ZoomInfo Sales Video
BOA Merrill Lynch - Our Secret to Finding 400000 Leads!
Paychex - This is Why We Use ZoomInfo
Play ZoomInfo Sales Video
Paychex - This is Why We Use ZoomInfo
Clearwater Compliance - How ZoomInfo Helps Optimize Results
Play ZoomInfo Sales Video
Clearwater Compliance - How ZoomInfo Helps Optimize Results
Product Avatar Image

Have you used ZoomInfo Sales before?

Answer a few questions to help the ZoomInfo Sales community

ZoomInfo Sales Reviews (9,080)

View 15 Video Reviews
Reviews

ZoomInfo Sales Reviews (9,080)

View 15 Video Reviews
4.5
9,081 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its data accuracy and ease of use, which significantly enhances their prospecting efforts. The platform's comprehensive contact information and intuitive navigation allow for efficient outreach and lead generation. However, some users note that data can be outdated, which occasionally hampers the effectiveness of their outreach.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Verified User in Telecommunications
UT
Mid-Market (51-1000 emp.)
"Accurate Data and Powerful Prospecting That Streamlines Lead Generation"
What do you like best about ZoomInfo Sales?

What I like most about ZoomInfo Sales is its ability to provide accurate, up-to-date contact and company data, which makes prospecting and lead generation much more efficient. The platform’s advanced search and filtering capabilities help quickly identify the right decision-makers, while its integration with CRM systems keeps all sales data centralised and actionable. I also appreciate the insights and analytics it provides, which help prioritise high-value opportunities and improve targeting for outreach. Overall, it saves time, improves the quality of leads, and supports more data-driven sales decisions. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

One downside of ZoomInfo Sales is that maintaining data accuracy can sometimes be a challenge, as contact details or company information can change quickly. The platform can also feel overwhelming at first due to the breadth of features and options available, which can require time to learn and optimise. Additionally, some of the more advanced functionalities may be limited to higher-tier plans, which can be a barrier for smaller teams or organisations. Overall, while highly useful, it requires some ongoing effort to get the most value from the tool. Review collected by and hosted on G2.com.

Bill L.
BL
Vice President of Sales and Operations
Information Services
Small-Business (50 or fewer emp.)
"Efficient Lead Search but Canada Data Accuracy Needs Improvement"
What do you like best about ZoomInfo Sales?

I like the ability to quickly search for specific roles and targets for marketing leads. We have many different campaigns, and if we are looking for, say, HR Managers or IT Directors, we can do this easily and quickly with ZoomInfo Sales, pulling a spreadsheet of 500 contacts in minutes. The initial setup was smooth, with no major issues, and was completed in 15 minutes. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

The contacts sometimes are not valid (they no longer work there) or the information is not always correct. They should do a better job vetting the clients - we find we see a lot of data in Canada that is old or not valid. Review collected by and hosted on G2.com.

Monica R.
MR
TA Coordinator
Small-Business (50 or fewer emp.)
"User-Friendly platform that helps you transform your business"
What do you like best about ZoomInfo Sales?

I find ZoomInfo Sales very user-friendly and extremely easy to use. It’s dynamic and provides a lot of insight into potential prospects and decision-makers, even when full information isn’t available. We’ve run successful email marketing campaigns and closed good deals after using their contact data. The response rate for emails we’ve sent using ZoomInfo Sales contact information has been impressively good.

What I really like is that it helps us reach people we couldn’t have contacted directly through other tools or programs we’ve used in the past. The initial setup was straightforward, and the platform feels intuitive, which minimizes the need for extensive training.

Another function I’ve found especially useful is the company descriptions; the results we’ve gotten from them have been very accurate. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

I don’t dislike anything about the tool. My main suggestion is to keep expanding the data coverage for Latin America. We also use it for searches in Europe, Asia, the Middle East, and the US, and in those regions I’ve found it to be very robust.

It would be great to improve the presence of, and access to, information for countries in Latin America. Also, some of the contact information isn’t updated—there are cases where contacts no longer work at their companies or don’t hold those positions anymore. That said, I understand this isn’t easy to keep current in a world where professional mobility moves so fast.

Overall, I love ZoomInfo and have already recommended it to former colleagues and family. Review collected by and hosted on G2.com.

Heidi  G.
HG
Senior Business Develeopment Manager & Indoor & Outdoor Sales
Mid-Market (51-1000 emp.)
"Comprehensive Data, Phenomenal Support & Easy/Precise Filter Methods for Accurate Target Audience"
What do you like best about ZoomInfo Sales?

I absolutely love ZoomInfo Sales. I've recommended it to a bunch of friends and helped others within their organizations learn how to use it better. The intent and filtering features are incredibly useful and important to me, especially when it comes to revenue amounts and locations. My account manager has been really good, showing me the ropes and being available when needed. ZoomInfo Sales makes it easy to find the correct decision maker by allowing me to input multiple job titles, which is super helpful when dealing with thousands of contacts. I love being able to find cell phone numbers and email addresses, and there’s a lot of valuable information available about the companies, including what they're searching for, which is part of the intent that I really like. My favorite thing is being able to do searches and create qualified lists with filters like revenue, location, and industry, helping me reach the right people. The interface works really well, and I appreciate the speedy communication and resolutions I receive. It was really easy to integrate, I use it 50-100 times a day, & I'm SO glad we have it!! Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Sometimes, if a person's name hasn't been used frequently or searched for in the past ninety days, it doesn't show up in the immediate search with the criteria I put in. Even if I do type somebody's name in very specifically, then it'll pop up, which is a bit of a challenge. It's kind of a turnoff when I'm trying to seek out a company and see only 10 employees, making me think I've reached the end of my search. I wish they wouldn't quite be filtered out like that. Review collected by and hosted on G2.com.

