# WebEngage Reviews **Vendor:** WebEngage **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 751 ## About WebEngage WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. ## WebEngage Pros & Cons **What users like:** - Users find WebEngage **very easy to use** , streamlining engagement and communication processes effortlessly. (61 reviews) - Users appreciate the **strong analytics and segmentation features** of WebEngage, enabling effective campaign performance insights and user targeting. (47 reviews) - Users love the **intuitive journey designer** of WebEngage, simplifying complex campaigns and enhancing customer targeting effectively. (43 reviews) - Users appreciate the **helpful support** of WebEngage, praising their responsiveness and effective assistance in improving engagement. (42 reviews) - Users appreciate the **abundant features** of WebEngage, making it easy for new users to access and utilize effectively. (39 reviews) - Automation (38 reviews) - Intuitive (36 reviews) - Users value the **superfast customer support** of WebEngage, enhancing their experience with timely assistance and guidance. (34 reviews) - Customer Engagement (31 reviews) - Segmentation (31 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to navigate WebEngage's complex interface and features. (23 reviews) - Users experience **slow performance** with live segments and dashboard load times, leading to occasional inconvenience. (20 reviews) - Users find the **time-consuming** nature of loading live segments and creating customer segments frustrating and inconvenient. (17 reviews) - Users find the **missing features** frustrating, especially with slow loading times and limitations on trial access. (16 reviews) - Users face a **steep learning curve** with WebEngage's complex interface and integration processes, especially for new users. (14 reviews) - Dashboard Issues (13 reviews) - Difficult Setup (13 reviews) - Users note that WebEngage can be **slow to load** , especially during high traffic, impacting user experience. (13 reviews) - Users find the **limited features** of WebEngage frustrating, hindering ease of use and campaign management. (12 reviews) - Not Intuitive (12 reviews) ## WebEngage Reviews ### 1. Very User Friendly & So many Features for Data Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Himanshu Shekhar S. | CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about WebEngage?** We can get better Dashboard and exact number on analsys. **What do you dislike about WebEngage?** Nothing, just sometimes its works little slow. **What problems is WebEngage solving and how is that benefiting you?** We Can Automate So Many Customer jounery based on user events/attributes and so on. ### 2. WebEngage **Rating:** 4.5/5.0 stars **Reviewed by:** Sartaj A. | Assistant Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about WebEngage?** Predictive Segment features is my favurite features.Predictive Segments can be incredibly powerful for improving conversion rates. They allow us to identify and target users who are more likely to convert based on their behavior and attributes. **What do you dislike about WebEngage?** Current Issue: The campaign report currently provides all data when extracting a report for the last 7 days of the push campaign. This results in an overwhelming amount of information that is not easily usable. Required Improvement: When extracting a report for the last 7 days of the push campaign, the system should prompt the user to specify which columns or KPIs are required. This will help in generating a more focused and relevant report. **What problems is WebEngage solving and how is that benefiting you?** WebEngage helps us target users who drop out from our flight booking page, increasing conversions and bookings. ### 3. Best customer engagement platform for a business **Rating:** 5.0/5.0 stars **Reviewed by:** Sarth T. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about WebEngage?** The customer support that it offers is outstanding. The account manager is just a message away. **What do you dislike about WebEngage?** Least helpful can be the lack of manual operations **What problems is WebEngage solving and how is that benefiting you?** WebEngage is enabling the business to engage with their end users is the most efficient and personalised way and help businesses get consumer insights. It helps us reach the right target audience at the right time and in the best way to get the most out of our users. ### 4. Awesome and Seamless experience in CDP and Outreach Automtion **Rating:** 4.0/5.0 stars **Reviewed by:** Twinkle G. | Growth Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about WebEngage?** I like the fact it gives flexibility in getting the data and attributes mapped and synced through APIs and their customer support is quite good **What do you dislike about WebEngage?** Sometimes when quite a big number of events passed simultaneously than there is a latency in events syncs **What problems is WebEngage solving and how is that benefiting you?** It helps to track user journeys from anonymous to known user and gives a comprehensive event tracking and journey building ### 5. Experience with WebEngage services **Rating:** 4.0/5.0 stars **Reviewed by:** Sairam A. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2024 **What do you like best about WebEngage?** Me at MyShubhLife had the use case of using WebEngage mainly for ruinning Ominchannel campaigns along with event tracking. I personally like using WebEngage for runinng hustle free SMS campaigns. **What do you dislike about WebEngage?** WebEngage lack the ability to run recurring campaigns, We personally had the use case at lot of times but had to compromise. