# WebEngage Reviews **Vendor:** WebEngage **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 751 ## About WebEngage WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. ## WebEngage Pros & Cons **What users like:** - Users appreciate the **ease of use** of WebEngage, finding it intuitive and user-friendly for analytics and campaigns. (101 reviews) - Users value the **helpful customer support** of WebEngage, which enhances their communication and campaign strategies effectively. (71 reviews) - Users value the **effective journey creation tools** for automating communication and enhancing lead nurturing efforts. (69 reviews) - Users value the **robust analytics** provided by WebEngage, which enhances their campaign effectiveness and insights. (65 reviews) - Users value the **superfast customer support** of WebEngage, making setup and integration a breeze. (65 reviews) - Users value the **high-speed development** of WebEngage, enabling quick adaptation to marketers' needs with intuitive design. (59 reviews) - Journey Management (54 reviews) - Automation (53 reviews) - Customer Engagement (52 reviews) - Integrations (51 reviews) **What users dislike:** - Users find the **learning curve steep** , suggesting improvements for onboarding and navigation to ease initial use. (33 reviews) - Users experience **slow performance** with report loading and segment brewing, impacting their overall satisfaction with WebEngage. (30 reviews) - Users find the **missing segment creation feature** cumbersome, delaying campaign setups and hindering overall efficiency. (29 reviews) - Users express frustration over **poor customer support** , highlighting slow responses and limited availability for timely assistance. (24 reviews) - Users find the **onboarding process time-consuming** , wishing for improvements to expedite campaign setup and support responses. (24 reviews) - Difficult Setup (19 reviews) - Users find the **limited features** of WebEngage frustrating, hindering ease of use and campaign management. (19 reviews) - Users note that WebEngage can be **slow to load** , especially during high traffic, impacting user experience. (19 reviews) - Need for Improvement (18 reviews) - Steep Learning Curve (18 reviews) ## WebEngage Reviews ### 1. WebEngage platform review **Rating:** 3.5/5.0 stars **Reviewed by:** Dhivagar R. | Customer Retention Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about WebEngage?** The best thing about WebEngage is its quick report generation. Generating a report takes no more than five minutes, which is extremely useful. The best channel option for reachability is very useful in a journey. We can easily identify which channel will work best for a certain segment. The integration and implementation are easy to use without coding for all channels. As all the channels are integrated here at WebEngage and its omnichannel, it is to set up and track all the campaigns in one place. Most of the time, the customer support team is quick to respond and very helpful. The day-wise, week-wise, and month-wise campaign tracking feature is very interesting and helpful for understanding and analyzing campaign data easily. **What do you dislike about WebEngage?** There is no option to set a specific target limit in one-time campaigns, which would help restrict the number of messages sent through a certain campaign. This feature can be added. The onsite surveys can be made more user-friendly, allowing for design edits at certain intervals. Currently, the process is heavily dependent on coding, making it difficult for users to make edits. **What problems is WebEngage solving and how is that benefiting you?** WebEngage serves as a powerful customer data platform. With all user data recorded in one place, it’s easy to target the entire customer base directly from a single platform. This platform allows easy integration with multiple channels like Email, SMS, RCS, WhatsApp, Web Push Notifications, and social media. This reduces the need for additional platforms, as all communication and campaign tracking can be managed in one place. WebEngage also provides insights into channel-specific user behavior and enables effective customer segmentation based on behavior, demographics, geography, and custom properties. And the most important thing is, WebEngage reduces manual effort through campaign automation. Once a journey is set up, users are engaged in real-time when they perform specific actions, so it helps streamlining communication. ### 2. User Interface is friendly to work on **Rating:** 5.0/5.0 stars **Reviewed by:** Shaurya S. | Senior CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about WebEngage?** The best thing about WebEngage is the user interface which makes it very easy for the user to implement the campaign. WebEngage is full of features that improve customer experience and increase the frequency of usage of our campaign which helps us to reach our users on time. We can schedule N numbers of campaigns and no campaign gets hampered, and neither does any campaign impact any other campaign. The customer support system of Webengage is also good which is always there to help us in resolving any issue that occurs during the execution of any campaign on Webengage. The integration between our Data Science Team information and WebEngage team is also very smooth and each information floats easily as per our demand. **What do you dislike about WebEngage?** I'm fully satisfied with the support and features provided by WebEngage and my experience is good so far. **What problems is WebEngage solving and how is that benefiting you?** Initially, we used to face many issues like Personalisation not working for the name tag and now we can use the name tag which has increased the CTR by about 62% on app push and about 82% on WhatsApp. **Official Response from Karan Ashta:** > Thank you for your positive feedback about our user interface and features. We're committed to providing a platform that enhances customer experience and campaign effectiveness. We're also glad to hear that our customer support system has been helpful for you. ### 3. WebEngage has been a gamechanger for Customer Engagement and Retention at Bold Care **Rating:** 4.5/5.0 stars **Reviewed by:** Seerat P. | Digital Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about WebEngage?** The platform's robust customer segmentation and automated workflows have allowed us to create hyper-personalized campaigns, resulting in better customer engagement and higher conversion rates. The implementation of Campaigns is very easy with the interface. The analytics and insights have been crucial for understanding our audience's needs, enabling us to continuously refine our approach. Overall, WebEngage's intuitive interface and powerful capabilities make it an invaluable tool for building long-term customer relationships. **What do you dislike about WebEngage?** With so many features, new team members can find the platform a bit overwhelming at first, requiring a steeper learning curve to fully leverage WebEngage's potential. Although there are built-in templates, the customization options can feel limited at times, when you want to use interactive campaigns that require Add-ons. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is helping Bold Care solve key CRM challenges by enhancing our customer engagement, personalization, and retention efforts. Through its segmentation and automation features, we're able to target customers with tailored messages based on their behavior and preferences, which leads to higher engagement and conversion rates. The platform’s multi-channel capabilities (email, SMS, WhatsApp, in-app messaging) allow us to maintain a consistent, personalized experience across touchpoints, keeping our audience engaged at every stage of the customer journey. Additionally, WebEngage's analytics provide deep insights into customer behavior, helping us fine-tune our strategies in real-time, which ultimately drives better retention and long-term loyalty for Bold Care. ### 4. Its adoptive in a very short time, all features are very helpful & easy to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Karamvir S. | Senior CRM Manager, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about WebEngage?** Dashboard is itself very helpful. it is very adaptive. You can integrate it with your software easily within a few steps. Also, it is very easy to use the software. You can use it as a single platform to send all your emails, SMS, RCS, WhatsApp, Push Notifications, Web Push, Onsite campaigns, etc. Segmentation is also very easy, you can create multiple segments & use them in your campaigns. There is one feature called journey, if you use it, you will love it. we use it very frequently. You can also download the reports easily to see the performance. Also, they have a very amazing customer support team, which helps their customers very promptly. **What do you dislike about WebEngage?** I don't have any issues with WebEngage as it currently meets our requirements. **What problems is WebEngage solving and how is that benefiting you?** This is helping us to create multiple reminder journeys i.e. - webinar reminder, form filled not booked, booked not attended, request callback journey, downpayment journey etc. also, segmentation of these users & exclusion from one journey if user is entering in other journey. the one most loved thing is master exclusion, you can exit the user at any point of time in journey if user does that master event. this is helping us to target the right audience by giving this segmentation feature & the exclusion feature, which is helping us to maintain our ROI. ### 5. Effortless Journey Creation for Mac Users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2025 **What do you like best about WebEngage?** helps you create journeys quite seemlessly **What do you dislike about WebEngage?** works the best on a mac and it would be great if it did work better on a windows **What problems is WebEngage solving and how is that benefiting you?** retention marketing ### 6. Helped us curate 360 degree engagement strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Samir S. | Senior growth marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about WebEngage?** Easy to use platform, multi layered integrations with marketing channels and seamless customer support. **What do you dislike about WebEngage?** Nothing critical as such. However, based on our custom business requirements, team has always helped us with the features. **What problems is WebEngage solving and how is that benefiting you?** Multiple use cases like engaging users for acquisition, to retention and even cross-selling. Webengage's platform enable us to orchestrate our entire customer engagement journeys. ### 7. Webengage Review **Rating:** 3.5/5.0 stars **Reviewed by:** Chirag J. | Product Manager 2, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about WebEngage?** The best thing about webengage is its ability to triggger communication to users at specific events/journeys the user makes on the product. These communications can be triggered in a variety of ways and through multiple channels like push, whatsapp, sms and e-mail. **What do you dislike about WebEngage?** I wish webengage was a little more userfirendly and its frontend analytics piece was a little more easy to navigate and visually rich like mixpanel. **What problems is WebEngage solving and how is that benefiting you?** It helps us nudge users at the right time in specific areas/journeys of the product when the user might be at the risk of dropping off or not completing a particular journey. This has been hugely beneficial to us as we are a payments product and earn on every successful transaction. The two areas where they have been very helpful is in helping more users complete a payment and also complete their onboarding journey. ### 8. A Game Changer for Our Communication Channels **Rating:** 4.5/5.0 stars **Reviewed by:** Musharraf S. | Senior Program Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about WebEngage?** We've been using WebEngage for over 3 years now, and it’s really made a difference for us as a growing startup. Initially, managing our communication channels as we scaled up was getting tough, especially from our backend systems. Then we integrated with WebEngage, and honestly, we weren't sure how it would go. But it turned out great! We now use WebEngage for all our communication needs—whether it’s creating leads, running promotions, or nurturing customers. What we really love is how WebEngage keeps up with market trends and quickly introduces new features that are super useful for businesses like ours :) **What do you dislike about WebEngage?** Nothing's perfect, there’s always room for improvement. Sometimes the dashboard takes ages to load and just shows the loading screen forever, which can be frustrating. And while their support is generally helpful, but, if we run into a more complex issue that needs a developer's help, it can take quite a bit of time to get things sorted :( **What problems is WebEngage solving and how is that benefiting you?** WebEngage is helping us streamline and automate our customer communication across multiple channels like email, SMS, WhatsApp, and push notifications. Before using WebEngage, managing these channels separately was time-consuming and inefficient. Now, we can handle everything from lead generation to customer nurturing and promotions in one place, which has improved our response times and engagement rates. The platform's ability to segment users and create personalized campaigns has also helped us target the right audience, ultimately boosting our conversion rates and enhancing customer satisfaction. ### 9. Easy to use and analize **Rating:** 4.0/5.0 stars **Reviewed by:** Kapil K. | Senior Executive Retention Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2024 **What do you like best about WebEngage?** WebEngage is easy to schedule broadcast campaigns, journeys and segmentation is also very easy. I can easily do segmentation as per my need. I can do segmentation on the basis of user behaviour, orders/product purchase history. Also, I can download reports easily. I can add customized UTM is email templates and track the data in GA4 as well. It's very easy to check campaign-wise reports/matrix like sent count, opens, clicks, unsubscribe count. It's very easy to use. **What do you dislike about WebEngage?** I had 1 experience where the tool was slow and was not loading fast. Also, if I raise any ticket, customer support is available on email and hence, I don't get quick solution, which is possible on Google meet. But, WebEngage support team keeps Google meet as a last option. **What problems is WebEngage solving and how is that benefiting you?