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BASE is super intuitive. Out of the box (so to speak) you get 90% of its promised functionality without additional set-up. What I like even better is the intuitive screen design. You don't have to 'hunt' for the information you need. You can control the app with one finger if you need to look things up while you're sipping coffee at Starbucks ;-) Review collected by and hosted on G2.com.
There's nothing I don't like. BASE lets you input full contact details from LinkedIn records (if you install their browser widget). That's really helping me save time with data entry and stay more up-to-date with prospects, clients, and vendors through social media. I wish BASE would scrape contact info from an email. That would save even more admin time! Review collected by and hosted on G2.com.

The mobile app is absolutely fantastic, my favorite feature is that it automatically connects with my phone calls and prompts me to leave notes. The analysis and the reporting tools are awesome as well. Review collected by and hosted on G2.com.
It is a little tough to put data in bulk. The importing feature needs a little more work. Review collected by and hosted on G2.com.

Base is Simply awesome. After Trying CRMs like Microsoft Dynamics, PipeDrive & Bitrix our search finally ended up after using Base. We love the minimal approach, Modern UI, out of the box features, affordable VoIP rates and the powerful reporting. Integration with email is also fantastic! I Highly recommend to startups! Review collected by and hosted on G2.com.
Storage is not okay. I think should be increased. Project management and Intranet can be useful features if integrated for an extra cost.
Overall good for Sales! Review collected by and hosted on G2.com.

We use Base to track direct sales of our SaaS ERP platform, Skyforge.
Base is clean, simple, and well-thought out.
The UX is delightful, and all of the necessary features are there.
The basic plan is reasonably priced.
Email integrations with gmail are a life-saver. Review collected by and hosted on G2.com.
I really want a few more advanced forecasting features without upgrading. Review collected by and hosted on G2.com.
Best practical CRM platform I have come across have come across during my last searches for a better way of doing things. Review collected by and hosted on G2.com.
Haven't found anything yet, but it looks like a very solid platform and I am sure they will keep improving it. Review collected by and hosted on G2.com.

I love the mobility! I love that I can have the info on my desk and instantly in the palm of my hand moments later. The price is great as it is only $15 a month or a bit less if you pay for two years up front.
This was a no brainer for me as I was paying over $40 a month with another CRM tool and their new "1" app didn't even have an integrated calendar. Review collected by and hosted on G2.com.
One thing I don't like is that there isn't a default setting that I have found for reminders. I would love to have all new events have a set 15 minute reminder as my account is tied with google calendar and I get one day and one hour reminders from google.
I thought of one other thing I would like to see in Base.
It would be great to have a simple To Do list of general tasks that need to be completed that aren't tied to a person/business.
Other than that there isn't anything else that I have found that I dislike. Review collected by and hosted on G2.com.

Linking your email to it is easy and makes a huge difference in the experience. I love the interface. I think the UI makes sense. And it is easy to customize. I also like that it asks you why you may have lost a deal, and it has keyword tagging. Both of those are important for the same reason. You need to be tracking where your deals are coming from so that you can put more effort into that lead generation area. So if there is a particular networking group that you are involved in you can tag all of your leads from that group with the name of the group. Then you can take a look quarterly to see where your leads are coming from. If there are a lot from that group then you keep going and putting effort into it. If you are not getting any leads from it then you may want to take a look at whether it is worth your time to continue attending. Review collected by and hosted on G2.com.
The one thing many CRM packages are missing (so not a shot at Base) is integration with Linked In. I would love to see deeper into my Linked In account. But I know that they have limited access to the API so many of the CRM packages are left out and can't add this. Review collected by and hosted on G2.com.

Great management tool for companies with offices in different locations. Base can keep all project under one roof and keep all team members updated on all deals. Review collected by and hosted on G2.com.
Base is great. The only thing that could be improved is when on the road connected to cellular service, Base works slowly or sometimes don't load. Review collected by and hosted on G2.com.

The mix of a reasonable price with excellent mobile experience along with terrific feature set. Review collected by and hosted on G2.com.
There's really nothing I dislike about the product. Would love to see the iOS map integration in the "Location" section of the calendar - tap on the address and opens the Maps app so I can easily navigate to my destination. Review collected by and hosted on G2.com.

It has a Windows phone App!! Given that as a business we have bought into Microsoft Office 365 and the Windows phone ecosystems, it's great to see a service provider supporting the Windows phone platform. It makes the Base guys look like they understand the market.
We use base and have it integrated with Quoteroller and Outlook and Xero (accounts) so it's increadibly easy to track things through.
I like the email integration and all the communication elements too.
The product is also continuously evolving which is great, Review collected by and hosted on G2.com.
Nothing that springs to mind. Seriously. It is a well featured product that does what it says on the tin. Review collected by and hosted on G2.com.