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is a customer engagement and retention platform and this helps business solve marketing, growth and retention problems. WebEngage helped us keeping the users engaged throughout the life cycle. ### 6. Game-changer for startup marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Rohan D. | Senior Marketing Communications Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about WebEngage?** WebEngage has been of great help to engage users on our platform. Through an intuitive dashboard and multiple customer segmentation features, I find it easier to track the success of my campaigns as well as cohort behaviours. In addition to this, the account managers have also been helpful and friendly. It makes working with partners like WebEngage a breeze. **What do you dislike about WebEngage?** The platform is prone to occasional bugs, meaning data can take a while to update. However, once you raise these concerns with the support team/account manager, these are taken care of. **What problems is WebEngage solving and how is that benefiting you?** 1. Customer Engagement 2. Management of user journeys (Onboarded users) 3. Access to marketing analytics ### 7. Super easy to use and helpful team **Rating:** 4.5/5.0 stars **Reviewed by:** Kopal S. | Lead Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about WebEngage?** Its very easy to use, intuitive and the team is really helpful in how to navigate and set up so that you can get the most out of the platform, specific to your use case. Integration was easy and the team supported us in the same. **What do you dislike about WebEngage?** As a small startup, with limited bandwidth, we are not able to use as frequently as we would like to **What problems is WebEngage solving and how is that benefiting you?** We are easily able to customise, design and send out push notifications and run analytics on it. We are able to set up campaigns to engage our user base via push notification, SMS, Whatsapp and even Email ### 8. Visual merchandising manager | Growth manager **Rating:** 4.5/5.0 stars **Reviewed by:** Bassem A. | E-Commerce Visual Merchandising Manager| Growth Department, Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about WebEngage?** I like webengage in many things such as ease of segmentation and send personalized campaign. it is user friendly dashborad we can make a camapign with few simple steps. thier powrful customer support give you affective asstiance whenever you need **What do you dislike about WebEngage?** the reporting feature and expoting data could be a little bit diggicult in the first till you get used of it. Meanwhile thier support team can help you on this **What problems is WebEngage solving and how is that benefiting you?** Webengage enables us to effectively segment our audience and create personalized campaigns to them based on thier begaviour or based on our historical data. the automation features is a quik win for us it save time and ensure consistent communication with our customers without our daily work. ### 9. A perfect Marketting Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Aniket B. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2025 **What do you like best about WebEngage?** Webengage has pretty good user interface and the analytics interface that we get after a journey is pretty impressive **What do you dislike about WebEngage?** Cost, They could lower their cost a bit. **What problems is WebEngage solving and how is that benefiting you?** Customer Journey, Analytics of Customers. Sending emails to a large number of users and studying their beharviour accordingly ### 10. My WebEngage Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Saurabh S. | Marketing Manager - CRM & Growth, Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2024 **What do you like best about WebEngage?** Service, I loved the service WebEngage has given. Whenever there is any issue we can raise the ticket and share the ticket ID with our POC and they help us with faster resolution. **What do you dislike about WebEngage?** Sometimes we faced a few issues like the segment taking more time to brew than expected, while it got resolved soon but the RCA we got was not satisfactory. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is a CDP platform for us that gives us a unified view of our users, It helps us in creating marketing journeys and one-time campaigns. Along with campaign/journey execution, web engage also helps us in analyzing the performance of campaigns or the metrics impacted due to campaigns by using cohort analysis, funnels, etc. ### 11. Unparalleled Service and Outstanding Quality – A Truly Exceptional Experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Ulhas R. | Configuration Manager I, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about WebEngage?** The service team provided exemplary support and ensured timely resolutions to our inquiries. The platform is designed with user-friendliness in mind, featuring a dashboard that allows for clear navigation and effective tracking of status updates. Additionally, the integration process with our existing system was remarkably straightforward. **What do you dislike about WebEngage?** Nothing as such, Nothing to comment on dislike. **What problems is WebEngage solving and how is that benefiting you?** We encountered an issue when a push notification was not delivered to the user. The exceptional support and guidance from the service team made it easy to understand and resolve the problem within a reasonable time frame. ### 12. An Outstanding one-stop solution for Engagement & Retention! **Rating:** 5.0/5.0 stars **Reviewed by:** Shruti K. | Senior Executive - Lifecycle & Retention Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about WebEngage?