** We have huge user's data. It's very easy to upload csv file and create segments as per different data we have, like buyers of product A, product B. i.e. uploading offline data is very easy. Also, it's good that we can create different journeys like a welcome journey, abandoned checkout journey, upsell and cross-sell journies. Building drag and drop email template is very easy. So, I don't need HTML tech guy to create HTML email template. Also, steps of creating broadcast campaigns and overall UI of tool is simple and easy to understand. Process of scheduling SMS is also similar like email scheduling. So, it helps us and my team to do daily execution of broadcast and journeys easily. ### 10. WebEngage - A leading MarTech Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Manjesh Y. | Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2024 **What do you like best about WebEngage?** I am using WebEngage for over a year and I am really impressed with its product analysis and development. The WebEngage platform not only helps build strong relationships with customers but also provides valuable insights that have shaped our strategies and product developments at TutorBin. By using WebEngage’s journey flows and segments, it has proven to be one of the best tools for driving product improvement and engagement. I am really satisfied with my overall experience of using WebEngage in my professional journey. **What do you dislike about WebEngage?** There is not even a single thing that I came across on the WebEngage platform which has led to any issues while I used this tool for my product analysis and tracking various events for better customer engagement and retention. Overall, it has been a very smooth experience for me and I am glad to have been using this tool. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is tackling one of the biggest challenges for businesses i.e. bridging the gap between companies and their customers. It’s helping solve the tricky issues around customer engagement and retention. With its tailored journeys and smart segmentation, WebEngage makes it easier for any business to boost their key metrics and keep customers coming back. ### 11. Best Application **Rating:** 4.5/5.0 stars **Reviewed by:** Utkarsh D. | Manager - Product & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2025 **What do you like best about WebEngage?** Simple and classic to use and understand Webengage and its application across all different analytics. **What do you dislike about WebEngage?** Easy making of Dashboards is still I am over expecting from webengage **What problems is WebEngage solving and how is that benefiting you?** 1. Easy Campaign setup and its analysis 2. Various integration facilities to merge other product outcomes 3. Analytics view ### 12. The platform features are advanced, though it needs some handholding. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about WebEngage?** It's analytics. We found some very deep insights by looking at the paths and cohorts. **What do you dislike about WebEngage?** UI is average compared to competitors like Moengage. **What problems is WebEngage solving and how is that benefiting you?** Webengage is helping us gain that 5% user lost in each part of the funnel from Registration to course purchase to course completion. ### 13. Game-changer for Customer Retention and Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Naveen K. | Assistant Manager, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about WebEngage?** Easy-to-use interface for campaign creation Powerful segmentation tools Multichannel messaging works seamlessly Detailed analytics provide actionable insights **What do you dislike about WebEngage?** Initial setup can be time-consuming Pricing can be steep for smaller businesses **What problems is WebEngage solving and how is that benefiting you?** As a daily user of WebEngage, I've found it to be a game-changer for our customer retention and engagement strategy. The platform's ability to create personalized customer journeys is impressive. Setting up triggered campaigns is straightforward, and the real-time segmentation helps us target exactly the right audience. ### 14. Great tool for User Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Jyotsna A. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2024 **What do you like best about WebEngage?** We are a fast-growing consumer tech mobile application, and have been using WebEngage for almost a year now during our rapid growth journey. We use WebEngage daily for our notification campaigns and across the funnel engagement. Pretty easy to use and has all the right features we have needed. Definitely appreciate the ease of setting up user journeys. We required a couple custom features here and there, and the Support team was very helpful with getting those to us in a timely manner. **What do you dislike about WebEngage?** Developers had to put some extra effort for the integration. Plus some of the documentation was not very straightforward, specially needed additional support with setting up notification channels for our Android App. **What problems is WebEngage solving and how is that benefiting you?** Engaging customers in a personalized way across the funnel and running custom campaigns. ### 15. Best tool for Retaining users **Rating:** 4.5/5.0 stars **Reviewed by:** Keshav B. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2025 **What do you like best about WebEngage?** The best feature of WebEngage is its ability to retain users through marketing automation and to trigger communication during various user journeys. **What do you dislike about WebEngage?** Some technical features are hard to understand at first, but the training provided through WebEngage helps in learning those as well. **What problems is WebEngage solving and how is that benefiting you?** it is helping use retaining our customers through various automation triggers of communication. ### 16. An intuitive tool backed by amazing Customer Support! **Rating:** 4.5/5.0 stars **Reviewed by:** Kotecha D. | Product Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about WebEngage?** It is very intuitive tool that makes life much easier in every way. Additionally, the customer support is promot and extremely helpful. Would highly recommend it to peers looking out for platforms that make using marketing chnnels such as Push Notifications, Email a strong way to connect with their audience. Kudos to the Customer Success Team in particular. **What do you dislike about WebEngage?** Nothing that I can think if as of now. jq **What problems is WebEngage solving and how is that benefiting you?** WebEngage helps bridge the drop-offs in the user journey of myHQ. It is extremely helpful as it allows us to use different channels such as WhatsApp, Push and Email in the most efficient way possible. We can do cross-channel marketing and it being intuitive is one of the biggest advantages out there. **Official Response from Karan Ashta:** > Thank you for your kind words! We are glad to know that our platform is making your marketing efforts easier and more effective. ### 17. One of the best Marketing Automation Tools Today! **Rating:** 4.5/5.0 stars **Reviewed by:** Anup K. | Senior Manager - CRM Markeing, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about WebEngage?** Ease of Use, Quick Support and Conversion Driven Features. **What do you dislike about WebEngage?** Analytics could be improved a bit more.. **What problems is WebEngage solving and how is that benefiting you?** Behavior Based Targeting and Communications and multi-channel support with respect to the user. ### 18. good platform for user engagement and move them towards bofu **Rating:** 5.0/5.0 stars **Reviewed by:** bikram b. | digital marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about WebEngage?