---
title: WebEngage Reviews
meta_title: 'WebEngage Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 766 reviews by the users' company size, role or industry
  to find out how WebEngage works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 766
  scale: '5'
date_modified: '2026-07-07'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# WebEngage Reviews
**Vendor:** WebEngage  
**Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 766
## About WebEngage
WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage&#39;s intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What&#39;s more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East &amp; Africa region, Southeast Asia, and South America.



## WebEngage Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of WebEngage, enjoying its user-friendly dashboard and intuitive setup process. (101 reviews)
- Users value the **helpful customer support** of WebEngage, enhancing their campaign setup and communication strategies. (71 reviews)
- Users value the **multi-channel journey creation** in WebEngage, enhancing lead communication and nurturing for better conversions. (69 reviews)
- Users value the **depth of analytics** in WebEngage, enabling precise insights and effective campaign management. (65 reviews)
- Users commend the **superfast customer support** from WebEngage, ensuring quick assistance for effective communication strategies. (65 reviews)
- Users appreciate the **user-friendly features** of WebEngage, allowing easy access and effective utilization for all. (59 reviews)
- Journey Management (54 reviews)
- Automation (53 reviews)
- Customer Engagement (52 reviews)
- Integrations (51 reviews)

**What users dislike:**

- Users find the **steep learning curve** challenging, wishing for better onboarding resources to ease their experience. (33 reviews)
- Users experience **slow performance** with WebEngage, particularly with segment brewing and report loading times. (30 reviews)
- Users find the **missing segment creation feature** frustrating, complicating campaign setup and impacting efficiency. (29 reviews)
- Users express dissatisfaction with **poor customer support** , noting slow responses and limited options for assistance. (24 reviews)
- Users find the **time-consuming onboarding process** and support follow-ups frustrating, affecting their overall experience with WebEngage. (24 reviews)
- Users find the **limited features** of WebEngage frustrating, hindering ease of use and campaign management. (19 reviews)
- Users note that WebEngage can be **slow to load** , especially during high traffic, impacting user experience. (19 reviews)
- Need for Improvement (18 reviews)
- Users face a **steep learning curve** with WebEngage, impacting their ability to utilize its complex features effectively. (18 reviews)
- Limited Customization (17 reviews)

## WebEngage Reviews
  ### 1. Simple, smart and efficient

**Rating:** 5.0/5.0 stars

**Reviewed by:** Himanshu G. | Performance Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2024

**What do you like best about WebEngage?**

The ease of navigation and insights that we get from that dashboards.
Wase of integration and best customer support in industry.

**What do you dislike about WebEngage?**

Not much. Overall a good experince and no complaints as of now!

**What problems is WebEngage solving and how is that benefiting you?**

Marketing automations and analytics are the two major reasons for using Webengage!

**Official Response from Karan Ashta:**

> We're thrilled to hear that you find our platform easy to navigate and that our dashboards provide valuable insights. We're also glad to hear that you appreciate our integration process and customer support. Thank you for your feedback!

  ### 2. Experience has been good but we need more training sessions on the product

**Rating:** 4.0/5.0 stars

**Reviewed by:** Akshay I. | Senior Manager - Digital Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 10, 2024

**What do you like best about WebEngage?**

Customer Support, features, Ease of Implementation

**What do you dislike about WebEngage?**

Need more training sessions on the product

**What problems is WebEngage solving and how is that benefiting you?**

Ease of creating automated journeys

  ### 3. Comprehensive platform for setting product marketing campaigns

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about WebEngage?**

- Guided flow to setup campaigns
- Prompt customer support
- Detailed and step by step help guide

**What do you dislike about WebEngage?**

- Lack of real time event analytics 
- No retention analysis and funnel analysis

**What problems is WebEngage solving and how is that benefiting you?**

Making product marketing simpler, guided and less time consuming

  ### 4. Reach to a high conversion rate with Webengage

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 29, 2024

**What do you like best about WebEngage?**

Webengage is very user friendly and it has all features I need. Designing journey in Webengage is very easy. Also the support team acts very well and answers your questions as soon as possible.

**What do you dislike about WebEngage?**

I think Webengage should add a little describtion for every block that we use in journey and explains the logic. Also I need to zoom in and out the journey with scroller. That would be great if you add this.

**What problems is WebEngage solving and how is that benefiting you?**

Webengage helps us to reach to more users and have a right connection with them and also helps us to optimize our conversion rate.

  ### 5. Webengage changed retention marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sooraj R. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about WebEngage?**

The analytics dashboard of email and SMS campaigns give a clear understanding of what works and what doesn't.

**What do you dislike about WebEngage?**

- There is no option to filter events under a user's profile.
- There is no search bar for email templates

**What problems is WebEngage solving and how is that benefiting you?**

Webengage helped in simplifying automations and it is responsive.

**Official Response from Karan Ashta:**

> Thank you for your feedback. We understand your concerns and continuously work to enhance our processes and products. We appreciate your support!

  ### 6. Webengage is one of the best solutions provider for retention marketing in India

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 05, 2024

**What do you like best about WebEngage?**

Ease of access
Easy integration
New Features

**What do you dislike about WebEngage?**

Reliance on the tech team for resolutions

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage is helping us enable retention marketing efforts for our member base. 
It is helping us drive app installation & app activation campaigns efficiently & effectively.

  ### 7. Ease of use and good support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sumit S. | Assistant Manager- Digital Business, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about WebEngage?**

Traffic data is intuitive, hence it becomes easy to track if the traffic drops suddenly

**What do you dislike about WebEngage?**

Feature like journeys is not very user friendly, and also not retrievable

**What problems is WebEngage solving and how is that benefiting you?**

Marketing communication like WhatsApp, Email and SMS

**Official Response from Karan Ashta:**

> We're glad to hear that you find WebEngage's traffic data intuitive and easy to use. We appreciate your feedback about the journeys feature and will take it into consideration for future improvements.

  ### 8. Customer understanding & Retention

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2024

**What do you like best about WebEngage?**

Ease of Use, Ease of Implementation, Ease of Integration

**What do you dislike about WebEngage?**

The numbers sometimes might be directional and not best to make long term decisions.