** WebEngage is an exceptional and easy to use tool with all the important features required to engage and retain users along with its great analytical capability that truly helps to deep dive into the performance of campaigns, Thus helps in optimizing the performance and planning. **What do you dislike about WebEngage?** It needs a bit of improvement when it comes to onsite banners/pop-ups and how they align into the website. This should be imporved, rest everything seems good. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is indeed a good and easy to use tool which has effectively helped us in engaging user through an omni-channel approach, helping us improve our customer retention. All this has proven to be effective in scaling up the revenue. ### 13. WebEngage has improved our engagement and conversions. **Rating:** 4.5/5.0 stars **Reviewed by:** Ankita S. | Manager- Marketing Automation and Renewal Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about WebEngage?** Personalisation, having a variety of channel partners and smooth UI. **What do you dislike about WebEngage?** While WebEngage is a powerful tool, the platform can feel a bit overwhelming initially. A more intuitive onboarding process with step-by-step tutorials would make the setup and navigation much smoother for new users. **What problems is WebEngage solving and how is that benefiting you?** the platform is helping in identifying the drop-offs and the team is helping in finding out solutions on how to resolve them. ### 14. WebEngage is powerful. **Rating:** 4.0/5.0 stars **Reviewed by:** Athish S. | Growth Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about WebEngage?** All the functionalities of this are really great, easy to send out campaoigns, journeys are easy to create & its easy to learn. **What do you dislike about WebEngage?** Its a bit slow, & some more features can be added which Clevertap/MoEngage already has. **What problems is WebEngage solving and how is that benefiting you?** We use WebEnagage for all the Customer Rentention Activites, & it saves us a lot of time, since we have a unified interface. ### 15. The support system is really good!! **Rating:** 5.0/5.0 stars **Reviewed by:** Neetu G. | Sr. Marketing Analyst , Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about WebEngage?** The most impressive aspect of WebEngage is the tool itself, complemented by the exceptional support provided for learning and using it. They offer comprehensive guidance and half holding throughout our entire journey. **What do you dislike about WebEngage?** The analytical features in WebEngage could use some improvement and require specific learning. The analysis and reports could be more straightforward, as it's currently challenging to view delivery rates, open rates, and clicks separately for each day's campaign, which can be confusing when we set-up a journey for one particular campaign. **What problems is WebEngage solving and how is that benefiting you?** One crucial problem that Webengage addresses is setting up campaign journeys. While this is a core feature of Webengage, we also leverage it for WhatsApp (in partnership with Gupshup) and SMS, making it a highly compatible and user-friendly tool. Additionally, we use it for push notifications, making Webengage integral to all our marketing communications. I appreciate their exceptional support, as they consistently go above and beyond to assist us, which is a rare quality. ### 16. Awesome Product for Marketing Automation and track Customer Behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Manish G. | Founding Member and Head of Business Operations, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The way we can create customer journey and the way it tracks each users activity, that's great. It is good to use the same tool to reach each user via different channels **What do you dislike about WebEngage?** I don't think so I faced any challenges on the same tool. As said we can use the same tool effectively by seeing its analytics and tracking users and then create the flows accordingly **What problems is WebEngage solving and how is that benefiting you?** It helps to track each users from where they are coming and where they are dropping of. It helped to track the same users and covert them from unknown to known users ### 17. WebEngage might be a good choice. **Rating:** 4.5/5.0 stars **Reviewed by:** Atul C. | Assistant Manager - Retention and Growth, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2024 **What do you like best about WebEngage?** WebEngage is easy to learn and requires no extra expertise. WebEngage has all the features required for any business and is easy to integrate the third-party APIs and other required things through Webhook. **What do you dislike about WebEngage?** Unable to create the segment-level customization reporting analysis. **What problems is WebEngage solving and how is that benefiting you?** 1. WebEngage enables businesses to map and manage customer journeys, ensuring a seamless experience across touchpoints like Events, Purchasers, etc. 2. WebEngage helps to create automated marketing workflows (Customer journeys, Event-based campaigns) to get good engagement and Business ROI. 3. New features solve the maximum hassle of engaging the users with new features. ### 18. Extremely responsive and supportive **Rating:** 5.0/5.0 stars **Reviewed by:** Aakanksha S. | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about WebEngage?** Regular catch-ups with updates on everything new Nikita has been available round the clock making it super easy for us to try new things with our CRM **What do you dislike about WebEngage?