** we can create complex web journeys with validation and conditions to reach out specific cohorts of users. **What do you dislike about WebEngage?** some reporting features still need improvement. **What problems is WebEngage solving and how is that benefiting you?** we are able to easily reach out to our customers and convey the promotional as well as transactional messages to them. it is helping to improve the conversion rates as we are able to reach them at regular interval with relative ease. ### 19. User Friendly Interface, Omni channel, Advanced Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Irfan Q. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about WebEngage?** WebEngage has a. user-friendly interface. It is very easy to create Journey with the drag and drop Journey builder. omnichannel capabilities allow me to connect with users across email, SMS, push notifications, WhatsApp. It gives Real-time insights into campaign performance and user engagement. I can create granular audience segmentation for targeted marketing. I appreciate that WebEngage organizes webinars and meetups with industry experts, providing valuable opportunities to learn from the best in the industry. **What do you dislike about WebEngage?** Pricing can be high for small businesses. **What problems is WebEngage solving and how is that benefiting you?** WebEngage helped me in improving customer engagement, retention by providing an omnichannel marketing automation platform. ### 20. Good **Rating:** 3.5/5.0 stars **Reviewed by:** Rekha . | Senior executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about WebEngage?** 1 . Easy to use Team are very supporting **What do you dislike about WebEngage?** New Analytics dashboard is running very slow **What problems is WebEngage solving and how is that benefiting you?** Dormant user are coming to our platform ### 21. Useful platform with features to nudge customers at right place, time and medium **Rating:** 4.5/5.0 stars **Reviewed by:** Enakshi C. | Vice President, Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2024 **What do you like best about WebEngage?** I like the ease of use of the UI, as well as the intuitive features given. They have options like 'time to send, time not to send' for emails, whatsapp, notifications...The analytics are also 1-view, making it easy to deduce performance on a quick view **What do you dislike about WebEngage?** I feel that the platform doesn't suggest or give recommendations on campaigns that advertisers setup. It should also suggest how I may improve a campaign for whatsapp either by creative or message, or audience or timing. Those would help **What problems is WebEngage solving and how is that benefiting you?** The use cases for us in our industry - 1. Opening demat account - for Leads, by nurturing 2. Adding funds to their account - for trading 2. Trading on our StoxBox App 3. Logging into the App post download ### 22. Definitive and comprehensive platform for all our Lead Engagements **Rating:** 5.0/5.0 stars **Reviewed by:** Rohan K. | Head - Business, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about WebEngage?** Easy to use and comprehensive, with pre built insights on leads, and easily downloadable CSVs **What do you dislike about WebEngage?** Few features we were not able to explore as they were behind a paywall, if there could be a way where we can have a few credits to try them first before making a payment **What problems is WebEngage solving and how is that benefiting you?** Sorting the Filter process before the lead reaches the sales team ### 23. Best tool for marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** neha d. | Astt manager digital merchandiser, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2024 **What do you like best about WebEngage?** WebEngage is a powerful customer engagement platform that enables brands to create diffrent journeys across all the communication channels like web push, whatsa app and so on to target their customers and generate revenues. Customer support is really nice and once you get your hands on it becomes your go to tool that u start using it everyday **What do you dislike about WebEngage?** without the basic knowledge of the tool it is little tricky. **What problems is WebEngage solving and how is that benefiting you?** it helps to track all the events of the customers and help me to identify the stages where the customers are dropping and help me to create steps to retain them, also help me to analyse the channels reachability which help us to knw through which channel to target to generate the max revenue. ### 24. Very Good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2022 **What do you like best about WebEngage?** Tracking data and communication to users **What do you dislike about WebEngage?** Till now not able to find anything which can be disliked **What problems is WebEngage solving and how is that benefiting you?** Webenagege gives the users communication based on events ### 25. Amazing team to work with. One of the finest CRM. Awesome team, that helps achieve your goals **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav J. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about WebEngage?** Ease of use, with a greater team that helps ease the implementation of new features that will help us grow like we aim to **What do you dislike about WebEngage?** The greater implementation of AI and generative AI could elevate the usage **What problems is WebEngage solving and how is that benefiting you?** Creating journeys, personalizing customer experiences, elevating customer communication, giving me perfect view of the analytics against customer's journey at an overall level ### 26. Helps manage all CRM Commnunication Channels in one place with Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Seema B. | Senior Executive SEO , Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about WebEngage?** The only CRM tool I handled before this was MailChimp for emails. In my current job when I was given access to webengage it was easy to pick it up with its step-by-step tools and easy personalisation methods. Plus I could get all the channels in one place and it was easy to integrate with the AWS we were currently on with just one click - Yeah. I was also surprised, especially after manually uploading so many lists at previous jobs. Our company was that boring transaction-based email company - i.e., boring signups, and delivery instructions to our users. But now we send them timely pushes, SMS, emails, rcs, and web push. We have automatic user journeys for new users, abandoned carts etc which has helped our company get more revenue. We use webengage daily as an e-commerce business we can't afford to leave gaps with our customers. So, pushes, nudges, timely sale announcements, and educational emails are a necessary part of our life. I like the way the email journey is made. It is systematic, from naming the campaign, timing, and scheduling methods, to the ability to A/B test msgs, see sample emails, and personalise for mobile and desktop. What I love I how easy it is to get test emails and check it. And we always are able to find minor issues in our scheduled emails and fix them before scheduling them. The peace of mind is priceless. Our team enjoys this maker-checker process a lot. The RFM, Funnels and Cohorts help us create new lists easily and it is especially a delight after they started refreshing them. Now we segment and target users based on the lists we create easily knowing full well that everyone in the segment is covered when they are starting their journey-with automatic refreshes... The insights for the business are valuable. We have for sure upped our retention game in the company and enjoy looking forward to regular product updates from Webengage as they are always up to something new based on retention strategies and usecases. **What do you dislike about WebEngage?