The platform allows using multiple channels and synchronising them to maximise impact on leads. Journey workflows are great for automating communication with leads and nurturing them toward conversion. It has now added a very important feature that was missing earlier - the ability to search saved email templates. Review collected by and hosted on G2.com.

The reports are not as precise and easy to understand as they should be. Conversion tracking across some channels is also inaccurate, and sometimes it's even missing. It has also gotten slower with time and can sometimes get stuck for an extended duration without any prior notice. When using old saved templates in newer emails, it takes a very long time to load, sometimes closing without getting saved and losing all progress. Review collected by and hosted on G2.com.

User Friendly , Timely Support with Unconditional.. Review collected by and hosted on G2.com.

The panel is slow, and it happens some times Review collected by and hosted on G2.com.

- Journey builder is quite flexible once you get used to it, especially for behavior-based flows

- Real-time event tracking makes it easy to trigger campaigns based on user actions

- Omnichannel setup (email, push, SMS, WhatsApp) works well together in one place

- Segmentation is strong and helps in targeting users more precisely

- Overall it reduces the need for multiple separate marketing tools Review collected by and hosted on G2.com.

Initial setup still takes time, especially event mapping and integration

- UI can feel a bit dense when you are managing many campaigns

- Debugging journeys and understanding why a user did not enter a flow is not always clear

- Reporting is useful but could be more flexible for custom analysis Review collected by and hosted on G2.com.

really liking the new way segments are handled now. it's way more intuitive. also had to chat with their support team recently and they were super helpful with a tricky journey flow I was trying to build.. plus the reporting side of things seems to have more depth lately which is great for our weekly deep dives Review collected by and hosted on G2.com.

honestly the journey builder needs more advanced logic.. like its hard to do complex if-else loops right now without it getting messy. also the customer support could be faster. sometimes when we have a technical issue it takes way too long to get a person who actually knows the backend to help out. feels like a bit of a bottleneck for us Review collected by and hosted on G2.com.

I use WebEngage for day-to-day operations in retention marketing, including lifecycle management journeys, retargeting, events tracking, and data analysis. I appreciate its easy-to-use UI UX, especially the clear dashboards that help with cohorting analysis. I like Live segments because they offer a lot of functionality in creating a perfect chunk of users to target and drive conversions. The funnels feature is great for understanding where users drop off so I can retarget effectively to reduce leakage. The cohort analysis is helpful for understanding trends and taking necessary actions. The initial setup was quite easy without any complications, thanks to the cooperative support team. Review collected by and hosted on G2.com.

List segments. The new rollout feature is not at all feasible to use. The earlier UI was pretty easy to navigate and use, which was same as live segments but currently, the new version is not easy to navigate. Review collected by and hosted on G2.com.

We’re able to integrate our data from multiple platforms into one place which us retarget our existing users more effectively and efficiently, while also keeping a close eye on ROI.

Earlier, our data was scattered across different platforms and we were operating across multiple channels. This increased a lot of manual effort. After using WebEngage, our journeys are now automated, which has reduced manual work significantly and made execution much smoother. Review collected by and hosted on G2.com.

As of now, there’s nothing specific that stands out as a dislike. We’re exploring different features of the platform, and overall the experience has been quite useful and promising. Review collected by and hosted on G2.com.

WebEngage makes it easy to create personalized customer journeys, automate engagement, and improve retention from one platform. Review collected by and hosted on G2.com.

The learning curve can be steep for advanced features, and campaign setup or reporting can sometimes feel complex for new users. Review collected by and hosted on G2.com.

Handling the entire user journey and communications went well, rather than using our schedulers. Review collected by and hosted on G2.com.

We had to create two dashboards for different business scenarios. We also needed to push certain events to the main dashboard, while sending other events to the secondary dashboard, depending on the scenario. Review collected by and hosted on G2.com.

It helps automate marketing campaigns seamlessly. Other features, such as surveys, onsite tools, and personalization, are also helpful for our product. I also appreciate that new features are introduced constantly. Review collected by and hosted on G2.com.

The events analytics function could be better. The tech integration process could be smoother, with a quicker TAT. Campaign analytics also needs improvement so it reflects the right data more consistently. Catalogues and recommendations could be improved as well, as they currently don’t feel as strong as they could be. Review collected by and hosted on G2.com.

The dashboard structure is great and the new features added over the past year have been of good use. Review collected by and hosted on G2.com.

Support and the TAT for solving customer issues needs to improved Review collected by and hosted on G2.com.