** It is going great so I dont see anything that I dislike **What problems is WebEngage solving and how is that benefiting you?** It has helped us personalise our outreach. Customer reactivation and CRM activities have been streamlined. ### 19. Services & guidance for product integrate with journey on platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about WebEngage?** I like the mainly service by allocated Service Executive & Manager for guide the make the journey on web engage platform and ellobrate every imfortant section like how to design & access the report. I like Team member who is really very supportive and cooperative in Task (Mr. Kevin) in team. Thanks web engage team. **What do you dislike about WebEngage?** Nothing as such like that dislike point. **What problems is WebEngage solving and how is that benefiting you?** Daily manual Exercise reduce by web engage. After with the help by web engage we resolve the issue and load by journey. ### 20. Platform user friendly , and it is very useful for client engagement and retentions. **Rating:** 4.5/5.0 stars **Reviewed by:** Yogesh M. | Lead -Customer Retention and Revenue Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2024 **What do you like best about WebEngage?** best part of the webengage is, client segmetation, coharting, realtime tracking events. clients behaviour. **What do you dislike about WebEngage?** for a begniers UI is little technical to understand **What problems is WebEngage solving and how is that benefiting you?** We are able to identify user behavour with the help of Webengege, based on that we are able to nudge them through various funnles. this has help us to improve our client engagement and retention for the orgnisation. ### 21. Retention Marketing made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Faizan L. | Executive SEO and Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2024 **What do you like best about WebEngage?** The best part about WebEngage is that it is easy to use with multiple features covering everything needed for retention marketing. Another thing is the super responsive Customer Support. **What do you dislike about WebEngage?** There's nothing I dislike so far, overall it is a good platform. **What problems is WebEngage solving and how is that benefiting you?** It is helping me improve the re-order rate and the engagement rate across different set of users for my E-com brands. ### 22. WebEngage comms and events tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Jagadeesh E. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2024 **What do you like best about WebEngage?** Our usage as an organisation is limited but I have gone through the tool and it's very powerful than it looks, It covers all around comms channels and has very good space for events tacking that offers valueable insights about your product performance and user insights. **What do you dislike about WebEngage?** I wish WebEngage had a schedule option to auto trigger campaign on scheduled time rather than relying on triggers from external source, etc **What problems is WebEngage solving and how is that benefiting you?** WebEngage is a very powerful tool when it comes to configure comms journey and tracking events to measure product and user insights. ### 23. Webengage is a really powerful marketing tool if used to its full potential. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about WebEngage?** The ability to manage multiple marketing channels under one single dashboard, while utilizing a common user database across all campaigns. **What do you dislike about WebEngage?** 1. The dashboard, at times, is difficult to naviagte. 2. There is no way to track the progress of a ticket raised with the Webengage support. **What problems is WebEngage solving and how is that benefiting you?** Webengage acts as an all-in-one maketing platform that enables us to keep track of campaigns for multiple channels. It spares us with the need to manage multiple dashboards and provides hassle-free streamlined analytics. ### 24. Enhancing our experiencewith WebEngage: Opportunites for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Amol M. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2024 **What do you like best about WebEngage?** What I like best about Webengage is its all in one customer engagement suite. Its gives us easy to use marketing tools to send out personalized messing across multiplr channels, with the great analytics tool which helps in our performance tracking. Which helps us in campaign implementation a bit easier. **What do you dislike about WebEngage?** Not much, But sometimes we have data accuracy issues. **What problems is WebEngage solving and how is that benefiting you?** Improving Webengage's ease of setup and data accuracy would enhance the user experience. Which will help us to deeper insights into consumer behavior. ### 25. Great campaign management tool **Rating:** 4.5/5.0 stars **Reviewed by:** nisha s. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about WebEngage?** Statis and Live segment creation on the fly and plug those segments into our campaigns and journeys. Ability to use multiple channels to reach out to the user on the best-performing channels. **What do you dislike about WebEngage?** Need more formats to be added in campaigns and plugging AI for content suggestions, etc. **What problems is WebEngage solving and how is that benefiting you?** Given we have different lines of businesses and product lines, our biggest goal is to educate people about different product lines as soon as they become eligible for them. WebEngage allows us to reach out to these different customer segments with these comms at the right time and channel which improves our retention rate. ### 26. Webengage is very useful tool for growth and retention marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Vipin G. | Senior associate - Growth and Retention marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about WebEngage?