** Earlier a lot of lists were static - not anymore, The learning curve especially for tasks a bit complicated tasks like personalisation, and fetching important dynamic things was a bit hard. We had to contact customer support to sort out some of those issues. We received responses within 24 hours with solutions. Now they are starting with their academy to help with common tasks. **What problems is WebEngage solving and how is that benefiting you?** As a startup we didn't know how to engage our users across all channels to give a full stack experience and personalise the journeys. And WebEngage helped us get all channels in one place, track everything, and A/B test our ideas. Which we use a lot as we are trying to find the best way to reach our segmented users. Our team easily schedules the pushes based on the winning science - clicks, purchases or event-based conversions, we can get a look at how our snapshot view of how the campaigns are doing. Recently we started with RCS and since we didn't activate that in web-engage. I know how hard it was to manually down the list of users and send them the msg out and then come back and send the left-out users SMS or Whatsapp based on their reach. As a small team, WebEngage helped us implement journeys and campaigns faster and across multiple channels. Their segmentation helps us send relevant msgs to our user in less time. We can see good retention and a considerable increase in revenue and repeat businesses from our customers because now we are in front of them through their preferred channel with content personalised to their segments. Looking forward to hyper-personalisation and other experiments on it. ### 27. Excellent Martech platform that does wonders **Rating:** 5.0/5.0 stars **Reviewed by:** Mahan P. | Sr. Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2024 **What do you like best about WebEngage?** First of all WebEngage helps you target the right users with the right channel with a very easy to use interface. Features such as Personalization, A/B testing helps garner better response rates in campaign efforts. Simple yet easy SDK integration with application allows us to better track events such as login and session details etc. Web engage journeys are one of the best when it comes to implementing campaign logic. Automation of Campaign workflows is breezy with action based triggers and delays based on user behavior. Link Tracking and analysis features further help me understand campaign performance at the deeper level. For eg. with A/B testing i can test two variants of the SMS and which ever gets the most engagement will be used for the bulk of the users. Which intern helps me improve my campaign strategies. I am using web engage for all of our daily campaigns. Marketing as well as collection. lastly the support that you received from the customer support team. They are like wizards who know what needs to be fixed and will promptly take actions on it. **What do you dislike about WebEngage?** There are a few features that are lacking or missing such as AI content suggestion tool for push and email campaigns. some pre built templates would have also helped. Another feature which I think should be improved is the reports section. They should offer more customization options when it comes to reports. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is enabling us to streamline and improve our digital collection efforts. earlier, we used to struggle a lot with Disjointed communications across different channels such as SMS, IVR, EMAIL. Manually triggering of these collection messages at the right time was a difficult task and personalization was also missing from it. Earlier we used to juggle between multiple vendor platforms to execute these campaigns and moving from one vendor to another for SMS or IVR services was an hassle. Web engage allowed us to use multiple vendors minus the hassle of going through the vendor specific panels. Another advantage of using web engage is effective link tracking. This feature allowed me to identify which channel is actually driving the conversion and which isn't. This information can be further used to do the cost optimization of campaigns. Omnichannel journeys have allowed us to put sms,ivr, Whatsapp and push in one simplified journey which gets triggered based on user actions such as click, open, read and events such as paid, form filed, documents submitted etc. Further more A/B testing not just allows you to test different variants of content but also different vendors. To put it simply assume you want to send 2 different versions of sms through two different vendors this can be done with web engage. All of these feature have allowed us to Design seamless collection journeys that reach users on their preferred channels at preferred time. Also Automated collection messages based on user behavior ensure that they receive the right message at the right time on the right channel. Overall, WebEngage is making our digital collection efforts more automated, data-driven and ultimately more successful. ### 28. WebEngage is compatible with InsureTech. **Rating:** 4.0/5.0 stars **Reviewed by:** Siddhant S. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about WebEngage?** Insurance as a use case is very complex, and user psychology tends to be somewhat negative. Here, WebEngage comes into play to identify user behavior, segment it accordingly, and creatively nudge users. The way WebEngage creates the entire user journey and mind map is very simple for anyone to understand from any department. **What do you dislike about WebEngage?** There are cases where we sometimes find it difficult, as users can have multiple iterations in an insurance policy, and to keep track, we update the data over the existing events. This makes it necessary for the admin to close the track on the previous data points against those events or attributes. **What problems is WebEngage solving and how is that benefiting you?** We are an insurance management application. Here, we not only focus on selling insurance but also on keeping track of all existing and older insurance policies. Maintaining that is not possible at the user level, so introducing a two-dashboard approach helps us maintain all the logs without compromising the data. ### 29. WebEngage is a leading platform impacting both, customer retention and engagement. **Rating:** 4.5/5.0 stars **Reviewed by:** Sheetal R. | Growth Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about WebEngage?** I have been using WebEngage for more than 2 years, and I am proud to mention that their ability to build a product and relationships with their clients is beyond appreciation. I am glad to have been in contact with their team to increase customer engagement and retention for our company, TutorBin, and I can say that our decision to use WebEngage was one of the best to date. We have successfully increased retention using WebEngage journeys and curated segments. **What do you dislike about WebEngage?