**What problems is WebEngage solving and how is that benefiting you?**

Connecting with customers making the repeat marketing easier and improving the repeat business.

  ### 9. Best Engagement and Analytics tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nishkarsh B. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 09, 2024

**What do you like best about WebEngage?**

Capability to regather with the intelligence to retarget with the best channel

**What do you dislike about WebEngage?**

Sometimes uninstalls data is not accurate

**What problems is WebEngage solving and how is that benefiting you?**

Solving to improve the retention of the app and ultimately to monitize users better. Retention before webengage and retention after using webengage improved almost 2x

**Official Response from Karan Ashta:**

> Thank you for your feedback. We will look into the issue with inaccurate uninstalls data and work on resolving it.

  ### 10. Unlocking a wealth of marketing capabilities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 29, 2023

**What do you like best about WebEngage?**

I have been using Webengage daily for a while now and one thing I love about this tool is that it gives a lot of scope for automation which makes the job for the marketing folks really easy. One of the best features is the user journey creation and the feature where we track user events which helps us improve our product over time. The integration was seamlessly performed by our engineering department and the tool is well implemented across departments like marketing team, data team and product team.

**What do you dislike about WebEngage?**

The customer support sometimes takes a bit of time to give an appropriate response. Other than that, it is hard to point out any dislikes.

**What problems is WebEngage solving and how is that benefiting you?**

Earlier we struggled to take data driven decisions for our product improvements and our marketing team had to resort to other time consuming methods for user engagement, but with the onset of WebEngage we have significantly improved our business metrics which has created a positive impact on our overall revenue.

  ### 11. A bit pricey, it performs as needed

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 30, 2023

**What do you like best about WebEngage?**

In our startup, we use WebEngage almost every single day, I have observed that the User journeys that are being tracked are mostly correct and give us a huge advantage by providing insights into how our users engage with our product. 

It is very easy to reach out to the WebEngage support personnel, I have personally received a response back even at odd hours. 

Also, the backend team in our company seems to be a lot more comfortable with the WebEngage integration in our product helping with easier integration of the product.  

The User Interface makes it easier to use the entire WebEngage platform and create dashboards helping us in our daily monitoring of the data.

**What do you dislike about WebEngage?**

In terms of tracking user journeys, WebEngage was a savior. Our organization has tried Proof Of Concepts with other user journey-tracking software but now our team has been comfortable with most of the WebEngage features. We do see some minute discrepancies in the user journey data but our team is being able to handle the disparity in most cases. The data discrepancy usually happens when a particular event is not being tracked. Now this makes it challenging for the team to gather correct insights from the data provided by WebEngage.

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage's tracking of user journeys provides significant insights into our users' interactions with our product. This has provided us with a valuable advantage, enabling us to understand user engagement comprehensively. We can then make changes to our product in the upcoming releases accordingly. This has helped us improve our onboarding process.

Furthermore,  WebEngage's integration with our product solves the challenge of backend teams feeling comfortable with the platform. This ensures that our backend team can work more comfortably and use WebEngage at its full potential.

  ### 12. Ultimate Marketing Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 27, 2023

**What do you like best about WebEngage?**

So I have been using WebEngage almost daily for more than a year now and the level of ease it provides with all the tasks is tremendous. We use WebEngage for personalized campaigns, user events tracking, creating marketing-related dashboards, and most importantly creating user journeys which has been a really stand-out feature as it is really quick to create journeys. The UI is easy and interactive which makes the implementation of the tool very easy and the integration was fairly quick. Customer support is also quite prompt with their replies.

**What do you dislike about WebEngage?**

Although we do understand that the return on investment for this tool is quite high, it would be really beneficial for our emerging company if we could get the WebEngage subscriptions at lower rates.

**What problems is WebEngage solving and how is that benefiting you?**

Our company has been facing a lot of issues with user engagement which is a vital part of user retention. With the help of WebEngage, we have seen improvements in our monthly user retention numbers.

  ### 13. Effective platform but can do better

**Rating:** 3.5/5.0 stars

**Reviewed by:** Shourya G. | Enterprise (> 1000 emp.)

**Reviewed Date:** May 13, 2024

**What do you like best about WebEngage?**

Realtime dashboard, funnels, ease of data uploading, segmentation and event analytics

**What do you dislike about WebEngage?**

Journey creation and email html preparation (no direct image upload option)

**What problems is WebEngage solving and how is that benefiting you?**

Creating a one-view dashboard for all important trackers and an omnichannel platform for campaign delivery

**Official Response from Karan Ashta:**

> Thank you for sharing your experience with WebEngage. We understand your concerns about journey creation and email HTML preparation, and we are actively working on enhancing these features for a better user experience.

  ### 14. Great tool with lots of possibilities to engage with the visitors.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 08, 2024

**What do you like best about WebEngage?**

Easy to use, the team is also very helpful in providing new ideas.

**What do you dislike about WebEngage?**

A few bugs occur over time, affecting our experience and user experience.

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage helps us reach our customers directly, from a single platform, it also provides the best user attributes and their behavior.

  ### 15. In my experience with web engage it is a complete easy-to-use platform for consumer engagement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Twinkle  R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 07, 2023

**What do you like best about WebEngage?**

As an user I love how Web Engage is simple to design and manage customized client engagement programes because of its user friendly interface. The analytics  capabilities on the site also offer insightful information for improving strategy. Moreover we started receiving a lot of data after we started using Web Engage

**What do you dislike about WebEngage?**

In my experience, Web Engage's price structure can be a little complicated, so it might not be the most cost-effective choice for smaller companies. Furthermore, even if the platform has a lot of features to offer it cab be a bit overwhelming for some people to properly utilise all functions.

**What problems is WebEngage solving and how is that benefiting you?**

By offering a consolidated platform for individualized comminication and analytics, Web Engage is resolving the problem of effective client interaction. By making the process of developing and overseeing campaigns more efficient, I am able to engage with users in more meaningful and focused ways. It helps us in sending emails, and notifications to our customers. It also provides me with insights into user behaviour, the platforms analytics capabilities also enable me to continuosly optimize my engagement efforts.