** I love how easy WebEngage makes customer engagement. Its powerful segmentation and personalization tool let us communicate effectively. And, their prompt and helpful customer support makes the experience great. **What do you dislike about WebEngage?** WebEngage has great features and customer support It’s really great, but the interface isn't very user-friendly. Some tasks take too many steps and could be simplified. Eg: In segment WebEngage will take too much time to load and also for creating new Segment Its take too much time **What problems is WebEngage solving and how is that benefiting you?** WebEngage has made it easier for us to engage with customers. Helps us personalize messages on various channels, boosting customer satisfaction and loyalty. The user segmentation and analytics features give us useful insights to refine our marketing. Overall, WebEngage has greatly improved our customer connections. **Official Response from Karan Ashta:** > We're glad to hear that you find WebEngage useful for growth and retention marketing! Our segmentation and personalization tools are designed to make customer engagement easier and more effective. We understand your concerns about the user interface and loading times, and we're constantly working on improving the platform for a better user experience. ### 27. WebEngage Product Review **Rating:** 4.5/5.0 stars **Reviewed by:** Vansh D. | Senior Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** 1. Delivery Rate 2. Analytics 3. Journeys capabilities 4. Predictive Segment **What do you dislike about WebEngage?** 1. Segmentation capabilities can be improved 2. Better HTML creator **What problems is WebEngage solving and how is that benefiting you?** Helping us to reach to the right user at the right channel and with the right and necessary personlisations. ### 28. Best in terms of Omnichannel journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2024 **What do you like best about WebEngage?** WebEngage has the best omnichannel journeys I have come across so far. They have done great job integrating various touch points of user journey into one platform so you don't have to manage and navigate multiple platforms. The number of segmetation options also let you deep dive and find the audience that actually work for you. **What do you dislike about WebEngage?** The intial setup is a bit of hastle with custom building logics catering to specific requirements. Reporting can also be improved as to see breakdown to revenue from sends, opens and click a whole report has to be downloaded rather than data being visible on dashboard. **What problems is WebEngage solving and how is that benefiting you?** We were using separate palatforms to manage our whatasapp, email and push notification not it has become easier for us to manage everything at one place. ### 29. Thumps up for the platform, pricing and support. **Rating:** 4.5/5.0 stars **Reviewed by:** Deepika M. | General Manager - Engagement, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about WebEngage?** The ease of using the platform, the support from the support team and the periodic connect events conducted by Webengage. **What do you dislike about WebEngage?** The time it takes to get the integrations in place **What problems is WebEngage solving and how is that benefiting you?** Personalise the customer journey, map and understand the customer journey, omni channel engagement ### 30. User Interface and Features **Rating:** 3.5/5.0 stars **Reviewed by:** Uttam D. | Senior Business Intelligence Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2024 **What do you like best about WebEngage?** It is true WebEngage has a lot of features tailored for user engagement and retention. **What do you dislike about WebEngage?** The User Interface is not that user-friendly. Need not a lot of analytical capabilities are provided. **What problems is WebEngage solving and how is that benefiting you?** It is solving Data Silos, Customer Segmentation and Multi-channel Engagement. ### 31. Marketing on auto-pilot **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2024 **What do you like best about WebEngage?** Webengage is easy to integrate and easy to use for day-to-day retention journeys. The support team is super quick too to help out via email. Haven't had a single drop-the-ball incident from support over last 6+ months. Dream tool for a product guy. **What do you dislike about WebEngage?** No downsides and no dislikes. I just think adding app attributions would make this tool 10x. **What problems is WebEngage solving and how is that benefiting you?** It brings all information in one place and helps design journeys for customer engagement. ### 32. Super loved the features and Simplicity to solve every aspect of Retention **Rating:** 4.5/5.0 stars **Reviewed by:** Sanmaya B. | Growth Manager - Digital Business, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about WebEngage?** The Journey builder is one of my favourite part in WebEngage although they have some amazing features like Web Personalization etc Journey builder of WebEngage is the best It comes in a Barnching format unlike thr Drip based one stream and you could add multiple if/else consditions without any cap. We use WebEngage daily in our day to day campaign as it's smooth to use and bug free for most cases and best in classs customer support and faster implememntation than other softwares. We grew our conversation rate by 17 - 20% in delta with WebEngage **What do you dislike about WebEngage?