** In my experience, there is nothing to dislike about WebEngage, whether as a product or as a team. Whenever there is a concern related to the product, their team helps us resolve it on a priority basis. I would like to appreciate their customer support team for their assistance and resolutions throughout our usage. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is addressing the most important metric in any business: customer retention. In my work experience, there can be no retention without engagement. WebEngage helps track user behavior and leverages this information to drive customer engagement based on their likes and dislikes. ### 30. My Go to Engagement Platform been using it for 5 years **Rating:** 5.0/5.0 stars **Reviewed by:** Sathishbabu N. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2024 **What do you like best about WebEngage?** I've been using WebEngage for 5 years. It is super simple to navigate and easy to setup campaigns. The interface is user-friendly, so setting up and managing campaigns is a easy task. I love there analytics part where we can able to combine engagement with product to get better data understnding, It also making our communication much more effective. The automation features are a huge time-saver, ensuring our users always hear from us at the right time. Browine points for their startup program I have recommeded 3 startups to be part of their startup program, do check it out. **What do you dislike about WebEngage?** Not much of dislike, they keep evolvoing and listern to their customers to constantly improve. **What problems is WebEngage solving and how is that benefiting you?** For us Webengage has been helping us solve several key business problems. One is Customer Engagement,after we implemented webengage we saw significant improvement on our customer engagement, This has led to higher customer satisfaction and retention rates. Secondly, the automation features streamline our marketing efforts, saving us time and ensuring consistent communication. Lastly, the detailed analytics provide insights into customer behavior, helping us make data-driven decisions to optimize our campaigns. ### 31. Great marketing tool for B2B2C channel businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Preksha S. | Business Marketing Lead, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about WebEngage?** Love the analytics and smart recommendations that help me make the most use out of the tool. I love using it because it is very easy to use, reduces dependency on me or my team for the execution and can be easily implemented. The CSM we have is also very supportive and helps with any issues we might be facing. **What do you dislike about WebEngage?** Some features are not available yet, but the team has taken up the feedback and started the dev on them so that is good. **What problems is WebEngage solving and how is that benefiting you?** It is helping me connect with my large userbase intuitively at the right time, based on the behaviour of our user. ### 32. Web Engage - One stop for all our solution **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul R. | Senior Manager - CRM, Loyalty & Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2024 **What do you like best about WebEngage?** Web Engage's customer sucess team ( customer support) plays a key role in driving your journeys and campaigns bringing in best practices and analyzing and tweaking journeys to ensure we follow all industry standards which has helped us drive incremental revenue. Their Rnd team comes with innovatations making the tool have so many new features and functionalities that have helped us create a lot more journeys and campaigns apart from the BAU's. Without offline and online data on web engage, now we are truly expereincing customer 360 through web engage. We have a lot of use cases that we plan to implement in the near future. The integration with various inhouse systems is surely a plus and needs to be highlighted. It is also worth noting that the implementation did not take time at all and took less than a month. Kiddos to the onboarding team for the brillant turn around time to get it up and running! **What do you dislike about WebEngage?** Honestly, the tool is superb with a lot of features. We as a team is looking forward for the much awaited "magic box". I truly belive that this will be a revolution with so much of value addition that it will bring in! We are so much curiously waiting for this feature . This will take web engage to a different level for sure, AI/ predective analytics so much more. CEP+CDP+AI will unleash all together a new proposotion what the industry has not seen. **What problems is WebEngage solving and how is that benefiting you?** Our offline and online data is now available in web engage giving us a customer 360. Now we are able to create segmentation, tarrget customers with personalized offers , review and analyze take up all in one tool. This is very important for us. This has helped us to understand our customers better which has led to an elevated customer experience. ### 33. Great order **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about WebEngage?** Quick response and friendly interface has mad is a complete reliable software. **What do you dislike about WebEngage?** I have not faced any such issue with their team or software. **What problems is WebEngage solving and how is that benefiting you?** We have been using for WhatsApp marketing and re-marketing. ### 34. A minimalistic yet scalable approach to marketing automation & customer analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Anik B. | Marketing analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2020 **What do you like best about WebEngage?** What I love most about WebEngage, 1. Minimalistic UI. 2. Compatibility with GTM (Love this feature). 3. Easy to configure 3 rd party service providers. 4.Powerful event-based analytics dashboard. 5. Easy to create customer journies & in-depth analysis. 6. Unique conversion attribution system. 7. Reflective campaign analysis. **What do you dislike about WebEngage?** There's is nothing to "dislike" in WebEngage, but I would like to make some suggestions, 1. Add RCS on UI. 2. Add click-through conversion reporting on UI. **Recommendations to others considering WebEngage:** It's easy to use, understand & scale your marketing effort using WebEngage. **What problems is WebEngage solving and how is that benefiting you?** WebEngage helping Cashify to solve various problems across departments, 1. The marketing operation team can plan, deploy & test customer journeys in a minimum time span. 2. Content team can A/B test their content & easy personalization method helps the team to test better. 3. Illustrative customer analytics help the product & analytics team to decide better. 4. GTM compatibility helps the data engineering team deploy tags independently without being dependent on the dev team. 5. Data collected via Webhooks helps the data science team to build better models & helps taking better business decisions. By all accounts & proven results, I must say that WebEngage is easy to use & highly useful SaaS an organization can use to streamline their marketing automation & customer analytics process. ### 35. Life Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Piyush M. | Category Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2024 **What do you like best about WebEngage?** Before WebEngage, I was in the dark-unsure of my progress, who my users were, or what was actually working. I didn’t have a clear direction on what to do next. But after using WebEngage, everything became crystal clear. With their insights, I not only found the answers I needed but also unlocked new strategies to accelerate my career growth! **What do you dislike about WebEngage?