  ### 16. I had a great experience using WebEngage as of now

**Rating:** 5.0/5.0 stars

**Reviewed by:** sumit m. | Sr. Digital Marketing Manager, Education Management, Enterprise (> 1000 emp.)

**Reviewed Date:** November 28, 2023

**What do you like best about WebEngage?**

The platform is very easy to handle, and it is helping us engage with our existing customers effectively. Specially the live segments. The support system is excellent too! Highly recommended for the growing organizations.

**What do you dislike about WebEngage?**

I don't find much problem with this tool but one specific thing which I can raise here is that, we can not short campaigns by the status or date or by using any other matrix, which is highly required.

**What problems is WebEngage solving and how is that benefiting you?**

With WebEngage, there's no need to repeatedly download and filter data manually. The Live Segment feature takes care of this in real-time, making our tasks easier. Additionally, we can schedule campaigns based on our specific needs.

  ### 17. WebEngage: A Robust Marketing Automation Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ayushi B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 11, 2023

**What do you like best about WebEngage?**

WebEngage is one of the best platform for remarketing and it has alot of marketing automation features. And it also offers a range of tools for personalized campaigns such as Push notifications, email and in App messages. The customer support team are really very helpful, they were very closely in touch with us during the Integration.

**What do you dislike about WebEngage?**

The WebEngage dashboard need be restructured properly, as we have seen that sometimes data is not appropriate. After the onboarding process, trainig and suppport function can be increased to 5 to 6 months that would be great.

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage makes it easier for our business to talk to customers in a way that feels personal. It helps save time by automating tasks and uses data to make smarter decisions.

  ### 18. Webengage For the win in retention & Engagement

**Rating:** 4.5/5.0 stars

**Reviewed by:** vignesh . | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 03, 2023

**What do you like best about WebEngage?**

The ability to use it to any kind of business is actually cool, We do three diffrent businesses and two of the is subscription base and one is collection based. Webengage is seemless in all three and the support from the team is very appriciated. One if the best in the market and easy for implementing it . We use it on a daily basis for our cmapaigns. The integration took us some time but it was worth it.

**What do you dislike about WebEngage?**

The integartion did take a long time and team struggled with techinical proficiency. The support team takes a long to address a simple query.

**What problems is WebEngage solving and how is that benefiting you?**

The major problem that webengage solves for us is marketing automation, Mobile marketing and personalisation of communication.

  ### 19. A Vital Asset for Seamless Campaigns and Data-Driven Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about WebEngage?**

We now use WebEngage as a necessary tool for all of our everyday tasks. The marketing team uses this software extensively because they are responsible for launching campaigns nearly every day. Although it took some time, our Backend and SDK team was amazed at how simple the connection was. After a successful integration, the event tracking features were quite helpful. It is striking how frequently our staff uses it, particularly the marketing and data teams, demonstrating its everyday relevance. One of our best features is the ability to create user journeys, which helps us improve our user engagement. The automated features of the program greatly improve work management, especially for the marketing staff.

**What do you dislike about WebEngage?**

The customer support lacks in appropriate responses at times. Although the documentation of WebEngage tool is quite adept, the need to approach WebEngage customer support isn't needed often.

**What problems is WebEngage solving and how is that benefiting you?**

For our business, WebEngage has changed everything by tackling important issues with user engagement, data-driven decision-making, and revenue. We've effectively built tailored emails and user journeys by utilizing its features, which has greatly increased engagement and supported our marketing initiatives. A notable improvement in business KPIs has resulted from the simplified data-driven decision-making process, which has a beneficial effect on total revenue. Furthermore, the focus that WebEngage has placed on customisation has helped to gradually raise our average monthly renewal rate, which is in complete alignment with our business objectives. All things considered, it's a flexible solution that has been essential to our success.

  ### 20. WEBENGAGE FEEDBACK

**Rating:** 4.0/5.0 stars

**Reviewed by:** mani V. | ops team, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 14, 2024

**What do you like best about WebEngage?**

live user activity updation
Segment creation 
workflow creation

**What do you dislike about WebEngage?**

Call API creation 
clone multiple communication

**What problems is WebEngage solving and how is that benefiting you?**

Minimize the need for manual file creation in marketing on a daily basis.

**Official Response from Karan Ashta:**

> Thank you for sharing what you like best about WebEngage! We're glad to hear that the live user activity updation and segment creation workflow are working well for you. We'll take note of your concerns regarding call API creation for future improvements!

  ### 21. All in One Marketing Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about WebEngage?**

We have been using WebEngage daily for almost more than a year now and one of the best benefits I have observed is that there are multiple features which can be used for user engagement. One of them is creation of user journeys which can be done very quickly with the help of WebEngage. There was no need to use any third-party tool for any integrations as WebEngage is self sufficient with a lot of features. The interface of WebEngage is fairly interactive which is very easy to get accustomed to it and fairly easy to implement. The customer support is prompt with their responses.

**What do you dislike about WebEngage?**

It would be really great if WebEngage could provide us more flexibility in their subscription plans because for a small company like ours, it becomes very hard to allocate big resources to marketing tools. Although I believe the ROI is quite good, we still feel a pocket pinch due to our company's position.

**What problems is WebEngage solving and how is that benefiting you?**

We have been struggling to improve our company's revenue for a while and by maximising WebEngage's potential we have created several user journeys, created personalised emails which has helped us improve our user enagement and has been a great help for the entire marketing team.

  ### 22. Indispensable Marketing Toolkit

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about WebEngage?**

WebEngage has been quite prompt with their after sales customer support, which I found to be one of their best qualities. I have also observed that we have been improving our user retention because of the personalised campaigns that are very easy to create using WebEngage. Also the feature to track user events are a key to understand the user behaviour which we can leverage to make improvements. The friendly UI makes it easy to use and implement the features and the frequency of usage of WebEngage is almost daily and is being accessed cross team. Furtermore, the integration did not take much time.

**What do you dislike about WebEngage?**

There are a few instances where the WebEngage is not able to provide the appropriate output. For instance predictive user segments stopped working due to some reasons. Such new features could have underwent proper testing. Although, this mostly happen only with the new features, which are probably in a beta state.