** WebEngage Popup's aren't that great as compared to their peers **What problems is WebEngage solving and how is that benefiting you?** - Marketing automation at Max with custom events and Journey - Retention Led Growth - Centralizing our Retention Marketing comms **Official Response from Karan Ashta:** > We're thrilled to hear that you love the Journey builder and find it beneficial for your day-to-day campaigns. We're constantly working to improve our features, including popups, so we appreciate your feedback on that as well. ### 33. Best CRM Tool for website need **Rating:** 4.5/5.0 stars **Reviewed by:** Anuj G. | Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2024 **What do you like best about WebEngage?** Integration is very easy with any 3 party tool, all the channels overview reporting is very easy **What do you dislike about WebEngage?** CSM doesnot reply early some time take too long **What problems is WebEngage solving and how is that benefiting you?** Customer Journey Mapping events and Create website personalization ### 34. Advanced features **Rating:** 5.0/5.0 stars **Reviewed by:** Stalin L. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2024 **What do you like best about WebEngage?** As a marketing manager, it is very necessary to know what customers are looking for and then create segments accordingly and send personalise communications to them to get more results, track the entire user journey and nurture them timely. All my needs have been fulfilled using WebEngage for last one year. **What do you dislike about WebEngage?** The platform is a little difficult to understand for new bees. it could be better if its more easy to use. **What problems is WebEngage solving and how is that benefiting you?** Segmenting clients and sending them personal communications in automated from was the big problem that Web Engage has solved. ### 35. Robust Solution **Rating:** 5.0/5.0 stars **Reviewed by:** flossy f. | marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about WebEngage?** The tool is reliable, The functions work smoothly, Segmentation and wide options for enabling various journeys. **What do you dislike about WebEngage?** The Live segments take a long time to load. **What problems is WebEngage solving and how is that benefiting you?** It's a all in one robust Solution ### 36. I've been using website for 1.5 year and it has been wonderful. **Rating:** 5.0/5.0 stars **Reviewed by:** Mahima B. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about WebEngage?** What I appreciate most about WebEngage is their relentless commitment to continuous improvement. They consistently enhance their product, making it better with each passing day. Their customer support is also pretty good. **What do you dislike about WebEngage?** It is easier to use and I don't see any issues in this. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is solving critical problems in customer engagement and retention by providing a robust platform for personalized, multi-channel marketing campaigns. It helps streamline communication through emails, SMS, push notifications, and web overlays, ensuring we reach our customers effectively. By leveraging real-time analytics and customer journey mapping, we gain valuable insights into user behavior, allowing us to tailor our strategies for better results. This comprehensive approach not only improves our customer interactions but also boosts conversions and loyalty, ultimately driving business growth. ### 37. Webengage is a very powerful platform to create a wholesome online shopping experience for them! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2024 **What do you like best about WebEngage?** Their multi-channel support for campaigns and journeys, and seamless UI to make everything easy to set-up and intuitive. Their customer support is very agile and always eager to help improve our communication strategy. **What do you dislike about WebEngage?** Creating WA templates is a bit of a hassle, as we have to create the template in both Gupshup (service provider) and then in Webengage. **What problems is WebEngage solving and how is that benefiting you?** Creating seamless user journeys and marketing across multiple channels, all in one platform makes is super easy to experiment, iterate and manage customer marketing efforts via Webengage ### 38. Reliable Services with Exceptional support from the team **Rating:** 4.5/5.0 stars **Reviewed by:** Dimple V. | Senior executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2024 **What do you like best about WebEngage?** It's so easy to create the campaigns and downloading the reports. They have a webengage knowledge base which gives total support in terms of the product knowledge. Different testing to increas the revenue works in a great way (RFM, AB Testing) **What do you dislike about WebEngage?** Sometimes reports take time in downloading. **What problems is WebEngage solving and how is that benefiting you?** Webengage provides all the information about the daily campaigns which we do which helps us to know about our products value. We can align the campaign easily for any day and if there is any sort of error then there team is always available to help us. ### 39. WebEngage: Truly revolutionizing User Engagement and Retention Game **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about WebEngage?** WebEngage is a powerful omnichannel customer engagement and retention tool. Indeed a very user-friendly and intutive product. It made it easy to understand and analyze campaign performance across all the channels. Their customer support have always been good. **What do you dislike about WebEngage?