** It's Loading time to create segments 1 and only 1 issue which I found. **What problems is WebEngage solving and how is that benefiting you?** What problem? WebEngage didn’t just solve a single issue-it completely transformed our business. In no time, it set us on the right path and reshaped our entire approach! ### 36. Go to CRM Automation tool if you're just starting **Rating:** 4.5/5.0 stars **Reviewed by:** Himanshu S. | Retention Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about WebEngage?** The multiuser access and the feasability to analyse easily **What do you dislike about WebEngage?** Data discrepency , too much setup time, setup fee. **What problems is WebEngage solving and how is that benefiting you?** It has helped us automate the complete journey of our users and enange better with them. ### 37. Great for journeys, not so great for analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Sachchit C. | Co Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2024 **What do you like best about WebEngage?** I have loved the cross platform ease of plugging in multple platforms and integrating them into journeys. I have also loved the support and expertise that Phillip Matthews has brought to the table. Matt is honestly the reason we are still with webengage **What do you dislike about WebEngage?** The webengage analytics part needs a lot of improgement. Simple features like tracking of funnel conversions over time, retention split by cohorts need to be a lot simpler and easy to use. Using webengage as an analytical tool is cumbersome. The speed of the tool while creating journeys also can be improved a lot. **What problems is WebEngage solving and how is that benefiting you?** The problem webengage really solves for me is that it allows me create complicated journeys, the tools and attributes, and flexibility of journeys and campaign creation is allowing me to nudge users however i want! ### 38. Very helpful for Optimizing Marketing Initiatives! **Rating:** 4.0/5.0 stars **Reviewed by:** Monish N. | Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about WebEngage?** 1) Ease in creating targeted Marketing campaigns 2) Ability to create cross-targeted campaigns and cross-channel campaigns as well 3) Ability to integrate with APIs for intelligent content **What do you dislike about WebEngage?** 1) Segment Processing Time while creating event-based segments 2) Inability to backtrack user activity using Paths 3) Inability in creating user cohorts from funnels **What problems is WebEngage solving and how is that benefiting you?** Mainly related to Marketing. Optimising our campaigns while targeting our user base is essential to ensure that the user is not bombarded. This has been taken care of by WebEngage. ### 39. It's a great tool to make users interact and engage our product, which can lead to monetization. **Rating:** 4.0/5.0 stars **Reviewed by:** Shashank S. | Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2024 **What do you like best about WebEngage?** It offers a diverse range of popular channels and continuous updates. It is used daily and is easy to use, integrate, and implement. **What do you dislike about WebEngage?** Customer support should be optimized, and more detailed instructions should be provided wherever required. For example, there should be WebEngage compatibility for each channel. **What problems is WebEngage solving and how is that benefiting you?** WebEngage provides a one-stop solution to all marketing requirements of an organization. It's an easy to use tool which saves time and effort of a marketer while delivering the desired results ### 40. Webengage first user review **Rating:** 4.0/5.0 stars **Reviewed by:** Udit A. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2025 **What do you like best about WebEngage?** The depth ness of detail which helps in building rich user segmentation and journey. **What do you dislike about WebEngage?** It has a bit of limited use customisation and sometimes too complex to handle. **What problems is WebEngage solving and how is that benefiting you?** Segmentation users for targetting marketing. ### 41. A marketing automation platform with an amazing customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Rohit P. | Senior Manager CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about WebEngage?** The service and support teams are really helpful and quick to close tickets. The service team has evolved over the last few years into a consultancy team, sharing insights and ideas to achieve overall company objectives. **What do you dislike about WebEngage?** Some features are outdated, namely the missing of new Whatsapp template types. Creating segments on the dashboard can be annoying at times. **What problems is WebEngage solving and how is that benefiting you?** Personalization of channel campaigns, Edit app and webpages directly from the tool without any assistance from product/tech, Retargeting, creating personalized segments, analyzing funnels ### 42. 360 Degree Marketing automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mayank G. | Assistant General Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about WebEngage?** Ease of use & Interface Can be customized for complex integrations Testing/Live production available with complete functionality Customer success manager support A perfect mix of advanced & traditiional ( Coding) system Catalogue campaigns & advanced up to date features **What do you dislike about WebEngage?** I guess, i didn't found any till now. I guess its good to go **What problems is WebEngage solving and how is that benefiting you?** It brings all user jounrey with advanced touchpoints at one place & also helps to design the customer interaction journey with ease ### 43. WebEngage: Powerful Marketing Automation for Growth-Driven Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about WebEngage?** Seamless integration with existing tech stack Intuitive user interface and powerful segmentation AI-powered features for optimized campaign performance Comprehensive reporting and analytics dashboards **What do you dislike about WebEngage?** Onboarding process could be streamlined for faster time-to-value **What problems is WebEngage solving and how is that benefiting you?** As a growing brand, we often struggled to unify customer data across multiple channels and create truly personalized experiences at scale. Fragmented customer insights and manual campaign management hindered our ability to drive engagement, retention, and revenue growth. WebEngage's comprehensive marketing automation platform has helped us overcome these challenges. By seamlessly integrating with our existing tech stack, the tool enables us to centralize customer data and leverage AI-powered features to optimize campaign performance and deliver hyper-personalized experiences. ### 44. Good Simple UI **Rating:** 3.5/5.0 stars **Reviewed by:** Aakash Kumar S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about WebEngage?** Simple user friendly UI, quick insights. **What do you dislike about WebEngage?** Live Segment creation takes a bit of time **What problems is WebEngage solving and how is that benefiting you?** Automating reaching to the dropped off user in a realtime manner ### 45. An outstanding experience with WebEngage **Rating:** 4.5/5.0 stars **Reviewed by:** Mihir M. | Growth Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2023 **What do you like best about WebEngage?