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage has helped our firm to maximize the potential of personalisation which is really great for the user engagement which we needed to improve in our company greatly. We have seen gradual improvements in our average monthly renewals.

  ### 23. its easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shikha D. | Senior Operations Executive (Customer Retention Team), Leisure, Travel & Tourism, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 09, 2024

**What do you like best about WebEngage?**

its a very helpul tool, is saves times , it show the overall report to check the status of your work

**What do you dislike about WebEngage?**

sometimes it is working very slow, overall it is good to use

**What problems is WebEngage solving and how is that benefiting you?**

its helps to track the data of emails, banner , whatsapp, its shows the overall idea for the journerys which we work on, its saves our time and energy to do this work manually

**Official Response from Karan Ashta:**

> We're glad to hear that you find WebEngage helpful and time-saving for tracking your work. We apologize for any inconvenience caused by the slow performance at times, and we're continuously working to improve the platform's speed and reliability.

  ### 24. Webengage Review: Tailored marketing solution for Effective customer Engagement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Akhas  L. | Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2023

**What do you like best about WebEngage?**

FEASIBILITY OF THE WEBSITE AND THE FEATURES, ITS HAS VARIOUS FEATURES THAT HELPS IN RUNNING CAMPAIGNS AND TO ANALYZE AND TRACK THE DATAS  WHICH MAKE IT UNIQUE FROM IT COMPETITORS.

In Short 

1)Analytics
2)Campaign Flow Creation
3) New Initiatives

**What do you dislike about WebEngage?**

DATA MISMATCH IN SENT AND DELIEVERED SOMETIMES, THE LOADING TIME SOMTIME SEEMS TO BE ERY HIGH AND THERE ARE FEW GREAT FEAATURES THAT ARE REQUIRED FOR CAMPAIGNING AND ANALYSISNG THAT ARE  THERE IN WEBENGAE BUT NOT FULLY READY TO BE USED EFFECIENTLY

In Short 

1) Support
2) Loading time ( quite often)
3) Limitation in Flow creation

**What problems is WebEngage solving and how is that benefiting you?**

AS A MARKETING AUTOMATION TOOL WEBENGAE HAS REDUCED A LOT MANUAL WORK ASSOCIATED WITHCREATING CAMPAIGNS, ALSO WE CAN INTEGRATE A LOT OF VENDERS AND CAN CHOOSE BETWEEN THEM.

  ### 25. Best retention tool and for marketing strategies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rukhsana S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2023

**What do you like best about WebEngage?**

I like how we can craft campaigns for the visitor. The journey creation feature based on the events performed on the website is quite good. We didn't face much technical challenges while creating 100+ journeys for our customers. Also, it was easy to integrate with our system.

**What do you dislike about WebEngage?**

I personally feel the analytical sestion could have been better. We simultaneously use adobe analytics for our analytical needs, but webengage analytics is not quite simple to use.

**What problems is WebEngage solving and how is that benefiting you?**

We primarily use webengage for retention purposes. Like previously mentioned, we use it for journey creation and we have the best conversion rate for this medium.

  ### 26. Great Marketing Tool for Increasing Revenue

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 21, 2023

**What do you like best about WebEngage?**

It has been close to 2 years since we have been using WebEngage daily and the plethora of features has made our tasks in our marketing team easy. We can create personalized user journeys in a jiffy, we use WebEngage to track our app performances by the Dashboards WebEngage provides. Even the integration part didn't take much effort by our team and once it was integrated, its UI made it easy to use and adapt to it.

**What do you dislike about WebEngage?**

One thing that bugs me a bit is that customer support takes a bit of time to give a resolution to the issue we are facing. Other than this, I don't feel there are many reasons to dislike WebEngage.

**What problems is WebEngage solving and how is that benefiting you?**

We have been facing issues with implementing proper marketing user journeys and WenEngage has helped us a lot with that, we can now create user journeys really quickly moreover, we can see a direct impact on our revenue numbers with the onset of WebEngage.

  ### 27. Vital Tool for Revenue Growth

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2023

**What do you like best about WebEngage?**

In our company, we use WebEngage almost every single day to make personalized user journeys and track their user behavior by integrating user events into our apps, we also make our users get a personalized experience as we know that personalization is the key to increasing revenue. The integration was done quickly by our SDK team and the intuitive UI makes it simple to use and even explore the new features.

**What do you dislike about WebEngage?**

There aren't many things I dislike about this tool. In my experience, getting a final resolution from customer support has been a bit time-consuming, but they are nonetheless prompt with their replies.

**What problems is WebEngage solving and how is that benefiting you?**

We wanted to have our users engaged with our products, and the major issue we were facing was the churn rate. With the onset of WebEngage, we have improved our churn rate and decreased it significantly over time. All thanks to the events analytics and the customer journeys we have created using WebEngage.

  ### 28. Best Marketing Automation software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Usman Ali C. | Digital Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 26, 2024

**What do you like best about WebEngage?**

Support is extremly fast and problem solving skills of " SID" is so cool i cannot explain

**What do you dislike about WebEngage?**

until now i like everything about it sosdf

**What problems is WebEngage solving and how is that benefiting you?**

We was facing the automation work flows issue but after using the webengage everything works fine

  ### 29. Have used Webengage for more than a year now.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 10, 2024

**What do you like best about WebEngage?**

Dashboards, Custom Dashboards, Journeys, Cohorts

**What do you dislike about WebEngage?**

Nothing as such, however, there can be a few modifications made for cosmetic change of reports

**What problems is WebEngage solving and how is that benefiting you?**

- WebEngage is solving our Journeys
- Cohorts for our different marketing campaigns.