** Occasionally, there's a discrepany between the key campaign metric numbers on the dashboard vs the weekly downloaded reports. This could be improved and made better. Rest, Everything seems good. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is a great product, it has got all the required features to scale up user engagement and retention efforts. Truly helped us engaging users through every stage of their lifecycle with an omni-channel approach. For us, it has been truly effective with customer retention, Helped us diving growth and revenue! **Official Response from Karan Ashta:** > Thank you for your feedback. We apologize for any discrepancies in campaign metric numbers and are actively working to improve this aspect of our platform. ### 40. As my 1st CRM tool i have enjoy using webengage. **Rating:** 4.5/5.0 stars **Reviewed by:** Ashvet Ashok B. | CRM Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about WebEngage?** It simplifies daily use integration and implementation, Its is also easy to use on daily basis and complete the assigneed task beefore time. Even the customer support is fast & accuratee than expecteed. **What do you dislike about WebEngage?** Some possible automation which is not optmized (like Journey cannnot be optimiized) but it is justified. I would have personaly loved if it was editable. **What problems is WebEngage solving and how is that benefiting you?** The operation process is automateed in very professional way. ### 41. Good tool to engage with users effectively **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2024 **What do you like best about WebEngage?** WebEngage is easy to implement and use. Getting all the insights about users and making appropriate decisions to activate the communication channels is super simple. WebEngage POC and support are also helpful in solving any query/concern. **What do you dislike about WebEngage?** The mobile and web sync while users transition from one platform to another is a challenge that must be solved. E.g. if a user is on the App and registering while registering if they go to the web environment and come back on the App after registering attribution is broken for the user. **What problems is WebEngage solving and how is that benefiting you?** I can set up campaigns for users as per their actions on my Website and App and the insights by Webengage are good to optimize the campaigns, comminications, segments, jouneys to effectively better the outcomes. ### 42. Webengage and its reps have been really helpful to us, helping us understand & use the tool better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about WebEngage?** Very intuitive and easy to understand and get around in. Eisha and Yash stand out as really good customer success managers. I've experienced the not-so-great side of B2B SaaS support and I can say WE is doing a very good job with it. **What do you dislike about WebEngage?** Reporting can be better. We need customisable dashboards, more accurate data fetching. Also email builder can be more UX friendly as well. **What problems is WebEngage solving and how is that benefiting you?** Letting us send out mass emails without affecting our domains Allows us to build and track emails from within the tool itself Automating our user journey emails Allows us to edit content and emails on the fly ### 43. Excellent service and ease of usability **Rating:** 5.0/5.0 stars **Reviewed by:** Nishant T. | Asst Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about WebEngage?** As a budding marketer, i have had the opportunity to work wiht the customer retention team at my firm and web engage as a marcom tool has come been of greta help to understand the world of customer retention through content marketing The creation of flows and journeys and being able to access dashboard to evaluate performance of campaigns has been an enriching experience for me and a greta learnign start **What do you dislike about WebEngage?** The frequent bugs make it difficult to retrieve drafts which can sometimes get lost **What problems is WebEngage solving and how is that benefiting you?** Evaluate the user journey better and understand the lapses in the journey from lead to customer Automating the delivering system for large voume of communication **Official Response from Karan Ashta:** > We're thrilled to hear that WebEngage has been a valuable tool for your marketing efforts and has provided you with enriching experiences. We appreciate your feedback and are continuously working to improve our platform, including addressing any bugs that may affect your experience. ### 44. Boosted our bottom funnel conversions & ROI significantly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about WebEngage?** I think best part about webengage is its ease of use in Marketing automation. The process of creating campaigns & journeys is very simple & intuitive. Amazing work on the UI/UX of the tool. It integrates seamlessly with most CRMs. The pro-activeness of account manager and customer support is excellent **What do you dislike about WebEngage?** Nothing too major. Would love to apply it to multiple business units in a single account which share leads. As of now, we are struggling a bit with that **What problems is WebEngage solving and how is that benefiting you?** I think primarily WebEngage is helping us with marketing automation and customer journey mapping. It is helping us with our conversion funnel optimisation and we have seen significant result in conversions and ROI ### 45. A good tool for marketing needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about WebEngage?** A full-stack CRM tool to help businesses bring in leads, engage with users and maximise retention all in one go. **What do you dislike about WebEngage?