SP
International Business development executive
Manufacturing
Enterprise (> 1000 emp.)
"Prospecting Made Efficient with Reliable Contacts, Intent Data, and Company Insights"
What do you like best about ZoomInfo Sales?

Is that how it makes prospecting much more efficient. Instead of spending hours trying to find the right contacts or verify information, I can quickly identify the right decision-makers and get reliable contact details in one place. I also find the intent data and company insights really helpful because they give context about which companies might actually be in the market for what we offer. Overall, it just helps me focus more on having meaningful conversations with the right people rather than spending most of my time on research. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

One thing I don’t like as much about ZoomInfo is that the data isn’t always perfectly accurate. Occasionally I run into outdated contact details or people who are no longer in the role, which can slow things down a bit. It’s still a very useful tool overall, but I usually find myself double-checking some information before reaching out. Review collected by and hosted on G2.com.

Mason V.
MV
Account Representative
Mid-Market (51-1000 emp.)
"A Well-Organized Way to Build Targeted Prospect Lists and Maintain a Strong Pipeline"
What do you like best about ZoomInfo Sales?

It’s a well-organized way to manage prospecting. Zoominfo sales works well for compiling a list of contacts in relevant positions, which gives me a more structured way to build my call list and maintain a pipeline. It also has some advanced features like scoops that allow you to see in realtime what news/events are happening and which contacts are searching certain articles and guides. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Sometimes a contact will be outdated and it is a little awkward to call into a business and ask for someone who has been gone for 6+ years. There are also a lot of contacts that don't have complete addresses and while working in territories it leads to some confusion and misdirected leads. Review collected by and hosted on G2.com.

Ryan C.
RC
Account Manager
Mid-Market (51-1000 emp.)
"A Strong Tool for Growing Your B2B Contact List"
What do you like best about ZoomInfo Sales?

It helps me grow my contact list and build real B2B connections. They’re consistently adding more contacts and working to improve the accuracy of each data pull. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Sometimes you’ll get a contact with data that’s off or incorrect, but that’s part of the game. Another thing that would really help is having a timeline on the info—something that shows when the last data pull happened. You end up with a lot of outdated info, which is also part of the game, and it means you still need to source and verify your contacts. Review collected by and hosted on G2.com.

Mairol S.
MS
Sales Development - Lead
Small-Business (50 or fewer emp.)
"Superior Data Accuracy & Easy to Navigate Through Filters"
What do you like best about ZoomInfo Sales?

I like the filters and intent data in ZoomInfo Sales. It's really helpful because we have multiple ways to filter, and the intent data gives us leverage on the companies and the people we are targeting. It's way more efficient compared to other tools I've used, which were a pain to filter through different titles and locations. ZoomInfo Sales allows for a lot more options. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

I would like to narrow down the titles more. If you add a job title like maintenance manager, it just gives you maintenance manager titles. I would like it to be more specific or narrowed down. Review collected by and hosted on G2.com.

Heather D.
HD
Business Development Manager
Small-Business (50 or fewer emp.)
"Need better leads- ZoomInfo is the way to go! "
What do you like best about ZoomInfo Sales?

I like that there are so many direct lines and cell phone #s available Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Some of the cell #s are inaccurate. For example, instead of Charles Inch, the # goes to Chad Inch. Review collected by and hosted on G2.com.

Samuel A.
SA
Account Executive
Small-Business (50 or fewer emp.)
"Efficient Lead Generation with Easy Setup"
What do you like best about ZoomInfo Sales?

I like ZoomInfo Sales because it gives me real-time data on a large network of companies, making it easy to get leads and contact the right decision-makers. It provides the most up-to-date information regarding contacts, which is really useful when some companies' information is hard to find anywhere else. The extent of data is what I like most because it helps me get in contact with the right person without wasting much time. It makes the process a lot more efficient. You can integrate it with a CRM to streamline the process, and it is very good at supplementing my CRM and creating new leads for me. The initial setup was very easy; it took a little getting used to, but once I got the hang of it, it was very easy. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

I feel like sometimes for some companies, there may not be, like, the most up-to-date phone numbers for certain people. For the most part, it's good, but sometimes it does have some out-of-date information or somebody leaves the company, it may not be updated right away. Review collected by and hosted on G2.com.

Questions about ZoomInfo Sales? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Mitch L.
ML
Mitch Lasky
Last activity over 4 years ago

how do i use with crm

Elizabeth B.
EB
Elizabeth Baskin
Last activity over 1 year ago

Sneaky auto-renewal clause in ZoomInfo contract

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

14 months

Average Discount

15%

Perceived Cost

$$$$$

How much does ZoomInfo Sales cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 17 purchases.

ZoomInfo Sales Comparisons
Product Avatar Image
Apollo.io
Compare Now
Product Avatar Image
Lusha
Compare Now
Product Avatar Image
Lead411
Compare Now
ZoomInfo Sales Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Performance and Reliability
Product Avatar Image
ZoomInfo Sales