  ### 30. Robust & Powerful Customer Data Platform & Marketing Automation Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rishabh M. | Marketing Technologist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2024

**What do you like best about WebEngage?**

WebEngage offers a wide range of tools for email marketing, SMS campaigns, push notifications, and in-app messaging. The tool is user-friendly and robust. Setting up WebEngage is also not a complex task. Have been an avid user since the last 12 months

**What do you dislike about WebEngage?**

Does'nt offer unique data stiching for unkown cisitors

**What problems is WebEngage solving and how is that benefiting you?**

Customer Data Platform & Customer segmentation for effective targetting

  ### 31. WebEngage : Fueling Marketing Success

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 15, 2023

**What do you like best about WebEngage?**

In our startup, we use WebEngage is widely used almost daily in a lot of ways. It is primarily used by the Marketing team and our Data team to make sure our product has the best customer engagement possible. One of the ways we use it is by doing email marketing and launching campaigns. With the help of WebEngage, we have also integrated our apps to track user behaviors by tracking necessary events. This has widely helped us to improve our product with time. I love how accurately WebEngage tracks user journeys, it has a wide range of dashboards for customer analytics where we could track that MAU and DAU. The UI is also very intuitive and doesn't take much time for the new joiners to adapt to it.

**What do you dislike about WebEngage?**

One of the things which I dislike is that WebEngage has assigned a sales representative to our company and that person acts as a point of contact for all the customer support. This chain of communication often delays getting an effective response. Another thing that I feel could have been better is the ease of implementation. Our SDK team faced quite a few challenges with the integration of WebEngage, although once it was successful, it paid us dividends.

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage is helping us identify our user's behavior for our product. It also helps us in Marketing with customer journey mapping and automating marketing-related tasks. We have seen a huge impact on the user onboarding process with the changes we made on the basis of the user data we analyzed. Also, WebEngage has helped us improve our monthly user reactivations with the help of several customer journeys and personalised email campaigns.

  ### 32. Best Marketing Automation Tool for Startups

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2023

**What do you like best about WebEngage?**

Speaking from working at a startup, I feel WebEngage has the best Startup program. This is a game-changer, especially for startups and smaller players who are looking to harness the power of automation and analytics without significant upfront investment. The on-boarding team makes the integration process very smooth and they even assist you if you are facing any issues.

Their pricing structure is not only reasonable but also tailored to suit businesses of all sizes. This means even smaller players can access premium features without breaking the bank.

Having used other industry leading tools, I feel that WebEnage provides a very user friendly dashboard and anyone can used their advanced tools without any technical knowledge.

The feature which helps me a lot and which is not very common in other industry leaders would be - Check best channel. This features basically analyzes the past behaviour of a user and sends them communication only the channel in which they are most likely to engage with. By using this, we save a lot of money by not sending unnessary SMS/WhatsApp/Emails.

Apart from that, their journey builder is very simple and easy to use. It even gives you the option to copy and paste upto 10 blocks which saves me a ton of time by not creating the same blocks again when creating a journey.

To end it with, they have a great customer support and CSM team who are very responsive and address your issues as soon as possible. This is very important to consider when going ahead with a automation tool.

**What do you dislike about WebEngage?**

No product is perfect and there is always something which can be made better. I'll keep this breif and mention the key points:

- Integration time -> this took longer than expected, but again this involves the efforts from both the teams
- Creating live segment -> It takes a considerable amount of time for the segments to brew
- Analytics -> WebEngage can introduce more analytics features which will give us deeper insights

**What problems is WebEngage solving and how is that benefiting you?**

By using WebEngage, we are able to automate the entire customer journey from start to end.

We hvae complete control on:

- when the communications are being sent in the customer journey (trigger)
- at what time
- the number of communications
- cohorts & funnel analysis

& much more.

  ### 33. a way to organize and unify all your marketing activity across all channel

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 28, 2024

**What do you like best about WebEngage?**

High speed in development to adapt more to the needs of marketers. especially in the last few years.

**What do you dislike about WebEngage?**

Lack of clear documentation and notification updates. Also, the weakness in its reporting system and fixing system bugs.

**What problems is WebEngage solving and how is that benefiting you?**

Segmentation,
real-time interactions, Customers abandon shopping carts, increasing conversion Rate, finding funnel leaks, boosting sales, educating customers, generating more qualified leads, Knowing the customer

  ### 34. WebEngage makes Retention easy with Multi-Channel Integrations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Deepali  H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2023

**What do you like best about WebEngage?**

WebEngage is easy to setup and its dashboard is user-friendly. It is easy to implement and integrate with other tools used to SMS, Email and WhatsApp marketing. The multi-channel integrations make it easy to setup journeys and also to put a frequency cap to avoid spamming.

**What do you dislike about WebEngage?**

Custom attributes once passed cannot be deleted. They can only be paused and renamed. This is also a tedious process as it requires raising a ticket and the WebEngage tech team will do it from their end,

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage is making the retention journey easier with multi-channel integrations and its a one stop solution. Frequency Capping on communication through all channels helps ensure that the Customer is not spammed.

  ### 35. Quite a helpful tool for marketing automation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rohan A. | Marketing Manager, Insurance, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about WebEngage?**

Wenengage is quite helpful when it comes to journey curation, it provides a lot of options for the marketer to execute journeys/campaigns as per different logics. It also helps with analytics so that further decision can be data backed.

**What do you dislike about WebEngage?**

Webengage can improve a bit on their analytics, certain more options can be added while looking at the data. Flows, funnels can be made more optimisable for marketers to see a better picture of their journeys and campaigns.

**What problems is WebEngage solving and how is that benefiting you?**

Webengage is solving a major issue of marketing automation for us. It makes our life easy while we try to get hold of the user on different platforms. It helps us build an omni channel marketing approach.

  ### 36. Webenageg services

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 05, 2023

**What do you like best about WebEngage?**

Webengage provides a holistic solutions to your every need. For marketing and understanding user behavior , webengage is one of the best platforms for the business. A detailed understanding of the features present on the platform gives you an edge over others. Frequently introducing new deatures and updating current ones are some of the highlights of the webengage team. Also, the customer support is very well maintained at their end whther it a holiday or late evening you always get a reply to all your queries. Integerations with other vendors such email, sms or WSP is alo very easy on the webengage platform.

**What do you dislike about WebEngage?**

Every business requires different use case that needs to incorporated into the system but webengage doesn;t have those functionalities as yet. But the team considers the request and tries to introduce the feature as soon as possible.

