Word on The Block Features
What are the features of Word on The Block?
Influencer Marketing
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration
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Influencer Marketing
Influencer Recruitment | Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. This feature was mentioned in 13 Word on The Block reviews. | 91% (Based on 13 reviews) | |
Influencer Scoring | Based on 13 Word on The Block reviews. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. | 88% (Based on 13 reviews) | |
Audience Analysis | See feature definition | Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. This feature was mentioned in 12 Word on The Block reviews. | 90% (Based on 12 reviews) |
Influencer Segmentation | Based on 12 Word on The Block reviews. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. | 90% (Based on 12 reviews) | |
Influencer Collaboration | Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. 12 reviewers of Word on The Block have provided feedback on this feature. | 94% (Based on 12 reviews) | |
User-Generated Content (UGC) Management | As reported in 12 Word on The Block reviews. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. | 90% (Based on 12 reviews) | |
Content Approval | As reported in 13 Word on The Block reviews. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. | 92% (Based on 13 reviews) | |
Campaign Analytics | Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. This feature was mentioned in 13 Word on The Block reviews. | 90% (Based on 13 reviews) | |
Reporting and Dashboards | Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. This feature was mentioned in 13 Word on The Block reviews. | 87% (Based on 13 reviews) | |
Data Importing and Exporting Tools | As reported in 13 Word on The Block reviews. Import and export lists of influencers and brand advocates with detailed profiles and contact information. | 90% (Based on 13 reviews) | |
Influencer Whitelisting | Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. This feature was mentioned in 11 Word on The Block reviews. | 91% (Based on 11 reviews) | |
Influencer Compensation | Provides features for compensating influencers for their work. 12 reviewers of Word on The Block have provided feedback on this feature. | 93% (Based on 12 reviews) | |
Social Commerce | As reported in 10 Word on The Block reviews. Supports social commerce capabilites such as shoppable content. | 90% (Based on 10 reviews) | |
E-Commerce Integration | Based on 11 Word on The Block reviews. Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. | 91% (Based on 11 reviews) |