** The Customer Support Team is quick & provides a smart solution. It's easy to use & integrate into the organization. Easy to implement all the features required to check the journey **What do you dislike about WebEngage?** Sometimes there's a limitation in the frequency of usage which provides challenges. **What problems is WebEngage solving and how is that benefiting you?** It was difficult to understand the customer journey, but with the help of web engage it was easy to track the insight & helped in mapping the journey with the TG ### 46. A perfect analytics tool once your product has stabilised/MVP done **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about WebEngage?** There's this excellent feature by which you can group people into a specific cohort based on events triggered and accordingly send relevant communications across channels. We used to earlier use multiple tools to address this need of ours, now this has been consolidated into the webengage platform. **What do you dislike about WebEngage?** There are not enough options to customise the home page of webengage. The customisation would have helped us to concentrate on the necessary stuff and put metrics as per our use case. **What problems is WebEngage solving and how is that benefiting you?** Webengage helps us validate our gut by helping us make data backed decisions by showing us how our users are actually performing vs what we are thinking they are interacting. ### 47. Essential for Retention **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2024 **What do you like best about WebEngage?** The clean UI and ease of use for segmenting customers and building journeys across multiple channels is what our team uses the most. **What do you dislike about WebEngage?** there is a learning curve - it’s a bit steep for new companies, and it can take time to unlock the platform’s full potential. More in-depth tutorials or better handholding for initial months might be needed. **What problems is WebEngage solving and how is that benefiting you?** As an e-pharmacy business, driving repeat purchases is crucial for our success. The platform excels at customer segmentation, enabling us to understand different customer profiles and engage with them effectively. With WebEngage’s powerful targeting and retargeting tools, we can reach customers with the right message on the right channel, making it easier to encourage repeat orders. ### 48. Great Full Stack CLM Platform & Martech Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Hrithik A. | Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2024 **What do you like best about WebEngage?** 1. Tons of features like new & Industry-first features 2. Easy to use UI to create campaigns & journeys. 3. Easy to integrate with other platforms. 4. In-depth Analytics. 5. Superfast Customer support to assist you. **What do you dislike about WebEngage?** This was our first CLM Platform, so all good for now without any issues. **What problems is WebEngage solving and how is that benefiting you?** 1. Improve Retention 2. Improve Customer Engagement 3. Improve CLTV 4. Channel level insights 5. Segment insights & personalistion ### 49. Excellent Experience While Working On WebEngage Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nazia H. | Growth Manager - D2C, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about WebEngage?** The platform is known for its intuitive and user-friendly interface, which makes it accessible even to those without extensive technical expertise. This ease of use can help teams quickly adapt and make the most of the platform’s features. **What do you dislike about WebEngage?** Nothing as such to be honest. However, the cost sometimes can be high for small businesses or startups with limited budgets. **What problems is WebEngage solving and how is that benefiting you?** WebEngage addresses several key challenges faced by businesses in customer engagement and marketing. It consolidates fragmented customer data across platforms into unified profiles, allowing for better personalization. Advanced segmentation tools enable precise targeting, enhancing the effectiveness of marketing campaigns. Automation features streamline multi-channel campaign management, saving time and reducing errors. WebEngage also ensures personalized interactions through tailored content and recommendations, improving customer satisfaction and loyalty. Its multi-channel support, including email, SMS, push notifications, and web, provides a cohesive customer experience. Additionally, analytics and reporting tools offer valuable insights for optimizing marketing strategies. **Official Response from Karan Ashta:** > We're thrilled to hear that you find our platform intuitive and user-friendly. We strive to make it accessible for all users, regardless of technical expertise. We understand that cost can be a concern for small businesses, and we continuously work to provide value for our customers while keeping pricing competitive. ### 50. Excellent Automation CRM Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak M. | Marketing Executive , Luxury Goods & Jewelry, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about WebEngage?** What I like best about WebEngage are its comprehensive features, including event analytics, live segments, RFM analysis, funnels, and journey creation. Customer support and business consulting are also very helpful for resolving issues. We use it daily, and implementation is quick and efficient. **What do you dislike about WebEngage?** In my opinion, creating live segments in WebEngage is too time-consuming, and a faster process would be beneficial. **What problems is WebEngage solving and how is that benefiting you?** WebEngage Tool at real-time user engagement and enables quick communication across multiple channels. ## WebEngage Discussions - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey) - 2 comments, 1 upvote - [How can I keep track my mobile app activities like uninstalling it](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it) - 1 comment, 1 upvote - [What are the unique journeys have you executed which resulted](https://www.g2.com/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) - 1 comment, 1 upvote - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) - 1 comment - [View WebEngage pricing details and edition comparison](https://www.g2.com/products/webengage/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-05-23+00%3A51%3A44+-0500&secure%5Bsession_id%5D=5ec36dc6-2798-499a-9e53-c0109433f31e&secure%5Btoken%5D=eae9c5e5261552392eb6a71081508d2a7539e11b1c2130e3e2156674c08eae6b&format=llm_user) ## WebEngage Integrations - [Android Studio](https://www.g2.com/products/android-studio/reviews) - [Chat360](https://www.g2.com/products/chat360/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [GoKwik](https://www.g2.com/products/gokwik/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Interakt](https://www.g2.com/products/haptik-interakt/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [RudderStack](https://www.g2.com/products/rudderstack/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sinch](https://www.g2.com/products/sinch/reviews) ## WebEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top WebEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (563 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (508 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,338 reviews)