**What problems is WebEngage solving and how is that benefiting you?**

Webengage provides personlaization for every channel according to the user behaviour which is very helpful for the businesses in order to provide customer delight. I am able to seggregate users basis on their behavior with help of the platform in order to target them efficiently. Understanding users journey and their behaviour and giving recommendations helps us in the communications. Predicting user behaviour provides a useful data that can be used in campaigns and journeys in order to convert users.

  ### 37. Team Webengage is very supportive and helps you achieve your targets!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ankita D. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2024

**What do you like best about WebEngage?**

Webengage is very easy to use, with all necessary features for Customer Engagement and Product Marketing. The support team is also very helpful and helps you not jyst to implement but also to brainstorm new ideas.

**What do you dislike about WebEngage?**

Like everything about the team and the platform.

**What problems is WebEngage solving and how is that benefiting you?**

Webengage helps us with Customer Engagement, Product Marketing, Analysis and Funnel Understanding.

**Official Response from Karan Ashta:**

> Thank you for your positive feedback! We're glad to hear that you like everything about our team and platform. We're committed to providing a seamless experience for our users.

  ### 38. Seamless Retention and Integration System with WebEngage -  A Winning Combination

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vivek T. | Enterprise (> 1000 emp.)

**Reviewed Date:** November 03, 2023

**What do you like best about WebEngage?**

WebEngage's Retention Operating System has been a game changer for us. It empowers us to connect with our learners in a highly personalized and timely manner, significantly enhancing our engagement strategies. This tool has revolutionized our approach to customer retention and engagement, making it an invaluable asset for our organization.

**What do you dislike about WebEngage?**

We haven't encountered any specific dislikes about the products/Features offered under WebEngage. We've had a very positive experience with their offerings, and they have effectively met our needs and expectations.

**What problems is WebEngage solving and how is that benefiting you?**

We manage our user journey in WebEngage, and it's a hassle-free process. Their support team is always there to assist us whenever we need help. We have also utilized it for push notifications.

  ### 39. Comprehensive Tool for Marketing Automation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Narendra J. | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2023

**What do you like best about WebEngage?**

Creating campaigns on WebEngage is easier in comparison to other tools

Tools ability to send, track and analyse data is better and tracking to analyse user behaviour.

**What do you dislike about WebEngage?**

It loads slower sometimes which can delay campaigns and bugs in new features.

**What problems is WebEngage solving and how is that benefiting you?**

It provided actionable insights for strategy designing to achieve increased connections with prospective buyers.

  ### 40. Revenue Boosting Tool Marketing Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 04, 2023

**What do you like best about WebEngage?**

WebEngage has helped us a lot in improving our existing product as WebEngage tracks user behaviour which we can use to make data driven descisions. With the help of the feature of creation for personalised campaigns which are very much engaging for the users and hence, help us with our conversions. These campaigns can be created fairly quickly and the implementation of WebEngage has been fairly easy because of its interactive UI. The integration of WebEnagage was quick and easy.

**What do you dislike about WebEngage?**

The data fetching API does not work properly and often and it is tough to get technical members of WebEngage over call with Customer support.

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage has helped us a lot with user engagement which has in turn helped us increase our trial to subscription conversions which has boosted our revenues.

  ### 41. WebEngage in Focus: A Powerful Toolkit

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pranay  M. | Enterprise (> 1000 emp.)

**Reviewed Date:** November 12, 2023

**What do you like best about WebEngage?**

The best thing I like about WebEngage is has a comprehensive suite of tools for customer engagement. The interface is super user-friendly as a user I can say that. The advanced anatytics and segmentation features helped us to empower our business.

**What do you dislike about WebEngage?**

The learning curve can be difficult to understand and handle as a new user. The Integration process also took a lot of time for us. And customer support response times could be improved.

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage solved big problems in multi-channel communication, behavioural analytics, and marketing automation. It also helped us to understand user behaviour and get insights about are business.

  ### 42. Using WebEngage as a Newbie

**Rating:** 4.5/5.0 stars

**Reviewed by:** Himanshu  C. | Assistant Managaer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 02, 2023

**What do you like best about WebEngage?**

The best thing about it is how easy it is to use – no complicated stuff to deal with.
Multichannel Communication: I like that I can reach my customers on different channels like email, SMS, and push notifications all in one place. The data insights are super helpful too, helping me see how my campaigns are doing in real-time.

**What do you dislike about WebEngage?**

-Sometimes, figuring out the more advanced features can be a bit confusing. They could make it simpler.
-Integrating with other tools can be a hassle. I wish it was smoother and didn't take as much time.

**What problems is WebEngage solving and how is that benefiting you?**

Single dashboard: Before, I had to use different tools for emails, texts, and push messages. But with WebEngage, I can do all of that in one place! 

Personalistion at scale: WebEngage helps me send personalized messages to specific groups of customers. This helps me get better delivery rate and CTRs.

Automation: I used to spend a lot of time setting up campaigns, but not anymore! WebEngage does all the work for me. It knows when to send messages to customers, so I can focus on coming up with cool ideas.

**Official Response from Karan Ashta:**

> Thank you for your feedback. We understand your concerns and continuously work to enhance our processes and products. We appreciate your support!

  ### 43. Had an excellent experience with WebEngage

**Rating:** 4.0/5.0 stars

**Reviewed by:** Salma R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2023

**What do you like best about WebEngage?**

Easy to use, the dashboard enables us to easily implement micro-segmentation while helping us with data integration across platforms.
The Customer support Team is really good & supportive & was easy to integrate

**What do you dislike about WebEngage?**

Sometimes the WebEngage Data is not reliable, and can not get Heatmaps for AMP Emailers.
The frequency of using webengage onsite notification feature is limited.

**What problems is WebEngage solving and how is that benefiting you?**

Helps us connect to a vast variety of users for minimal costs, provides data for analysis and goes out of their way to help us should we face any challenges while using this tool.

  ### 44. Helped us greatly as an EdTech improve our marketing outcomes with personalization and efficiency

**Rating:** 4.5/5.0 stars

**Reviewed by:** Isha D. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about WebEngage?**

Its user-friendly interface makes it very easy to adapt to new features. It also helps with reporting of the campaigns which gives a much clearer picture and helps in planning our future marketing campaigns based on them. Personalized communication and predictive segments also help us target our audience better.