** Could have a more DIY form of editing templates to create campaigns at a faster pace without need design or tech intervention. **What problems is WebEngage solving and how is that benefiting you?** Enabling a multi-channel marketing approach helping us hyper segment and launch targeted campaigns to optimise for high impact results. ### 46. Revamping Customer Engagement for Increased Revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Valerio V. | Digital Marketinf, Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2024 **What do you like best about WebEngage?** The Customer Success Management (CSM) Services and Integrations team at WebEngage, along with the product’s capabilities, can significantly transform your communication. When properly utilized by a business, I’ve witnessed firsthand how the product surprises with its amazing analytics and customizable features tailored for businesses. **What do you dislike about WebEngage?** Honestly nothing at the moment. I only wish the CSM services were made mandatory during the initial 3-6 months. **What problems is WebEngage solving and how is that benefiting you?** With WebEngage, you won’t need to use multiple separate platforms to launch your campaigns. Whether it’s reports, revenue, or clicks, everything is available in one place! ### 47. best marketing Automation Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Mohd S. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2024 **What do you like best about WebEngage?** I like the tool for its ease of usage and implementation, specially Journey part and integration is also easy along with custome support and good features also **What do you dislike about WebEngage?** Not Providing feature of Priortization among Journeys **What problems is WebEngage solving and how is that benefiting you?** Helping us to target customers effictively via customer behaviour and helping us to improvize Journey ### 48. Good Platform for retention marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Deepanshu R. | Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about WebEngage?** Ease of Integration Frequency of Use Number of Features Customer Support **What do you dislike about WebEngage?** More User Data can be tracked for better Analysis. **What problems is WebEngage solving and how is that benefiting you?** Customer Retention & Understanding user behaviour. ### 49. Intuitive UI and cool features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2024 **What do you like best about WebEngage?** The experience has been pretty good and exciting, lots to learn. An easy and intuitive UI helps beginners to navigate through the platform easily and set up their tasks efficiently. **What do you dislike about WebEngage?** The customer support and the TAT to solve basic hygiene issues are a bit tiresome and takes a lot of effort in following-up. **What problems is WebEngage solving and how is that benefiting you?** Retargetting marketing efforts, especially customer journey mapping and revenue reporting. ### 50. It’s pretty much what a marketer would need to make things work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2024 **What do you like best about WebEngage?** 1) Clean, Clear and Analyzed data. Can't thank events section enough for this that even gives timely updates if a certain number of messages were sent out or not. 2) Automations: Sending series of messages based on the actions and reactions of the customer is pretty impressive. Through this, we stay connected with the customer throughout the sales funnel, giving us an opportunity to set communication tone accordingly. 3) Desiging emails 4) Regular retention meetings 5) Knowlege bank and seminars: Have attended online sessions and they're are informative. **What do you dislike about WebEngage?** 1) Product changes can be implemented On timely basis. 2) The dashboard often runs slow **What problems is WebEngage solving and how is that benefiting you?** 1) setting automations 2) providing multiple marketing channels 3) increasing scope of personalisations, specially for content 4) setting segments ## WebEngage Discussions - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey) - 2 comments, 1 upvote - [How can I keep track my mobile app activities like uninstalling it](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it) - 1 comment, 1 upvote - [What are the unique journeys have you executed which resulted](https://www.g2.com/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) - 1 comment, 1 upvote - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) - 1 comment - [View WebEngage pricing details and edition comparison](https://www.g2.com/products/webengage/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-05-30+22%3A21%3A24+-0500&secure%5Bsession_id%5D=3e5c5e03-4b45-499c-952e-621893fe216b&secure%5Btoken%5D=6b71cfecebe2f580fcee49de3ce68e94d5e9700582ccdab2b400f9c8ec95cade&format=llm_user) ## WebEngage Integrations - [Android Studio](https://www.g2.com/products/android-studio/reviews) - [Chat360](https://www.g2.com/products/chat360/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [GoKwik](https://www.g2.com/products/gokwik/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Interakt](https://www.g2.com/products/haptik-interakt/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [RudderStack](https://www.g2.com/products/rudderstack/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sinch](https://www.g2.com/products/sinch/reviews) ## WebEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top WebEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (563 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,338 reviews)