**What do you dislike about WebEngage?**

The reports can sometimes be inaccurate when downloaded, so they must be corrected manually with a formula. Other than that, the conversion tracker feature on the on-site notifications particularly can be difficult to set sometimes as it usually ends up in error.

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage has helped us reach our audience via various mediums and garnered effective results. WhatsApp has had a high conversion rate and has helped us reach our targets more efficiently. The campaign reports have also helped us make better data-based decisions that help us plan our future campaigns. It also has a feature of predictive segments, which has benefitted in targeting the warmer leads more effectively. We were previously reaching out to our audience via email. WebEngage has helped us expand our ways of communication much further.

  ### 45. "WebEngage: Empowering Marketing Automation for Targeted Campaigns and Enhanced Customer Engagement"

**Rating:** 5.0/5.0 stars

**Reviewed by:** neda y. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 24, 2023

**What do you like best about WebEngage?**

WebEngage has proven to be a valuable asset in our marketing automation efforts. It significantly enhances ease and accessibility throughout different phases of our campaign such as: 1.Target Engagement 2.Customer Profiling and more.
Also as for analytics dashboard attributes, WebEngage offers a comprehensive set of tools and metrics for customer engagement and retention journeys. We have effectively utilized these attributes to track key performance indicators, analyze campaign effectiveness, and optimize our marketing strategies.

**What do you dislike about WebEngage?**

it's important to remember that no product or service is entirely perfect, and there might be challenges or limitations  but i think Webengage is tring to improve and offer new feature

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage provides robust tools for customer profiling, allowing users to gather and organize valuable data about their audience. This solves the problem of understanding customer preferences, behaviors, and demographics, which is crucial for creating targeted and personalized marketing campaigns. By gaining insights into their audience, users can tailor their strategies to better resonate with their customers, leading to improved engagement and conversion rates. Also WebEngage's segmentation features enable users to create highly targeted and relevant messaging for specific customer segments.

  ### 46. WebEngage: A Powerful Marketing Automation Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Samadhan u. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 24, 2023

**What do you like best about WebEngage?**

The best thing about WebEngage is its user-friendly interface and ease of use. Setting up campaigns and workflows is a breeze with their drag-and-drop editor, even for someone with limited technical expertise. The platform's multi-channel communication options, including email, SMS, web push, in-app messages, and on-site notifications, have been a game-changer in engaging with my customers. Additionally, the personalization capabilities based on user behavior have significantly improved the effectiveness of my marketing efforts. Overall, WebEngage's user-friendly approach and powerful features make it a top choice for enhancing customer interactions and driving conversions.

**What do you dislike about WebEngage?**

WebEngage provides good customer support, the response time could be improved. There have been instances where I had to wait longer than expected to get assistance with certain issues.
while the user interface is generally user-friendly, I have experienced occasional glitches and slow loading times, which can be frustrating when trying to set up time-sensitive campaigns.

**What problems is WebEngage solving and how is that benefiting you?**

WebEngage has proven to be an invaluable solution for solving several critical problems in my marketing efforts, and its benefits have been substantial for my business.

Customer Engagement: WebEngage's multi-channel communication capabilities have allowed me to engage with my customers effectively across various platforms like email, SMS, web push, in-app messages, and on-site notifications. This has resulted in higher customer engagement and interaction rates, fostering a stronger connection with my audience.

Personalization and Segmentation: The platform's ability to personalize messages based on user behavior and preferences has been a game-changer. By segmenting my audience and sending targeted messages, I can provide more relevant content, leading to improved customer satisfaction and increased conversions.

Automated Campaigns: WebEngage's automation features have significantly reduced manual effort and time spent on repetitive tasks. I can set up automated campaigns triggered by specific actions, such as cart abandonment or sign-ups. This automation has improved the efficiency of my marketing strategies and allowed me to focus on other aspects of my business.

Data-Driven Decision Making: WebEngage's advanced analytics provides valuable insights into the performance of each campaign. With comprehensive data on user behavior, I can make informed decisions to optimize my marketing strategies and identify areas for improvement.

Customer Retention: Through timely and targeted communications, WebEngage has helped me enhance customer retention. By nurturing customer relationships and offering personalized incentives, I can encourage repeat purchases and foster long-term loyalty.

Integration and Centralization: WebEngage's seamless integration with various third-party tools has allowed me to centralize my marketing efforts. This data synchronization across different channels ensures a consistent and coherent approach to engaging with customers.

  ### 47. My WebEngage Journey

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mridul M. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about WebEngage?**

First off, the platform's user interface is so intuitive and easy to navigate. I was up and running in no time, creating personalized campaigns has never been so straightforward! 

One of the standout features of WebEngage is its robust segmentation options. It allowed us to segment our audience based on various criteria, such as behavior, demographics, and preferences. This level of precision helped in tailoring our messages and offers, leading to higher conversion rates and customer satisfaction.

The ability to track and analyze the performance of our campaigns in real time is invaluable. WebEngage provides detailed analytics and insights, allowing us to fine-tune our strategies and optimize results continually.

But perhaps the best part of using WebEngage is their exceptional customer support. Whenever we faced any challenges or needed guidance, their team was there to assist us every step of the way.

**What do you dislike about WebEngage?**

While WebEngage offers several customization options, I found some limitations in the templates and designs. It was challenging to achieve the exact look and feel we wanted for our campaigns, and the customization options felt somewhat restrictive.
Majorly the drop in WebEngage segment brewing capacity and journey trigger time is always a hurdle.
But overall benefits surely outweighed the issues we have from using the platform.

**What problems is WebEngage solving and how is that benefiting you?**

1. The ability to track and analyze the performance of our campaigns in real time. - Solves our hardship of data tracking
2. WebEngage's robust segmentation options - help us better bifurcate our bases - resulting in better CTRs and cost saving
3. Hyperperosnalization of comms has helped us in improving our customer experience.

  ### 48. Complete Marketing Experience for All (From Beginners to Experts)

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shivank B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about WebEngage?**

The product is constantly evolving. The welcome changes come from the constant feedback they get from their customers. The customer success team treats you as their own and helps in every way possible. The support tickets are also looked at and resolved very quickly.

**What do you dislike about WebEngage?**

The attribution system can be a little deceiving. However, if you dig in deeper, you can find the exact numbers you're looking for. Stay in touch with their team for quick clarifications and resolutions.

**What problems is WebEngage solving and how is that benefiting you?**

We wanted a solution where we could send all our user events and then create personalized user journeys. The aim was to increase engagement and retention with the help of automation. WebEngage helps us do exactly that and more. Plus, getting a Customer Success Manager - who assumes responsibility for making the whole working relationship with WebEngage a success is a big game changer. We were able to start automating with adequate hand holding from Day 1!

  ### 49. Webenage - A User-Friendly Platform for Creative Minds

**Rating:** 5.0/5.0 stars

**Reviewed by:** Prince P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about WebEngage?**

User-friendly interface and intuitive navigation.
Diverse and high-quality content across artistic disciplines.
Active and supportive community engagement.
Strong commitment to user data security and privacy.

**What do you dislike about WebEngage?**

Some sections contain outdated content that needs curation.
Additional features like private messaging between users could enhance communication.

**What problems is WebEngage solving and how is that benefiting you?**

Webenage is an online platform designed to foster creativity and connect like-minded individuals from various artistic backgrounds. Geared towards aspiring artists, writers, and musicians, Webenage aims to be a collaborative hub where users can showcase their work, receive feedback, and engage with a supportive community.


During my testing, Webenage exhibited remarkable performance and speed. The website loaded quickly, and I experienced no significant lag issues. Moreover, the platform was responsive across different devices and browsers, ensuring a seamless user experience.

One of the standout features of Webenage is its comprehensive set of tools for content creation. Users can upload and share their artwork, poetry, short stories, and even music compositions. The option to leave comments and engage in discussions under each piece of work encourages a sense of community and fosters constructive feedback.

Webenage boasts an aesthetically pleasing design with a minimalist layout that makes navigation a breeze. The color scheme and font choices complement the platform's artistic theme. The user interface is intuitive, allowing users to effortlessly browse through different categories and discover inspiring content.

  ### 50. WebEngage has helped in our customer engagement efforts.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mohammad A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about WebEngage?**

Its segmentation capability stands out for me, it has allowed me to categorize the customers into micro-segments and create highly personalized campaigns. The multi-channel marketing automation is another highlight, enabling me to reach out to customers through their preferred channels seamlessly.

**What do you dislike about WebEngage?**

The only minor downside is the initial setup, which can be somewhat complex for beginners. However, their excellent customer service team more than makes up for it.

**What problems is WebEngage solving and how is that benefiting you?**

Multi-channel Engagement: Prior to WebEngage, coordinating campaigns across multiple platforms was a cumbersome task. WebEngage simplified this with its multi-channel marketing automation, letting us seamlessly reach out to customers through their preferred channels, whether it's email, SMS, in-app notifications, Whatsapp or others.

Real-time Analytics: Understanding customer behavior was another challenge. With WebEngage's real-time analytics, we now have a clear insight into our customer's journey, their preferences, and behavior. This data-driven approach helps us make informed decisions, refine our strategies, and monitor their effectiveness in real-time.


## WebEngage Discussions
  - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey) - 2 comments, 1 upvote
  - [How can I keep track my mobile app activities like uninstalling it](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it) - 1 comment, 1 upvote
  - [What are the unique journeys have you executed which resulted](https://www.g2.com/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) - 1 comment, 1 upvote
  - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) - 1 comment

- [View WebEngage pricing details and edition comparison](https://www.g2.com/products/webengage/reviews?page=7&section=pricing&secure%5Bexpires_at%5D=2026-07-10+00%3A53%3A51+-0500&secure%5Bsession_id%5D=57eb94b6-262e-46b1-b1ad-bd4a778c0494&secure%5Btoken%5D=f421a0bc02d2d19596c11897339f10267675cdfa29897be6f5f7a2efd62630d5&format=llm_user)
## WebEngage Integrations
  - [Android Studio](https://www.g2.com/products/android-studio/reviews)
  - [Chat360](https://www.g2.com/products/chat360/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [GoKwik](https://www.g2.com/products/gokwik/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Gupshup](https://www.g2.com/products/gupshup/reviews)
  - [Interakt](https://www.g2.com/products/haptik-interakt/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  - [Nector](https://www.g2.com/products/nector/reviews)
  - [RudderStack](https://www.g2.com/products/rudderstack/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Sinch](https://www.g2.com/products/sinch/reviews)
  - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews)
  - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)

## WebEngage Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized

**Administration**
- Template Creation
- Preset Template Availability
- Custom Unsubscribe
- Email Segmentation
- Detailed Server Logs
- Notifications

**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications

**Text Messaging**
- Bulk SMS
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS

**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices

**Platform Basics**
- Templates
- Exporting
- Multi-user Access and Collaboration
- Multiple Personas
- Data Analytics 

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Integrations**
- Webhooks
- Event Tracking API
- Mail Send API
- Spam Filter Testing

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access

**Templates**
- Library
- Customization
- Optimization

**Analytics**
- Campaign Performance
- Audience Insights

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- WhatsApp Commerce
- Analytics

**Agentic AI - Customer Journey Mapping**
- Autonomous Task Execution

**Campaign Management**
- Program Management

**Platform**
- Custom Tracking Domain
- Multiple Domains
- Dedicated IP
- Documentation
- Sender Reputation Management
- Tracking & Reporting
- Enterprise Scalability
- Performance and Reliability

**Campaigns**
- Proximity Marketing
- Push Notifications
- Bulk SMS
- Email Campaigns
- Audience Segmentation

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Social**
- Social Sharing
- Social Media Engagement
- Social Media Advertising

**Engagement**
- Coupons and Promotions

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Multichannel**
- Web
- Email
- Mobile

**SMS Platform**
- Reporting
- Automation
- White Label
- Short Codes
- API Integration

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

## Top WebEngage Alternatives
  - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews)
  - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews)
  - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,390 reviews)

